2 Silom Road, 5th Floor Silom Center, Suriyawong, Bangrak
Bangkok 10500 Thailand,
Graphic Design Course Outline
3D TECHNIQUES
Through practical exercises, lectures,
demonstrations and examples students
will learn to model 3D objects and
scenes, texture mapping, bump maps,
lightings and camera movements in a
3D environment. Students will have to
successfully complete practical
exercises and an integrated project in
order to complete the module.
ACADEMIC RESEARCH &
COMMUNICATION SKILLS (ARCS)
This course prepares students in
Communication and Research skills.
The three main areas of focus are:
Research and Analysis, Academic
Writing Skills and Academic
Presentation Skills.
ADVANCED LAYOUT AND
PRODUCTION
This course will allow students to
further their skills in layout,
conceptualization and production
techniques and will give them an
opportunity to create a more
sophisticated portfolio piece. Students
will have to successfully complete
practical exercises and an integrated
project in order to complete the
module.
ADVERTISING DESIGN
This course aims to provide students
with an understanding of the principles
and processes used to create successful
advertising campaigns and to explore
the visual language, theories and
techniques applicable to this field.
Students will have to successfully
complete practical exercises and an
integrated project in order to complete
the module.
APPLIED ILLUSTRATION
An exploration of various styles,
methods and media of illustration in
which the students are encouraged to
develop their own style with careful
consideration of appropriateness of
application.
Bangkok Beijing Changchun Changzhou Guangzhou Huizhou Kuala Lumpur Mumbai Ningbo Shanghai Singapore Sydney Wuhan Zhejiang
Tel (66) 2 632 7656 Fax: (66) 2 632 7668
E-mail: info@raffles-iao-thailand.com
Website: www.raffles-iao-thailand.com
WEB DESIGN PRINCIPLES
To provide participants with the
knowledge and skills through practical
exercises, lectures, demonstrations and
examples to enable them to create web
pages by designing and programming
with the usage of the hypertext markup
language and web builder applications.
Students will have to successfully
complete practical exercises and an
integrated project in order to complete
the module.
COLOUR FOR DESIGNERS
A study of colour theories, standards,
systems and their applications to design
production. Included will be a study of
applications in 2D and 3D using both
additive and subtractive colour concepts
and study of perceptual effects.
CREATIVITY & PROBLEM SOLVING
In this course, students will learn to solve
problems creatively, make paradigm
shifts in thinking and apply lateral
thinking techniques to real and imagined
problems. Students will have to
successfully complete practical exercises
and commence an
integrated project in order to complete
the module.
DESIGN INVESTIGATION AND
CULTURE
This course introduces students to design
history with a strong focus on the
development of graphic design through
major art periods. From the invention of
writing to the modern day, students will
gain - through research and practical
projects - an understanding of the
relevance of graphic arts and crafts in
human history and society.
DESIGN PRINCIPLES
This course combines studio work with
academic classroom instruction.
Discussions and assignments provide an
understanding of the design elements and
principles of visual organization, as well
as an understanding of the development
of form in space. Introduction to the
concept of “function” and the idea that
form depends on function. Fostering of
critical thinking through analysis of
design work.
DIGITAL ILLUSTRATION
Students will be introduced to
techniques used to compose and plan
vector-based images with computer
software. Using the software Illustrator
as a design tool, students will explore
its various functions, and grasp the
versatility of one of the industry’s most
utilised drawing tools. Through a series
of exercises each student will produce
work demonstrating a progression of
thought and understanding of vector
based drawing software.
GRAPHIC DESIGN
An introduction to the various roles of
the graphic designer and the history of
international graphic design, its
relevance to society and its importance
as a medium for mass communication.
GRAPHIC PRODUCTION
This studio course explores the tools,
techniques, procedures and presentation
skills necessary to produce professional
graphic design. Students are required
to set a standard of quality design work
that continues throughout the
programme.
USER INTERACTION DESIGN
To provide participants with the
knowledge and skills through practical
exercises, lectures, demonstrations and
examples to enable them to design
user-friendly screen-based interfaces.
Taking knowledge from pre-requisites
like typography and colour theory,
students will learn about layout of
content and navigation, use of primary
colours with secondary colours to
generate user-interface designs.
Students will have to successfully
complete practical exercises and an
integrated project in order to complete
the module.
IDENTITY SYSTEMS
This course will focus on the
conceptualization and creation of an
effective corporate identity for a
company. Students will have to
successfully complete practical
exercises and an integrated project in
order to complete the module.
RDI-Graphic Design - Page 1
Updated 18 June ‘08
IMAGE PROCESSING
Students will be introduced to
techniques used to edit and process
raster images on the computer software.
Using Photoshop as a design tool,
students will explore the various
functions and multiple aspects of the
programme, and visualize the
versatility of one of the industry’s most
used image editing softwares.
INDEPENDENT RESEARCH
Under supervision of a lecturer the
student will be encouraged to develop a
major design project. This project will
focus on research methodologies, time
management and problem solving.
Students will prepare a professional
presentation of findings to guest
lecturers and/or industry professionals.
INTERACTIVE MEDIA DESIGN
This course will explore the non-
traditional principles of Interactive
Media Design, examine the cultural
impact of design via new media
channels (web & interactive) and
develop and refine the level of
conceptual thinking within students'
approaches to multimedia/web design
problems.
INTERNSHIP
Professional experience including
working in the industry as a graphic
designer.
PACKAGING
Retail and wholesale consumer product
packaging design assignments.
PAGE LAYOUT
An introduction to Desk-Top-
Publishing using In Design, the next
generation page layout application of
choice. Students will be required to
create sophisticated page layouts
integrating flexible grid systems into
the page.
DIGITAL PHOTOGRAPHY
An introduction to photography
focusing on the development of
technical and compositional skills.
This course includes a study of the
history of photography, light metering,
darkroom exercises and specific
assignments dealing with still life,
action and portraiture.
Bangkok Beijing Changchun Changzhou Guangzhou Huizhou Kuala Lumpur Mumbai Ningbo Shanghai Singapore Sydney Wuhan Zhejiang
PORTOFOLIO WORKSHOP I
Assembling a professional portfolio and
curriculum vitae. This course will give
students the opportunity to refine their
portfolio to a standard more appropriate
to industry and further investigate their
place in the graphic design industry.
PORTFOLIO WORKSHOP II
Assembling final industry-ready portfolio
and preparation of graduation exhibition
including personal display, graduation
booklet, posters and signage.
PUBLICATION DESIGN
Lectures, analysis and practical problems
in the design and production of annual
reports and other corporate publications.
Lectures and practical assignments
investigate the graphic designer’s unique
role in the production of multipage
publications.
RENDERING I
This course aims to develop in students
the capacity to visualise ideas through the
knowledge and practical experience of
drawing from observation. The
development of perception, memorization
and reproduction of objects through
drawing will be taught. Basic drawing
materials, tools and techniques are
experimented with to acquire a technical
knowledge of proper model drawing and
its related vocabulary. This course will
also explore the media of
communication, marker, ink and other
mediums. Students will also be exposed
to the visual language, theories,
techniques and processes of rendering
different textures to objects.
TYPOGRAPHY I
An introduction to typography
concentrating on effective textual
communication. This course includes a
study of the history of typography,
typographic measures, font families and
their relationship to visual
communication.
TYPOGRAPHY II
In this course students will be encouraged
to deal with advanced typographic briefs
where higher emphasis is given to
experimentation. A higher level of
sophistication and maturity in dealing
with type is required.
RDI-Graphic Design - Page 2
Updated 18 June ‘08

DESIGN AND MARKETING
This subject introduces the basic
concepts of marketing and public
relations and will examine how these
relate to the wants and needs of today’s
design practice, business and
real/potential consumers. Students will
learn how to apply these principles in
practice when making decisions about
marketing their products and services
to potential customers in domestic and
international markets
DESIGN AND SUBCULTURE
This subject explores a range of
subcultures and their transition
historically into mainstream culture
through design. Design and subculture
explores the role of design within the
ongoing interaction between fringe
cultural movements and dominant
popular culture and includes; punk,
surf, dance party, political, jazz etc. and
will draw on examples from various
fields of design.
GRAPHIC DESIGN AND
MULTIMEDIA STUDIO
The aim of this subject is to allow
students to connect design history,
theory and research methods with the
practice and processes of graphic
design and multimedia. Students will
establish the differences between the
two strands of visual communication –
graphic design and multimedia.
MAJOR STUDIO PROJECT
Studio project provides students with the
opportunity to, researched, design and
develop a series or body of work for
presentation. This sustained development
of work allows students to develop a
strong conceptual basis to the work and
to fully test and experiment with design
problems to realize a substantial series or
body of completed works. It is expected
that a high degree of finish will be
obtained though the construction of these
design works along side a professional
final presentation. Student will work
independently with regular access to the
studio and project supervisor, for
consultations.
PROJECT MANAGEMENT
This subject examines the ways in which
projects are managed to be delivered on
time, on budget and meeting the quality
and standards specified by the designer.
The importance of project management
feedback is emphasises as being critical
in the development of the project design
process. Project formulation, design and
the technical skills involved for effective
feedback are also examined.

GRAPHIC DESIGN AND SOCIETY

The aim of Graphic Design and Society
is to involve students in examining the
role of graphic design in society whilst
exploring the potential of using visual
communication skills to make a
positive and relevant contribution to
our day-to-day lives. Students will
critically assess the role of graphic
design within the context of the wider
community, with regard to both
understanding where their graphic
practice might make a positive
contribution an how to make ethical
value judgements on the nature of the
graphic work they will do.

Bangkok Beijing Changchun Changzhou Guangzhou Huizhou Kuala Lumpur Mumbai Ningbo Shanghai Singapore Sydney Wuhan Zhejiang

RDI-Graphic Design - Page 3

Updated 18 June ‘08