Professional Documents
Culture Documents
E X E C U T I V E P R O F I L E
Visionary and creative executive whose career has spanned the beverage, cosmetic
and financial industries. Successfully developed and responsible for growing m
ultiple international brands with strong expertise in sales and marketing. Dyna
mic, forward-thinking leader who identifies trends and opportunities for future
growth. A dedicated results oriented senior executive with a wide range of expe
rience in all facets of business.
KEY ACCOMPLISHMENTS
* Needed a packaging process to maintain authenticity while not compromising the
quality of our product. Sourced a new material and packaging concept that would
allow the consumer the ability to see the quality of the product while upholdin
g the mission of the brand. This new means of packaging is now being used by mo
st major companies in the industry.
* Developed a newer quality conscious method to repackage and dispense a consuma
ble product resulting in a better tasting item for consumption. Repackage and d
ispensing method has now been picked up by one of the world's most recognized br
ands.
* Predicted a market shift was coming; anticipated consumers were going to be de
manding a functional product with specific added benefits. Was able to project
market shift in time to develop and manufacture a highly specialized product in
time to meet the projected shift and meet the consumer's demands. Product is st
ill selling successfully today.
* Responsible for attracting investors while creating a differential. By having
a hand on the pulse of the industry, was able to predict a mini crash, resulting
in a 26% return for our investors in one day, ultimately growing assets under m
anagement to over $20 Million in one month's time. As a result, firm won the ti
tle of number one commodity trading advisor in the United States.
E X P E R I E N C E
Senior Vice President -Business Development- REVOLUTION TEA
Principal
October 1997 - January 2010, Phoenix, AZ
* Grew company to over $10M in sales with distribution in over 30 countries
* Developed and marketed the ground-breaking "3D" line of ready to drink beverag
es
* Secured Safeway stores to carry 3D in over 800 locations
* Increased sales by a minimum of 15% in every year since 1998
* Established business with most major foodservice and retail distributors inclu
ding Kraft Foods
* Created and developed premium line of whole-leaf teas with over 100 unique pro
ducts
* Responsible for all aspects of business including operations, sales, financial
and product development
* Lead the R&D of all products introduced by the company
* Revolution Tea products are sold in over 3,000 customer accounts worldwide inc
luding Safeway, Costco and more
* Introduced the Rev Iced Tea Program, the first premium liquid concentrate prog
ram sold in the U.S. Exclusively through Kraft Foods
* Developed a specific sales program for hot tea for P.F. Chang's nationally
* Help establish international distributors for Revolution Tea worldwide
* Help set up manufacturing plants in Canada, Taiwan and India
EDUCATION
Vanderbilt University B.S. Economics and History cum Laude