Assignment of Research Methodology

Assignment of Research Methodology
SUBMITTED TO: SUBMITTED

BY:
Sukhwinder Arora Abhishek

Arora
A20
11000839
Problem Definition :-Consumer perception towards eco friendly products.
Objectives :-
(1) To examine the consumer perception towards eco friendly products.

(2) To study the factors impacting the eco friendly products.
Research Methodology
Research Design:
Descriptive Research is being used here as the problem and objectives of the research are clearly defined.
POPULATION:
The purpose of study is to find out the Consumer Perception Towards Eco-Friendly Products,
for research purpose the population will be all those persons who are the residents of jalandhar.
SAMPLING METHOD
In this research, we will use the convenient sampling. The convenient sampling is one in which the researcher according to his convenience collects the data
regarding to his research from various respondent.
SAMPLING ELEMENT
The sampling elements are those who are the respondents of our research.
SAMPLE SIZE
Sampling size refers to the number of items to be selected from the population to constitute a sample. This is the major problem before the researcher. The size of the
sample should neither be excessively large nor too small; it should be and must be the true representatives of the population.
In our research the sample size is 110
AREA OF STUDY:
Due to the cost and time constraint the area of the study is confined to jalandhar city only.
Sources of data
Primary data:
• Questionnaire
Secondary data:
• Books
• Journals/articles
• Newspapers
• Internet websites
HYPOTHESIS
In this technique we take two assumptions Null and Alternative on following:
H0;µ- factor does not effect the perception of consumer towards eco friendly products.
H1µ- factor is effecting the perception of consumer towards eco friendly products.
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .740
Bartlett's Test of Sphericity Approx. Chi-Square 463.306
Df 120
Sig. .000
Interpretation:- In this sampling KMO is greater than 0.5 then the KMO is acceptable otherwise my research is not acceptable. My sampling Adequacy is 0.740 so
its shows that my research is acceptable.
Communalities
Initial Extraction
a) I prefer eco friendly

products because they are 1.000 .573
Hygienic.
b) I prefer eco friendly

product because they are 1.000 .353
Carbon free.
c) I prefer eco-friendly
products because they are
safeI prefer eco friendly 1.000 .447
product because they are
Carbon free.
d) I prefer eco friendly

Available easily
e) I prefer eco friendly

products because of their 1.000 .417
quality is good.
f) I prefer eco friendly

products because I believe in 1.000 .560
saving the environment
g) I prefer eco friendly

easily recyclable.
h) I prefer eco friendly

suitable price.
i) I prefer eco friendly

attractive packaging.
j) I prefer eco friendly

products because they boost 1.000 .630
my status.
k) I prefer eco friendly

products because they help 1.000 .571
in saving energy
l) I prefer eco friendly

attractive ads.
m) I prefer eco friendly

products because its suit to
1.000 .636
Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Compon
ent Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
1 3.544 22.152 22.152 3.544 22.152 22.152 2.668 16.672 16.672
2 2.828 17.676 39.828 2.828 17.676 39.828 2.509 15.679 32.351
3 1.445 9.032 48.860 1.445 9.032 48.860 2.069 12.932 45.283
4 1.222 7.638 62.498 1.222 7.638 62.498 1.794 11.216 62.498
5 .930 5.811 62.310
6 .865 5.407 67.716
7 .827 5.166 72.882
8 .760 4.752 77.634
9 .624 3.900 81.534
10 .548 3.426 84.960
11 .529 3.308 88.268
12 .483 3.019 91.287
13 .437 2.730 94.017
14 .342 2.137 96.154
15 .319 1.993 98.146
16 .297 1.854 100.000
Extraction Method: Principal Component Analysis.
Interpretation
The next item shows all the factors extractable from the analysis along with their eigenvalues, the percent of variance attributable to each factor, and the cumulative
variance of the factor and the previous factors. Notice that the first factor accounts for 22.152% of the variance, the second 17.676%of the variance, the third 9.032%
of the variance and the fourth 7.638%. All the remaining factors are not significant.
Interpretation
The scree plot is a graph of the eigenvalues against all the factors. The graph is useful for determining how many factors to retain. The point of interest is where the
curve starts to flatten. It can be seen that the curve begins to flatten due to change in the factor regularly. Note also that factor 4 has an eigenvalue of less than 1, so
only three factors have been retained.
Component Matrixa
Component
1 2 3 4

products because they are .253 .317 -.615 .174
Hygienic.

product because they are .184 .543 .041 .150
Carbon free.
safeI prefer eco friendly .167 .579 .284 .053
Carbon free.

Available easily

products because of their .400 .403 -.276 -.139
quality is good.

products because I believe in -.159 .672 .242 -.158

products because they are -.006 .651 .172 -.109
easily recyclable.

products because they are .435 .325 -.380 -.201
suitable price.

products because of their .680 -.195 -.154 -.416

products because they boost .702 -.045 .139 -.339
my status.

products because they help .119 .658 .348 .058
in saving energy

products because of their .679 -.183 .384 -.283
attractive ads.

Component Matrixa
Component
1 2 3 4

Hygienic.

product because they are .184 .543 .041 .150
Carbon free.
Carbon free.

Available easily

products because of their .400 .403 -.276 -.139
quality is good.


easily recyclable.

products because they are .435 .325 -.380 -.201
suitable price.

products because of their .680 -.195 -.154 -.416

products because they boost .702 -.045 .139 -.339
my status.

in saving energy

attractive ads.

Rotated Component Matrixa
Component
1 2 3 4

products because they are -.156 -.002 .731 .119
Hygienic.

product because they are -.046 .507 .268 .146
Carbon free.
Carbon free.

products because they are .077 .128 .741 .199
Available easily

products because of their .205 .244 .561 -.030
quality is good.


easily recyclable.

products because they are .250 .128 .629 -.073
suitable price.


products because they boost .767 .071 .177 .079
my status.

in saving energy

products because of their .824 .068 -.087 .177
attractive ads.

Rotated Component Matrixa
Component
1 2 3 4

products because they are -.156 -.002 .731 .119
Hygienic.

product because they are -.046 .507 .268 .146
Carbon free.
Carbon free.

products because they are .077 .128 .741 .199
Available easily

products because of their .205 .244 .561 -.030
quality is good.


easily recyclable.

products because they are .250 .128 .629 -.073
suitable price.


products because they boost .767 .071 .177 .079
my status.

in saving energy

products because of their .824 .068 -.087 .177
attractive ads.

Interpretation
The idea of rotation is to reduce the number factors on which the variables under investigation have high loadings. Rotation does not actually change anything but
makes the interpretation of the analysis easier. Looking at the table below, we can see that availability of product, and cost of product are substantially loaded on
Factor (Component). All the remaining variables are substantially loaded on Factor 1. These factors can be used as variables for further analysis.
Component Transformation Matrix
Compo
nent 1 2 3 4
1 .761 .067 .431 .480
2 -.221 .873 .411 -.141
3 .304 .483 -.803 .172
4 -.528 .009 -.013 .849
Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
Conclusion
You should now be able to perform a factor analysis and interpret the output. Many other items are produce in the output, for the purpose of this illustration they have
been ignored. Note that the correlation matrix can used as input to factor analysis. In this case you have to use SPSS command syntax which is outside the scope of
this document.
SPSS COADING
VARIABLE DATA
Statistics
1) Have you ever heard about

eco-friendly products in india?
N Valid 110
Missing 0
1) Have you ever heard about eco-friendly products in india?
Cumulative
Frequency Percent Valid Percent Percent
Valid yes 110 100.0 100.0 100.0

INTERPRETATION
After surveying it has been found that all of the peoples i.e.100% of peoples are heared about eco friendly products.
Statistics
2) Do you use eco friendly

products?
N Valid 110
Missing 0
2) Do you use eco friendly products?
Cumulative
Valid yes 110 100.0 100.0 100.0

INTERPRETATION
It has been found that all of the people i.e, 100% are use the eco friendly products.
Statistics
3) If yes, how often do you buy

these products, if they are
available?
N Valid 110
Missing 0
3) If yes, how often do you buy these products, if they are

available?
Cumulative
Valid YES 25 22.7 22.7 22.7
NO 42 38.2 38.2 60.9
3 43 39.1 39.1 100.0
Total 110 100.0 100.0

INTERPRETATION
In this case it has been found that most of the Respondent i.e.39.09% are daily buy the eco friendly products , but 38.18% Respondent are weekly buy eco friendly
product , and 22.73% respondent are monthly buy eco friendly products.
Statistics
4) Do you think it is necessary to produce more eco-friendly products for the

Indian market
N Valid 110
Missing 0
4) Do you think it is necessary to produce more eco-friendly
products for the Indian market
Cumulative
Valid YES 109 99.1 99.1 99.1
NO 1 .9 .9 100.0
Total 110 100.0 100.0
INTERPRETATION
In this case it has been found that most of the respondent i.e. 99.09% are saying we need them to produce more eco friendly products for the Indian market and
0.91% are saying NO, we have enough.
Statistics
GENDER AGE INCOME
N Valid 110 110 110
Missing 0 0 0
GENDER
Cumulative
Valid MALE 99 90.0 90.0 90.0
FEMALE 11 10.0 10.0 100.0
Total 110 100.0 100.0
AGE
Cumulative
Valid BELOW 18 10 9.1 9.1 9.1
18-25 89 80.9 80.9 90.0
25-35 6 5.5 5.5 95.5
35-45 3 2.7 2.7 98.2
45 AND ABOVE 2 1.8 1.8 100.0
Total 110 100.0 100.0
INCOME
Cumulative
Valid 1000-5000 61 55.5 55.5 55.5
5000-20000 33 30.0 30.0 85.5
20000-40000 3 2.7 2.7 88.2
40000 ABOVE 13 11.8 11.8 100.0
Total 110 100.0 100.0

INTERPRETATION
In this research I survey 110 respondent from my target population in which 90% were Male and 10% were female.
INTERPRETATION
From my target respondent 9.09% were the age of below 18 and 80.91% respondent were the age of 18 to 25 and 5.45% respondent were the age of 25 to 35 and
2.73% respondent were the age of 35 to 45 and 1.82% respondent were the age of 45 and above.
INTERPRETATION
From my sampling population the income of 55.45% respondent were under 1000-5000 and 30.00% respondent were under 5000-20000 and 2.73% respondent were
under 20000-40000 and 11.82% respondent were under 40000 above.

Assignment of Research Methodology

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Assignment of Research Methodology

Uploaded by

Copyright:

Available Formats

Assignment of Research Methodology

SUBMITTED TO: SUBMITTED

Sukhwinder Arora Abhishek

(1) To examine the consumer perception towards eco friendly products.

In our research the sample size is 110

In this technique we take two assumptions Null and Alternative on following:

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .740

Bartlett's Test of Sphericity Approx. Chi-Square 463.306

a) I prefer eco friendly

b) I prefer eco friendly

d) I prefer eco friendly

e) I prefer eco friendly

f) I prefer eco friendly

g) I prefer eco friendly

h) I prefer eco friendly

i) I prefer eco friendly

j) I prefer eco friendly

k) I prefer eco friendly

l) I prefer eco friendly

m) I prefer eco friendly

1 3.544 22.152 22.152 3.544 22.152 22.152 2.668 16.672 16.672

2 2.828 17.676 39.828 2.828 17.676 39.828 2.509 15.679 32.351

3 1.445 9.032 48.860 1.445 9.032 48.860 2.069 12.932 45.283

4 1.222 7.638 62.498 1.222 7.638 62.498 1.794 11.216 62.498

5 .930 5.811 62.310

6 .865 5.407 67.716

7 .827 5.166 72.882

8 .760 4.752 77.634

9 .624 3.900 81.534

10 .548 3.426 84.960

11 .529 3.308 88.268

12 .483 3.019 91.287

13 .437 2.730 94.017

14 .342 2.137 96.154

15 .319 1.993 98.146

16 .297 1.854 100.000

Extraction Method: Principal Component Analysis.

a) I prefer eco friendly

b) I prefer eco friendly

d) I prefer eco friendly

e) I prefer eco friendly

f) I prefer eco friendly

g) I prefer eco friendly

h) I prefer eco friendly

i) I prefer eco friendly

j) I prefer eco friendly

k) I prefer eco friendly

l) I prefer eco friendly

m) I prefer eco friendly

a) I prefer eco friendly

b) I prefer eco friendly

d) I prefer eco friendly

e) I prefer eco friendly

f) I prefer eco friendly

g) I prefer eco friendly

h) I prefer eco friendly

i) I prefer eco friendly

j) I prefer eco friendly

k) I prefer eco friendly

l) I prefer eco friendly

m) I prefer eco friendly