Stephen M.

Curtis, MBA Cell: 714

-225-0128
5440 E. Crest de Ville Ave, Orange, CA 92867 E-mail: sc75ee
ac@westpost.net
MARKETING EXECUTIVE
Product Development . Brand Management . P & L Responsibilities . Rapid Growth
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Senior marketing leader who can generate significant profits, increase marketing
penetration, and build brand awareness. Provides astute marketing planning and
practical implementation of initiatives for marketing research, competitive anal
ysis, new product launches, pricing, advertising, sales promotion, and channel d
istribution. Demonstrated expertise in cross-functional marketing and sales team
s, and enrolling non-marketing departments to support marketing efforts.
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CORE COMPETENCIES
Marketing Research Advertising Channel Di
stribution
Competitive Analysis Web based Promotion Public Relations
Innovation New Product Pricing Sales Ince
ntive Programs
New Product Introduction Marketing Planning Strategic Allianc
es
Key Customer Accounts Sales Promotion Branding
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PROFESSIONAL BACKGROUND______
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CURTIS MARKETING GROUP
1996 - Present
Marketing consulting specialized in new product
Development, branding, and strategic alliances.
MANAGING PARTNER
Three year contract with Procter & Gamble to develop new Products. Developed thr
ee new product concepts that could generate Revenues of $100 million or greater
the first year. P & G current product line of Pet Care (over $Billion) was start
ed by the original
Work initiated by us.
Developed and executed the first all consumer division marketing training progra
m for 3 M Corp. Marketing training program was developed and given to all
150 employees. Received one of the highest ratings for delivery of training prog
rams.
Two year contract with Paramount Studios and Star Trek. Successfully identified
and negotiated several multi-million dollar licensing programs for both Paramoun
t and
William Shatner, actor
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CURTIS SALES PROMOTION CO.
1991 - 1996
Leading sales promotional company for 25,000 Drug Stores.
PRESIDENT
Increase revenue from $2 million to $5 million during the leadership of Presiden
t.
Profit was increase from 10% to 19% during these 5 years.
Besides developing all forms of sales promotional materials, we specialized in
new product launches and introduction. Major clients were Gillette, Johnson
 & Johnson,
and Coca Cola.
Successfully merger company with a national point of purchase company and
doubled stakeholders' stock value.
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MICORP 1983 - 1991
Leading Professional Service Firm focusing on Accounting, Legal,
Non-profits, and Educational Institutions.
MARKETING V.P.
Increased student enrollment for UCLA Extension through innovative class selecti
on
and better direct mail programs. Student enrollment increased over 13 per cent.
Worked with Georgetown Law School to develop, market and teach first "Marketing
for Lawyers" program. This one program brought in over $100,000 per year.
Created major class for University of Southern California, School of Accounting
Executive Education which was entitled "Marketing for Accounting. USC realized
$20,000 in revenue on a two day seminar.
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BUSINESS SCHOOL INSTRUCTOR:
STANFORD AND UNIVERSITY OF CALIF., IRVINE
Taught "Marketing Innovation" and "Creativity in Business' at the Graduate Schoo
l
of Management, Stanford University. Top elective business class for 15 yea
rs.
Marketing Instructor for "Creativity in Business" for ten years at the Graduate
School
of Business, University of Calif., Irvine. Class was rated the top electiv
e graduate course.
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CAREER ACHIEVEMENTS:
Product Manager through Director of Marketing for Peterson Baby Products. Given
the Buckeye Int'l Marketing Award for developing and marketing the "Levi Baby St
roller"
Director of Brand Management for Gammon Games. Developed and marketed the
"Velcro Dart Board" (sold million units to K Mart). Produced 12 board gam
es and built
product line of 100+ games and toys. Assisted in selling company to
Atari Electronic Games. ________________________________________________________
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_____________________________ EDUCATION____________________________
______
University of Southern California, Graduate School of Business MBA
University of Southern California, Undergraduate Bachelo
r of Science
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Computer Skills: Microsoft Office (Word, Excel, Access, Outlook), Microsoft Powe
r Point, Adobe
Acrobat, Adobe Photoshop, SmartDraw, Quick Books,
and ACT Contact Manager.