SAMSUNG ELECTRONICS CORPORATION

Samsung Electronics – is the world's largest electronics company with a 2009 revenue of
$117.4 billion, headquartered in Samsung Town, Seoul, South Korea.
– it is the flagship subsidiary of the Samsung Group. With assembly
plants and sales networks in 65 countries across the world, Samsung
has as many as 157,000 employees.

Vision and Mission

Vision:
 We believe that through technology innovation today, we will find the solutions
we need to address the challenges of tomorrow. From technology comes opportunity-for
businesses to grow, for citizens in emerging markets to prosper by tapping into the digital
economy, and for people to invent new possibilities.
 It’s our aim to develop innovative technologies and efficient processes that create
new markets, enrich people’s lives and continue to make Samsung a trusted market
leader.
Mission:
 To be the best Digital E-Company.
 To create technology products and services that leads the industry.
 To put into place the most efficient management and production processes.
 To maintain a steadfast focus on strengthening our organization on continuing to
be a global technology leader and trusted responsible company.

History of Samsung
 In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea,
selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and
confectionary machines and became a co-operation in 1951.
 From 1958 onwards, Samsung began to expand into other industries such as financial,
media, chemicals and ship building throughout the 1970's.
 Then, Samsung Electronics was founded in 1969 in Daegu, South Korea as Samsung
Electric Industries, originally manufacturing electronic appliances such as TVs,
calculators, refrigerators, air conditioners and washers.
 Just one year after its founding, the Samsung Group established in 1970 another
subsidiary Samsung-NEC jointly with Japan’s NEC Corp. to manufacture electric home
appliances and audio-visual devices.
 In 1974, it expanded into the semiconductor business by acquiring Korea Semiconductor,
one of the first chip-making facilities in the country at the time. It was soon followed by
the 1980 acquisition of Korea Telecommunications, an electronic switching system
producer.
 In February 1983, Samsung entered the DRAM (Dynamic Random Access Memory)
business. And only one year after the declaration did Samsung became the third
company in the world that developed the 64k DRAM after the United States and Japanese
predecessors.
 On 2009 and 2010, the US and EU fined Samsung Electronics with 8 other memory chip
makers for its part in a price fixing scheme From 1999 to 2002.
  In December 2010, The EU granted immunity to Samsung Electronics for its part in
informing on other members of a price fixing scheme.

Products
Semiconductors – for more than 20 years, Samsung has kept the title of the world’s largest
memory chip maker. In 2009, it began a strategy of “Green Memory” by
which it increased the global DRAM market share to 33 percent.
– it also started mass-producing 30 nm-class NAND flash memories in the
same year. It succeeded in 2010 in mass-producing 30 nm-class DRAMs
and 20 nm-class NAND flashes, both of which were the first time in the
world.
– According to market research firm Gartner, during the second quarter of
2010, Samsung Electronics took the top position in the DRAM segment due
to brisk sales of the item on the world market.
Slimmer Panels – Samsung Electronics’ TVs and display products have undergone a race
toward ever-slimmer panels. In 2009, the company succeeded in developing
the super-slim panel for 40-inch LED TVs, with the thickness of 3.9
millimeters. Dubbed the “Needle Slim,” the panel is as thick as two coins
put together.
– Samsung is leading the industry by developing panels for 24-inch LCD
monitors and 12.1-inch laptops.
– Samsung has also taken the top spot in the world TV market. In 2009, it sold
as many as 31 million flat-panel TVs, maintaining the top position for four
consecutive years in terms of world market share.
– Samsung has led the flat-panel TV market for the past five years with the
2006 introduction of its “Bordeaux” line, followed by the 2007 Bordeaux
model, the 2008 “Crystal Rose” line, and the “Finger-Slim” in 2009.
Internet TV – Samsung has introduced the Internet TV in 2007 that enabled the audience to
receive information from the Internet while at the same time watching
conventional TV programming.
– Samsung is also developing a new “Smart LED TV” from which consumers can
download applications as well as view Internet content.
– in 2008, the company launched the Power Infolink service, followed in 2009 by
a whole new Internet@TV.
– In 2010, Samsung started marketing the 3D TV while unveiling the upgraded
Internet@TV 2010, which offers free download of applications from its Samsung
Apps store, in addition to existing services such as news, weather, stock market,
YouTube videos, and movies.
Mobile Phones – Samsung Electronics has sold 235 million mobile handsets in the year 2009.
At the end of third quarter 2010 Samsung had surpassed the 70 million unit
mark in shipped phones. Overall, Samsung sold 280 million mobile phones in
2010.
 – Samsung’s 2010 smartphone shares worldwide are rising rapidly. The share in
the United States has doubled in the second quarter of the year from the
previous quarter. In the second quarter the company shipped as many as 3
million smartphones.
Home Appliances – in 2009, Samsung’s sales revenue rose 27 percent from the previous year,
the biggest increase in the industry. In the home market, Samsung held the
leading position thanks to strong sales of its flagship items, Zipel-brand
side-by-side and kimchi refrigerators.
– in the North America, Europe and Russian markets, Samsung solidified its
image as a premier home appliance maker by selling so many refrigerators,
washing machines, air-conditioners, as well as new steam microwave
ovens and “robot” vacuum cleaners.
– in 2009, Samsung introduced a host of new products including a premium
mini-laptop computer N310 and slim-sized laptop X420. The N310 and the
X420 are the third-generation laptops with all the advanced features as well
as portability and connectivity.

Management and Board of Directors

 In December 2010, Samsung switched its management system from the single CEO
system of last year under Choi Gee-Sung, to a two person management team with Choi
Gee-Sung, CEO and Vice President, and Lee Jae-Yong, Chief Operating Operator and
President.
 Samsung also reorganized its overseas marketing bases in line with changes in the
market, including a combined Britain/Continental Europe regional subsidiary, and a
combined China/Taiwan regional subsidiary.
 Samsung added a new digital imaging business division in 2010, and now consists of
eight divisions, including the existing display, IT solutions, consumer electronics,
wireless, networking, semiconductor, and LCD divisions.
Division Heads
 Semiconductor Division: President Kwon Oh-hyun
 LCD Division: President Jang Won-ki
 Visual Display Division: President Yoon Boo-keun
 Mobile Communications Business: President Shin Jong-kyun
 Telecommunication System Business: Executive Vice President Kim Young-ki
 IT Solutions Business: Executive Vice President Nam Seong-woo
 Digital Appliances Business: Executive vice president Hong Chang-wan
 Digital Imaging Business: Executive vice President Chung Hyun-ho

Regional Directors
  North America: Executive vice President Kim Yangkyu
 Central and South America: Executive vice President Yoo Doo-yeong
 Europe: Executive Director Kim Seok
 CIS: Executive Director Seo Chi-won
 Middle East: Executive Director Bae Gyeong-Tae
 Africa: Executive Director Park Gwang-gi
 Southeast Asia: Executive vice President Lee Jong-Seok
 Southwest Asia: Executive Director Shin Jeong-soo
 China: Executive Director Kim Yeong-Ha
 Korea: Executive Director Park Jae-Soon
Names of Board of Directors Members
 Chief Executive Officer, Vice Chairman: Choi Gee-Sung
 Chief Financial Officer: President Yoon Ju-hwa
 Chief Operating Officer, President: Lee Jae-Yong
 Independent Director Dong-Min Yoon
 Independent Director In-Ho Lee
 Independent Director Chae-Woong Lee
 Independent Director Oh-Soo Park

Corporate Social Responsibility

 Samsung Electronics strives to promote sustainability, under the business philosophy of
devoting our human resources and technology to creating superior products and services,
thereby contributing to a better global society.
 Under the sustainability management vision of "Global Harmony with People, Society
and Environment", Samsung Electronics strives to build a society where people, society
and the environment coexist in Harmony.
 Through ceaseless commitment to sustainability spanning Talent Management, Integrity
Management, Green Management, Social Contribution and Partner Collaboration,
Samsung Electronics creates new value for all stakeholders and contributes to building a
prosperous and happier future.

Prepared by:
Angel Bert Bondoc
Mark Harold Butac
Johenzon Febb Borje
Michael Gapero
Gem Paolo Lagrana