You are on page 1of 4

JOHN B.

ANTRASIAN
44 Monstad Street
Aliso Viejo, CA 92656
949.616.5864
ja75337c@westpost.net

SUMMARY
Dynamic Sales Professional with a record of achievement and demonstrated success
driving sales volume while providing sales leadership in highly competitive mar
kets. Tenacious in building new business, securing customer loyalty and forging
strong relationships internally. Possesses an unsurpassed commitment to qualit
y and professionalism, directly impacting company image and customer loyalty. Se
lf-motivated with strong business development skills.
* New Customer Attainment
* Highly Organized
* Strong Verbal and Written Communicator
* Exceptional Presentation Skills
* Building Bottom Line/Increasing Market Share
* Collaborative Team Leader/Builder

PROFESSIONAL EXPERIENCE
BVT Publishing, Redding, CA.
1/2010 - 5/20
10
Develops and distributes affordable textbooks and custom publishing offerings to
the higher education market.
College Textbook Specialist
Responsible for the marketing, sales and support of all textbooks and custom pub
lished texts into the Southern CA college market.
* Rapidly developed an annual $361.0 pipeline in Sugar (company CRM) as recogniz
ed by Director and Regional Mgr.
* Positively and thoroughly impacted (23) Southern CA college campuses through o
wn diligent direct field sales and marketing efforts.
* Thoroughly developed CRM-rich sales data leads and resources via highly organi
zed field sales efforts and promotion.
CDX Global - Jones & Bartlett Publishing, Sudbury, MA.
8/2008 - 1/2010
Develops, manufactures and distributes one of the world's most comprehensive onl
ine automotive training products
Sales Executive - Independent Representative Position
Responsible for marketing, sales and support of all CDX Products into high schoo
ls, ROP's and college's within CA & HI.
* Only Sales Executive to successfully sell into Hawaii within three months of a
cquiring the state.
* Increased customer retention through the unique application of the "Bookstore
Model" at the university level.
* Developed greater residual territory volume by increasing the sell-in of Onlin
e vs. PC products.
Curriculum Associates, North Billerica, MA
3/2009 - 1/2010
Formulates, creates and delivers cost-effective, supplemental materials to the K
- 12 Market on a national level.
Associate Representative - Independent Representative Position
Accountable for the sales and support of all Curriculum Associates supplemental
materials into the Kindergarten - High School Market of Los Angeles Unified Scho
ol District (LAUSD) with a focus on CA State specific Test Prep.
* Responsible for LAUSD having largest, by school, adoption of new CELD (CA Engl
ish Language Development) Ready Series due to an aggressive, organized and targe
ted sales focus with on-site key decision makers.
* Increased sales of Practice & Mastery Series by 4% in LAUSD by 2009 year end.
* Effectively launched new Academic Workout Series into LAUSD by successfully im
plementing personal "Gorilla" marketing campaign.
BELLWORK Educational Materials, Brea, CA 1/2006 - 7
/2008
California's leading publisher of Targeted Daily Standard Practice Programs for
grades 1 - 12.
Regional Sales Manager (07/06 - 07/08)
Responsible for all sales, service and marketing company wide while maintaining
individual territory consisting of portions of LA County (Including LAUSD).
* Effectively managed (10) individuals in multiple departments while increasing
own territory +6.3% in 2007.
* Instrumental in creating features/benefits on company website to increase cust
omer interest and sales volume.
* Responsible for all hiring into Sales, Business Development, Customer Service
and Shipping/Receiving Departments.
* Created"Leadership Team" to facilitate increased communication and collaborati
on within multiple departments.
* Led company into developing first published Catalog that gained increased cust
omer interest and business.
Publisher Representative (01/06 - 06/06)
Responsible for sales and service of supplemental practice programs into the ent
ire Southern CA area.
* Achieved significant sales volume increases in key districts throughout territ
ory - Ex: SAUSD - 1 site too 11 sites.
* Was key in increasing company exposure at educational conferences from 2 too 1
5 targeted vendor opportunities resulting in increased market knowledge and sale
s volume.
* Instrumental in developing CA-ELD Correlations to achieve companies first majo
r funding source approval - AB 1802.

OPTIONS PUBLISHING, INC., Merrimack, NH 2/2005 - 12/2005


A national K-8 provider of supplemental curriculum materials in Language Arts, R
eading & Math.
Sales Consultant
Responsible for sales, service and marketing of K-8 supplemental materials into
the entire Southern CA region.
* Attained one of the regions largest SB 1113 orders ($50,000.00) in Orange USD.
* Gained display space and recognition at the OCDOE's Learning Resource Display
Center.
* Was first Sales Consultant to gain entry into OCDOE's program: "ACCESS".
FOLLET LIBRARY RESOURCES, McHenry, IL
2001- 2004
The nation's leading wholesaler of educational materials to the K-12 library mar
ket.
Account Manager
Responsible for sales and service into the Southern CA / Orange County region, i
nvolving 28 districts.
* Drove the largest sales increase (23% SY'02 vs. SY'03) of all West Region Acco
unt Managers in the Curriculum Market.
* Was leading Account Manager of Accelerated Reading Software in Southern CA dur
ing tenure.
* Developed and introduced "Titlewave" (company's dynamic collection development
site) marketing sales presentation at National Sales Meeting, which became a st
andard selling tool for field sales.
* Presented creative and effective school district "In-Service" group-selling te
chniques at National Sales Meeting.
REVLON CONSUMER PRODUCTS CORP., New York, NY 1989 - 2000
The world leader in manufacturing and mass marketing of cosmetics, skin care, fr
agrances and personal care products.
District Sales Manager (1990 - 2000)
Key Account responsibility: Drug Emporium (West), Longs Drug Stores (So. Califor
nia, Colorado, Nevada), Smith's food Chain (new cabinetry/merchandising division
)
* Managed and led organization to deliver Regular Business Budget 84+% of tenure
(27 of 32 qtrs.)
* Designed /implemented "Account Productivity Analysis" worksheet increasing Dis
trict's volume by 16% full year '97.
* Collaborated on "Impact Seminar Tool Kit" which was used nationally for Territ
ory Sales Manager field training.
* Consistently maintained a full organization (10-14 Territory Sales Managers) v
ia recruiting, interviewing and selection, which resulted in consistent sales bu
dget attainment.

EDUCATION
B.A., California State University, Fullerton

PROFESSIONAL DEVELOPMENT
Revlon Consumer Products Corporation:
Advanced Professional Selling Skills
Key Account Management
Advanced Management Training
Recruiting, Interviewing and Selection Skills
Follett Library Resources:
Professional Selling Skills
Consultative Selling Seminar
CRM/Database Training - Lotus Notes & Sales Logic
BELLWORK:
CRM/Database Training - Access & GoldMine
CDX Global:
CRM/Database Training - NetSuite
Learning Management Systems/Moodle Training
BVT Publishing:
CRM/Database Training - Sugar

You might also like