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Why Indian Desi mobiles attracting more than Nokia, LG, Samsung, Motorola branded

mobiles? Is it because of Cheap and best mobiles from desi mobile manufacturers?
Nokia Mobile Phones which is the king in the Mobile Phone market with the price band depends
on the available features in the phone. Now the customers who are not bothering about quality
are attracting to purchase phones which are getting with lesser than Nokia in terms of cost with
the same features.
Now the cellular market is shaking with the national branded cellular phones with less cost and
all the available features which are having in international Branded phones. This is showing
more effect on the sales of the international brands. Till yesterday the china mobiles are sold
with less cost.
The demand of the nationalized branded phones is more popular due to the decision taken by the
government related to the compulsion of IMEI number to every mobile phone. Around 50
different brands like Lava, Karbon, Pagaria, Intex, Spice, Alive, and Micromax are in great
demand in the Indian cellular phones market. The Amar Raja Batteries which belong to Andhra
Pradesh has a plan to enter into the Cellular Phones Market.
One of the nationalized branded phone Micromax has occupied a third position in the sales of
mobile phones by throwing the brands of Multinational companies like Sony Ericson, LG,
Motorola and occupied a 10% market share in sales by selling around some lakhs of hand sets by
10th January, 2010.
One wish to buy an attract mobile phone. All the Indian brands with attractive look and design
with extra ordinary features in lesser cost are placed by the side of the Multinational branded
cellular phones like Nokia, LG. One more observation is that these Indian desi phones are having
all the ultra modern features which attract the customer.
The only difference is that if the multinational branded phone costs around Rs. 20,000/- then the
Indian brands will gets only Rs. 5000/- only. The sufficient value may be more the value for the
spent money, and the wish of the customer is what the talk of the market is these days. With the
advertisement tactics the customer wishes to purchase only Indian desi brands instead of
spending more amount on multinational brands.
The main advantage with the Indian brands is that the customer can purchase phone with less
cost and the shop keeper will gets more marginal profit on the sales of these brands. The
multinational companies will gives only 3 to 4 percent of marginal profit where as the
nationalized brands will offers around 10 to 15 percent of commission. So the customer can
maintain a phone which exactly looks like a Black berry and the seller can earn more amount of
profit which is the main issue on getting demand to the nationalized braded cellular phones.
Related Posts:

Read more: http://www.ithappensinindia.com/why-indian-desi-mobiles-attracting-more-than-


nokia-lg-samsung-motorola-branded-mobiles-is-it-because-of-cheap-and-best-mobiles-from-
desi-mobile-manufacturers/#ixzz1HwiNMDbC
Under Creative Commons License: Attribution Reasons and emergence of new Indian mobile
handset companies | Most of the Indian mobiles are imported from China and are
assembled in India
Any common mobile user can tell that only after the Indian mobile companies like Micromax,
Jen, Lava Karbonn and cellcon entered the market, does the prices of the multinational company
phones like Nokia, Samsung, and LG have decreased.
These are Indian mobiles for the namesake but they are manufactured in China. Since the central
government has banned the import of telecom instruments and cell phones for security reasons.
Spare parts are imported. Assembling units are set up in our country and these cell phones are
sold as their own brands. This is the secret behind nearly 52 new cell phone companies
emerging. Some of the net work companies who are offering the connection along with the cell
phone are importing mobile phones directly from china. Even though Nokia Company occupies
a large market in the sale of mobile phones, the sales of small company sales are also increasing.
These small companies occupy 25% share in the market. There is estimation that nearly 60 lakh
cell phones are imported by India unofficially.
Government has banned the phones which has no IMEI number for security reasons. But people
who have already bought the mobiles can get an IMEI number. Because these phones do not
come with warranty and the number of service centers less, people are no more interested in
these phones. Therefore national companies have sleeted a new way to attract the customers.
Orders are given to the china cell phone companies to make handsets on their brand. Warranty is
given on these brands. The brand name and cell phone model name is changed but the models
and features in these phones are the same. Prices are also almost the same.
Some of the cell phones are confined only to some states because they cannot influence the
customers like multinational companies. They are tied up with the local cell phone repair centers
for service. Income, in the form of taxes to the government through these direct sales is possible.
And the service centers and warranty given are beneficial to the customers.
Nokia, which has manufacturing units in many countries, has set up its plants at Noida and
Chennai. If the small cell phone companies also start their own manufacturing units job
opportunities as well as increase in the financial resources is possible.

Read more: http://www.ithappensinindia.com/reasons-and-emergence-of-new-indian-mobile-


handset-companies-most-of-the-indian-mobiles-are-imported-from-china-and-are-assembled-in-
india/#ixzz1HwinJqKv
Under Creative Commons License: Attribution

Why Indian Desi mobiles attracting more than Nokia, LG, Samsung, Motorola branded
mobiles? Is it because of Cheap and best mobiles from desi mobile manufacturers?
Nokia Mobile Phones which is the king in the Mobile Phone market with the price band depends
on the available features in the phone. Now the customers who are not bothering about quality
are attracting to purchase phones which are getting with lesser than Nokia in terms of cost with
the same features.
Now the cellular market is shaking with the national branded cellular phones with less cost and
all the available features which are having in international Branded phones. This is showing
more effect on the sales of the international brands. Till yesterday the china mobiles are sold
with less cost.
The demand of the nationalized branded phones is more popular due to the decision taken by the
government related to the compulsion of IMEI number to every mobile phone. Around 50
different brands like Lava, Karbon, Pagaria, Intex, Spice, Alive, and Micromax are in great
demand in the Indian cellular phones market. The Amar Raja Batteries which belong to Andhra
Pradesh has a plan to enter into the Cellular Phones Market.
One of the nationalized branded phone Micromax has occupied a third position in the sales of
mobile phones by throwing the brands of Multinational companies like Sony Ericson, LG,
Motorola and occupied a 10% market share in sales by selling around some lakhs of hand sets by
10th January, 2010.
One wish to buy an attract mobile phone. All the Indian brands with attractive look and design
with extra ordinary features in lesser cost are placed by the side of the Multinational branded
cellular phones like Nokia, LG. One more observation is that these Indian desi phones are having
all the ultra modern features which attract the customer.
The only difference is that if the multinational branded phone costs around Rs. 20,000/- then the
Indian brands will gets only Rs. 5000/- only. The sufficient value may be more the value for the
spent money, and the wish of the customer is what the talk of the market is these days. With the
advertisement tactics the customer wishes to purchase only Indian desi brands instead of
spending more amount on multinational brands.
The main advantage with the Indian brands is that the customer can purchase phone with less
cost and the shop keeper will gets more marginal profit on the sales of these brands. The
multinational companies will gives only 3 to 4 percent of marginal profit where as the
nationalized brands will offers around 10 to 15 percent of commission. So the customer can
maintain a phone which exactly looks like a Black berry and the seller can earn more amount of
profit which is the main issue on getting demand to the nationalized braded cellular phones.
Related Posts:

Read more: http://www.ithappensinindia.com/why-indian-desi-mobiles-attracting-more-than-


nokia-lg-samsung-motorola-branded-mobiles-is-it-because-of-cheap-and-best-mobiles-from-
desi-mobile-manufacturers/#ixzz1Hwj1JXpx
Under Creative Commons License: Attribution

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Gartner Says Indian Mobile Handset Sales To Reach 138.6 million in 2010
Mobile marketing set to supersede internet
Desi mobile brands ringing in smart tunes – The Economic
Times- 28th July 2010
Posted by: Abhishek Rai on: July 29, 2010
• In: Uncategorized
• Comment!

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Desi mobile brands ringing in smart tunes

Homegrown Companies Micromax, Videocon, Intex, Spice & Zen Poised To Take On Nokia
And BlackBerry In Smartphone Mkt
Writankar Mukherjee & Debjoy Sengupta
KOLKATA
WHEN Micromax launched its clamshell mobile phone ‘Bling’ decked with Swarovski crystals
on the Valentine’s Day, little did it expect the kind of response it got from the market. “It was an
attempt to differentiate our offering from the market with a compelling device to attract women
consumers,” says Vikash Jain, director of the firm. Today, Bling is one of Micromax’s most
successful products, selling 35,000 units a month.
Call it the evolution of the Indian mobile phone brands, if you may! After challenging the market
dominance of the global handset brands in the low-cost handsets, Indian handset makers such as
Micromax, Videocon, Intex, Spice and Zen are poised to take on the Nokias and BlackBerrys in
the smartphone market.
These brands plan to introduce smartphones running on Google Android and Windows Mobile
platforms, unique in style and design, complete with high-end services like push mail and killer
applications.
Analysts think the Indian companies have every chance to repeat their success in the entry-level
market in the higher-end market.
“The Indian brands can aspire for the same success in the mid-to-high-end segment, provided
they can sell their products at compelling price points,” says Anshul Gupta, principal analyst at
Gartner.
“Consumers are looking for devices with interesting features and good interface. The desi brands
can steal the show with price compelling features,” he says.
Surely enough, the Indian brands plan to do just that. Intex, for instance, will launch an Android
smartphone at less than Rs 8,000 by December. Ramesh A Vaswani, executive vicechairman of
Intex Technologies, feels such handsets will have a huge potential in the semi-urban towns
where there is a growing base of affluent and educated professionals in the ITeS industry.
The company plans to enter the 3G handset segment and will ramp up its brandbuilding spent
from Rs 16 crore last fiscal to Rs 25 crore this year to support its smartphone foray, Mr Vaswani
said.
The Bling, which comes with a QWERTY keypad and costs just about Rs 5,000, was
Micromax’s first attempt to capture the attention with a stylish handset. Now, the Gurgaonbased
firm plans to launch several mid-tohigh-end phones.
According to industry estimates, smartphones account for 15% of over-all mobile phone sales
but it is estimated to reach 37-40% by 2012. The size of the Indian handset market is estimated
to be Rs 27,000 crore.
The segment is growing more in urban markets where mobile density is extremely high and
people are upgrading their handsets from basic to mid-level and hi-end phones, buoyed by
affordable data plans from the operators.
The rollout of next-generation 3G services, which will bring streaming video and highspeed
internet facilities to handsets, expected by the yearend, will give a fillip to the 3G-enabled
phone market. Even biggies such as Nokia and Samsung plan to roll out 3G handsets for
less than Rs 4,000 as industry expects 3G and smartphone sales to at least double in the
first few years of 3G services.
The Indian brands are planning to target the semi-urban markets where the aspiration
level for smartphones are extremely high, but consumers want value-for-money products
priced affordably.
Zen Mobile plans to come up with features that even the big multinational brands do not
offer now. One example is phones with 72 days standby time and 16 hours talktime.
Videocon Mobile plans to grow its Windows Mobile handset portfolio, trade circles said.
Kolkata-based Hi-Tech Cellphone, which sells cellphones under a namesake brand, is also
looking at 3G.
Indian brands have been making rapid gains in the country’s handset market, mostly
riding on affordability factor.
Cumulatively, the local brands gained 10% of market share last year while market leader Nokia’s
share dipped 12%, according to a recent study. Now, it will be interesting to see if the Indian
brands can emulate their success in the commoditised entry-level segment in the tech rich mid-
to-hi-end segment.
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