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Promotional content
Advertising • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Loyalty marketing • Premiums • Prizes
Promotional media
Printing • Publication
Broadcasting • Out-of-home
Internet marketing • Point of sale
Promotional merchandise
Digital marketing • In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador • Drip Marketing
[edit]Retail industry
Main article: Retailing
The retailing industry is one of the predominant users of POS terminals.
A Retail Point of Sales system typically includes a computer, monitor, cash drawer, receipt
printer, customer display and a barcode scanner, and the majority of retail POS systems also
include a debit/credit card reader. It can also include a weight scale, integrated credit card
processing system, a signature capture device and a customer pin pad device. More and more
POS monitors use touch-screen technology for ease of use and a computer is built in to the
monitor chassis for what is referred to as an all-in-one unit. All-in-one POS units save valuable
counter space for the retailer. The POS system software can typically handle a myriad of
customer based functions such as sales, returns, exchanges, layaways, gift cards, gift registries,
customer loyalty programs, BOGO (buy one get one), quantity discounts and much more. POS
software can also allow for functions such as pre-planned promotional sales, manufacturer
coupon validation, foreign currency handling and multiple payment types.
The POS unit handles the sales to the consumer but it is only one part of the entire POS system
used in a retail business. “Back-office” computers typically handle other functions of the POS
system such as inventory control, purchasing, receiving and transferring of products to and from
other locations. Other typical functions of a POS system are to store sales information for
reporting purposes, sales trends and cost/price/profit analysis. Customer information may be
stored for receivables management, marketing purposes and specific buying analysis. Many retail
POS systems include an accounting interface that “feeds” sales and cost of goods information to
independent accounting applications.
[edit]Hospitality industry
Main article: Hospitality
Hospitality point of sales systems are computerized systems incorporating registers, computers
and peripheral equipment, usually on a computer network. Like other point of sale systems, these
systems keep track of sales, labor and payroll, and can generate records used in accounting and
book keeping. They may be accessed remotely by restaurant corporate offices, troubleshooters
and other authorized parties.
Point of sales systems have revolutionized the restaurant industry, particularly in the fast food
sector. In the most recent technologies, registers are computers, sometimes with touch screens.
The registers connect to a server, often referred to as a "store controller" or a "central control
unit." Printers and monitors are also found on the network. Additionally, remote servers can
connect to store networks and monitor sales and other store data.
The efficiency of such systems has decreased service times and increased efficiency of orders.
Another innovation in technology for the restaurant industry is Wireless POS. Many restaurants
with high volume use wireless handheld POS to collect orders which are sent to a server. The
server sends required information to the kitchen in real time.
[edit]Restaurant business
Restaurant POS refers to point of sale (POS) software that runs on computers, usually touch
screen terminals or wireless handheld devices. Restaurant POS systems assist businesses to
track transactions in real time.
Typical restaurant POS software is able to print guest checks, print orders to kitchens and bars
for preparation, process credit cards and other payment cards, and run reports. In addition, some
systems implement wireless pagers and electronic signature capture devices.
In the fast food industry, registers may be at the front counter, or configured for drive through or
walk through cashiering and order taking. Front counter registers take and serve orders at the
same terminal, while drive through registers allow orders to be taken at one or more drive through
windows, to be cashiered and served at another. In addition to registers, drive through and
kitchen monitors may be used by store personnel to view orders. Once orders appear they may
be deleted or recalled by "bump bars", small boxes which have different buttons for different
uses. Drive through systems are often enhanced by the use of drive through wireless (or headset)
systems which enable communications with drive through speakers.
POS systems are often designed for a variety of clients, and can be programmed by the end
users to suit their needs. Some large clients write their own specifications for vendors to
implement. In some cases, POS systems are sold and supported by third party distributors, while
in other cases they are sold and supported directly by the vendor.
Wireless systems consist of drive though microphones and speakers (often one speaker will
serve both purposes), which are wired to a "base station" or "center module." This will, in turn
broadcast to headsets. Headsets may be an all-in-one headset or one connected to a belt pack.
[edit]Hotel business
POS software allows for transfer of meal charges from dining room to guest room with a button or
two. It may also need to be integrated with property management software.
[edit]Checkout system
[edit]Tax fraud
Main article: Automated sales suppression device
POS systems record sales for business and tax purposes. Illegal software dubbed "zappers" is
increasingly used on them to falsify these records with a view to evading the payment of taxes.
[edit]See also
POS display
Retailing
Self-checkout
EFTPOS
UnifiedPOS
JavaPOS
ISO 8583
Secure POS Vendor Alliance
Standard Interchange Language
Supply chain attack
Point of sale companies category
[edit]References
^ Kaplan, Karen. "Do-It-Yourself Solution: Small Grocery Chain Has Big Plans for Its Retailing
Software", "Los Angeles Times", November 29, 1995, accessed December 10, 2010.
^ "Point of Sale (POS) Systems Buying Guide". Retrieved 2009-07-23.
^ Source: Chain Store Guide 2004 Market Study of FoodService Technology - Top 768 chains,
counted by Company
Categories: Banking terms and equipment | Retailing | Electronic commerce | Embedded systems
| Payment systems | Banking technology | Retail POS systems | Business software
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