Professional Documents
Culture Documents
UNIT-II
DEFINITIONS OF MANAGEMENT
Management as an Art:
Management as a science
1. Systematized body of knowledge to particular field of enquiry
2. contain principles and theories developed through continuous observation,
experimentation and research.
3. principles applied under different situation
4. knowledge taught and learnt in classroom and outside (physics,
mathematics, economics, chemistry etc.)
Administration Management
1. Legislative and determinative 1.executive function
function. 2.Implementation of policies
2. Determination of objectives 3.provides the entire body
and policies 4.influenced mainly by
3. Provides a sketch of the administrative decisions
enterprise.
4. Influenced mainly by public 5.mainly a lower level function
opinion and other outside forces. 6.involves doing and acting
5. Mainly a top level function
6. Involves thinking and planning
K.VIDHYA / MBA / IEM / U2 2.2
1. PLANNING
• Planning is the management function anticipating future and conscious
determination of a future course of action to achieve the desired results.
• It involves the formulation of what is to be done, who is to do and hat
results are to be evaluated.
Nature of Planning
1. Goal oriented
2. Planning is reference in future
3. It is primary function
4. Involves choice and intellectual process
5. Planning is continuous, long term or short term,
6. It is actionable, flexible, an integrated system and efficient for future
activities to
Increase the productivity, to avoid labor turnover and to reduce the cost.
PLANNING LEVELS
LOWER LEVEL
MANAGEMENT
Short
range
plan
K.VIDHYA / MBA / IEM / U2 2.3
STEPS IN PLANNING
CHOOSING AN
SETTING OBJECTIVES ALTERNATIVES
OR GOALS Selecting the course
Where we want to be and
of action we will
What we want to
accomplish purchase
And when
CONSIDERING FORMULATING
PLANNING SUPPORTING PLANS
PREMISES Such as-Buy equipment
In what environment- But materials
internal Hire and train workers
Or external-will our plan
Develop a new product
operate
Although the steps in planning are presented here in connections with major
programs, such as the acquisition of a plant or a fleet of jets of product,
managers would follow essentially the same steps in any through planning. In
practice, however, manager must study the feasibility of possible courses of
action at each stage.
All managers should know where they stand in the light of their strength and
weaknesses, understand what problems they wish to solve and why, and know
what they expect to gain. Setting realistic objectives depends on this
awareness. Planning requires realistic diagnosis of the opportunity situation.
K.VIDHYA / MBA / IEM / U2 2.4
2) ORGANISING
It involves establishing an intentional structure of roles for people to fill in an
organization. It is intentional sense of making sure that all the tasks necessary
to accomplish goals are assigned to people who can do their best.
• The purpose of Organization structure is to help in creating an
environment for human performance. It is an management tool not an
end itself.
• After determining the course and make-up of action the next stop, in order
to accomplish the task, to distribute the necessary work among the
working groups.
• It is the process of by which the structure and allocation of jobs is
determined in which responsibilities are defined and authorities and laid
down.
3) STAFFING
STAFFING PROCESS
4) DIRECTING
5) CONTROLLING
Controlling is the last phase in the management process. Control completes the
whole sequence of the management process.
Nature of controlling
TYPES OF MANAGEMENT
LEVELS OF MANAGEMENT
1. Top-level management:
Top level management includes a) Board of Directors b) Managing Director, c)
Chief executive, d) General manger, e) Owners, f) Shareholders.
• Setting basic goals and objectives.
• Expanding or contracting activities
• Establishing policies
• Monitoring performance
• Designing/Redesigning organization system
• Shouldering financial responsibilities etc.
3. Middle Management
It includes a) Superintends, Branch manager, General foreman, etc.
- To cooperate to run organization smoothly
- To understand interlocking of departments in major policies
- To achieve coordination between different parts of the
organization
- To conduct training for employee development
- To build an efficient company team spirit
4. Lower Management
It includes a) Foremen, Supervisors, or charge-hands, office
superintendent, inspectors, etc.
- Direct supervision of workers and their work
- Developing and improving work methods and operations
- Inspection function
- Imparting instruction to workers
- To give finishing touch to the plans and policies of top
management
K.VIDHYA / MBA / IEM / U2 2.7
5. Operating Force
It includes a) Workers, rank and file workman, skilled, semi-killed and
unskilled.
- To do work on machines or manually, using tools, etc
- To work independently (in case of skilled worker) or under the
guidance of supervisor.
MANAGEMENT SKILLS
1. Technical skill
- Technical skill might be termed as technical expertise.
- It is an imperative sill for managers at the lower level management.
Because it is actually these people who guide and supervise work of
operators under their subordination.
- Accordingly, it may range from knowledge regarding operation and repair of
a machinery, storage of materials, to training of subordinates.
2. Human skill
- By human skill we mean the ability to tactfully deal with human
beings and mould their behavior at work in the desired manner to
help attain the common objectives of the enterprise-most effectively
and efficiently.
- A manager has to provide effective supervision, motivation and
leadership that part of his subordinates.
- A human skill is equally needed by all manages- from highest to
the lowest authority in the management hierarchy.
- Application of human knowledge and skill may involve motivating
the sales force to achieve revised targets, or persuading the
subordinates to effect economies, and so on.
3. Conceptual skill
- It is concerned with concepts or ideas.
- It is imperative for top management level, necessary for the
middle management level and desirable for the lower level
management
- Application of conceptual knowledge and skills may involve
formulation of a plan to introduce a new product, to explore new
markets, or trying out new methods of production.
PRINCIPLES OF MANAGEMENT
Henri Fayol published certain principles for the soundness and good working of
mgt. According to him, the principles of mgt should be
o Flexible and not absolute
o Used with intelligence and with a sense of proportion
He listed 14 principles which are
1. Division of Labour / work
K.VIDHYA / MBA / IEM / U2 2.8
-- Dividing work on the principle that different workers are best fitted
for different jobs based on its capacity. The advantage/disadvantage is that
it leads to specialization.
3. Discipline
- This is required for efficient functioning of the organisation.
Discipline is described as respect for agreements that are directed at
achieving obedience, application and the outward of market respect.
4. Unity of Command
-- This essentially means that only one Boss should give the
instructions. This avoids confusion, mistakes and delays.
5. Unity of Direction
-- Like the previous one which concerns for personnel, this one deals
with the functioning of the body as a Corporate. It also implies that there
should be one plan and one head for each group of activities.
7. Remuneration
-- It’s the price paid to the employee for the services rendered by him
to the enterprise. It can be fair to bring maximum satisfaction to both the
employers and the employee.
8. Centralizations of Authority
-- This means that the Centre has the authority. This is required for
the best overall performance of the organisation. Centralization depends
upon nature, size and the prevailing complexity.
9. Scalar Chain
-- Managers may be regarded as chain of Superiors. This Chain of
Superiors when short-circuited and following it strictly will be detrimental to
performance.
10. Order
-- It implies that everything and everyone has his place in the
organisation. It should be arranged in such a way so that the
person/material should be in the right place at the right time.
12. Stability
-- A stable and secure workforce is an asset to the enterprise, because
unnecessary Labour turnover is costly. When instability occurs it will be
mainly due to bad mgt.
K.VIDHYA / MBA / IEM / U2 2.9
13. Initiative
-- It is one of the keenest satisfaction for an intelligent employee. A
manager should sacrifice his own personnel vanity in order to let his
subordinates exercise their own initiative. Also, he should encourage them
to take initiatives.
Scientific Management consists in knowing what the management want the men
to do exactly and seeing to it that they do it in the best manner.
Contribution to SM by:
Henri Fayol:
Fayol believed that if any kind of business was to operate successfully, the
following six functions has to be performed. If any one was neglected, the
enterprise would suffer accordingly. The six functions are:
1. Technical Activities such as production and manufacturing
2. Commercial Activities such as buying and selling
3. Financial Activities such as capital
4. Security Activities such as protection of property and persons.
5. Accounting Activities such as Stock taking, balance sheets and costs.
6. Managerial or Administrative Activities such as planning, organizing and
command
K.VIDHYA / MBA / IEM / U2 2.10
Elton Mayo:
His idea was that logical factors were far less important that emotional
factors in determining production efficiency. He also concluded that work
arrangements in addition to meeting the objective requirement of production
must at the same time satisfy the employee’s subjective requirement of social
satisfaction at his work place.
Gilberth:
He suggested the first definition of ‘Motion Study’. He defined it as the
science of eliminating wastefulness resulting from unnecessary ill directed and
inefficient motions. According to him, the purpose of motion study was to
discover and establish the scheme of least waste methods of labour.
Gantt:
He developed the daily balance chart, known as Gantt chart. It shows the
graph of Output vs. Time. This proved to be revolutionary in the area of
Production planning and control. The Gantt chart is still being used and is the
fore runner of some of the commercial scheduling techniques.
ORGANIZATION
Organization involves the grouping of activities necessary to accomplish
goals and plans, the assignment of these activities to appropriate departments
and the provision for authority delegation and co-ordination. Organisation is the
form of every human association for the attainment of a common purpose.
3. Functioning
-pre-planned rules, polices, -no such rules and procedure
procedures and programmes.
4.Authority-responsibility
relationships
-clear-cut and properly defined, -no such specific relationships
authority and responsibility
relationship shown in the
organizational chart.
5. Leadership
-group manager, is a leader with -Personal power.
official status and authority.
6. Communication system
-communication through the - grapevine in nature
scalar-chain. - spread from any person to any
K.VIDHYA / MBA / IEM / U2 2.11
person
7. Stability
-It is most stable
-It is least stable.
8. Political domination
-away from political domination.
-possible politically dominated.
TYPES OF ORGANISATION
Shareholders
Authority
Flow Directors
M.D
Line Authority
1. Simplicity:
• Simple and old.
• Easy to establish and operate.
• Easy to explain to the workers.
2. Flexibility
• Changes can be made quickly and easily.
• Adjustments can be easily made to suit the changing conditions.
3. Quick decision:
• Decisions quickly and promptly.
4. Unified control:
• There is unity of command and control.
• Orders by one superior only.
• Activities are under the control of one executive.
5. Fixed responsibility:
• Every person knows responsibility.
6. Effective discipline:
• Strong discipline among the employees.
7. Economy:
• Less expensive in terms of overhead costs.
8. Speed action:
• Decisions can be made and executed promptly.
2. Instability:
• Success and survival depends upon a few individuals.
3. Lack of specialization:
• No scope for specialization.
• Over dependence lower efficiency of operation.
4. Autocratic control:
• Complete control of one executive, there is danger of authoritarian.
5. Delayed communication:
• Subordinates hesitate to offer suggestions.
Line authority:
• Work is not delegated. But authority can be delegated, indicate the “line
of authority”.
K.VIDHYA / MBA / IEM / U2 2.13
Staff authority:
• Staff authority denotes a supportive and advisory work to the line
authority.
Board of Members
Board of Director
LINE
STAFF
TYPES OF COMMITTEE
2. Decision-making committee:
• Making and executing decisions.
Project
Mgr 1
Project
Mgr 2
Project
Mgr 3
Project
Mgr 4
-- Authority of project manager --- Authority of functional head.
Advantages:
1. It is oriented toward end results
2. Professional identification is maintained
3. Pinpoints product-profit responsibility
Disadvantages:
1. Conflict in organisation authority exists
2. Possibility of disunity of command exists
3. Requires manager effective in human relations.
General
Manager
Business manager
INDUSTRIAL OWNERSHIP
(BUSINESS ORGANISATION / TYPES OF INDUSTRY)
Every business based on any one or other accepted legal form. Such legal form
gives the organization distinct states and helps the outsider to determine its
identity. Ownership can be divided into
1. Single ownership
2. Partnership
3. Joint Stock Companies
4. Co-operative Organisation
5. State and Central Government owned.
A) SINGLE OWNERSIP
Ownership means title to possession of assets of the enterprise. Individual
enjoy and exercise all rights of his own interest. One man business, one person
responsible for providing capital and bearing risk of undertaking and
management of the business.
K.VIDHYA / MBA / IEM / U2 2.17
Example: Printing Press, auto repair shop, wood working plan, Furniture mart,
small fabrication shop etc;
Advantages:
• Easy to establish, does not require complete legal formality.
• Flexible, owner enjoy profit, personal motivation.
• Minimum legal restriction and can maintain secrecy of business.
B) PARTNERSHIP
As the size of the business enterprise grows, it needs more capital and
inadequate a single owner. At this stage, the individual owner may wish to
associate with his more persons who have either to invest or to possess special
skill, knowledge to make business more profitable.
Partnership is defined as the relationship between persons who have agreed
to share the profits of a business carried on by all or any of them acting for all.
• It is association of two or more (minimum 2 and maximum=20 and 10 in
case of Bank) persons carry on as co-owners of a business for profit
earning.
Features are: Run through agreement by written or oral
• agent Principal relationship
• business carried on by all or any of them acting for all
Kinds of Partnership
TYPES
1. General partner
2. Limited partner
General Partner: each partner have full agency of power and each act as
individual proprietor.
Advantages: Large capital is available and posses much better talents,
judgment skills etc;
• G.P easy to form, inexpensive in cost
• Incentive for success is high
• There is definite legal status
• Partners have full control and posses full rights to all profits
• Partners associate tax advantage with it and can borrow quite easily
from bank
• Loss – shared by all partners.
• Unlimited liability , can suffer if wrong steps or decision taken
K.VIDHYA / MBA / IEM / U2 2.18
Application: General partnership dies very well in Law firms, Retail Trade,
Medical Clinics, Small engineering Firm etc;
Private Limited
- In Private Limited capital is collected from the private partners, restricted
right to transfer shares.
- No of members 2 to 50 excluding employees.
- The company not file document such as list of directors with the Registrar of
Joint Stock Company and need not obtain certificate from Registrar for
commencement of business.
Public Limited
Capital collected from public in the form of shares, face value Rs.10, 100/.
Number of shareholders should not be less than ‘7’ and maximum –no limit.
The company has to Registrar list of directors, documents, and has to get
consent of Directors, Memorandum of Association.
1. Public Limited has to issue a prospectus to public and has to allot shares
within 180 days,
2. It start business only after receiving certificate to commence business.
3. Hold statutory meeting, Report to all members
4. No restriction to transfer of shares
5. Have accounted audited every year by registered auditors.
6. It hold general meeting every year.
7. Managing agents gets fixed percentage of Net Profit as remuneration.
Advantages
Huge amount raised, Limited liability, share transfer is possible, Company life not
affected due to death, risk or loss divided by partners. Examples are Steel Mills
(SAIL, POPSCO at Orissa), Fertilizer Factories and Engineering Concerns etc;
D) CO-OPERATIVE ORGANISATION
K.VIDHYA / MBA / IEM / U2 2.19
Forms
Objectives:
F) PRIVATE SECTOR
Merits: