Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 1 of 10

Exhibit B

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 2 of 10

Lodsys LLI:
May 3, 2011 Express Via Federal Mr. CarlLoodberg AB Labs lllusion 25 Kalendegatan 21135 Malmo,Sweden DearMr. Loodberg, of Re:lnfringement U.S.PatentNos.5,999,908,7,L33 LLC Lodsys, a Texaslimited liabilitycompanyis the 7,222,078,and 7,620,565(the "LodsltsPatents"). to methodsfor providersof productsand/or services

(Abelow) 8, , 7,2212,07and7,620,565
7,133,834, StatesPatents5,999,908, of UniterC Patentsare directed to systemsand Lods;ys

and of witlr users thoseproducts servic,es

and transmit hat inlbrnrationto the provider. Attached is a fronrthoseusers to gatherinformation '834, 'O78,and '565 paternts your '908patentas vvell certain for of the as copyof the complete review. by described these patentsare The inventions otherthings: to, products services arnong and
o a a a o a a a a

to by companies interactwith usersof their

rsupport, tu rials and provide customer onlinehelp, renewals sub:;cription online conduct purchasingconsumable res of provide online for andservices of impressions their for users thelir survey products serurces ltheir a to assist customers customize adveftisements online interactive display and actually use r products services on information howuserrs collect products or sellupgrades cornplimentary in and assisting the installation updates of products providing users notice lby maintain ofthoseupdates.

are: the inventions receive from using compianies of Some the benefits
a a a

products) andcomplementary n$, (of product :;ales consumables, increased advertising) (of I items iandinteractive revenues in-product additional increased (through bettertarget,ed fastertime to market, products of design subsequent moreefficient
features,and the abilityto interactively greater customer satisfaction(both in productsin the field) of future product developmentas a result of

keeping inputarrdthrough consumer manner). in helpresources a costefficient

more effective online up to date or providing

A an by patents were developed Daniel below, claims of in detailed the various Theinventions in of presentat and incclrporation, information websitr-.s, and in expert usability in the organization,

505 EastTravisStreet I Suite207 I

Tx 7' l, I www.lodsys.com 567

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 3 of 10

LL(C Lods;ys
products, systems.Dan services, enterprise and School Business the Uni of at from the Wharton graduate whichinclud,ed from Harvard University,
As an independent consultant pre:;enting on companiessuch as Accenture,Agilent Technologies, Development. including Adobe,American To date, companies Nokia-Siemens, Nvidia, Sony, Sony-Ericsson, Apple, eBay, Google,Intuit, Microsoft, Nokia, Yahoo and several other Fortune 1000 of degree a Bacherlor's Sciencein Econornics

in 1971and a master's of Pennsy'lvania degree 'fechnolog;y. the lVlassachusetts Institute of at Dan's clients haveincluded n via the internet,
Business School,lBM, and Lotrus , Harv'ard

ther Patents. to companieshave chosen license Lodsys your use of the Lodsys and have prepared the enclosed claim charrt Patents We have reviewed
how you util at demonstrating leastone instanceolF The images used in the charts are representative Patents. the inventionsembodiedin the Lodsys to and in iaddition the chartedclaim of the patent,you shouldconsicler remain claims of that patent and the other Lodsys the referenced offered by you. utilization and other productsand services to bothwith respect the charterd Patents

Licensing Opportunity TheLodsys

costs,increasing to your companyby reducing that dataand impressions allowyou revenues, and providi customer increasing customersatisfaction,

provides patented numerous technology Lodsys'

real of certainty meeting customer products with greater faster and to buildmoreeffective relevant productusagedetails,demograpllic of by needs.This is made possible your collection customer and to of or relevance advertisements, desires of on impressions the usefulness information, nner. lt further occursthrough the sale of your products services and in what or customize produclls, the saleof complementary upgrades enha or and supplies ;croduct consumable
salesof subscriptionrenewals,the provisionof understandor are havingtroubles wil.h),and in prod support (to discoverwhat custontersdo not (or in rruebsite) surveys customersatisfaction

of other instances customer data collection, These actions among advertising. and interactive fasterin a build new versions to you with the opportunity sell more prod ts and services, provide (leading greater to and services of ur products havegreaterrelevancy marketplace, competitive brand value). and satisfaction greater customer with you for all of your licensing arrangement a We are interestedin reachiing negotiatednon-litiga uses of the LodsysPatentsunder your brand names nd woulcl like to discussthis matter with you

of of within21 days yourreceiipt thisletter.Please

convenience. at the undlersignedyourearliest

LLC Lodsys,
is Lodsys a limited liabilitycompanybasedin Marshal, Texas.We have retainedthe firnts of Kelley, ) based in Seattle,Washington,and The Da'vis Donion, Gill, Huck & Goldl'arb PLLC (ruww.kdg-law

Travis StreetI Suite207 | 505East

fX 7 5670 | www.lodsys.com

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 4 of 10

LLC Lodsys
(www.bdfirm.com) Firm,P.C. Patents. Lodsys Sincerely,

in Longview,

in the of to assist company the licensing the

,/UgZtf
CEO MarkSmall, Lodsys, LLC Lodsys.com Mark.Small@ (903)935-3202 (3) Enclosures
Notice
Lodsys LLCreserves all rights with regard

within the last six yearsthat your rates at any time; (3) the right to laws.You shouldnot rely on applicable as FirmGrourp PLLC, TheDavis or Goldfarb

'834, O78,and to mal(e use of licensin8programat or lacl( of anyof

including: (1) the right to peek damages anytime

(2) technology; the rig||t to changeits royalty without notice, includingvprianceto conform to from Lodsyt Kellev,Donion,Gill, Huck&

305 East

{treet I Suite207 I

TX 75670 | www.lodsys.gom

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 5 of 10

. o o
J I O
a

fo (u
H
= -

fl 1n
c

F
t

= c { ( J N
\

o ' t 6r 2
O F ,

'

l6
r l-

E 8
9 v l
)
L

O - t bO rl

. C E
qh

c - Got

.r

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 6 of 10

oo
N O
N N N N
\

q-

bo

i r E f E q E E= E P = ; i.= :f

lfr

"F

s'

EEE*Ee -

Cr*

o o n

E: s * , b ae
F UEPg

z
P

o
a

, 3 E ; EE
i:

H #E H :i #.P5f ; . E E E ;.=
i9 b.s

gE ngEg! g:!E .=gt= E tE,

e g ' =e I o !

#3 a E ;& 5"=b E s E F E tc E H E
: i # F E f!:!E g, E
q pb-

ov1 f
t

(f'

L4-

o
c (u
\ -

rl
a -

(J

E . FtiE ; A E F HE = HEEE TFi g,EiE+ : = 5 8d H E E+ :*iE ; , 5 ui

o o

EgE [E * Fii tgis E - E1 - F g FE H a igitEgEfi 3fi u sE 3iEfiEP E

:F

-5 E

E' {sE =E ."-c.r S fu , .= B O = O O ; - I i: E : 5; o-tr

:t

g st rE b F .2 o.9 F
_c roT

E F P J E F

s 8 qi E;;= ? = ,o
; E:dg S

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 7 of 10

tn

o tJ,
:J

o
.: ()
vl

o o-

o -o
T'
f

o tn

o -o c (o
(J

(o

tJ, :( J C

C +-, - ( ! c ( J

o o
r v c r t o
C l ! -

t, ,g c E
J C

00
|\

O
N N N

r\ o

z
P

(o otJ1

o
rl

tr '6

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 8 of 10

Hb
= O { =

f E5
X o.o= . n O

Eb*
f,i
.=

= E s
g
J IJ'

o 9 L

: Fe
sdts
.n +t

-9 c
I t s s t -

; 3 F
o i
- O ' { =

*:E
.t- -t o o =r

E e E
i E.= 8E ilc ( ! . {*J

EEE
g.E:dE
' l : o ai >- gr

gEE#

4ga ;Fb
5Fb
oirf
N = L

sd Ft . E
F#E .t.
f
F T

I E o-E
o-c
. P Jrts

b 9 8
rl-O O

g.9po
( J = P

8 =

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 9 of 10

.g<;
.r= rli

o b o

eE ;

,fli E !
. ir r ;
!

: : l

E . : F

"siH.E
EESE Eg"$H sE ; 3
3Eb$

SHUE

= C

x d t

E
,

\e s
a)
()

:
I

!
F I

*
i

s4 tr

G
SD

ss a4
sJ \iJ

iE r H E ;

E F

E!EE
c + , E F

l. h qs

s
S

i:+e
:;b{

:b I5

c4

E . Ai I.F 3Esgi,iig{$ E 5 I E t$ ;l f f {
, t : 5

:E F!

3 .E $

gEEE
P (Us+r

.T ii*:$i.;

. lt :

fEie
iE 9b
6t f 9 t | !- cq , C

5 F E
:98* g
'E O

h c o H

8:EEE N t3 g r s: .9
.l- .-

b o g F -,S'--

=E; F
u

d E.E

Eo;E=E .
6
(J

Case 2:11-cv-00272-TJW Document 4-4

Filed 06/09/11 Page 10 of 10

I
q.J
,, 1,1 f,

|
(=+J O
I I
I I

S'r '\'
Ci\ .'-'
e.r

I
I
l \

t;,s
i.'P
H

V1

\J

'S .Sr
N v1

| \s::s +.'L
u \ J

,Yru E k :
'J

I l
I
I

't. .s
\Ja)
\..

::.r\ r t r

rr.

QJ

\.
q.r
q.J

\rr-i,,

t\r qs ):' X

c:(U
.l:

I \ J S 3)\ s S l r \
\ \J Q' "1 \_.
I

Q *

S \ G

\\i

'il^

I
I I
I I I I I
I

Il

; s ? F
b c :

I
I

O C J
-O i+-

. s 9 <

^t
e

qr .+;
(oC) (o ':: ;.i
(J

d ' ; o i

' F

v F a = U

H
o rl ,c

'

c ; i cJ i:
C

o : 1 o- :il E c $

',a .g
8 B
:E

oJ +.!: ( )
\\ eJ :=: 0 0 o
--t O N C : nJ c\ N u l

I
o o '.@ G

c -l

E
9.
g, o

il Ii :)
oi : r t x o

7 n l

o F l
.c

E o E

(o '-. o- 'i:L-

vt
(F
Fl

g/
OJ :t: 'c)
c:

:?.E i?B {i -5

.c

Fi'
E
6 . 9
o

$ 5a
I

NE

o i :

,t

: tE3 ri *'* E ir t#L

3i ;:;

F tid

.= qYl ( o J
\v, :l

ffi 1ru#l $:ffi:iiiF

Ei{ I B *EE; E
E b ..r!3

E . #
l i =
b

E a-;

ts

i E F i Et
E O I E

5 E
E