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Abstract — This paper investigates the advantages of using the amount of information collected is large, the collecting
web data to forecast white liquor market demand. The authors process takes less time, and it is economical and convenient
constructed the corresponding relationship between web to perform investigation on white liquor market demand
information structure and white liquor market demand, using internet. Compared with the traditional market
explored the methods of using web data mining techniques to
investigation, the superiority of using web data mining is
analyze and predict white liquor market demands, and
very obvious: the web sites contain a huge amount of
established the principles of constructing knowledge base
structure-based data, such as dynamic hyperlinks, and the
based on the forecasting infor mation.
detailed information on every visit to specific web site (web
page counter). This kind of information has provided a rich
Keywords-web data; data mining; white liquor market demand
forecasting resource for web data mining. The differences between the
web data mining and traditional market survey on the white
I. INTRODUCTION
liquor market has been shown in Figure 1. Figure 1.
The white liquor industry in China exists for a long
demonstrates that web data mining outperforms traditional
time. And it is a trad itional industry that has a relatively
market survey regarding the analysis of white liq uor market
long production chain. The white liquor is one of Chinese
in terms of cost, information quantity, the time to spend, the
traditional liquors, which carries on the spirit and concept
way consumers get involved, and feedback to the product.
of Chinese people and the cultural convention. There are
400 million people who drink white liquor in China, and the
consumptio n quantity on Chinese market is about 4,000,000
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978-0-7695-4270-6/10 $26.00 © 2010 IEEE
978-0-7695-4270-6/10
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DOI $26.00 © 2010 IEEE
10.1109/ICCIS.2010.57
978-0-7695-4270-6/10
211
DOI $26.00 © 2010 IEEE
10.1109/ICCIS.2010.57
978-0-7695-4270-6/10
211
DOI $26.00 © 2010 IEEE
10.1109/ICCIS.2010.57
DOI 10.1109/ICCIS.2010.57
The organization of the paper is as follows: In Sectio n II, we H om epa ge 1 H om epag e 2 … … .. W hit e li qu or ma rk et
White liquor market analysis and forecasting based on web Ent erp ri se 1 Ent erp ri s e n … …. Communit y 1 C o mmu n ity n
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product to analyze the customer focuses and customer conveniently, and accurately, to predict the market demand,
concerns. and further to provide support for enterprise’s development.
Based on our model and analysis, we can see that web data
B. Rules of performing analysis of web information
source mining techniques are very powerful in white liquor market
demand forecasting.
At web informatio n source of the white liquor market,
the characteristics of web information may indicate the user
focuses, such as the product popularity, market value,
seasonal variation, and so on. Through analyzing the unit
REFERENCES
information's characteristics, we may determine the related
product class subset. Further taking the related product class [1] Tang Xiaodong. Data mining technology based on data
subset as the key direction and the basis, we could carry out warehouse. Mechanical industry publishing house, 2005.
The core processing on the web data is to select customer AMINER[J]. High Technology Letters, 2000(3): 19-22.
redundancy processing by filter, and to perform analysis on analysis method based on Web source [J]. computer
the web log data by applying web data mining techniques. integration manufacture system, 2004, 10(9):65-70.
By applying the above approaches, we try to discover the countermeasure [J]. information magazine, 2002(3):29-31.
IV. C ONCLUSIONS
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