NORMAN BUTEN

Contact:
2110 Kittredge, #204
Berkeley, CA 94704
415.310.3554
URL with WORK: www.normanbuten.com

Awards:
1 Clio Gold
3 SXSW Merits (Digital)
1 D&AD Silver Pencil
1 One Show Silver
3 RAC Finalists (Retail)
2 National, 6 Regional and 24 Local Addy
2 Communication Arts Award of Excellence
1 Finalist London International Advertising Awards
A range of other industry specific awards

Degrees:
BA - Communications
University of the Witwatersrand (South Africa)
Advertising & Marketing Diploma - AAAA
(Association of Accredited Advertising Agencies)
Online Development, Direct Marketing, Copywriting, Design & Art Direction, Media
, Communications, Promotions & Events, TV & Digital Production.

Affiliations: Lecturer at The Academy of Art and Miami advertising sch

ools.

Experience:
2005 to Present:
One World Communications, Arc Worldwide
The Bay Area, California, USA and England
Creative Director, Copywriter, Strategist,
Accounts: Hewlett Packard, Nike, Nestea, Abbott Laboratories, Scandinavian
Design, 10K (beverage), Concentric
Network Corporation, USDA, University of Southern California (Dominguez Hills),
iGrafx and others.
Work Included: Winning the pitch for The Concentric Network Corporation account
. An integrated advertising and branding campaign with website development, Flas
h demos, print ads and sales promotions. Initial response on launch exceeded ex
pectations by over 140% (see my URL for work samples).

Concepting an integrated national advertising and branding campaign for the 10K
beverage through primarily print ads and online games.

1999 to 2005:
Ogilvy & Mather, Digitas, Modem Media, Carat, AvenueA/Razorfish and others (cont
ract).
San Francisco, New York City, elsewhere
Creative Director, Copywriter, Strategist, Producer
Accounts: Nike, New Orleans Tourism, Coca Cola (UK), Intel, Hewlett Packa
rd, Micrografx, Supercuts, Discovery Channel, CareerPath, Virgin Islands, Louisi
ana Lottery, Web TV and others.
Work Included: Concepting award winning website with interactive eCRM capabilit
ies, blogs and interactive games, as overall branding for the Alive beverage in
Britain. Alive is part of Coca Cola. CTR rate on website increased by 82%.
Increasing consumer and convention tourism to New Orleans through a website, tra
vel blogs, TV, radio, print and traveling promotions campaign. Traffic increase
d by approximately 30% over 6 months (see my URL for print ads)
Promoting the in-store brand identity for Nike All Condition Gear by developing
distinctive POS material, interactive stations and in-store videos.
ACG in-store sales increased by over 45%.

1997 to 1999:
Foote Cone & Belding
San Francisco, CA
Creative Director, Copywriter, Strategist
Accounts: Sutter Home, Nestea, Hewlett Packard, Web TV.
Work Included: Making Nestea comfortable with the creative and strategic abilit
ies of the "New" team, with concepts for advertising, branding and online develo
pment needs.
Concepting a national environmental protection campaign for Hewlett Packard with
primarily banner ads, website development, viral exposure, e-mail blasts, socia
l media groups and posters.

1994 to 1997:
BBDO & Net#work BBDO (interactive)
Johannesburg, South Africa
Assoc. Creative Director, Copywriter, Strategist, Director, Producer
Accounts: SPCA, Volkswagen, Iberia Airlines, Dunlop Tires, Fibre Trim, Dio
n's Electronics (largest consumer electronics store in South Africa).
Worked way up from Junior Copywriter to Assoc. Creative Director (Group Head) in
general service agencies offering a wide and integrated umbrella of serv
ices including advertising, strategic marketing and direct selling.
Work Included: Formulating a combined online, VText, TV, print and traveling ex
hibit campaign pushing responsible pet adoption for the SPCA (see my URL for awa
rd winning TV spot).
Concepting and executing an integrated multi-media campaign promoting cheap holi
day packages to Spain for Iberia Airlines under the title "Costa Peanuts". Cons
isting of primarily online banners, e-mail blasts, entertainment events and POS
posters at travel agents, the campaign resulted in a 46% increase in ticket sale
s.
Establishing and promoting the national brand identity, plus increasing dealersh
ip sales, for Volkswagen Golf. The campaign exploited popular
trends and consciousness in the country at the time, and consisted primarily of
online promotions, closely backed by dealership group events throughout the coun
try. Sales reported to have increased by an average of 15 to 25% (See my URL fo
r generic branding TV spot).