Coding Doc For Consumer Durables FMCD - Abhinav Tyagi

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER
1 2 3 4 5 6 7 8 9 10 11
Name
Gender Occupation Family Monthly PM Age Family Type Members in family No of children Earning members Social class
Please put 1 in the appropriate column, even the answer is last column ie. Column no.5 insert 1 in the Products/Type of stores Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings
Retail Mall Company showroom Franchisee/d MULTIBRAND Please name ealer RETAILER the store/s
12
Which brand you prefer most? Put 1 mark in the appropriate column Television sets Laptops Mobile sets Two Wheeler Four wheeler Refrigerators Washingmachi Microwave Wristwatches
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the appropr Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
14 a
Which three of the attributes indicated below against each product are important in descending order
Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the followin Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Exchange Special offer gift Free Free Scratch accessorie insurance Cards s
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
15
From which of the following do you come to know about the product/offers? Please put 1 mark in the a
News Paper Radio Magazines Hoarding POS TV
16
D0 you recall any advertisements of any of the products and from which of the following media? If yes News Radio Magazines Hoarding POS TV Paper Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
-*-*-*-
VIOR-CONSUMER DURABLES
mn no.5 insert 1 in the last column
t 1 mark in the appropriate column
nt in descending order in your buying decision?
10
11
ds amongst the following products? Put 1 in the appropriate column Lucky draw
ase put 1 mark in the appropriate columns.

WOM Handbill Celebrity Other endorsement
following media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other endorsem ent
A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUME

1 2 3 4 5 6 7 8 9 10 11
Name
Please put 1 in the appropriate column, even the answer is last column ie. Column no.5 insert 1 in th Products/Type of stores Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings
12
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the approp Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
14 a
Which three of the attributes indicated below against each product are important in descending orde

14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Exchange Special offer gift Free Free accessorie insurance s
15
From which of the following do you come to know about the product/offers? Please put 1 mark in the
News Paper Radio Magazines Hoarding POS
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye News Radio Magazines Hoarding POS Paper Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
-*-*-*-
LE BEHAVIOR-CONSUMER DURABLES
mn ie. Column no.5 insert 1 in the last column
oducts. Put 1 mark in the appropriate column
re important in descending order in your buying decision?
10
11
any brands amongst the following products? Put 1 in the appropriate column Scratch Cards Lucky draw
offers? Please put 1 mark in the appropriate columns.

TV WOM Handbill Celebrity Other endorsement
hich of the following media? If yes, put 1 mark in the appropriate column TV WOM Handbill Celebrity Other endorsem ent

1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Exchange Special offer gift Free Free Scratch accessorie insurance Cards s
15
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye News Radio Magazines Hoarding POS TV Paper Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
-*-*-*-
umn no.5 insert 1 in the last column
ut 1 mark in the appropriate column
ant in descending order in your buying decision?
10
11
nds amongst the following products? Put 1 in the appropriate column Lucky draw
ease put 1 mark in the appropriate columns.

e following media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other endorsem ent
A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUME

1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
1 mark in the appropriate column
10
11
s amongst the following products? Put 1 in the appropriate column Lucky draw


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
lumn no.5 insert 1 in the last column
Put 1 mark in the appropriate column
tant in descending order in your buying decision?
10
11
lease put 1 mark in the appropriate columns.


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11

he following media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other endorsem ent

1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
1 mark in the appropriate column
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
olumn no.5 insert 1 in the last column
10
11
ands amongst the following products? Put 1 in the appropriate column Lucky draw
Please put 1 mark in the appropriate columns.


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
15
16
-*-*-*-
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
12
13
14 a

14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Exchange Special offer gift Free Free Scratch accessorie insurance Cards s
Washing machines Microwave Wrist watches Furnishings Jewellery
15
16
-*-*-*-
10
11

following media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other
endorsement
A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER DURABL

1 2 3 4 5 6 7 8 9 10 11
Name
RAJA SINGH BAGHEL 1 1 1 1 1 1 1 1 1
Please put 1 in the appropriate column, even the answer is last column ie. Column no.5 insert 1 in th Products/T Retail Mall ype of stores Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerat ors Washing machines Microwave Wrist watches Furnishing s
Company showroom Franchisee/d MULTIBRAND Please name ealer RETAILER the store/s
1 1 1 1 1 1 1 1 1 1
12
Which brand you prefer most? Put 1 mark in the appropriate column Television sets Laptops Mobile sets Two Wheeler Four wheeler Refrigerat ors Washingm achi Microwave Wristwatc hes
1 1 1 1 1 1 1 1 1
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the approp Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerat ors Washing machines Microwave Wrist watches Furnishing s Jewellery
1 1 1 1 1 1 1 1 1 1 1
14 a

Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerat ors Washing machines Microwave Wrist watches Furnishing s Jewellery
2 1 3 3 3 3 1 1 1 1 2 1 2 1 2 2 2 2 2 2
3 2 2 2 3 2
5 1 1
6 3
3 3 3 3 3
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television 1 sets Laptops Mobile Set 1 Two wheeler Four wheeler Exchange Special offer gift Free Free Scratch accessorie insurance Cards s Lucky draw
1 1 1
Refrigerat ors Washing machines Microwave Wrist watches Furnishing s Jewellery
1 1 1 1 1 1
15
News Paper Radio Magazines Hoarding POS TV WOM
Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerat ors Washing machines Microwave Wrist watches Furnishing s Jewellery
1 1 1 1 1 1 1 1 1 1 1
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye News Radio Magazines Hoarding POS TV WOM Paper Television 1 sets Laptops 1 Mobile Set Two wheeler Four wheeler Refrigerat ors Washing machines Microwave Wrist watches Furnishing s Jewellery
1 1 1 1 1 1 1 1 1
-*-*-*-
NSUMER DURABLES
10
11
nds amongst the following products? Put 1 in the appropriate column

Handbill Celebrity Other endorsement
e following media? If yes, put 1 mark in the appropriate column Handbill Celebrity Other endorsem ent

1 2 3 4 5 6 7 8 9 10 11
Name
RAVI VERMA 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
LG DELL SAMSUNG BAJAJ MARUTI LG 1 GUPTA ELECTRONICS 1 GUPTA ELECTRONICS 1
12
1 1 1 1 1 1 1 1 1
13
1 1 1 1 1 1 1 1 1 1 1
14 a

2 1 2 23 2 2 2 1 1 3 1 2 1 1 1 1 1 1
3 2 3 3
4 1 2 3 3 3 3
2 2 3
14 b
1 1 1 1 1
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1
15
1 1 1 1 1 1 1 1 1 1
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye News Radio Magazines Hoarding POS TV Paper Television sets 1 Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
1 1 1 1 1 1 1 1 1
-*-*-*-
ECTRONICS
ECTRONICS
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
SEEMA SAREEN 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
LG DELL NOKIA HONDA MARUTI LG LG LG TITAN
12
1 1 1 1 1 1 1 1
13
1 1 1 1 1 1 1 1 1 1
14 a

2 2 3 1 2 2 1 2 3 2 2 2 2 1 1 2 1 1 1 1 1
4 1 1 3
5 2
6 3
3 3 3 2 3 3 3
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler 1 1 1 1 Exchange Special offer gift 1 Free Free Scratch accessorie insurance Cards s
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1
1 1 1
15
1 1 1 1 1 1 1 1 1 1 1
16
1 1 1 1 1 1 1 1 1 1
-*-*-*-
10
11

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER D

1 2 3 4 5 6 7 8 9 10 11
Name
UTKARSH PRAKASH 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1
SONY " " HONDA " SONY 1 NEXT 1" 1" 1"
12
1 1 1 1 1 1 1 1
13
1 1 1 1 1 1 1 1 1 1 1
14 a

2 1 1 1 1 1 1 1 1 1 1 1
4 2 2 2 2 2 2 2 2 2 2 2
5 3 3 3
3 3 3 3 3 3 3 3
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler 1 1 1 Exchange Special offer gift Free Free Scratch accessorie insurance Cards s
1 1
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1
1 1 1
15
1 1 1 1 1 1 1 1 1 1 1
16
1 1 1 1 1 1 1 1 1 1
-*-*-*-
rtant in descending order in your buying decision?
10
11


1 2 3 4 5 6 7 8 9 10 11
Name
O.P.SINGH 1 1 1 1 1 1 1 1 1
LG 1 V.K.INTERNATIONAL 1 VINAY COMM
1 1 1 1 1 1 1
H.HONA MARUTI S.K VIDEOCON LG ANYWHERE KAMAL J
12
1 1 1 1 1 1 1 1 1
13
1 1 1 1 1 1 1 1 1 1 1
14 a

2 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 2 2 2
4 3 3 3 3 3 3 3 2 3 3 3
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler 1 1 1 Exchange Special offer gift 1 1 Free Free Scratch accessorie insurance Cards s
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1
1 1 1
15
1 1 1 1 1 1 1 1 1 1 1
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye
1 1
-*-*-*-
NATIONAL
10
11

he following media? If yes, put 1 mark in the appropriate column


1 2 3 4 5 6 7 8 9 10 11
Name
ALOK SINGH 1 1 1 1 1 1 1 1 1
1 AGGRAWAL 1" 1 1 1 NOKIA HONDA BENZ 1 AGGRAWAL 1" 1" 1 "" 1"
12
1 1 1 1 1 1 1 1 1
13
1 1 1 1 1 1 1 1 1 1
14 a

2 2 2 1 3 2 2 2 2 1 3 1 1 1 2 1 2 3
3 1 2 3 1 1 3 3 2 3
5 3
3 1
2 2 3
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler 1 1 1 Exchange Special offer gift 1 1 Free Free Scratch accessorie insurance Cards s
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1
1 1 1 1
15
1 1 1 1 1 1 1 1 1 1 1 1
16
D0 you recall any advertisements of any of the products and from which of the following media? If ye
1 1 1 1 1 1 1 1 1 1 1 1 1
-*-*-*-
10
11

he following media? If yes, put 1 mark in the appropriate column


1 2 3 4 5 6 7 8 9 10 11 Name Gender Occupation Family Monthly PM Age Family Type Members in family No of children Earning members Social class 1 1 1 1 1 NONE RAVIKANT VERMA 1 1 1
Please put 1 in the appropriate column, even the answer is last column ie. Column no.5 insert 1 in the last column Products/Type of stores Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings 1 1 1 1 1 Retail Mall Company Franchisee/ MULTIBRA showroom dealer ND RETAILER 1 1 Please name the store/s LG LENOVO SONY.E BAJAJ HYNDAI 1 NEXT 1 NEXT 1
12
Which brand you prefer most? Put 1 mark in the appropriate column Television sets Laptops Mobile sets Two Wheeler Four wheeler Refrigerators Washingmachi Microwave Wristwatches 1 1 1 1 1 1 1
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the appropriate column Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 1 1 1 1 1 1
14 a
Which three of the attributes indicated below against each product are important in descending order in your buyin Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1 Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 4 3 3 3 3 3 3 3 3 3 3 3 5 6
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the following products? Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Exchange offer Special gift Free Free accessories insurance Scratch Cards
1 1 1 1 1
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1
1 1
15
From which of the following do you come to know about the product/offers? Please put 1 mark in the appropriate c News Paper Radio Magazines Hoarding POS TV 1 1 1 1 1 1 1 1 1 1 1
16
D0 you recall any advertisements of any of the products and from which of the following media? If yes, put 1 mark News Radio Magazines Hoarding POS TV Paper Television sets 1 Laptops 1 Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 1 1 1 1
-*-*-*-
5 insert 1 in the last column
k in the appropriate column
scending order in your buying decision? 7 8 9 10 11
ngst the following products? Put 1 in the appropriate column Lucky draw
1 mark in the appropriate columns. WOM Handbill Celebrity Other endorseme nt
g media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other endorseme nt

1 2 3 4 5 6 7 8 9 10 11 Name Gender Occupation Family Monthly PM Age Family Type Members in family No of children Earning members Social class 1 1 1 1 NONE ANKIT RANA 1 1 1 1
Please put 1 in the appropriate column, even the answer is last column ie. Column no.5 insert 1 in the last column Products/Type of stores Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings 1 1 1 1 Retail Mall Company Franchisee/ showroom dealer 1
MULTIBRAND RETAILER
Please name the store/s LG GANBHIR COMP MOBILE STORE BAJAJ MARUTI
1 NEXT 1" 1" 1 GUPTA 1"
12
Which brand you prefer most? Put 1 mark in the appropriate column Television sets Laptops Mobile sets Two Wheeler Four wheeler Refrigerators Washingmachi Microwave Wristwatches 1 1 1 1 1 1 1
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the appropriate column Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 1 1 1 1 1 1
14 a
Which three of the attributes indicated below against each product are important in descending order in your buyin Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1 Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 3 1 1 1 3 3 2 2 2 3 3 3 2 2 1 3 2 2 2 1 2 3 1 2 3 1 3 4 1 3 5 6
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the following products? Discount Television sets Laptops Mobile Set Two wheeler Four wheeler 1 1 1 1 1 Exchange offer Special gift Free Free accessories insurance Scratch Cards
Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1
1 1
15
From which of the following do you come to know about the product/offers? Please put 1 mark in the appropriate c News Paper Radio Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 Magazines Hoarding 1 1 POS TV
16
D0 you recall any advertisements of any of the products and from which of the following media? If yes, put 1 mark News Paper Radio Magazines Hoarding POS TV Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery 1 1 1 1 1 1 1
-*-*-*-
nsert 1 in the last column
n the appropriate column
ending order in your buying decision? 7 8 9 10 11
3 2 2 1
1 3
st the following products? Put 1 in the appropriate column Lucky draw
mark in the appropriate columns. WOM Handbill Celebrity Other endorseme nt
1 1 1 1
media? If yes, put 1 mark in the appropriate column WOM Handbill Celebrity Other endorseme nt

1 2 3 4 5 6 7 8 9 10 11
Name
7 3 2 2 7 2 2 2 3
1 0 1 3 1 5 2 5 5 0 0 1 0 0 1 0 0 0 1 2 4 2 1 1 0 2 0 0 0 0
0 1 2 0 0 1 0 0 2 1
6 4 5 8 8 3 2 3 2 1
1 1 0 0 0 1 1 1 1 2
1 2 1 0 0 3 5 5 3 4
0 0 0 0 0 0 0 0 0 0
12
0 4 4 2 6 2 3 3 5
6 1 0 6 0 2 1 1 0
1 1 0 0 2 0 1 0 0
0 1 0 0 0 4 3 1 0
0 0 1 0 0 0 0 0 2
0 0 3 0 0 0 0
13
Approximately how much amount (Rs) you spend on the following products. Put 1 mark in the approp
Television sets Laptops Mobile handset Two wheeler Four wheeler Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery
0 0 1 0 0 1 2 1 1 1 0
6 1 5 0 2 3 3 3 4 1 0
2 5 2 0 1 4 3 3 3 3 3
0 2 0 2 3 0 0 1 0 2 2
0 0 0 3 2 0 0 0 0 1
0 0 0 3 0 0 0 0 0 1
14 a
Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1 2 3

4 10 13 10 6 9 13 12 8 11 11 11
5 6 6 4 0 0 3 5 7 9 7 8
6 6 0 0 6 6 2 3 3 0 3 6
11 15 32 13 13 8 9 12 13 12 11
7 4 11 13 9 11 13 9 12 12 11
5 8 8 10 8 8 5 4 3 0 0
14 b
Which of the promotional offers influence you the most in purchasing any brands amongst the follow Discount Television sets Laptops Mobile Set Two wheeler Four wheeler Refrigerators Washing machines Microwave Exchange Special offer gift Free Free Scratch accessorie insurance Cards s
5 3 4 1 0 0 1 1
3 3 1 3 2 3 2 4
0 0 3 2 2 3 4 3
0 2 0 2 1 0 0 0
0 0 0 0 3 1 0 0
0 0 0 0 0 1 1 0
Wrist watches Furnishings Jewellery
3 3 1
2 4 6
3 0 1
0 1 0
0 0 0
0 0 0
15
1 0 2 2 2 2 2 1 2 1 2
0 0 0 0 0 0 0 0 0 0 1
2 3 1 0 0 0 0 1 0 1 1
0 1 0 1 3 1 1 1 1 1 1
0 0 1 1 0 0 0 1 0 0 0
5 5 4 4 3 4 5 3 4 4 2
16
1 0 0 0 0 1 1 2 1 2 1
0 0 0 0 0 0 0 0 1 0 0
0 2 1 0 0 1 1 0 2 0 1
0 1 1 2 2 1 1 2 1 2 2
0 0 1 1 0 0 0 0 0 0 0
7 4 4 5 6 4 2 3 2 3 2
-*-*-*-
0 0
0 0 0 0
0 0 0 0
1 1
0 0
0 0
0 0
3 0
0 0 0 0 0 0 1 0 0 0 0 1 0
ortant in descending order in your buying decision?
7 0 0 0 0 2 3 0 0
8 0 0 0 0 0 0 0 0 0 0 0
9 0 0 0 0 0 0 0 0 0 1 3
10 0 0 0 0 0 0 0 0 0 0 0
11 0 0 3 2 1 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 1 1 1 1
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 1 0 0 0 0

Coding Doc For Consumer Durables FMCD - Abhinav Tyagi

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Coding Doc For Consumer Durables FMCD - Abhinav Tyagi

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A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

mn no.5 insert 1 in the last column

t 1 mark in the appropriate column

nt in descending order in your buying decision?

ase put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUME

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

mn ie. Column no.5 insert 1 in the last column

oducts. Put 1 mark in the appropriate column

re important in descending order in your buying decision?

offers? Please put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

umn no.5 insert 1 in the last column

ut 1 mark in the appropriate column

ant in descending order in your buying decision?

ease put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUME

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

mn no.5 insert 1 in the last column

1 mark in the appropriate column

nt in descending order in your buying decision?

ase put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

umn no.5 insert 1 in the last column

ut 1 mark in the appropriate column

ant in descending order in your buying decision?

ease put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

mn no.5 insert 1 in the last column

t 1 mark in the appropriate column

nt in descending order in your buying decision?

ase put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

umn no.5 insert 1 in the last column

t 1 mark in the appropriate column

ant in descending order in your buying decision?

ease put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

lumn no.5 insert 1 in the last column

Put 1 mark in the appropriate column

tant in descending order in your buying decision?

lease put 1 mark in the appropriate columns.

A STUDY OF CONSUMER LIFE STYLE BEHAVIOR-CONSUMER

Please indicate by putting 1, 2,3,4,5,6,7,8,9,10,11. 1

Refrigerators Washing machines Microwave Wrist watches Furnishings Jewellery

umn no.5 insert 1 in the last column

t 1 mark in the appropriate column

ant in descending order in your buying decision?