Alexander Gussman

13336 SW 122nd Ave. Miami, Fl 33186

________________________________________
aga0154c@westpost.net Cell -954-504-0298

Management, Retail Apparel Management, Supermarket Managem

ent
SUMMARY
29 years of experience in business management, budget preparation, financial ana
lysis and management, profit and loss responsibility, sales and sales forecastin
g, strategic planning, customer service, employee supervision and development, m
arketing, merchandising, vendor relations, and related administrative duties. We
ll-developed communication skills demonstrated through successful interaction wi
th customers and staff, production of detailed written sales and budget reports
and projections, and the ability to establish and maintain professional relation
ships.
EXPERIENCE
K&G Fashions Superstore's, Miami, Florida
Store Manager, 2007 - 2010
Responsible for total Operation of a Men's and Women's Apparel and accessories o
ff price dept store. Carrying a full line of Brand named merchandise with a squa
re footage of 17,000, to include men's and ladies suits and a tailoring dept on
site. I am responsible in making sales and profit by utilizing and implementing
the company objectives and its Directives. Utilized cross merchandising to gain
sales and gross margins to maximize on profit.70 % of my time was on the sales f
loor analyzing merchandise and its trends on driving sales and focusing on what
the customers needs were, this also gave me total store awareness and vision of
the company's direction in driving sales. I utilized reports such as Merchandis
e analysis to be able to see what dept were driving sales and what areas of oppo
rtunities were needed. I also was responsible for analyzing the P&L summary on a
quarterly basis which covered YTD Var. to Plan YTD Var. to LY, Gross Margins, P
ayroll , Variance Expenses $,and dept units sold by category. I was in charge
of the job fair in marketing for personnel for the opening of the store in the M
iami Market, conducted over 250 interviews and hired 35 candidates for its opera
tion. I was also in charge of the stores entire Merchandising set up, from setti
ng up the operations visual settings to training of the entire staff in register
, merchandising, signage placement, and company policy's and its procedures. I w
as also in charge of marketing our store by contacting marketing avenues such as
radio, media and billboards agencies and collaborated its strategies. I am resp
onsible for 3.5 million dollars in inventory and controlled shrink by utilizing
best practices. Stores revenue is around 6 million a year. The structure is oper
ated by one Store Manager and two Assistant Managers and One Key Holder. I was a
lso responsible of the Loss Prevention in my store and monitored all asset prote
ction guidelines and partnered up with corporate on critical situations. My main
objective was to maximize sales, provide value to our customer service, while s
till having fun and maintaining our values. These Values include nurturing creat
ivity, growing together, admitting to our mistakes, promoting a happy and health
y lifestyle, enhancing a sense of community, and striving towards becoming self
actualized people. Leading people to success has been my motivation to accomplis
h sale goals and growth to the industry My expectations and high standards were
driven by communicating, Motivating, Listening , coaching, training, gaining tr
ust and commitment, providing support for the team and my greatest accomplishmen
ts has been my inner strengths to project self belief, Integrity ,Courage , Resu
lts-focused and vision.
* Utilized the sales analysis and dept analysis in which gave me the visual on m
erchandising placement. Coordinated with the buyers and analyzed what was needed
for the Miami Market Ladies dept was up by 6 %.
* Held conference calls with regional's and buyers for strategies and ideas on
turning units and maximizing on clearance merchandise. Other strategies were for
me to think out of the box and carried out to meet with Ministry institutions,
board of education, county agencies and marketed flyers throughout the area on s
ale events. My determination and employees motivation inspired my associates to
be the best in Guest service and by the power of word of mouth we were noted for
best Guest Service in the Region.
* I have been noted for best shrink numbers in the entire company of .58% for th
e entire year and have a store history of .78%, company's target is 1.89 %, Have
trained and promoted 2 associates, one into a receiving Manager and an Operatio
ns Manager.
* Accomplish Store goals by meeting Reward Card goals, UPT Goals, Item of the we
ek Goals, Suit goals in a weekly basis. By utilizing associate interaction role
playing in sale approach. I have implemented a sales goal card to every associat
e that includes all of the expectations, through motivation and challenging them
through contest strategies and the art of leadership.
* Exceeded on KPI for Sales Variance TY vs. LY by 2 %, E-Mail collections by 25%
, WTD Shop your way Reward sales by 20% on a consistent basis, Reward Card Enrol
lment Rate by 25% up YTD end of Quarter.

* Exceeded on sales contest for the region 5 consecutive Months and made bonus f
or all the employees. Held store dinners and exciting bowling events to maintai
n a high moral and team unity.

Hudson News, Miami, International Airport

General Manager, 2006 - 2006
I managed multiple specialty gift and fashion apparel stores, fashion jewelry t
o include various magazine and snack and beverage stores' in the Miami Internati
onal Airport. Responsibility's include all stores merchandising and perfect stor
e presentation. I also handled 62 employees to include 1 asst.Gm, 1 operational
manager, 7 supervisors and 1 warehouse manager. I handled purchasing of all new
merchandise through national and local vendors. I was responsible for sales and
inventory control, transporting merchandise to stores when needed and hiring and
training of all associate's. Well versed on the Airport policies and security p
rocedures, have good knowledge on all airport retail assistance with maintenance
and its support. I was responsible for all P&L summary reports and the weekly s
tore performance KPI's and profits. The total store volume was 35k a year and ma
intained a growth of 12 % yearly. My role was to exceed sales by visiting and an
alyzing merchandise placement and providing new merchandise to each different ma
rket due to International and domestic guest.

* Opened 3 New stores in different terminals.

* Trained and promoted 1 employee into management.
* Restructured the warehouse operation.
* Problem resolution.
* Operational management
* Written and verbal communication skills.
* Inventory control
* Visual merchandising.
* Leadership to high standards of company objectives and teambuilding.
* Customer driven management skills.
Winn-Dixie Supermarkets, Miami, Florida
Store Director, 2003 - 2006
Responsible for the supervision of the entire store. Including 13 Dept. Managers
and 118 employee's .Handled a 58 K square feet store with sales of 18 million a
year. Duties included profit and loss management, controlling labor usage by pa
yroll percentage, money and their controls. Efficient management scheduling util
izing a tomax system. Inventory control of under 2.0% required by company Also r
esponsible for planning the weekly sales Ad and executing a sales drive percent,
above last years sales. Responsible for achieving profit percentages from peris
hable dept. every period. Responsible for acquiring a passing score on mystery s
hops every month of 95% or higher with proven record. Maintaining price integrit
y at company standards and holding meetings with the dept managers on a weekly b
asis or as mandated by my discretion as Store Director. Responsible for meeting
requirements of the company's safety and sanitation auditors and requirements of
the health Dept and Sanitation Dept,Dept of Consumer Affairs and County and sta
te Environmental Agencies and weight and measures. I was responsible in leading
my entire staff to a high standard of operation at all times, and maintaining e
xcellent Customer relations. I was responsible for screening and hiring all cand
idates and training for all associates.
* Exceeded sales budget by 19%.
* Inventory control by less then 2%.
* Backroom conditions kept under 8% of inventory
* Excellent backroom conditions.
* Excellent Dept. Conditions.
* Trained and Promoted 2 Associates into a management position.
* Proven records of excellent store conditions and noted for excellent inventory
compliance on stabilizing a previous administration opportunity from a 13.0% do
wn to a 2 % Loss.
TJ-MAXX, Miami/FL
Assistant Store Manager, 1996 - 2003
Managed daily operation of retail women's,men's,boys,girls and home fashion stor
e, including scheduling personnel, reconciling credit, check, and cash receipts,
verifying deliveries, stocking new merchandise, and replenishing shelf stock. W
orked in different locations from Miami, Daytona, Vero Beach, Tampa, Fort Mayer'
s and BoytonBeach.Established New Fashion and Home Decor Layouts to attract cust
omer's eye appeal to capture sales Responsible on all operations Duties to inclu
de Office smart filing and Implementing store layouts for new and seasonal Fashi
ons. Store volume was 22 million and a growth of 2% on a yearly summary.
* Managed newly opened store. Coordinated and Hired staff for newly opened store
s and trained associates on processing merchandise.
* Merchandised the most profitable line in the company.
* Modified time lines and work schedules according to project changes.
Service Merchandise, Miami/Florida
Store Manager, 1994 - 1996
I was responsible for Management, Administration and the day-to-day operation.
Such Included: interview, screening, hiring and training process. As well as det
ermining work requirements and setting schedules to ensure completion of day-to-
day tasks according to company guidelines. Producing a complete and accurate acc
ounting daily, weekly and monthly basis. Comparing actual performance with budge
ted standards. Including Customer Service, Daily deposits and assuring complianc
e of safety and loss prevention policies in accordance to company guidelines Res
ponsible for motivating all Dept.managers and set sale goals every week. Supervi
sed all depts. which included: Jewelry dept, home decor, electronics, and toys.
The store's volume was 12k a year and had a shrink number of 1.2% below company'
s expectations.
* Well-developed management skills. Utilize all assets and resources available,
maximizing employee productivity and performance to achieve corporate goals and
objectives.
* Skilled in determining program needs through task analysis.
* Experienced in problem solving, leadership and communications, sales training,
and customer relations.
Toys R Us, Miami/Florida
Store Manager, 1992 - 1994
I was responsible for the management Administration and day to day operations.
The store volume was 12 million and produced 75% of its sales in the final quart
er. Store's square footage was 35k and held a structure of 5 dept managers, supe
rvised over 55 employees. I planned all merchandising layouts and followed all c
ompany policy's and directives. I handled all payrolls and its control's and mai
ntained all loss prevention controls. I was responsible for planning the weekly
merchandising plan and all of the store layouts.
* Monitored basic and seasonal merchandise displays per company directives.
* Implemented business and sales plans.
* Planned and conducted staff meetings focusing on employee relations and produc
tivity.
* Monitored all KPI's to include quarterly P&L statements.
* Exceeded sales by 8%.
* Exceeded on Mystery shops and scored 98% and above.
X-tra Supermarket (Pueblo), U.S.V.I. St.Thomas, Puerto Rico
Store Director, 1986 - 1992
Duties involved the supervision of the entire store, including all support manag
ement and other personnel (205 employees).Responsibilities including, profit and
loss management, control and labor usage, money transactions and their control,
efficient management scheduling inventory control, sanitation and other environ
mental procedures. Conducted management seminars; covering management styles, sh
rinkage and loss prevention. Also responsible for meetings requirements of the h
ealth sanitation and fire agencies...Along with the department of consumer affai
rs, OSHA and labor Department. Handled matters of law enforcement and legal disc
losures. Exceeded sales budget amount by 30%. cited for keeping labor cost under
budgeted amounts. Noted for excellent store conditions by Regional President, V
ice President and Board members and cited for excellent performances evaluation.

* Exceeded sales by 30% with in 1 year, Educated and experienced in confined spa
ce safety, industrial hygiene, and environmental quality sampling.
* Conducted seminars on management styles, food certified and operated a 25 mill
ion dollar industry with the abilities to prorate orders from over seas and not
run out of product on sale items.
* Noted by regional and divisional vice president and board of Directors for my
Accomplishments to gain a 30% profit on sales in 1year.Given a pin award for bes
t Director of the region.

EDUCATION
1986-2010
* Additional course in Human relations.
* Additional course in Interaction management.
* Additional course in civil treatment.
* Additional Course in Leadership Development
* Additional Course in Shrink Management Review
* Additional Course in Gross Margin Elements
* Additional Course in Payroll Expense Management
SK
ILLS
* P&L Management, Payroll Reporting, Performance Analysis, Sales Forecasting.
* Comparative sales reports, Cash reporting, gross profit calculations.
* Grocery Retail purchases, Cumulative purchases, Perishables gross profit.
* Retail inventories and Shrink, EEO / OSHA / COBRA / FMLA / ERISA / ADA / FLSA,
Employee Relations.