DAVID L. BANIG JR.

20750 N 87 St. Unit 1116 Scottsdale AZ 85255 * db113ccd0@westpost.net * 330-6

35-2216 C

MARKETING AND SALES MANAGEMENT

Motivated Marketing Management graduate with strong work ethic, communication, c

ustomer service and organizational skills pursuing full time employment in marke
ting or sales role.
MARKETING PROFESSIONAL LEVERAGING business development, advertising, and messagi
ng experience to enhance profitability. Drive brand recognition with mission-cri
tical initiatives by authoring marketing materials and implementing latest e-com
merce practices. Improved usability, visibility, and web traffic.
Proved vital in engineering e-marketing strategy in collaboration with company p
resident,
Positioned Company to expand market share and online presence, incorporating SEO
copywriting, research on web trends and practices, and competitive intelligence
on Web 2.0 marketing tactics.
Raised $2,000 for UNICEF's clean water initiative, heading a 8-member team
Developed and instituted a direct, interactive marketing practicum involving loc
al restaurants.
Adopted actionable road map for future philanthropic donation utilization.
Team leader organized marketing campaign for Akron-area music venue
* Captured $10,400 and attracted 800 attendees, architecting and executing a dir
ect and digital marketing campaign within a creative marketing laboratory for Ak
ron-area music venue.
* Improved student satisfaction 90% and diversified required course options by f
acilitating university-wide strategic planning sessions to uncover stude
nt interests.

Professional Experience
FRY'S GROCERY, AN AFFILIATE OF KROGER FOODS IN THE CALIFORNIA AND ARIZONA REGION
S.

PRESENT
PRODUCE ASSISTANT MANGER
* Establish a base for future employees to build on in achieving the goal of ove
rall customer satisfaction in the store.
* Manage the Produce department after hours and promote good growth of the depar
tment to reach our goals as a company.
Danaher Corporation / Radiometer America, Westlake, Ohio May 2010 - Oct 2010
Summer Marketing internship at medical diagnostic equipment provider
*Assisting in e-marketing strategy - customer research on web practices and revi
ew of competitors Web 2.0 marketing strategies
*Assist in trade show preparation for AACC
*Assist in launch of new blood gas platform - build sales binders and tools
*VOC surveys

Medina County University Center, Medina, Ohio * January 2009 - May 2010
Student assistant at Medina County University Center while attending The Univers
ity of Akron
*Participated in Strategic Planning Session for The University of Akron.
*Streamlined assembly of marketing materials for student university center; incr
eased market share and student involvement, lead team in packet distribution thr
ough a direct mailing campaign and telemarketing.
*Team member that implemented strategic planning for budget allocation and advan
cement of educational opportunities with The University of Akron and affiliated
branches.
*Worked as customer relations leader at the front desk, selling people not only
on the idea of going back to school but also why our branch of The University of
Akron was the best opportunity for success.
Applebee's Restaurant, Wadsworth, Ohio * August 2008 - January 2009
Line cook
*Food preparation and kitchen maintenance
River Styx Grille, Medina, Ohio * February 2006 - May 2008
Pantry Chef at Blue Heron Golf Club
*Led team of 3 in pantry including desert and fresh food preparation.
*Banquet food preparation, set up and execution
Medina Country Club, Medina, Ohio * April 2001 - August 2005
Kitchen Utility and Line Cook at Private Country Club.
*Kitchen maintenance and dish washing
*Food preparation under direction of chef
*Banquet food preparation, set up and execution

Education:
Bachelor's Degree in Marketing Management / E-Business / Advertising University
of Akron May 2010
Dean's List 2009 -10; Marketing
Attended The University of Akron full time; worked full time while attending col
lege.
Related Course Work:
*Required Marketing Management curriculum
Special concentration in e-marketing, advertising, and e-business
*Direct Interactive Marketing Practicum
*Creative Marketing Laboratory
*Buyer Behavior
*Multinational Corporations
*International business and International Marketing
*Sales Management and Professional Selling
Professional and Personal References Available