MARCELA BELOVSKA

165 East 90th Street

New York NY 10128
917 916 8964
mbc36362@westpost.net
EXECUTIVE SUMMARY:
Marcela Belovska is a travel executive who is currently the Director of Marketin
g and Operations for Travel Focus. Formerly, Ms. Belovska established and grew t
he New York office of Tatra Travel Bureau. Ms. Belovska has full scale agency ex
perience with a proven track record in driving revenue, long-term strategic plan
ning, contract negotiations and daily operations management. Additionally,
Ms. Belovska has an extensive background working with international companies an
d professionals.
EXPERIENCE:
Travel Focus dba Tatra Travel-Czech Vacations a" New York, New York
Director of Marketing and Operations (2009 a" present)
* Lead the organization through the acquisition and repositioning of Czech Vacat
ions a" with a focus on human capital, systems and process integration
* Design, implement and monitor departmental day to day processes and operations
a" with a concentration on technology and network solutions
* Manage and negotiate key airline contracts and agency partnerships
* Develop agency staff and set performance standards
* Create and execute overall marketing strategy including the use of e-commerce,
advertising and social networking channels
Tatra Travel Bureau, Inc. dba Czech Vacations a" New York, New York
Managing Director (2003 a" 2009)
Deputy Managing Director (2000 a" 2003)
* Established New York office for Tatra Travel Bureau, growing revenues to nearl
y $5.0 million in less than five years
* Reported directly to Chairman of Tatra Travel Bureau - responsible for overall
agency performance and operations
* Created long term strategic and financial plans and implemented processes that
enabled agency to outperform internal benchmarks
* Reengineered agency technology platform a" transitioning from Sabre to Amadeus
a" gaining both efficiencies and reducing costs
* Secured agency partnership with Delta Airlines a" only one of three U.S. agenc
ies able to secure discounting pricing to Prague nonstop
* Lead the organization through the acquisition of Panorama Travel in 2008
* Negotiated landlord and construction contracts for two New York metropolitan a
rea agency relocations
* Developed and managed agency staff of ten associates
* Created partnerships with U.S. based Czech government agency officials to driv
e Czech tourism including: Czech Embassy a" Washington, Czech Mission to the Uni
ted Nations and the Czech consulate a" New York.
OK Tours Group, OK Tours Prague a" New York, New York
Sales Supervisor for North America a" incoming department (1998 a" 2000)
* Developed operational plan for establishment of New York office
Ward Howell a" Prague, Czech Republic
Consultant (1995 a" 1998)
* Executive recruiter focused on Vice President level positions
EDUCATION:
Philosophy Faculty of the Charles University in Prague (1995-1999)
Major in British & American Studies
Languages in order of mastery: Czech, English and Russian