SMEs Entrepreneurship Course

Course Objective:

This course aims to provide a hands-on introduction to the scalable venture

creation process for students with a strong interest in technology
entrepreneurship. The course is designed for a variety of student interests. It
directly addresses the concerns of students wanting to become
entrepreneurs in the near or more distant future. It is also useful to anyone
who expects to be interacting with entrepreneurs in their business careers.
Finally, this course is useful for anybody with a curious mind and a
willingness to combine serious analysis with creative thinking.

Outcomes:

• Develop a personal mission statement and personal action plan.

• Identify entrepreneurship as a career and lifestyle option.
• Identify and assess the overall and target markets.
• Identify and assess the financing options for a new venture.
• Understand exit strategies

Business Plan Format and Guidelines:

The report will be based on creation of an innovative business idea. Students

should come up with a business idea and develop a feasibility report of the
new venture including the business, marketing, organizational, operational
and financial plan. There is no restriction in choosing the nature of venture
except that it shouldn’t be an already running venture. The report will be a
group report with a maximum of 3 students in a group.

Entrepreneurship Strategies and Resources 3rd Edition; Marc J. Dollinger –

Pearson Education.
2.New Venture Creation: Entrepreneurship for the 21st Century 5th Edition;
Jeffrey A. Timmons – McGraw Hill.
 SMEs Entrepreneurship Course

Course Outline 1:

Unit 1 Introduction; Overview; Basic Definitions & Concepts

of
Entrepreneurship

Unit 2 Entrepreneurial Insights

Nature
Role in Economic Development
Intrapreneurship
Unit 3 Starting a New Venture
New Ideas
Opportunity Recognition
Problem Solving
Product Planning and Development
E=commerce and Business Start up
Unit 4 Business Plan Development

Unit 5 Marketing Plan

Industry Analysis & Market Research
The Marketing Mix
Preparation of the Marketing Plan
Technology & Marketing
Unit 6 Organizational and Financial Plan
Types of Ownerships
Budgeting
Analysis and Financial Statements
Financial Ratios

Unit 7 Financing The Venture

Sources of Capital
SME

Unit 8 Resource optimization, Profiling Entrepreneurs, Idea

Generation

Unit 9 Expanding the Venture

Goal Setting – Vision
Penetration
Diversification
Five Forces Model

Unit 10 Ending a Venture – Exit Strategies, Venture Liquidation,

Bankruptcy,
Listing Ventures, Going Public

Unit 11 Project Presentations

Entrepreneurship Strategies and Resources 3rd Edition; Marc J. Dollinger –

Pearson Education.
2.New Venture Creation: Entrepreneurship for the 21st Century 5th Edition;
Jeffrey A. Timmons – McGraw Hill.
 SMEs Entrepreneurship Course

Course Outline 2:

Unit 1 Entrepreneurs and their role, benefits,

drawbacks, driving forces growth and
avoiding pitfalls
Unit 2 Strategic Management and Entrepreneur
Unit 3 Franchising and the Entrepreneur
Unit 4 Creating the Marketing Plan
Unit 5 Creating the Financial Plan
Unit 6 Managing Cash Flow
Unit 7 Crafting a Winning Business Plan
Unit 8 Pricing for Profit
Unit 9 Creative Use of Advertising and Promotion
Unit 10 Sources of Equity Financing
Unit 11 Sources of Debt Financing
Unit 12 Purchasing, Quality Control, and Vendor Analysis
Unit 13 Managing Inventory
Unit 14 Using Technology to Gain a Competitive Edge
Unit 15 Staffing and Leading a Growing Company
Unit 16 Ethics, Social Responsibility, and the Entrepreneur
Unit 17 The Legal Environment : Business Law and
Government Regulation

Egyptian Entrepreneurship Organizations:

• Ministry of Economic Development

• Alexandria Small Business Association (ABA)
• Center for Assistance in Innovation and Development
• U.S. Commercial Service Egypt: Business Service Providers
U.S. Commercial Service Egypt: Services for U.S. Companies
• Egyptian Export Association
• Future Generation Foundation
• GSU Robinson College of Business Implements Grant to Develop
Business Education in Alexandria, Egypt
GSU Robinson College of Business Receives US Federal Project for Egypt
Development
• Near East Foundation

Egyptian Women Entrepreneurship:

• Advice for Women Who Work Online

Entrepreneurship Strategies and Resources 3rd Edition; Marc J. Dollinger –

Pearson Education.
2.New Venture Creation: Entrepreneurship for the 21st Century 5th Edition;
Jeffrey A. Timmons – McGraw Hill.
 SMEs Entrepreneurship Course

• Egyptian Women Entrepreneurs

• National Council for Women Egypt

Entrepreneurship Strategies and Resources 3rd Edition; Marc J. Dollinger –

Pearson Education.
2.New Venture Creation: Entrepreneurship for the 21st Century 5th Edition;
Jeffrey A. Timmons – McGraw Hill.