TYREE VAUGHN

5391 Biffle Way, Stone Mountain, GA 30088 Phone: 404.964.2582, TyreeVaughn@Comca

st.net
SALES EXECUTIVE
Account Leadership/Business Development/Channel Sales Expertise
Driven Sales Executive with MBA and documented sales results and quota attainmen
t in leading direct sales teams, broker teams, retail teams and individual accou
nt performance through multiple assignments in large conglomerate organizations.
Promoted six times with Kraft/Nabisco. Qualitative leadership ability in manag
ing people through interpersonal skills, building productive internal and extern
al relationships conducive to building teams and running a successful business.
Quantitative leadership in business with experience managing P&Las, budgets, exp
enses, margins, ROI, forecasting, syndicated data, the Microsoft Office package
and numerous sales tracking formats. Provided strategic direction for sales or
ganizations in the Consumer Products Goods, CPG industry via grocery, drug, mass
merchandiser, convenience stores and military classes of trade.
a Adept at broker management, executive/C-level presentations, cost containment,
and developing operational infrastructure in start-up divisions. Results-driven
MBA with well-honed management and leadership skills proven in Fortune 100 and
500 organizations.
Business Development - Start-up Operations - Business Model Development & Implem
entation - Budgets
P & L a" CRM - B2B - Market Penetration - Expansion - People Management - Client
Relationship Management Team Building a" Leadership - C-Store - Mass Merchandis
er - Grocery a" Military - Federal Government
a In process of (80% completion) Doctorate in Business Administration with a maj
or in Organizational Leadership, carrying a 4.0 GPA. This degree enhances quanti
tative and qualitative leadership/management, facilitating organizational evolut
ion and leading people through the required steps of change management in organi
zations.
a Recruited by the Grocery Broker GM to work at Glory managing broker sales in a
12-state Southern region with 39% of the organizationas revenue responsibility
on a national sales volume of $75 million. Provided sales leadership in managing
major brokers including Acosta, Advantage, Alliance and Reese Military Sales.
a Managed Southern United States network of Brokers calling on major grocery cha
in headquarters, maintaining current distribution levels and selling in new fro
zen foods meals for $300 million dollar organization.
a Promoted to drive efficiencies in the conventional sales model managing broker
sales in an 11-state territory with a sales volume responsibility $18 million.
Designed the sales model, set revenue targets, and developed training programs.
Managed 3rd party brokers to ensure achievement of sales volume and distribution
targets in 100,000 + plus c- stores.
a Achieved a sales target of $26 million in an 18-state region through 16, direc
t-report District Managers overseeing sales in 35,000 convenience stores for cli
ents such as Kraft Foods & ConAgra / Master Foods. Key accounts included Exxon-
Mobile, The Pantry, Circle K, Chevron, and 7-11 convenience.
a Promoted by Vice-President Sales into a high-profile position to lead a Distri
ct pilot program and a hand-picked, 11-member sales organization operating in a
competitive capacity with the existing C-store program/team. Developed business
model and maintained accountability for P&L.
a Promoted into a newly-created position to provide strategic direction in captu
ring C-store sales opportunities in Georgia and Alabama and build the entire bus
iness model. Hired, trained, and managed a 30-person sales organization.
PROFESSIONAL EXPERIENCE
GLORY FOODS, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa...2007 to 2009
Area Sales Manager
a Led grocery brokeras network in achieving 20 million in sales in 2007 /2008 fi
scal year. Provided strategic sales plan to brokers for 10,000 + plus grocery st
ores. Achieved 105% of sales plan via fact-based presentations using IRI syndica
ted data. Delivered C-level presentations with broker managers to grocery execut
ives.
a Attained 100% of designated broker sales volume plan across all assigned broke
rs. Evaluated Key Success factors of broker performance by conducting Business R
eviews. Created retail audit tracking form capturing the key metrics of in-stor
e retail execution.
TYREE VAUGHN
5391 Biffle Way, Stone Mountain, GA 30088, P.404.964.2582, TyreeVaughn@Comcast.n
et

CONTESSA PREMIUM FOODS, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaaa...2007

Retail Development Manager
a Managed a network of brokers on Contessa Foods business in over 10,000 grocery
stores in the southern U.S. Achieved semi-annual sales plan of 28 million doll
ars. Sold in new Contessa meals to every Grocery HQ account in the southern regi
on. unts. 100% sales success on new items in all headquarter accounts. Created b
roker velocity report on Contessa & its competition for comparable measures. De
veloped Pre and Post Broker sales call communication driving a confirmation in
planned sales objectives.
SELL THRU SERVICES, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.2004 to 2006
Eastern Division Manager
a Conducted C-store headquarters calls with client personnel and or direct-repor
ts. Lead 16 District Managers in managing sales, expenses, & turnover in an 18 s
tate division. Trained 16 district managers to manage 320-person sales force on
client initiatives.
a Managed cross-functional relationships with sales, marketing, finance, human r
esources, operations and customer service departments in achieving 100% of sales
quota. Delivered quarterly sales volume for 9 straight quarters, delivering OCC
at 107% of plan. Responsible for all manner of hiring, training, and disciplin
ary functions within budget.
PREVIOUS EXPERIENCE
KRAFT FOODS / NABISCO, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaa..1989 to 2004
Manager of Retail Operations, (1/2000 a" 3/2004)
a Managed c-store headquarters business with broker for accounts such as Pantry,
Racetrac, Speedway SA, Quik-Trip, and other independents. Achieved 100% c-store
sales target. Captured 12% increase in sales in 12 months, exceeding projection
s by 100% by providing strategic input & development of promotion calendar plan,
product mix & sales training.
a Calibrated best practices training methods that drove efficiencies in field sa
les execution. Designed manual and facilitated sales training. Led 28-person di
vision/district management team in delivering sales quota objectives. Developed
budgetary tracking of broker contract, expenses & labor cost in divisions.
District Sales Manager, C-Stores-Nabisco, (1/1997 - 1/2000)
a Modified sales approach and product mix, driving 15% increases of in-store ord
ers over the companyas conventional methods and attaining profitability within 1
2 months. Conducted weekly meetings with 11 direct-reports where next weekas pla
ns were established, updates provided on all manner of budgets tracks and expens
es incurred.
a Conducted weekly conference calls with Nabisco senior management providing sal
es tracking & volume updates. Conference calls provided benchmarks on the pilota
s success. Additionally led distributor customers including McLane and H.T. Hack
ney, defining objects and tracking to 104% of plan. Presented business model to
CEO and President who authorized $15 million in capital to duplicate the progra
m structure in 17 other markets.
Retail Sales Manager, C-Stores-Nabisco, (1/1994 - 1/1997)
a Delivered / exceeded sales quota attainment 10 consecutive quarters on team ob
jectives, developing 2 team members who moved into Account Management roles. Ach
ieved Presidents Club Award for creativity in developing and delivering a sales
training curriculum that became the foundational training for C-store staff nati
onwide.
Key Account Manager a" Drug / Mass-Merchandiser Nabisco, (1/1989 - 1/1994)
a Joined the organization as a Sales Rep and promoted into positions with increa
sing territory responsibilities, including Key Account Manager charged with dire
cting sales in Georgia and South Carolina in the Drug and Mass Merchandiser chan
nels.
EDUCATION
Doctorate in Business Administration with a major in Organizational Leadership,
(In process)
Executive Masters of Business Administration
Mercer University, Atlanta, GA, 2003
Bachelor of Science, Management (with Honors)
Shorter University, Atlanta, GA, 2001
Expert Broker Management Certificate, Chicago, IL, 2007
Dale Carnegie Effective Speaking and Human Relations Certificate, Chicago, IL, 1
997
Coaching, Leadership & Development Certificate The Nabisco Way Houston, TX, 1997