Ricky G.

Hassanali
216 Northbrooke Court
Woodstock, GA, 30188
770-605-0162
rh61c3be@westpost.net
BUSINESS DEVELOPMENT * SALES & MARKETING MANAGEMENT
Financial Services
CPG Sales & Marketing Management
Caribbean Business Development
Successful results oriented Director with a track record in
revenue and P&L growth. Keen to leverage 15 years of managing
multiple, diverse markets with knowledge in both the Financial
Services and Consumer Packaged Goods (CPG) industries. Bring
strong relationship building skills that drive and motivate
others to excellence. Continuously seek out new ways to add value
to the overall business by employing tough decisions aimed at
revenue and P&L improvements. Always cognizant that meeting the
needs of customers and consumers remains paramount to the
business at hand.
Core competencies and strengths include:
* Strategic Thinker
* Objective & Analytical
* Results Oriented
* Change Agent
* Marketing Management
* Team Leadership
* Relationship Builder
* Sales Management
* Passion To Win
PROFESSIONAL EXPERIENCE
WESTERN UNION
An Industry Leader in Global Money Transfer.
Country Director
2007 - Apr 2010
Directed 3 Master Agents (local independent business partners) in
9 territories that comprised 46% of the business unit's revenue.
Through dynamic consultation, coordinated 6 indirect reports in
the core functions of Marketing, Finance, and Operations Teams.
Analyzed revenue data on an ongoing basis, keeping abreast of
progress in order to mitigate revenue risks. Managed all product
development, brand communication, promotions, consumer
relationships, public relations, operational, and compliance
activities ensuring alignment with corporate policies and
governmental regulations.
* Developed revenue model to generate $600K incremental revenue
in 2010. Huge revenue driver.
* Grew 2009 revenue by 4% amidst an unfavorable economy through
value creation.
* Drove market share growth from 44% to 49% for inbound business
in 2009 by focusing on same store sales and implementing a
harmonized pricing model.
* Increased out-bound market share from 28% to 32% in 2009
through value creation for lapsed customers.
* Increased gross margin by 5% through top line growth & rigid
costs control.
* Launched Western Union's second brand - Vigo - into Haiti, to
halt competitive growth.
* Implemented variable spread for Jamaica, earned additional
$60K revenue in 2008.
AVIS CAR RENTAL
The World's Leading Car Rental Brand.
Agency Operator
2005 - 2007
Spearheaded Sales and Marketing initiatives. Interfaced with
external customers to drive additional sales. Resolved customer
service issues.
* Increased sales by 42% in 9 months by building the Insurance
Replacement segment.
* Ranked in the top 2 for Insurance Replacement sales among Ft.
Lauderdale Agencies.
UNILEVER CARIBBEAN
Global Leader in Home & Personal Care Categories.
Sales Manager - Exports
2001 - 2004
Oversaw entire P&L for Export markets - 45% of total revenue and
led a Team of 8 direct reports: 3 managers and 5 unionized
employees. Evaluated and maximized the efficiency of distributor
network and existing manufacturing arrangements. Supervised
sales forecasting, customs documentation, and invoicing
processes.
* Increased sales by US $4M through price increases & successful
roll out of acquisitions.
* Improved gross margin from 30% to 40% through rigorous costs
containment.
* Proactively increased share of company sales by 15% through
strategic SKU management.
* Reduced complexity by restructuring the number of Distributors
from 30 to 18.
* No Union disputes or resignations.
* Improved Food's profitability by 5% through reducing
Distributors' margins.
* Promoted to Trade Marketing Manager in August 2004; in one
month, developed and rolled out channel and Customer Account
budgets for fiscal year 2005.
Market Manager - Barbados & Dutch Caribbean
1999 - 2001
Managed P&L for Home Care, Personal Care, and Foods categories.
Motivated staff in key functional areas within the organization
to ensure the highest level of distributor and customer
satisfaction. Aligned distributors with company's key performance
measures. Collaborated with Marketing in product launches and
other mass media initiatives. Analyzed sales data ensuring
adequate inventory levels were maintained.
* Achieved $476K sales growth in Barbados. Distributor won 1st
place Distributor of the Year 2000.
* Saved $126K by concluding Advertising Agencies' contract in
Netherlands Antilles.
Brand Manager - Skin, Hair & Deodorants Categories
1996 - 1999
Managed the Personal Care category which included major brands
such as Pond's, Vaseline, Suave, Finesse, Degree. Managed
advertising budget, and ad agency relationship; developed
advertising briefs. Motivated and guided sales team to insure
distribution targets. Actively participated in corporate
evaluation of Personal Products organizational structure and made
crucial bottom-line recommendations.
* Improved Personal Products gross margin by sourcing products
from Mexico & India.
* Delivered 80% & 59% growth, volume & value shares respectively
by re-launching Vaseline.
* Regained Skin Care leadership, volume & value shares grew 101%
and 113% respectively.
* Achieved 180% volume & 162% revenue growth by securing approval
to launch Hair Care.
Sales Management Trainee
1995 - 1996
Customer Service Representative
1994 - 1995
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Arts (BA) - University of the West Indies,
Trinidad & Tobago
Training & Development
* Total Quality Management - Unilever, Trinidad
* Marketing Training Module (MTM) - Tarrytown, NY
* Fundamentals of Project Management - Roytec, Trinidad
* Customer Management & The Traditional Trade -
Unilever, Trinidad
* Change Works - The New Leadership Role - Unilever, Trinidad
* Negotiations - Western Union