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STRENGTHS~
A tool used by organizations to help the firm establish its Strengths, Weaknesses, Opportunities
and Threats (SWOT). A SWOT analysis is used as a framework to help the firm develop its overall
corporate, marketing, or product strategies.

Note: Strengths and Weaknesses are internal factors which are controllable by the organization.
Opportunities & threats are external factors which are uncontrollable by the organization.

Mc A strong brand name.

Mc ^arket share.
Mc Good reputation.
Mc Expertise and skill.

AVA Chemicals is a Private Sector Organization that offers services in Chemical with Annual
Total Turnover of 0-10 Crs and with Employee Strength of 51-100.

AVA Chemicals has a strong distribution network not only in India but in each part of the
world.

AVA Chemicals have the experience of 26 yrs in Chemical Industry and also they have the Crisil
Rating of ² S^E 1.( Small ^edium Enterprise)

AVA Chemicals have also got an ISO standard 9001:2008 certificate with it.

Weakness:
Any existing or potential force which could serve as a barrier to maintaining or achieving a
competitive advantage in the market«.

Mc Low or no market share

Mc No brand loyalty.
Mc Lack of experience.

Size of the company is small«

Opportunities:
Any existing or potential force in the External environment that, if properly leveraged, could
provide a Competitive advantage.

Mc A growing market.
Mc Increased consumer spending.
Mc Selling internationally.
Mc Changes in society beneficial to your company.

AVA Chemicals is in growing stage and its growth is not limited to domestic market but it·s also
growing globally.

AVA Chemicals is selling its products internationally; majority includes Sodium Acetate and
Ammonium basically to Pharmaceuticals Companies.

Another opportunity for AVA Chemicals is its Location.. It is centrally located in ^umbai.

Threats:
Any existing or potential force in the External environment that could erode a competitive
advantage«

Mc Competitors
Mc Government policy e.g. taxation, laws.
Mc Changes in society not beneficial to your company.

AVA Chemicals is facing a lot of competition from its competitors especially from Chinese
suppliers.

New Competitors are coming in the market to explore the market.

A SWOT analysis is an excellent tool to use if the organization wants to take a step back and
assess the situation they are in. Issues raised from the analysis are then used to assist the
organization in developing their marketing mix strategy. A SWOT analysis must form the part
of any prudent marketing strategy.