MARKETING EXECUTIVE

Highly motivated, results-driven and accomplished professional with exceptional

experience in online marketing and advertising. Creative and logical, with an ex
traordinary track record of aggressively pursuing and maximizing revenue through
successful account management and strong client relations.
Areas of expertise include:
- Brand Awareness
- Vendor Management
- Customer Service
- Operations and Project Management
- Process Improvement
- Communication Skills
- Budgeting and Forecasting
- Sales and Marketing
- Interpersonal Relations

QUALIFICATIONS SUMMARY
- Known for efficiency in developing and executing innovative policies and
procedures; great at streamlining workflow and creating a team environment to i
ncrease productivity
- Excellent organizational, time management, and interpersonal skills, thr
ive in both independent and group work environments
- Expert at enhancing and implementing different business strategies that
increase product awareness, market share and company profitability
- Commitment in leading cross-functional teams that collaborate as a focus
ed unit to achieve aggressive business goals and drive the evolution of concepts
into achievable business strategies

PROFESSIONAL EXPERIENCE

WPROMOTE, INC. ~ El Segundo, CA

Senior Online Marketing Executive 2005-Present
Assume full responsibility in managing and maintaining portfolio of paid search
clients by designing tests, tracking performance as well as reporting and analyz
ing PPC initiatives and campaigns across Google, Yahoo, MSN and Google AdWords P
rofessional. Establish and maintain relationships with production vendors by wor
king collaboratively, providing updates and negotiating partnership contracts as
well as overseeing video production and proposals for Plundr.com. Define strate
gies and objectives by working closely with SEO team, sales team, agency teams a
nd marketing team.
- Demonstrated exceptional performance in evaluating new marketing opportu
nities and vendors, such as the integration of Google TV into the companyâ⠬⠢s suite of s
ices to increase ROI potential as well as implementation of new program by colla
borating with Google TV team to set up a comprehensive training, create marketin
g materials for internal/external use and report on results
- Rendered efficient service in developing high-level strategies and corre
sponding tactical plans for customer acquisition, revenue and ROI objectives as
well as handling marketing budgets and expanding client accounts
- Played a pivotal role in the expansion of the PPC team, from 2 to 11 peo
ple within a 5-year frame; enhanced marketing efforts by attending industry conf
erences, closing sales and executing budget increases of existing clients

JL ENTERTAINMENT/THE COMMISSION AGENCY ~ Marina Del Rey, CA

Music Booking Executive 2005
Proficiently handled the preparation of outgoing contracts, offers, binders and
riders for music, comedy and entertainment artists while consistently working wi
th managers, high-profile clients and promoters all over the world.
- Successfully developed an Excel system to organize companyâ⠬⠢s information and t
k clientele
- Provided effectual assistance to three music booking agents on lead gene
ration, travel arrangements, screening of e-mails and faxes, multiple phone line
s management, composition of daily music news memorandums and industry research

COCA-COLA BOTTLING COMPANY ~ Orange County, CA

Business Development Representative 2004
Collaboratively worked with buyers in merchandising new products along with coor
dinating promotions and point of sale. Kept clients updated and well-informed wi
th new products and development.
- Led efforts in obtaining sales, securing new business and servicing exis
ting sales accounts in the South County territory
- Pivotal in setting-up a test market for Winchellâ⠬⠢s Donuts and Candlewood Suite

ROBERT PERRY & ASSOCIATES ~ Denver, CO

Business Development Representative 2003-2004
Executed superior skills in administering construction at the Fort Collins shopp
ing center from conceptual planning through completion. Skillfully handled and a
ddressed concerns and complaints relating to maintenance of properties by arrang
ing street sweepers, sidewalk cleaners, window cleaners as well as snow shovelin
g, roofing and painting workers. Competently managed shopping centers in Grand J
unction, Fort Collins and Denver while interacting with tenants on a regular bas
is.

PROMOTIONS IN MOTION ~ Littleton, CO

Marketing Representative 2002
Held fully accountable for evaluating sales strategies and tracking the achievem
ent of nightly quota; assisted with the design of marketing strategies to promot
e the alcoholic beverage purchasing habits of specific populations.
- Managed business-to-business sales of products, such as Guinness, Smirno
ff, Margaretville and Crown Royale
- Conducted regular marketing presentations to advertise product and monit
or inventory
- Instrumental in increasing sales through promotions at various restauran
ts, bars and liquor stores throughout the Denver area

EDUCATION
Bachelor of Arts in Sociology ~ 2003
UNIVERSITY OF COLORADO ~ Boulder, CO