Manny Lamazares

1605 Lenox Avenue, #3

Miami, Florida, 33139
Cell: 305-401-3012
mlb93478@westpost.net
Executive Summary:
Multilingual, global medical device executive with eighteen years of sales, gene
ral management, operation and
marketing experience. Skilled in defining critical business drivers, designing
winning strategies, and building
teams that achieve aggressive corporate financial objectives.
Core Competency:
*Profitable P&L Experience
*US & International Business Acumen
*Strategic Planning / Development
*Sales, Marketing and Operations
*Negotiation
*Team Building
*Change Management
*Leadership
*General Management
Work Experience:
The MLA Group, Inc., Miami, Florida (2007 to Present). A marketing & business s
ervices provider,
focused on the healthcare and commercial.
Managing Partner / Sales and Marketing Healthcare Services
*Led the business unit to top line sales growth of 24.6% in 2008, exceeding plan
by 12%.
*Leveraged operating expenses from 18.7% to 15.4% of sales.
*Led the planning and development of the five-year strategic plan process, which
included
reimbursement strategy, product portfolio development, partnership strategy, gap
analysis, projected
market trends, growth estimates and identified growth opportunities.
*Improved customer branding and identity by developing and leading market mappin
g activities,
market research, pricing analysis, e-marketing initiatives, media campaigns, sal
es training and sales
coaching.
*Successfully organized and led "CVM" (Customer Value Management) training semin
ars for sales,
operation and marketing teams, dramatically refocusing efforts for generating ne
w revenues with
added value products and services.

Nipro Medical Corporation, Osaka, Japan (2004 to 2007). A leading $4 billion gl

obal provider of
innovative hospital supplies and medical devices, biotechnology, and healthcare
services.
Managing Director/President, European & ECMAR Headquarters
*Led the European & ECMAR region to top line annual sales growth of 31%, driving
 sales from
$42million to $95 million.
*Leveraged operating expenses from 22.8% to 18.4% of sales, adding $4 million to
the bottom line.
*Significantly improved pre-tax earnings and generated $7 million in cash flow b
y growing sales,
leveraging expenses and managing working capital.
*Managed and led 220 team members with 12 direct reports.
*Opened and managed 10 branch offices establishing direct sales presence with lo
gistics and
distribution capabilities in The UK, Spain, Italy, France, Germany, Netherlands,
Belgium, Poland,
Turkey and Russia for a combined sales volume exceeding $65 million.
*Initiated, led and managed initiatives to start up the company's first entry in
to the provider side of the
dialysis and private hospital/clinic business in Spain.
*Drove the region's restructuring initiatives in 2004 and 2005, to establish new
branch offices, regional
centers of excellence and realigned regional and local teams.
*Established and led the medical advisory board and its medical director to driv
e scientific publications
and sponsorship requests.
*Recognized with "Outstanding Service and Contribution Award" due to superior pe
rformance 2007.

Baxter Healthcare Corporation, Deerfield, Illinois (1997 to 2004). A leading $8

billion global provider of
innovative hospital supplies and medical devices, biotechnology, and renal produ
cts and services.
Baxter, Ft. Lauderdale, Florida (2000-2004)
Sales and Marketing Director- Renal Division
*Led the Division's top line sales growth of 12% and 15.9% in EBITA consistently
overachieving
internal targets and average industry growth for both disposable medical devices
and equipment.
*Managed 8 direct reports and over 120 total reports in a heavy matrix organizat
ion.
*Responsible for the development and management of the Intercontinental $500 mil
lion business and
its P&L. Prepared budgets, operating plans, forecast and appropriate headcount l
evels.
*Solidified market share in key product categories and transformed standards of
care to defend
against competitive threats.
*Led and managed the divisional 7-year strategic planning process, annual budget
, operating plan and
quarterly forecasts/business reviews.
*Managed top customer relationships and their contract negotiations.
*Developed and led the execution of sales and marketing plans with commercial ma
nagers and other
global teams.
*Coordinated cross-functional efforts including product development, RA/QA, supp
ly chain, finance
and technical services.
*Managed the provider business growing it to a 15,000 patient network, in four c
ountries, with over
2,000 employees, in three years.
*Delivered $134 million in provider side sales and grew EBITDA to $16 million.
*Developed and implemented provider side strategic, organizational and business
plans.
Althin Medical, Inc., Miami Lakes, Florida (1997-2000) (Acquired by Baxter in
2000)
Sales & Marketing Manager
*Jump-started sales, bolstering volume from $1 million to $12+ million in < 3 ye
ars.
*Ignited 20%+ growth via capital equipment leasing program and price per treatme
nt strategy driving
consumable sales.
*Developed and executed new regional strategy expanding new market penetration e
fforts.
*Represented the region in new product development efforts ensuring development
of products meet
market requirements and needs.
*Led and managed the creation of the International Technical Services Department
responsible for
supporting all international technical services and training program.
*Improved customer service by developing and supervising the International Custo
mer Service/
Logistical Support Departments.
*Achieved "Sales Man of the Year Award" for 1999 due to exceptional sales perfor
mance.

Nipro Medical, Inc., The Americas, Miami, Florida (1992-1997)

Regional Sales and Marketing Manager - The Americas
*Opened eight critical markets, propelling revenue from zero to $7 million in th
e first year and
exceeding $62 million in year 5.
*Elevated sales and profits by launching branch offices.
*Led and supervised sales, marketing, logistical and customer service department
s.
*Improved sales, profits and market penetration by leading efforts at transformi
ng business model
from a distributor to direct sales base.
*Recognized with "Most Improved Award" for 1993, "Sales and Marketing Excellence
Award" for
1994 and "Sales Person of the Year Award" for 1995.

Florida Senate District 40, Miami, Florida (1990 - 1992)

Legislative Manager

Education:
1991 - 1993 Florida International University, Miami, Florida
Masters in Management & Administration
1986 - 1990 Florida International University, Miami, Florida
BSC in Management & Administration
Professional Memberships:
American Marketing Association
International Who's Who of Professionals
Language Skills:
Native Spanish and English speaker; high proficiency in Portuguese; working know
ledge of French and Dutch.