CHRIS SHIMAMOTO

12185 SW Winterhawk Ln Beaverton, Oregon 97007 503-412-8454 cel

l
OBJECTIVE
A management position which will fully utilize my knowledge of the sales, produc
t management and retail development from wholesale and retail silos , as well as
my expertise and leadership of marketing, sales, product development, manufactu
ring and finance.
WORK EXPERIENCE SUMMARY
Well-rounded and versatile portfolio of domestic and global experience, which in
cludes 22 years combined experience in retail buying, merchandise management, sa
les, product management, and retail development in both the fashion and sports a
nd fitness industries. Extensive consumer insight and market travel throughout
Europe, Asia and the Americas.
May 2006 a" 2008
NIKE, INC
Retail Development Director - Golf
(R) Lead and drive retail investment across all channels of distribution. Establ
ish Retail presentation standards and principles for visual merchandising and sp
ace management initiatives. Partner with Sales Management, Image Design and Bran
d Marketing.
(R) Responsible for $4.8M operating budget. Evaluate market conditions, prioriti
ze and make financial decisions to maximize profitability. Manage vendors dedica
ted to business.
May 2004 a" 2006
NIKE, INC
Retail Marketing Director - Equipment
(R) Oversee development of seasonal brand initiatives at retail including integr
ated marketing strategy, program elements and point of sale programs. Present to
Global and Regional partners. Partner with regions
(R) Partnership with regional sales and demand planning in managing marketplace
through ISPP and assortment planning classes. Create and implement selling tool
s for regions.
August 2002 a" May 2004
NIKE, INC
Global Product Director - Bags
(R) Lead cross-functional teams to ensure brand and business objectives are met.
Act as the category spokesperson to create and communicate long-term product vi
sion to 4 regions. Manage annual revenues totaling approximately $150,000,000. R
esponsible for annual category growth of between 20% - 25%. Manage staff of 5.
December 1998 a" August 2002
NIKE, INC
USA Nike Retail General Merchandise Manager
(R) Responsible for sales and profitability, financial, marketing and space plan
s for Nike owned retail locations. US $735M business. Exceeded FY01 sales plan b
y 15%. Delivered pre tax profits above budget target.
(R) Developed strategic direction and execution for assortment and merchandising
strategies through driving seasonally and regionally relevant assortments, pric
e management and merchandise development.
(R) Assisted in planning and execution of Goddess Womenas concept and Chicago Ni
ketown remodel resulting in sales growth of 18%. Collaboration with marketing, s
ales and product engines against store initiatives.

September 1996 a" December 1998

NIKE, INC
Product Line Sales Manager-Kidas Footwear
(R) Responsible for helping create product concepts on a seasonal basis and foll
owing through to retailer booking/product sell through. Established relationship
with product marketing group to influence assortments.
1992-1994
Divisional Sales Manager-Washington Square
MAY COMPANY
* Responsible for operations and driving annual sales volume of $20M, an increas
e of 14%, number two volume May Co. store through assortment planning, merchandi
sing, visual presentation and customer service.
* Trained, motivated and supervised six sales managers and 58 sales associates t
o achieve sales goals and selling cost plans. Promoted eight managers and increa
sed full time employee retention by 6%.
1991-1992
MAY COMPANY
Divisional Merchandise Manager
* Achieved sales and gross margin goals of $22M in womenas costume and bridge je
welry, fashion watches, handbags, fashion accessories and hosiery through mercha
ndise management of eight stores.
* Responsible for inventory control, forecasting sales, markdown and advertising
budgets, selling costs and strategic business planning through the effective ma
nagement of six buyers and eight assistant buyers.
1987-1991
MAY COMPANY
Buyer, Girls 4-6x and Boys 4-7
* Achieved sales and gross margin goals of $3M; recipient of 1998 Buyer of the Y
ear Award for 18% sales increase and 44% gross margin.
* Traveled internationally as Steering Committee Representative to develop impor
t classifications and products through vendor negotiation of fabric, color and
construction.
EDUCATION
1980-1983 Santa Clara University Santa Clara, California
Major, Finance
Minor, Retail Marketing
PERSONAL INTERESTS
* Avid reader of global and domestic current events and pop culture.
* Global travel in some of the worldas most fascinating locations.