Acknowledgement

First of all we would like to express our gratitude to all mighty Allah for making this report
successfully.

We would like to take this opportunity to thank you for give us such an opportunity to make an
assignment on the basis of internal communication of an organization. We would like to thank
our course teacher for helping us how to do this task, because her encouragement, guidance and
support from the initial to the final level enabled us to develop an assignment on that topic.

I am interviewed Ferrous khan (Manager, Sales @marketing), Hyperion Builders Ltd. He was
very helpful in the interview session. So I express my gratitude to them.

While preparing this assignment we came to know about internal communication and how an
organization maintains that communication and this increases our knowledge about internal
communication.

This is an important topic considering the current world because today’s business is all about
communication and it is very much a super way of extending business.

We again thank our course teacher to give us such an opportunity. We heartily thankful to our
Course teacher, whose encouragement, guidance and support from the initial to the final level
enabled me to develop an understanding of the subject.

Lastly, we offer our regards and blessings to all of those who supported us in any respect during
the completion of the assignment.
 Executive Summary

The objective of this report to provide the information about internal communication of a real
estate company. Real estate company posses a huge place in Bangladesh economy.

Internal communication is important because if they don’t understand the communication theory
and process the practice of public relations can be hampered, if this happen this may fall effect
on the total business because their business is all about relationships

Communication is often defined as an exchange of information. "Exchange" involves at least one

sender and one receiver - true communication thus infers a two way process

The purpose of internal communication is to ensure efficient management. Written

Communication, Oral Communication, Face-to-face communication, Computer based
communication, Verbal communication generally used to communicate with others. To ensure
the success in the of internal communication system and to develop a nice environment company
can follow the lists…..

Communication infrastructure must be weak, Management attitudes and targeting, Roles and
responsibilities, Targeting information, Message content and style Leadership visibility and
accessibility, Dialogue and information sharing, Clarify roles and responsibilities, A leadership
communication support program ,Introducing the right channels ,President’s communication
program, News bulletins ,A network of internal communication facilitators should be set up –

Maintain good communication is really very much important for the company. All business in a
democratic country begins with public permission, and exits with public approval. Public
relations can only be made by maintaining good communications.
 Table of contents

Topics Page no.

1. Introduction
 Origin of the report
 Objective
 Scope
 Limitations
 Methodology

2. Company at a glance

3. Company profile

4. Internal communication

5. Why does internal communication matter

6. Internal communication strategy

7. Hyperion Builders

8. Media of communication

9. Why builders need to maintain good

communication

10.Horizontal communication

11.Advantages

12.Disadvantages

13.Recommendations

14.conclusion
Introductory Page
LOCATION ANALYSIS WORKSHEET
1. Address: Kodom thola, Jessore
2. Name of realtor/contact person: MD. Guas Uddin
3. Name of the business: G.S Rice Industry
4. History of location: This is the place from where paddy can directly collect from the paddy field.
5. Location in relation to target market: Main target of the business is to capture whole local market as
well as outside of the country boundary.
6. Traffic patterns for customers:
7. Traffic patterns for suppliers:
8. Availability of parking: (include diagram)
9. Quality of public services: Always We try to serve better one
10. Availability of raw materials/supplies: It was easily establish because of availability of raw
material
11. Availability of labor force: The lower labor cost was help to create this industry.
20. Evaluation of site in relation to competition:
Executive Summary
Bangladesh is endowed with a climate favourable for the cultivation of a wide variety of both
tropical and temperate crops. Rice is the staple food for above 150 million populations. Rice
production system depends on a various management practices such as irrigation and fertilizer
applications, crop management practices, use of new high yielding varieties and modern
technologies. Boro rice is one of the major cereal food grains in Bangladesh which contributed
more than 55% to the total rice production during 2008-09. Hybrid Boro rice yield depends on a
considerable part on irrigation and fertilizer management practices. Fertilizer is the most
important nutrient elements in soils and plays the most vital role in crop production in
Bangladesh. Fertilizer application mainly depends on the soil types, growing season, irrigation
applications and the cultivars used and agro-climatic conditions of the locations. Every year huge
amounts of chemical fertilizer are imported from foreign countries and the import rate is
significantly higher for non urea fertilizer. Domestic production of urea fertilizer covered 50% to
the total demand, where TSP (Triple supper phosphate) was only 10%, Gypsum was 40% and
MOP (Murate of potash) was fully imported in 2008-09. Bangladesh government has set a target
19 million tons of Boro rice production under 4.8 million ha land in 2009-10. Therefore to
achieve the targeted production of Boro rice in this year, the fertilizer supply would be one of the
major concern things to the whole production system. The major fertilizer such as urea, TSP,
MOP, gypsum and ZnSO4v would be required 13.83, 5.65, 6.94, 0.41 and 3.06 lakh tons,
respectively (applying fertilizer in recommendation dose). Applying on the basis of soil fertility,
fertilizer requirement would be 13.2, 4.20, 4.64, 0.38 and 2.85 lakh tons, respectively and on the
basis of f rmer demand in field level, it would be 12.60, 5.23, 6.43, 0.39 and 2.51 lakhtons,
respectively. The urea fertilizer stock will become 9.5 lakh tons after importing 3.5 lakh tons
from Qatar. More than 3 lakh tons urea may be shortage in the total growing season which is
above 24% compared to the total demand. From this study, it is clear that there is large gap
between targeted production of Boro rice and fertilizer input. Therefore, timely supply and
availability of fertilizer should receive top priority to sustain/increase Boro rice production when
food availability is crucial factors for poverty stricken people, when the country being challenged
with feeding increasing population.
1.1 Introduction
Rice is the staple food for the people of Bangladesh and will continue to remain so in future.
Rice production systems make a vital contribution to the reduction of hunger and poverty in
Bangladesh. Besides, its economy is heavily dependent on this sector. The country needs
substantial increase in rice production to provide her teeming millions with food and other basic
needs of life. There are not many options but to raise level of rice production from the limited
land resources and diverse climatic conditions for improving the living standard of her common
people. Variations in management practices (irrigation and fertilizer application, crop
management practices etc), use of new high yielding varieties (HYV) and modern technologies
play a vital role to increase rice production of this country. Boro rice is one of the major cereal
food grains in Bangladesh, which is transplanted in winter season (December to February).
Productivity of Boro rice depends on several of climatic parameters (temperature, rainfall,
humidity, etc), hydrological properties of soil (pH, organic carbon, cation exchange capacity,
etc), rice varieties, and major production inputs, such as irrigation and fertilizer management
practices, above all government policies in this sector. A reasonable amount of Boro rice
production is hampered in every year as a consequence of the above factors interactive over
different scale in different locations. Soils as suppliers of nutrients for rice plant growth are very
important factors determining rice yield productivity. Nutrients in soil whether naturally
endowed or artificially maintained, are the major determinant of the success or failure of a crop
production system. As the pressure to grow more rice from the limited agricultural land, the soils
come under the threat of nutrient depletion and thus, the sustainability of the cropping systems
under the present soil and crop management practices face a great challenge. The Fertilizer
Requirement for Boro Rice Production in Bangladesh 5 prevention of a reduction of Boro rice production
through better nutrient management mainly fertilizer is therefore, an important issue for
increasing Boro rice production and ensuring food sufficiency for the millions of Bangladesh.
 Mission: To improve certain situation
 Objectives: To develop products satisfying specific needs of your target
customers
 Keys to success: Sustainable competitive advantage

Industry Analysis

Bangladesh is one of the largest rice producer particularly in asia. Bangladeshi rice is good in
quality and different countries prefer the Bangladeshi Basmati rice because of its taste and
aromatic nature. Bangladesh may come closer or even go ahead of Other country as far as rice
exports are concerned. Bangladesh country economy depends heavily on the bumper crops and
this is a good sign.In the near future Bangladesh will export rice if the production will be
continuous. On the other side Bangladesh sugercane production has declined over the past year
or so.
Production in Bangladesh
Rice production systems make a vital contribution to the reduction of hunger and poverty in
Bangladesh. Total rice production in Bangladesh was 10.32 million tons in the year 1975-76
when the country's population was only 79.90 millions and cultivated rice area was 10.32 million
ha (BBS and DAE, 2007). However, the country is producing 34.28 million tons rice in the year
of 2008-09, where Boro rice contributed more than 55%(18.5 million tons). From the analysis of
the last few years data we found that its contribution in total rice production follows a increasing
trend. Recently, the rate is ncreasing rapidly due to adoption of high yielding rice varieties,
including modern rice cultivation technologies, improvement irrigation facilities and applications
of fertilizer and pesticides. But for continuing this production rate there should be proper
managemen practices. HYV Boro rice production depends on a considerable part on its Fertilizer
Requirement for Boro Rice Production in Bangladesh 6 proper management practices, mainly fertilizer and
irrigation application in different growing stages. Therefore, ensuring irrigation and fertilizer in
farmer level on scheduled times (application time) are of major concern. Bangladesh government
has set a target 19 million tons for Boro rice production in the year of 2009-10. To achieve the
target, all agricultural inputs which are involved directly or indirectly in Boro rice production
must be adequate and accessible to farmer-field during the production period (December to
May). Targeted Boro rice cultivation area is 4.8 million ha in 2009-10 which is more than one-
fourth million ha from the previous year 2008-09.

Market Segmentation- The process of segmenting & targeting the market

should process in the following way. We can segment our market into three
categories. These are the below.

 Geographic

 Demographic

 Psychographic

Description of venture
The executive summary is the single, most important part of the business plan.
Describe the market opportunity, your product to harvest the market opportunity, your
strategy for addressing and selling to that market, financial results in the first years of
operation, long term objectives, and the key personnel.

Product and service: our product is rice. Basically our industry produces rice but also produce Muri.
we mission is to produce something better for the customer satisfaction.

Size of the business: our business size is small. In our organization basically one type of product is
produce that is rice. The total area of the industry is around 3 Accor.

Marketing
While marketing organic products presents a challenge, there are some places to find buyers for your
crops. Many conventional. farm magazines and can be good sources of information on buyers of organic
crops. The Organic Consumers Association is a public-interest organization dedicated to building a
healthy, safe, and sustainable system of food production and consumption. They act as a global
clearinghouse for information and provide grassroots technical assistance.

Operation Analysis:

How the operation conduct in organizational area and how it work

Marketing plan
The market analysis, with its component parts, locates your business within existing and future markets.
Your plan must demonstrate intimate knowledge of the targeted industry and evaluate the competition

For successful business marketing, you need to develop a proper business marketing plan, and then
gauge its performance for your business growth. There are many things that your business marketing
plan needs to address and these points may include some of the following:

Price – Pricing of a product and our service has to be done very carefully considering numerous things
like quality, prospective demand, margins, competitor’s prices, discounts, market segmentation etc/

Rice Price
the current market proce of the rice is listed as below.
The latest rates are as below:
Variety Levy Rice ( Per Kg.)
Grade A Tk. 42
Average Tk.34
Common Tk.28

Promotion – The promotion plan itself a mini-marketing plan. Advertising is an effective as well as an
expensive way & has to be taken care of. The procedure to be followed includes:

• Set specific campaign objectives (building sales)

• Target the Audience (market segment, demographic profile)

• Decide the advertising content (product benefits to highlight)

• Place (Distribution Plan)- The distribution plan is the other elements of the Marketing MIX to
maintain the differentiation and focus of the Company.

• our product is of highest quality, with price & promotion to match, it is available in the
major quality stores.

• The choice of distribution channel therefore can make an important contribution to

both our company differentiation & to reaching your target group of customers.

Finding Buyers
Producers interested in going organic should contact several buyers to get a feel for the market
and find out more about what crops are in demand, quality standards, and pricing. Experts
recommend taking the time to understand the buyer’s viewpoint, learning about the products
that the grains go into, quality and other desired attributes, and so on. It can pay to talk to
milling, baking, and other manufacturing associations, as well as producer associations, and
build a marketing network with food industry contacts. Make sure buyers know that you are
focused on food quality and on meeting their needs. For food-grade products, the buyer will
want a sample and the assurance that the entire shipment will be of equal quality. There is more
flexibility on quality in the feed markets. Producers should be familiar with various sampling
techniques and know how they affect the samples sent to the buyers.

Buyers look for farmers who are in the right location with the right equipment and
infrastructure. Beyond these basics, buyers also prefer to deal with farmers who have a good
attitude and are sensitive to client needs. Farmers benefit by building relationships with buyers
as they compete for contracts. One farmer compares finding buyers to going on job interviews.

Communication with buyers is critical for producers in determining what to plant, how to fit it
into their rotation plan, and how to grow and harvest a crop that meets each buyer’s quality
criteria. Understanding the standards and terms specified is vital. Grain cleaning and shipping
charges are important factors when evaluating.

Sales to Other Producers

Other farmers and ranchers and small organic companies may offer marketing opportunities to
organic grain producers. However, it is important to make sure that you will be paid after you
make the sale. Some buyers of organic grain are so small that they can’t or don’t always pay the
farmers they’re buying from. Fraud is unusual—more often, smaller companies may have too
little cash-flow to pay their bills. If they get behind, they simply don’t have the cash to pay the
farmers. Also, many do not know they are required to have a commodity dealer’s license— with
the accompanying protection for payment. If you are a farmer selling organic grain—to a
company or an individual—be sure that the buyer has a commodity dealer’s license in your
state. Many individuals will not have a commodity dealer’s license, required only of those
whose purchases directly from farmers exceed a certain dollar amount. For example, in
Montana, anyone who buys $30,000 or more of grain per year from farmers must have a
commodity dealer’s license. The licensees must post a bond or buy an insurance policy that will
cover their unpaid bills to their sellers if the licensees can’t.

Organizational plan

Financial Plan:
Financial objectives are both the starting & finishing point of a good business plan. The Financial
plan seeks to reflect the financial implications of your marketing, people and operational plans
in the form of profit-loss accounts, cash flows, and balance sheets.

Profit & Loss Assumptions:

  C) Wages: each outlet will employ seven staff at a cost of tk 42,600 per annum (labour
costs = 30 % of sales, which compares favorably with a general restaurant’s 40 percent).

 D) Directors: paid tk 15,000 per year, rising to 20,000 from year 3.

 E) Administrative staff: needed mainly from year 2. Costs will rise from 5,000 to £ 40,000
over seven years.

 F) Rent and services : 30,000 per outlet per annum

 G) Alterations, equipment and decoration: 40,000 per outlet.

 H) Advertising : 2.000 per outlet per annum

 I) Inflation: all income and expenditure is stated at current prices.

Income Statement or Profit & Loss Account:

 A financial statement of our companies that indicates how Revenue (money received
from the sale of products and services before expenses are taken out, also known as the
"top line") is transformed into net income (the result after all revenues and expenses
have been accounted for, also known as the "bottom line").

The purpose of the income statement is to show managers and investors whether the
company made or lost money during the period being reported.

Cash-Flow assumption:

 No debtors – all meals paid in cash

 Salaries and wages paid monthly

 Purchases paid monthly

 Rent paid half-yearly

 Rates paid monthly

 Loan interest paid quarterly from month 1

 Overdraft interest paid quarterly from month 3

 Sales spread evenly over each month of year

Balance sheet assumptions:

 Closing stock : building up to six weeks’ sales

 Depreciation of fixed assets: improvements and office, 20 percent per annum; fixtures
and fittings, 25 percent per annum

 Creditors: Equivalent to one month’s cost of sales

Are we winning or losing at this tariff and market level?

Revenue 391,093 1,212,584 2,304,541 5,567,800

Costs 592,500 1,270,000 1,990,000 4,606,797

Profit/loss (201,407) (57,416) 314,541 961,003