Professional Documents
Culture Documents
Area :
Category
Mobile
Books & General Dept Browsing
Service Duty Paid Pharmacy PCO Others
Stationery Stores Stores Centre
Centre
3. Does your Outlet Sell Telecom Products such as Pre Paid cards and
recharge coupons.
Competitor Availability
e) Tata
a) Aircel b) BPL c) BSNL d) Reliance f) Airtel All
Trupaid
5. If you are asked to rank the various prepaid card services provided by
different operators, in terms of its performance, sales, service provided by
the distributor, etc, how would you rate the following from 1-6?
Aircel ---------
BPL ---------
BSNL ---------
Reliance ---------
Tata Trupaid ---------
Airtel ---------
10. There are a few statements below. Please indicate your level of
agreeableness or disagreeableness.
Neither
Agree Agree Disagree Disagree
Statement Agree nor
Completely Somewhat Somewhat Completely
Disagree
Airtel is the leading
1 prepaid category ڤ ڤ ڤ ڤ ڤ
service provider
Airtel services are
comparatively
2 ڤ ڤ ڤ ڤ ڤ
superior compared to
its competitors.
Airtel comes up with
3 many attractive ڤ ڤ ڤ ڤ ڤ
schemes and offers.
Airtel provides many
value added services
4 ڤ ڤ ڤ ڤ ڤ
when compared to its
competitors
I would continue to
5 purchase Airtel ڤ ڤ ڤ ڤ ڤ
products
11. Are you interested in shelfing Airtel Prepaid SIM cards and RCC?
Yes
No
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REFERENCES
Books
1. David A.Aker, V.Kumar & George S. Day (2002), John Wiley &
Sons, INC, marketing research.
Website
• www.bharti.com