A

REPORT

On

“Business Opportunity Generation”

At
HCL CAREER DEVELOPMENT CENTRE
(A Division of HCL Infosystems Ltd.)

SUBMITTED BY:
ARUNANGSHU BOSE
ROLL NO. 7652
PGDBM (IT & MARKETING)

1
INDEX
2
• Acknowledgement……………………….04

• Executive Summary……………………...05

• Introduction……………………………....07

• Company Profile………………………....11

• Product Profile…………………………...19

• Activities and Analyses…………………..22

• Conclusion………………………………..46

• Limitations………………………………..47

• Recommendations………………………...49

• Bibliography………………………………50

3
 ACKNOWLEDGEMENTS

I feel a deep sense of gratitude to our beloved and highly esteemed Institute
BALAJI INSTITUTE OF MODERN MANAGEMENT for growing us
into true business managements Students. It is my privileged to thank Prof.
(Col) A. Balasubramanian ,President Sri Balaji Society, Prof. Dr.A.P
Ghosh, Director ,BIMM , Mrs. Dimple Saini ,Director Corporate relations
and Both Teaching and non Teaching staff of BIMM, for their immense
support throughout our study
I express my deepest and most sincere thanks to the
Mr. Dipankar Gupta, Regional Head, Frontline Division, HCL Infosystems
Ltd., Mr. Arun Xavier Biswas, Business Development Manager, HCL
Career Development Centre, my project guide Mr. Raju Ghosh, Assistant
Business Development Manager (Centre Manager ) HCL Career
Development Centre, Mr. Souvik Bhattacharya, Assistant Business
Development Manager( East ), Mr. Debashish Chakraborty, Marketing
executive HCL Infosystems Ltd. Without there guidance and support this
project could not have been completed.

I take this opportunity to thank all senior

executives and every associate of HCL-CDC, as without their cooperation
the project could not have been completed.

Executive Summary

4
This report is to describe the project that is based on brand awareness,
positioning and ultimately business generation of the IT training wing of
HCL INFOSYSTEMS named as HCL CAREER DEVELOPMENT
CENTRE (CDC).HCL INFOSYSTEMS had started its educational and
training wing called HCL CDC in Kolkata on 29th march 2007

HCL-CDC is the IT training division of 15,000 crores HCL Infosystems,

India's premier information enabling company. Leveraging its 31 years of
rich expertise in total technology solutions .The mission of this training
division is to provide quality I.T education to students and fresh graduates to
provide industry ready man-power to I.T industry and eventually the vision
of HCL CDC is to bridge the skill gap between academics and industry.

Since HCL CDC Kolkata has been in this field for the past 1 year hence our
primary objective was to build awareness about it and position the same
properly in the minds of the student community. Ultimately all this is
directed towards handsome business generation of the company.

For the above mentioned objective the first and the foremost thing which we
did was a competition analysis. We visited the centres of our competitors as
students, met their counselors, faculties and obtained all the detailed
necessary information about their infrastructure, courses curriculum, fees
structure, certification, duration, etc .We gave all the detailed feed back to
our centre and chalked out our plan of action accordingly.We have to carry
out our actions under two subheads i.e. Corporate and Retail. In corporate
section, under institutional alliances account we visited various colleges
(technical and non technical) and educational institutes,had initial interaction
with their management and officials for the purpose of having a institutional

5
alliance between company and HCL CDC by setting up converges labs and
summer training for students of institutes .Under Prometric and corporate
account we visited various corporate offices and companies for providing
them facility of various certification and training requirements.

Apart from this in retail account we also visited various colleges across West
Bengal and invited various prospective students at HCL CDC to address
them through counseling sessions and arrange Aptitude tests for them.
Besides doing all these we also conducted a special kind of activity. We
showed them benefits and finally we are looking for a commercial win –win
situation. Final objective of all these activities is to get regular walk-ins in
HCL CDC and to enroll them in various courses and training programs of
HCL and generating business for HCL CDC.

INTRODUCTION

6
HCL Career Development Centre - A PROFILE

Group Profile: HCL- Career Development Centre is the IT training

division of 15,000 crores HCL Infosystems, India's premier information
enabling company. Leveraging its 30 years of expertise in total technology
solutions, HCL Infosystems offers value-added services in key areas such as
system integration, networking consultancy and a wide range of support
services. It is rated among the leading players in all the segments, comprising
domestic IT products, solutions and related services, including PCs, servers,
networking products, imaging & communication products.

HCL Infosystems manufacturing facilities are ISO 9001 - 2000 & ISO
14001 certified and adhere to stringent quality standards and global
processes. With the largest installed PC base in the country, HCL
Infosystems owns the brand of indigenously developed and manufactured,
most popular PC - 'Ezeebee', 'Busybee' 'Beanstalk' and 'Infiniti' - and its
robust manufacturing facilities; HCL Infosystems aims to further leverage its
dominance in the PC market. It has been consistently rated as Top player in
PC industry by IDC. A strong dominance also prevails in verticals like
Finance, Government, and Education & Research. The Channel Business of
HCL Infosystems has an extensive network of over 2500+ resellers across
300 locations. It has actively promoted the penetration of PCs and Laptops in
the home and the small office/home office (SOHO) segments.

As a leading information enabler, HCL Infosystems has long standing

relationships with world technology leaders such as SUN for enterprise
computing solutions, Intel and AMD for PCs & PC Servers; Microsoft,
Novell and SCO for operating systems and software solutions; Toshiba
Corp. for business automation equipment; SAP AG for specialist ERP
solutions; and Oracle, Sybase and Informix for RDBMS platform, EMC,
Veritas for storage solutions. The aim is to straddle the entire landscape of
information enabling technology far more comprehensively, effectively and
competitively. Indeed, a vision to create enterprises of tomorrow.

OUTLINE OF HCL divisions

7
 HCL Technologies HCL Infosystems

HCL CDC

The aim of the project, “Business Opportunity Generation” is:

◙ To form alliances with the institutions so as to minimize the Skill Gap

which the IT Industry is currently facing.
◙To figure out the training and development needs of IT, Non IT and
Government Organizations and cater to those needs.
◙ To establish HCL CDC as an organization which provides Corporate
Training to corporate.
HCL Enterprise is a $ 4.8 billion (Rs. 19,215crore) leading Global
Technology and IT enterprise that comprises two companies listed in India -
HCL Technologies & HCL Infosystems. The TIME magazine has referred to
HCL as an "intellectual clean room where its employees could imagine
endless possibilities". The fact is, over the last thirty years that HCL has been
operational; the company has stood by its values and core philosophy.

8
Fueled by the entrepreneurial zeal of its founders, HCL developed the first
indigenous micro-computer in 1978, at the same time as Apple. Since then,
HCL has had a 3 decade rich history of inventions and innovations.

The three-decade-old enterprise, founded in 1976, is one of India's original IT

garage start-ups. Its range of offerings spans Product Engineering, Custom &
Package Applications, BPO, IT Infrastructure Services, IT Hardware,
Systems Integration, and distribution of ICT products. The HCL team
comprises approximately 53,700 professionals of diverse nationalities, who
operate from 18 countries including 360 points of presence in India. HCL has
global partnerships with several leading Fortune 1000 firms, including
leading IT and Technology firms.

HCL Infosystems' portfolio of products covers the entire spectrum of the

information technology needs of its customers. By virtue of the immense
diversity of markets and customers that it addresses, HCL Infosystems'
products offerings include everything from high end enterprise level servers
for mission critical applications to multimedia home computers. HCL is also
known for the manufacturing of Desktops and Laptops. HCL's computer
hardware manufacturing plants include four facilities, two at Pondicherry,
one at Chennai & one at Uttarakhand.

HCL Infosystems has alliances with global technology leaders like Intel,
AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, VIDIA,
SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer
Associates, RedHat, Infocus, Duplo, Samsung and Novell.

9
HCL Infosystems has long standing relationships with world technology
leader, SUN for enterprise computing solutions, Intel and AMD for PCs &
PC Servers; Microsoft, Novell and SCO for operating systems and software
solutions; Toshiba Corp. for business automation equipment; SAP AG for
specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS
platform, EMC, Veritas for storage solutions. These alliances on one hand
give HCL access to best technology & products as well as enhance its
understanding of the latest in technology. On the other hand they enhance
HCL’s product portfolio, and enable HCL to be one stop shop for our
customers.

As the fountainhead of the most significant pursuit of human mind, HCL

believes, only a leader can transform you into a leader. HCL CDC, a division
of HCL Infosystems is an initiative that enables individuals to benefit from
HCL expertise in the space and become Industry ready IT professionals. HCL
Career Development Centre is the latest entrant in the Indian IT training
industry with world-class facilities, specialist faculty, widest range of courses
covering entire IT learning space and technologies.

Company Profile

10
HCL enterprise

HCL Enterprise is a leading Global Technology and IT enterprise

that comprises two companies listed in India - HCL Technologies &
HCL Infosystem. The 3-decade-old enterprise, founded in 1976, is one of
India’s original IT garage start-ups. Its range of offerings span Product
Engineering, Technology and Application Services, BPO, Infrastructure
Services, IT Hardware, Systems Integration, and distribution of ICT
products. The HCL team comprises approximately 51,000 professionals of
diverse nationalities, who operate from 18 countries including 300 points of
presence in India. HCL has global partnerships with several leading Fortune
1000 firms, including leading IT and Technology firms.

HCL Technologies

HCL Technologies is one of India’s leading global IT Services

companies, providing software led IT solutions, remote infrastructure
management services and BPO. The company leverages an extensive global
offshore infrastructure and its global network of offices in 16 countries to
deliver solutions across select verticals including Financial Services, Retail
& Consumer, Life Sciences Aerospace, Automotive, Semiconductors,
Telecom and MPE (Media Publishing & Entertainment). For the quarter
ending 31st December 2006, HCL Technologies, along with its subsidiaries
had revenue (TTM) of US $ 1.155 billion (Rs. 5220 crore) and employed
38,317 professionals.

11
HCL Infosystems

HCL Infosystem offers value-added services in key areas such as system

integration, networking consultancy and a wide range of support services.
HCL Infosystem manufacturing facilities are ISO 9001 - 2000 & ISO 14001
certified and adhere to stringent quality standards and global processes It is
rated among the leading players in all the segments, comprising domestic IT
products, solutions and related services, including PCs, servers, networking
products, imaging & communication products. HCL Infosystem owns the
brand of indigenously developed and manufactured, most popular PC -
'Ezeebee', 'Busybee' 'Beanstalk' and 'Infiniti' - and its robust manufacturing
facilities.

HCL Infosystem has long standing relationships with world technology

leaders such as SUN for enterprise computing solutions, Intel and AMD for
PCs & PC Servers; Microsoft, Novell and SCO for operating systems and
software solutions; Toshiba Corp. for business automation equipment; SAP
AG for specialist ERP solutions; and Oracle, Sybase and Informix for
RDBMS platform, EMC, VERITAS for storage solutions.

HCL CDC(Carrier Development Center)

“An initiative taken by the HCL to bridge the gap between the academics and
the industry.”

12
Vision Statement- To create industry ready I.T professional.

Mission Statement- To provide world class information technology solutions

and services in order to enable our customers to serve their customers better.

With a Global vision and mission to develop World-class, quality IT

professionals to meet this ever expanding requirement of industry, HCL has
launched HCL-Career Development Centre.

HCL-Career Development Centre from HCL is India’s first world class

Hardware, Networking & IT Security training brand which has fused its
mammoth 30 years PC Manufacturing & information enabling experience
into its training technology. As the fountainhead of the most significant
pursuit of human mind (IT), HCL strongly believes, "Only a Leader can
transform you into a Leader". HCL CDC is a formalization of this experience
and credo which has been perfected over three decades.

It is an initiative that enables aspiring individuals to benefit from HCL's

longstanding expertise in the space and become Industry ready IT
professionals. The Teaching faculties at HCL-CDC are just not only with the
best global certification and strong teaching experience but with years of
work experience in HCL’s or organization of similar repute in fields related
to PC production, system integration and Networking Services. HCL strongly
believes that only through maximum practical, imbibed with real-time-
application, incorporated into its training methods can a World-class
professional be produced. And this is how the actual pool of skilled
manpower in the field of software, hardware and networking be created.

13
HCL Career Development Centre - A PROFILE

HCL CDC - 3 way approach

HCL CDC

Individual Learning Enterprise Learning Institutional Learning

Initiative Initiative Initiative

IT/ ITES Cos. Polytechnic/ ITIs

Company Owned-6
Manufacturing Cos. Engg. Colleges
Franchisee - 34
Service Cos. Arts/ Science
Presence in N-E-W-S
PSUs/ Defence Colleges
100 to come across India Research Est/
Govt. sector

Group Profile: HCL- Career Development Centre is the IT training

division of 15,000 crores HCL Infosystems, India's premier information
enabling company. Leveraging its 30 years of expertise in total technology
solutions, HCL Infosystems offers value-added services in key areas such as
system integration, networking consultancy and a wide range of support
services. It is rated among the leading players in all the segments, comprising
domestic IT products, solutions and related services, including PCs, servers,
networking products, imaging & communication products.

HCL Infosystems manufacturing facilities are ISO 9001 - 2000 & ISO 14001
certified and adhere to stringent quality standards and global processes. With
the largest installed PC base in the country, HCL Infosystems owns the brand

14
of indigenously developed and manufactured, most popular PC - 'Ezeebee',
'Busybee' 'Beanstalk' and 'Infiniti' - and its robust manufacturing facilities;
HCL Infosystems aims to further leverage its dominance in the PC market. It
has been consistently rated as Top player in PC industry by IDC . A strong
dominance also prevails in verticals like Finance, Government, and
Education & Research. The Channel Business of HCL Infosystems has an
extensive network of over 2500+ resellers across 300 locations. It has
actively promoted the penetration of PCs and Laptops in the home and the
small office/home office (SOHO) segments.

HCL takes students to the core of IT fundamentals and the most advanced
cutting problems. Its course modules are structured to give the students the
best of both worlds, academics and hands-on. HCL CDC career program
equips the students to meet emerging industry challenges with finesse and
ease. Opportunities to grow with HCL CDC are limitless. With top HCL
CDC professionals as trainers, customised career programs, hands on
experience, state of art infrastructure and world class training program the
career graph of an individual is bound to follow a steep rise. Whether a
person is a beginner or a working professional, HCL CDC can make a
difference to his learning curve and thereby to his earning curve.

HCL CDC has also initiated providing IT Training to the employees of

different companies, the companies can be from any sector like IT company,
PSUs, Banks, Manufacturing companies etc. It has provided training to
Indian Air Force, HP, ONGC and many other big companies. The training is
imparted in Technologies, Software Packages, Hardware, Networking and
many other IT initiatives. Being an IT Leader, HCL realizes the Skill Gap

15
that is between the academic curriculum of our colleges and the requirements
of IT Industry. HCL has ventured into an education and training wing like
Career Development Centre to bridge up this gap. HCL CDC has targeted
some colleges and is trying for INSTITUTIONAL ALLIANCES with them,
so that its association with the college becomes profitable for the college,
students and HCL too. CDC has specially made its IT Foundation Program
keeping in view the requirements in the IT Industry and this program is being
offered to the students of the institutes which are allied with HCL.

Facilities provided by HCL CDC:

Infrastructure:
HCL CDC offers a bustling, vibrant and convenient environment to the
student community of the institute. The infrastructure provided is truly world
class.

Trainers and Operations Managers: All HCL Staff Members – Highly

Qualified and Experienced Professionals

Training capacity – Can Train 50,000 Candidates in a Year

Training Infrastructure – State of The Art -Class Rooms , Labs equipped with
Latest Technology Computers, Servers, Switches, Routers, OS and
Application and Development Softwares.

Each Training is divided into Modules

16
 - Performance in Quiz / Live Project / final Examination determine the
success of the student

Chand igarh
Direc t
Cen tre s= 6

Franch is ee N
Jaip ur
Cen tre s= 34
CDC Network :

1. Company Owned Centres : 6 ( See India Map in Previous Slide)

Ahm edab ad
– Noida, Kolkata,Hyderabad, Bangalore, Pune, Ahmedabad

2. Franchisee Centres: 34 ( Operational )

- Spread Across major Cities in the country ( See India Map in Previous
Slide )

3. Franchisee Centres :
Mum ba i
60 ( Additional To come up by 2008)
- Across the Country
Pune N
17
4. Plans to Go Overseas also – Malaysia / South Africa / China etc

Business Allianc

Product Profile

The basic product offered here were various training courses and
programs which are offered by HCL CDC.

Courses on offer are:

I. HCL Certified Network Professional

II. HCL Certified Software Professional
III. HCL Certified Hardware Professional
IV. HCL Customize module Courses

18
 COURSE DETAILS DURATION
Module -1 Basic Hardware & Networking 100 hrs
1 Introduction to Basic Electronics
2 Number Systems
3 Computer Architecture
PC Assembling and
4 Dissassembling
PC Maintenance and Trouble
5 Shooting
Peripheral Devices and Trouble
6 Shooting
7 PC Communication
8 PC Operating System
9 Basics of Networking

Module -2 Advance Networking 80 Hrs

1 Basics of Networking
Network Architecture and
2 Technology
3 Network Operating Systems
Network Support and
4 Implementation
5 Wireless Technology

Module-3 Server 80 Hrs

1 Server Technology
2 Server Operating System
3 Server Administration
4 Server Troubleshooting
5 Disaster Recovery

Module-4 Security 50 Hrs

1 Introduction to Security
2 Security Techniques
3 Security Infrastructure
4 Protocols / Topologies
5 Infrastructure Management

19
Module-5 CCNA 50 Hrs
640-821--Introduction to CISCO
1 Networking Technologies
640-811--Interconnecting CISCO
2 Networking Devices

Module-6 MCSE 150 Hrs

NETWORKING SYSTEMS-CORE
EXAMS
070-290--managing and Maintaining a
Microsoft Windows Server 2003
1 environment
070-291—Implementing , Managing and
Maintaining a Microsoft Windows Server
2 2003 Network Infrastruture
070-293--Planning and Maintaining a
Microsoft Windows Server 2003 Network
3 Infrastruture
070-294--Planning, Implementing and
Maintaining a Microsoft Windows Server
4 2003 Active Directory Infrastructure

5 CLIENT OPERATING SYSTEMS-

070-270--Installing, Configuring, and
Administering Microsoft Windows XP
Professional

6 DESIGN
070-297--Designing a Microsoft Windows
Server 2003 Active Directory and Network
Infrastructure

7 ELECTIVE EXAM
070-298--Designing Security for a
Microsoft Windows Server 2003 Network

MODULE -7 RHCE 100 Hrs

20
 RH-033-Red Hat Linux Essentials
RH-133-Red Hat Linux System
Administration
RH-253-Red Hat Linux Network and
Security

MODULE -8 NOTEBOOKS 100 hrs

Introduction to Notebooks
Design and Architecture
Notebook technology
Diagnostics and Trouble shooting
Wireless technology

Activities and Analysis

21
 SWOT ANALYSIS OF HCL CDC

STRENGTHS:

• Strong brand image of HCL Technologies and HCL

Infosystems Ltd also lends some advantage to HCL CDC.
• Innovation, latest technology and advanced training facilities at
HCL CDC gives it an edge over its competitors.
• Fee structure of average training programme per person is least
among all competitors in this segment in east region.

WEAKNESSES:

• Late entrance in EAST market. It entered in april 2007 whereas

some competitors are present since 1990s.

22
 • More focus on lead generation rather than retaining existing
customer base.

OPPORTUNITIES:

• Tremendous opportunity as there is huge gap in skilled

professionals required and present talent pool available.
• In PROMETRIC™ division ample opportunity as many
professionals goes for these certifications.

THREATS:

• Less awareness about HCL CDC in eastern market.

• Tough competition from existing brands in market.

23
 ACTIVITIES

The project was divided into various assignments which included

Institutional Alliances, Retail account, PROMETRIC account etc but the
target segments basically were Corporate Companies and Educational
Institutions like Engineering Colleges, Graduation Colleges.

I. INSTITUTIONAL ALLIANCES:

This account was mainly dealing in the project which includes getting allied
with the colleges and starting IT courses which are currently in demand, to
the students of the institutes. Arrangements for the conducting of the
workshops and seminars to introduce the students to IT Industry and to make
them ready for this industry once they graduate from their colleges are also
included. Events like workshops, seminars have to be properly managed in

24
accordance with the requirements of the Institute as well as with the
organization’s goal of generating business. Interacting individually with the
students, counseling them about the current IT trends and help them realize
the Skill Gap that is present between the regular academics and the industry
need. Under this institutional alliance also there were two sub accounts which
were:-
1. CTIL (Convergent Technology Innovation Lab).

2. Summer Internship programs.

1. CONVERGENT TECHNOLOGY INNOVATIVE LAB

Convergence Technology Innovation Lab is an initiative from HCL Academy

jointly with HCL Research & Development Team to provide experiential
training programs in Convergence of Telecom and Information Technology.

This initiative aims to train students and create a new generation of

Information & Communication Technology Innovators in India. Technology
professionals with degrees in engineering or business with interest in
Information and Communication Technology and eagerness to learn new
technologies in the early stage of develo0mnet are encouraged to undergo
this program. Now, get trained on technology that will transform the way of
doing business and intelligently enhances productivity and accelerates the
speed of business.

We invite institutions to establish a HCL Academy Convergence Technology

Lab by partnering with HCL Infosystems Limited, one of the leading

25
companies in the field of IT, to enhance knowledge and develop the skills of
your students to make them industry ready professionals.

Convergence Technology Innovation Lab provides hands on experience,

simulated real life situations and live projects to your students.

Following are the deliverables we expect from the institution and also
entailed are the HCL CDC deliverables:

HCL Deliverables
• The institute would be Granted Accreditation of HCL Academy for a
period of one year.

• Setting up Convergence Technology Innovation Lab in the institution

comprising Convergence Technology (VOIP, IPBX, Router, VPN,
Firewall, Gateway Anti Virus , WIFI AP, QOS, NAC, AAA, File and
Print Server, Hosting Server, Mail Server, Storage and Collaboration
Services) at free of cost.

• Training (Free of Cost ) for 2 members of the Institution’s Academia at

HCL Training facilities at Noida / Hyderabad for a period of 2 days.
The cost of Boarding and Lodging arrangements will be borne by the
Institution.

• Programs for institution’s students at different levels –

26
 o Basic Level – Level 1 Duration 40 Hrs Rs 2500/-

o Inter Level – Level 2 Duration 80 Hrs Rs 7000/-

o Advanced Level – Level 3 Duration 80 Hrs Rs 9500/-

• Selected students of the institution would be provided a HCL Smart

Card which will carry privileges like Technical workshops, Seminars
conducted by HCL Academy nationally.

• Students Enrolled for Intermediate (L2) and Advance Level ( L3)

training programs will be provided with a Softcopy of the
courseware.

• Placement Assistance would be available to the students enrolled for

Advance Level training program. And to be eligible for Placement
Assistance a student needs to have at least 95% attendance and a
score of minimum of 70% in the tests conducted by HCL as a part of
this program. All those students who qualify for placement assistance
program as per the above qualifying norms, HCL would help
facilitate at HCL or any other organization and holds no guarantee
for the placement. The role of HCL is restricted to only placement
assistance and no guarantee what so ever.

Institution Deliverable

27
• Adequate infrastructure for

a. Deploying HCL CTI Labs like Server room, Air-condition,

Electricity ,UPS , Internet Connection etc.

b. Conducting the programs in the INSTITUTION for the students

registering in the Training programs

• Details of two Academic members of the institution who would be

undergoing training at our facilities.

• A coordinator would be appointed by the institution from its staff for

the purpose of administration.

• A non-refundable License Fee of Rupees Four Lacs ( Plus Service

Tax ) for the period of one year to be paid to HCL Infosystems
Limited, Kolkata.

• A minimum of 100 students comprising two batches will be provided

by the Institution for each Level of training. Students will be
admitted on the basis of their Academic record and a written test. The
application form for this purpose will be made available with the
INSTITUTION Coordinator

• INSTITUTION will also make necessary boarding and lodging

arrangements for HCL Trainers, either at the campus or somewhere

nearby. The cost of the same will be borne by the INSTITUTION.

28
 Following are the list of colleges of West Bengal where above activities
carried out :-

College Contact no. contact person

Birbhum Institute of 9434220644 DIR: Dr. A.Das Gupta
Engineering &
Technology,Birbhum,West
Bengal
Abhijeet
Aryabhatta Institute of Das(TPO):9831944393 ,
engg and mngmnt Deepak(Tpo):
0343-2526415 9830838733

033- principal:S.Pchakrobarty
Bharat Technology( offer 27094430,26610736,9831 Fauculty: Arun
BCA) 633144 chaterjee- 9830111348
Seacom Engineering
College 033-2679 0482/83 Mr .AS Chowdhary
03224-252900 / 252800 /
253062 principal :9434042451
madan mohan baag ,
Haldia Institute of TPO: Arup Mazumder -
Technology 9830237364
9830496157 (ak mandal
Dumkal Institute of Engg. : (03481) …TPO), registrar :
& Technology 230033/231189/230040 9434441965 ..B .Hussain
Mr Amal k rai
RCC Institute of chowdhary :
Information Technology : (033) 2216-1463 / 1400 9830530360
Advanced Institute of
Modern Management & Ranjoy Sambui (adm
Technology Ph : (033) 2594-7772 officer) 9831815811

29

Shillong Engineering
Management College
Girijananda chowdhury
institute
Principal : Dr. PK
Bordoloi 0361-2897070
Director- C.M Jha
0361-2897030 9831564534
Secretary : Bijaynanda
Chowdhury Sujata :
9954023413 9435012501

2. SUMMER TRAINING PROGRAMS

Under this account various colleges were approached so that summer

internship programs in different modules could be provided to interested
students. For this purpose various seminars and presentations were made
to the students as well as faculty staff members. Apart from this
information desks were put on in these colleges so that various queries
could be taken care of. For the purpose of training mainly colleges in
West Bengol were considered due to the fact that people from different
were reluctant to come in other state and stay for few weeks during
training period.

CORPORATE SECTOR

I. BUSINESS OPPORTUNITIES IN TERMS OF CORPORATE

TRAINING FOR COMPANIES:

The prospective customers in terms of companies are recognized by

getting in contact with them, identifying their training needs and then

30
catering to their IT requirements through Corporate Training. This is initiated
in several ways like –

1.Choosing the companies first :

Selecting the IT & non IT companies who may look forward for
training of their employees to train them in required technologies. This
information is gathered through various sources like internet, past records etc.

2. Making “Cold Calls” to selected companies: Making calls to the

respective companies to know about their different training requirements.

3. Once a dialog has been established and the company stands as a customer
to us, the need is of regular Follow ups and it becomes very important in the
case of software companies because suddenly a new project comes in their
pipeline and the technology is new for the employees. This is the time when
they start looking for options to outsource this training.

4. Training Proposal Submission.

5. Negotiation and Submission of Order Price

To derive value from our interaction with the HR managers of

different companies, we thought that it would be profitable for HCL if we can
analyse and come up with top three IT training requirement for IT as well as
Non IT companies. Our team visited many companies to search for the
opportunities for creating business. The companies belonged to different
sectors like IT/ITES Sector, Retail, Banking and other financial services,

31
Manufacturing, Telecom , PSUs etc placed in Kolkata like Tata Steel,
Crompton Greaves, ONGC, LIC, SAIL etc.

Finally we decided to conclude on the following points after our interaction

with various companies:
1. IT Training Requirement for the companies

2. Training Calendar followed by the companies

3. Number of Employees participating in the training and the factors on

which this depends

4. Competitors which are also targeting Corporate Training

5. Why the companies should chose HCL to satisfy their training need?

6. To know about different technologies in which training requirements

may erupt in those companies.

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IT Training Requirement:.
After short listing the companies, our next step is to conclude the top three IT
Training modules which are required in these companies. This would be
beneficial for HCL CDC so that it can modify the modules and can also
sharpen the skills of the trainer in these modules. The companies can be
treated as a sample and then the conclusion derived can be superimposed on
all of the companies in India belonging to different sectors to broaden the
idea of IT Training and IT literacy levels. As already mentioned the sample
consists of two different segments as follows:
1. IT Organizations: For getting the detail about the IT modules on
which HCL CDC should work on to hone its skills so that the
frequency with which they are in demand could be satisfied by us, we
interacted with HR managers, IT managers of these companies.
Interaction with them helped us to segregate IT modules according to
the priorities given by the companies.

Others include training on Windows Vista, SAP, CRM etc.Since most of

the IT companies work on .NET & SQL Server 2005, so HCL should focus
on giving more stress on enhancing the skills of our trainers in these
technologies.

2. Non IT Companies: As mentioned in the previous page, this

segment comprises of the companies belonging to different sectors
like Retail, Banking and other financial services, Manufacturing,
Telecom , PSUs etc placed in Kolkata. Information was collected
following same path as done for IT organizations. As the work

33
 culture is different from IT sector, so we came to know that
companies do not need high end technologies for training of the
employees. This resulted in different set of IT modules required by
these companies.

Enlisted corporates were researched to know different training requirements

which may erupt in them.

SNo Organization Name Technologies Covered

1 HCL Comnet OS,Ms Office and Lotus Notes
2 AFNET Networking,Cisco MPLS
Network/Voice/Messaging
3 Prefiti Win-Xp
4 Khadi Gram Udyog Advanced Excel
5 CSC Softskill
6 Hindalco Dot Net
7 ONGC Ms Office
8 Landmark Ms Access
9 Honeywell CCNA
10 TCS PL SQL
11 Matrix Business Machines Pvt MCSE/CCNA/RHCE
Ltd
12 Systemic India Oracle Data warehousing
13 ESI
14 NSE InfoTech Pvt Ltd Oracle/.Net
15 Clariant SAP
16 HDFC Standard Life Open Office
Insurance
17 L&T Mainframes
18 I-Flex Software Techniques
19 Chief Engineer(Air Forc.e)
20 BEML Office 2003
21 Tata Tele Services Ms Excel

34
22 Ranal Engineering Services Java
23 Dhruv Infotech Ms Project
24 BHEL Facility Lease,Ms Office
25 BEL
26 Orchesys
27 Jataayu Software Advanced Excel
28 Excel Open House Program Advanced Excel
29 NIT Trichy Redhat
30 Mansa Networking
31 UT Star Broad Band
Gateway(BNG,Dslam,RPR,Ping)
32 NIB Cisco MPLS Network
33 BMC Solaris Admin
34 Binani HP UX Administration
35 MSPI Solaris Administration
36 Rane Solaris Administration
37 CWC Windows Server Administration
38 Sriram Chit Funds Linux Administration
39 CDM Linux Administration
40 OICL Datacentre,Solaris Administration
and Storage
41 Andhra Bank Sun Servers,Solaris
Adminstration

RETAIL SECTOR :-
Our primary objective in retail business was to interact with the
prospective candidates and students individually so as to give them the basic
information about different IT related training programs and courses like
hardware , software and networking and try to convince them about the
HCL advantages , edge over other competitors which HCL CDC will offer.
As a result we also came to know about the awareness level among the
people about HCL CDC and their perception about the same.

35
For this purpose we visited various general and technical colleges in and
around Kolkata. The list of the all the colleges where we visited are given
as follows:
• Ashutosh college
• Bidhan college
• Rishra college
• Monindra Chandra college
• Sanskrit college
• St paul college
• City college
• Calcutta university
• Bhairav ganguly college
• Moti jhil college
• RBC college
• Jaipuria college
• Advanced college of technology
• Narsimbha Dutta college
• Science college
• Womens college
• Lal baba college
• Dinbandhu college

36
 COMPETITORS’ ANALYSIS
The product that we got involved for doing our competitor analysis was
quality IT education launched by HCL Infosystems’ Education wing known
as HCL-CDC.
Courses on offer:

V. HCL Certified Network Professional

VI. HCL Certified Software Professional

VII. HCL Certified Hardware Professional

VIII. HCL Customize module Courses

For the first couple of days our main objective was to visit the centres
of those institutes who provide the similar kind of training, courses,
infrastructure, faculties, and etc.We under the guidance of our
Company Guide Mr.Raju Ghosh visited the following centres:

 NIIT

 SQL STAR

 Indian Institute of Hardware Technology ( IIHT )

 BRAINWARE
 INFOUNIV

 TECHNOLAB

 CMC.LTD.

We visited the above mentioned centres of the institutes as students,

met their counselors faculties and obtained all the necessary

37
 information about their course curriculum, course structure, fees,
infrastructure, certification etc.

INDIAN INSTITUTE OF HARDWARE & TECHNOLOGY (IIHT):

Surveyed: Eastern Regional Head Office at 59, Chowrhighee.

Communicated with: Counselor and Faculty

FINDINGS

• Sub Division: Sintheemore.

• All other centers in Kolkata are franchisees.
• Wide reach with centers at Salt lake, Jadavpur and many other places
• Combined classrooms and labs
• 12 classrooms with an average of 6 computers
• Total number of faculties are 44
• Average students in class are around 10.
• Timings- 7am to 9pm (weekdays) and 10am to 5.30pm (week ends)
• Normal batch (2 hrs a day) and on weekends (4 hrs a day)
• Faculties were mostly Microsoft certified professionals
• Direct Admission
• Class 12 onwards can apply for most of the courses
• Eligibility for MCSE/RHCE/G-NET PRO/ACNP – Graduate
• 100 % Placement

COURSE STRUCTURE

38
NAME FESS DURATION
A+ 11500 + TAX 5 MONTHS
NETWORK + 9750 + TAX 2 MONTHS
SUN SOLARIS 15500 + TAX 2 MONTHS
RHCE 12000 + TAX 2 MONTHS
MCSE 2003 18500 + TAX 4 MONTHS
CCNA 12975 + TAX 1.5 MONTHS
ACNP 28000 + TAX 9 MONTHS
G-NET PRO 35000 + TAX 9 MONTHS
PC + NETWORK 41000 + TAX 14 MONTHS

SPECIAL OFFERS
• Crash Course possible (minimum 5 students).
• Registration can be done with Rs. 561.
• Discounts available of around Rs. 3000.
BRAINWARE:
Surveyed: franchise at Camac Street
Communicated with: Counselor and Placement Coordinator

FINDINGS
• All other centers in Kolkata are franchisees
• Well equipped lab with modern facilities
• Tailor-made short courses with average of 10,000 fees
• Well equipped library and cafeteria
• 100% placement for system architect + and specialist+
• Placement assured for module courses
• personality development program
• duration for the modular courses are of 3-5 months

39
 • Certified Globally and by Jadavpur University.
• 24/7 approach to business continuity management.
• Setting higher standard in research and development.
• DOEACC accredited courses.
• Wide range of career oriented courses.
• 16yrs of experience in training over 35000 FA students.
• Special classes conducted by CAs, AICWAs and MBAs

TECHNOLAB

Surveyed: Main office at Chowringhee

Communicated with Counselor

FINDINGS

• At least 12 computers per lab

• Student: pc ratio is 1:1.
• At least 12 students per class.
• Well equipped library.
• Direct Admission
• Study materials of providing the latest syllabus

COURSE STRUCTURE

NAME FESS DURATION

YMHT 16300 3 MONTHS
EHT 16300 3 MONTHS
FCNE 16300 1 MONTH
CCNA 16300 2 MONTHS
MCSE 17500 6.5 MONTHS
CCNPMCSA 12000 4.5 MONTHS

INFOUNIV

Surveyed: Main office at Chowringhee

40
Communicated with Counselor

FINDINGS

• Two centers in Kolkata (head office and opposite Lake Stadium)

• Well equipped 3 labs with modern facilities.
• At least 5-10 students per class.
• At least 10 computers per lab
• 8 Certified and experienced faculty members
• Well equipped library.
• Follows ISO-9001:2000 standards
• personality development program
• Direct Admission
• Highest number of students passing International vendor programs are
from this institute (internal source)
COURSE STRUCTURE

NAME FESS DURATION

MCSE 16386 3 MONTHS
CCNA 13000 + TAX 1.5 MONTHS
RHCT/RHCE 15000 + TAX 3 MONTHS
MCDBA 13000 3 MONTHS
CCNP 30000 5 MONTHS

C.M.C. LTD.

Surveyed: Eastern Regional Head Office at Rippon Street

Communicated with: Counselor and Faculty

41
 • 2 courses- a) job guarantee and b) without job guarantee
• Duration of course- 1 year
• Only fulltime courses available
• Monday to Friday- 10 am to 5-30 pm
• Eligibility- Graduate in any discipline
• Faculties trained from C.M.C. Ltd.
• Labs Contained around 25 computers
• Admission by aptitude test
• Faculty- 3 regular, rest floating

COURSES OFFERED

1. PGDHNT- (6 MONTHS CLASS AND LAB + 6 MONTHS

LIFE PROJECT)
FEES- 42000 + TAX (6 INSTALMENTS)
2. IT INFRASTRUCTURE MANAGEMENT COURSE

(2 MONTHS CLASSROOM + 4 MONTHS ON THE JOB

TRAINING + 6 MONTHS REAL TIME JOB)
FEES- 56120 (2 INSTALLMENTS)

NOTE- Minimum stipend of Rs. 2500 will be given during the 4

months on the job training.

COMPARISON BETWEEN HCL-CDC AND THE REST

HCL- CMC IIHT T’LAB INF BRAI

CDC OU NWA
NIV RE
10000 SQ FT YES NO NO NO NO NO

42
 INDUSTRY YES NO NO YES NO NO
INDUSTRY FACULTY YES YES NO YES NO NO
JOB YES YES YES YES YES YES
GUARANTEE/PLACEM
ENT ASSISTANCE
HARDWARE / YES YES NO NO NO YES
SOFTWARE
ANTISTATIC LABS YES NO NO NO NO NO
BRANCHES IN NO YES YES YES YES YES
KOLKATA
INTEREST CHARGE YES NO NO NO N/a N/a
ON INSTALLMENTS
INSTANT UPDATION YES NO NO NO NO NO
OF ENROLLED
COURSE
FEES > 50000 YES YES NO NO NO NO

The HCL Edge:

• HCL-CDC is the biggest in terms of Infrastructure as it has a carpet

area of more than 10000 square feet at 50 Chowringhee Road, Kolkata.

• Compared to its competitors HCL-CDC is an Industry instead of a

training institute. Its presence in the IT Industry for over 31 years helps
HCL-CDC to stamp its authority right away.

• A minimum of 5 interviews for each student will be organized by

HCL-CDC. It doesn’t believe in saying something like a job guarantee
since getting a job is directly proportional to the capability of the
student as well.

43
 • In HCL-CDC, the first glimpse of an Industry giving training is
clearly visible in the form of Antistatic Labs ( clearly looking at the
safety issues of the students) and the very latest Routers ( speaking of
the latest technologies from HCL Infosystems).

• HCL-CDC promises that during the tenure of a course if there is a

technology change in the industry, it will be included in that very
course.

Conclusion

HCL CDC is at its nascent stage of development, so even if the family

brand HCL is known in the consumers mind then too the Career
development centre is not known by many people and people are skeptical
about adopting and trying it. Reasons being a large number of competitors
are present in the market they know consumers needs and preferences and
they know about the current trends present in the market.

HCL has got very excellent infrastructure and has got all the Oracle, Java,
Microsoft original books and softwares. It has got excellent and experienced
trainers who provide practical training and knowledge so that to create
industry ready workforce who can join the IT companies.

Various products and training programs are very cheap as compared to

products available at the market and it has added feature of free
complementary training and 20 % discount on the online exam provided by

44
Venders and people undergoing training would be given certificate of
training from venders like Microsoft, Red Hat, Oracle etc.

HCL CDC has its large number of temporary workforce and they keep
on changing from month to month thus it is good if there are permanent
employees who could do the survey ,collect data and arrange meetings
with the human resource manager so that long term relationship could be
maintained with them.

Limitations

1. Geographical location: This was important factor, as all the

companies do not have their corporate head offices situated in Kolkata

itself. Decisions regarding the training are taken by Head Departments,
so the local offices could not take the ownership regarding proposals.
Secondly, HCL is not having any centre at Salt Lake so many I.T
employees are not willing to come at Chowringhee for Prometric test
so far away.

2. Communication: At the time of counseling of the students of

Colleges across West Bengal, many of the students were not
conversant with English or Hindi. It created a new hurdle to convey the
proper message in Bengali for us being a new learner of this language.

45
3. Lack of Awareness: Though It has well known mother brand
attached to it, yet the places where it is introduced as Career
Development Center like Institutes it creates difficulty in creating
handsome business out of such alliances. Also students do not want to
take risk regarding their future. They feel reluctant in taking the
decisions regarding opting the courses from the newly developed
educational wing.

4. Convey Delivery Gap: This is to indicate the gap that is created at the

time of telephonic discussions. Sometimes it is seen that the content

get mislead due to absence of physical interaction with the concerned
persons. A minor misunderstanding distorts the whole idea of the goal.

5. Time constraint: The timing of entering into colleges for Institutional

Alliances was inappropriate since at that time all the students were
engaged either with their exams and many colleges were having there
vacations.

46
 Recommendations

1. Arrange the PROMETRIC™ Test center near the corporate offices of

various companies because the employees are having a scarcity of time to
come so far away at the regional center to give the test of short duration .

2. HCL should spend more funds on promoting Career Development

Centre and advertising about the products in television, magazines,
OOH(Out Of Home) advertising to spread awareness about it.

3. Various Scholarships and discount offer should be offered to the

prospective students from time to time.

4. In PROMETRIC™ the company should try to provide training at the right

time keeping in mind the urgency of the need of the companies, so that the
image of the companies remain same and would not be diluted by not
providing or arranging for trainer as and when required.

5. The company needs to increase its work force in order to bring stability in
the organization.

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 Bibliography

www.hcl.in

www.hclinfosystems.in

www.hclcdc.in

Proposals for different activities of HCL CDC

HCL’s Corporate Profile.

1. HCL’s Retail Profile

2. Wikipedia

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