2424 Canyon Road, Apt. 1012, San Antonio, Texas 78249
210-328-9065 xm77a2f6@westpost.net www.coroflot.com/xmadjer EXPERIENCE Marketing Director April 19, 2010 - present, Pinnacle Wellness, San Antonio, TX *Plans and follows marketing plans. *Oversee charitable contributions. *Liaison to other business and medical professionals. *Liaison to patients and community. *Coordinates community events. *Coordinates advertising. *Schedules Lunch & Learn workshops for various business, organizations, associat ions, etc. *Generates leads and referrals from existing patients, friends or acquaintances. *Maintains website and make every effort possible to optimize search engine resu lts, including all patient/contact emails into our newsletter. *Maintains social media networks. *Updates banners, store design, events calendar, etc. *Designs all marketing materials which includes but is not limited to advertisin g, videos, website, signage, workshops, event planning, etc. *Handles IT issues. *Assist in group workouts with patients. *Speaks at various workshops which could include Lunch & Learns. Graphic Artist Feb 17, 2009 - April 14, 2010, Muscogee National Business Enterprise, Okmulegee , OK *Represented MEDCEN with positive images for internal and external audiences *Planned original visual treatments for printed publications, brochures, posters , exhibits, charts, newspaper layouts, booklets, trifolds, magazines, collateral materials, and visual presentations. *Determined design methods such as size, layout, kind and quality of materials, medium, color schemes, typography, lighting effects, specific visual elements or materials to be incorporated (e.g., photographs and illustrations), reproductio n methods, or fabrication techniques. *Implemented various design projects into production from layout to pre-press ar twork or their final stages of completion. *Translated subject matter into visual designs and using specialized software to produce visual treatments. *Produced posters and enlargements using in-house poster maker and dry mount equ ipment. *Met with clients to ascertain the information objectives of the project, the po ints to be emphasized, the relationships to be stressed, and the relative degree of importance of various pieces of the information to be disseminated. *Met with program officials and subject matter experts to plan illustration proj ects. *Advised program officials and managers on the technical advantages and disadvan tages of various formats, styles, media, and methods of reproduction and suggest ing those that will best meet the information objectives of each project. *Established and maintained working relationships with supervisors and managers to provide effective and comprehensive visual graphics services and resolving de sign interpretations with clients or contractors and coordinating work with clie nts, contractors, and others such as project team members. *Assisted in creating the Carl R. Darnall Medical Center logo and branding Creat e items such as billboards for TRICARE online. *Kept a uniform look in all products by using a consistent branding appeal and v isual image and standardized elements such as fonts, formats, images and icons. *Created a digital filing system and archive of MEDCEN images, templates, layout s for convenient access and use in various mediums such as the web page, billboa rds, newsletters, three panel displays and various command information piece. *Generated a weekly strategic communication spreadsheet detailing job status for various products for organization and to identify individual category of each p roject, pending or completed tasks. Software used: Photoshop, InDesign, Illustrator. Marketing Assistant Jan 6, 2009 - Feb 13, 2009, Perry Office Plus, Temple, Texas *Assisted in the development, coordination, and production of all company market ing and communications materials. *Produce web base digital illustrations to support web page both visually and in writing about retail merchandise, by providing a soft welcoming look and appear ance to the home page and hypertext files to our clients and customers. *Created, design and implemented eMarketing emails. *Assisted in the development and execution of a detailed marketing plan. *Developed and produced print and electronic sales and marketing materials such as newsletters, and flyers. *Designed brochures, trifolds, booklets, and materials for exhibits. *Developed and implemented promotions and sales spiffs. *Supported sales and retail staff with marketing materials and promotions. *Managed organization and distribution of promotional items and samples. *Coordinated advertising, trade show booths, and other events. Software used: Photoshop, InDesign, Illustrator, Frontpage Graphic Designer Dec 1, 2003 - Sept 24, 2008 University of Maryland University College, Heidelber g, Germany *Created materials to target potential and current students for marketing and re cruitment purposes. *Designed, created and assemble materials for presentation, publications and exh ibits. *Developed graphic artwork for printing and reproduction, photography and projec tion and televised presentation. *Created web Pages for the intranet and internet using HTML and Dreamweaver atta ining to the UMUC style guide. *Designed booklets, brochures, publications, newspaper ads, magazine ads, and ot her printed materials. *Managed, developed and maintained slide presentations to include slide show for training and marketing purposes. *Developed design of presentation material mean to capture audience attention an d evoke interest and comments. *Developed graphic artwork for printing and reproduction, photography and projec tion and televised presentation. *Finalized layout, design, format, techniques, lettering, color harmony, contras t, special effects, style, balance, tone and color. *Operated electronic digital equipment to capture, sample and manipulate art/pho tographic images. Researched visual aspects of subject matter involved to ensure accuracy and effectiveness. *Applied EEO concepts and requirements to activities and decisions while maintai ning an appropriate working environment. *Prepared and presented surveys, reports and proposals to conduct mobility readi ness and training to a variety of audiences. *Prepared statistics, shortfall letters and inform higher echelon of the effect on local capabilities. *Developed visual materials from the initial concept to final creation. *Trained new and senior field representatives in desktop publishing software and in marketing and advertising initiatives. *Collaborated in the design and text elements for the UMUC Europe Web page. Coor dinated with outside vendors and printers to produce finished products. *Developed and implemented UMUC branding to create an identity. Software used: Acrobat, InDesign, Illustrator and Dreamweaver. Key Achievements: international advertising campaigns (newspaper ad in throughou t Europe and the Middle East), encouraging university administration to use UMUC branding and identity styles. Graphic Designer Nov 1999 - Mar 2001 26th Area Support Group Marketing, Unit 29216, APO AE 0910 2 * Designed and implemented of graphic elements, layout and design techniques to support various restaurants, clubs, sport activities, youth services activities, and special events. * Special projects: the new layout for the Essentials magazine, the training and transition from PCs to Macintosh computers, and the initial design for the Webs ite. EDUCATION University of Maryland University College, Adelphi, Maryland June 1996 - December 2007 Bachelor of Arts in Studio Art with a minor in Communications Dean's List 2003 SKILLS Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator); Microsoft Off ice (Word, Excel, Access, PowerPoint, Outlook, Publisher), Flash, CorelDraw Hardware: Macintosh, PC, scanners, printers, copiers, fax Other skills: Spanish, English, and German (Speak, read, write); 45 WPM