Professional Documents
Culture Documents
Presented to:
Ms. Samar Masood
Presented by:
Noor ul Ain Afzal BBA-FA08-031 Abiha Hamid Sania Afzal BBA-FA08-025 MBA-FA06-35
Date of Submission:
May 12, 2010
Topic:
Developing an HRM System
Vision Statement
Be the best tea provider in .South East Asia
Mission Statement
Add value to each cup sold. Give customers more than just Tea Give them Suroor
customer satisfaction. 4. To ensure that what comes from the people ought to be returned to them many times over. 5. To increase stakeholders wealth by innovating and updating research and development arena as per required. 6. To provide employee training and coordination to make each and every employee an essential and useful tool in enhancing and promoting the companys image along with increasing their personal skills and area of expertise. 7. To maintain the golden past: Integrity. Use fair means of business and trade. 8. To implement environment friendly techniques to reduce environmental issues.
Core Business
Our business name is Pakistan Tea Company (PTC). Basically we deal with tea processing and packaging. Our core brand name is Suroor tea. Our head office and production unit is situated in Lahore. Our CEO is Abiha Hamid. Our Marketing & Sales Director is Noor ul Ain Afzal. And our Finance Manager is Sania Afzal. Our product range is:
PRODUCTS
Herbal Tea Ice Tea Green Tea Black Tea
PRODUCT NAME
Taaza U2 Titli Suroor
Organizational Hierarchy
For Year 0 (Zero):
For Year 5:
Strategic Direction
HR Planning
Because now he has experience of 6 years He also completed his MBA in Marketing.
Investing in HR Development
Increase in yearly bonus: 2000 Rs/Increase in compensation: 4000 Rs/Total investment: 18000 Rs/We will evaluate his performance as a Marketing Manager in a probationary period of 6 months Observe any development in marketing strategies and firms competency in market.
Performance Assessing
Job Descriptions
Marketing Director
Job Summary
TITLE: DATE PREPARED: SALARY GRADE:
Marketing Director
March 2010 11
Direct firms overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.
firm. 2. Plan and administer the firms Marketing Operations budget; support development of regional marketing budgets. 3. Organize and implement client relations including: client satisfaction surveys client development activities special events 4. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.
5. Design and plan quarterly marketing training seminars. 6. Supervise marketing manager, sales manager, and sales
representatives and marketing executives. Make staffing and hiring decisions within marketing department.
Job Specifications
Education: M-Phil required. Concentration in Marketing, Business, or Communications preferred. Experience: At least five years as a Marketing Director within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program. Required Skills: Must be a self-starter, highly organized at all levels in the organization. Must possess top level business management, interpersonal, and facilitation skills. Needs good knowledge of Microsoft Office and Windows-based computer applications. Special Skills: Must be able to communicate in multi languages as well as having good PR in media.
Marketing Manager
TITLE: DATE PREPARED: SALARY GRADE: Marketing Manager March 2010 10 DEPARTMEN Marketing and T: Sales REPORTS TO: Marketing Director LOCATION: Lahore
Job Summary
A Marketing Manager is responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversee all marketing, advertising and promotional staff and activities.
Responsible for the marketing of professional online recruiting Demonstrates technical marketing skills and produces
department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
4.
To manage the Marketing Department Budget. Delivery of all To manage all aspects of print production, receipt and The achievement of frequent, timely and positive media
distribution.
6.
coverage for Sales careers Online and its programs across all available media.
7.
Managing the entire product line life cycle from strategic Specifying market requirements for current and future
products by conducting market research supported by on-going visits to customers and non-customers.
9.
Developing and implementing a company-wide go-to-market Analyzing potential partner relationships for the firms product
lines.
Job Specifications
1. 2. 3.
At least 4 years of sales experience in the marketing industry. Experience with large, complex organizations. Extensive experience in all aspects of developing and Strong understanding of customer and market dynamics and Willingness to travel and work in a global team of
requirements.
5.
professionals.
6.
Proven ability to oversee all marketing, advertising and promotional staff and activities.
Sales Representative
TITLE: DATE PREPARED: SALARY GRADE: Sales Representative March 2010 8 DEPARTMEN Marketing and T: Sales REPORTS Sales Manager TO: LOCATION: Lahore & Faisalabad
Job Summary
Responsible for all sales activities in assigned accounts or regions. Manage quality and consistency of product and service delivery Duties and Responsibilities 1. 2.
3.
Present and sell company products and services to current Prepare action plans and schedules to identify specific targets Identify sales prospects. Prepare presentations, proposals and sales contracts. Develop and maintain sales materials and current product Establish and maintain current client and potential client Prepare paperwork to activate and maintain contract services. Identify and resolve client concerns. Prepare a variety of status reports, including activity, closings, Communicate new product and service opportunities, special
knowledge. relationships. 8. 9.
10.
follow-up, and adherence to goals. developments, information, or feedback gathered through field activity to appropriate company staff and customers. 11. Provide on-the-job training to new sales employees.
12.
Job Specifications
1. 2. Basic reading, writing, and arithmetic skills required. This is Ability to persuade and influence others. Ability to develop
normally acquired through a high school diploma or equivalent. and deliver presentations. Ability to create, composes, and edits written materials. Strong interpersonal and communication skills. Knowledge of advertising and sales promotion techniques. 3.
4.
Visibility requires maintaining a professional appearance and Work requires significant local travel to current and potential
providing a positive company image to the public. clients. This requires the possession of a valid drivers license within 60 days of employment. 5. Work requires willingness to work a flexible schedule and occasional overnight travel.
Selection Criteria
Selection method used for top level employees: interview Selection method used for middle level employees: interview Selection method used for lower level employees: interview Structured Structured Panel
Q: What aspect of supervision do you find the most difficult? Q: What is the most important quality a supervisor should have? Q: Tell me about your worst "nightmare" project. What went wrong and what did you do? What did you learn from this situation? Q: While working at the front desk, please describe a situation where a client has reacted in a negative or threatening manner. How did you deal with the situation?
10:00-11:00 11:00-11:30
11:30-12:00
12:00-12:30
09:00-10:30
10:30-12:00
12:00-02:00
02:00-05:00
Benefits Vacation & Holidays Sick Leaves Questions & Answers Plant Visit Production Area Departments Marketing & Sales Department Lunch Break Personal Assistant Cafeteria Visit Knowhow of meals management and resource room Meeting with Marketing Marketing & Sales & Sales Department Dept. Getting to know all employees of dept. Introducing the new director
10:00-11:00
Sales Manager
11:00-12:00
Marketing Manager
12:00-02:00 02:00-05:00
Marketing Strategies previously used Revised Marketing Plan Lunch Break Visit to all company Marketing Manager franchises & Sales Manager
Entitlements
Allowances
Grades 13 11 10 9 8 7 5 3 2 Transport 15% 14% 13% 10% 8% 5% Utilities 80% 60% 50% 40% 30% 10% Washing
Perks
Grades
13
Perks
Housing Facility: 1 Canal, Maintenance Car: Honda Civic, Fuel Limit 350 Liters/month, Maintenance Mobile: Post Paid with Rs. 5000/month Personal Laptop Hotel Stays: 8 in a year with family Lunch/ Dinner Tours plus Free Air Tickets Car: Suzuki Cultus, Fuel Limit 250 Liters/ Month, Maintenance Mobile: Post Paid, 3000 Limit Hotel Stays: 6 in a year Lunch/ Dinner Tours plus Free Air Tickets Interest Free Loans
11
10
Car: Suzuki Mehran, Fuel Limit 150 Liters/ Month, Maintenance, 2 year possession Mobile: Post Paid, 1,000 Limit Hotel Stay: 3 in a year Lunch/ Dinner
Benefits
Grades
13
Benefits
Medical Insurance: No limit Free Gymkhana Membership Annual Leaves: 30 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every Stock Options: Offered at every new
completed year
11
10
limit
Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Stock Options: Offered at every new
Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every Stock Options: Offered at every new
completed year
limit
Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every
completed year 7
Medical Insurance: Out Patient, 10,000 Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every
limit
completed year 4
Medical Insurance: Out Patient, 8,000 Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every
limit
completed year 3
Medical Insurance: Out Patient, 5,000 Annual Leaves: 10 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every
limit
completed year 2
Medical Insurance: Out Patient, 4,000 Special Leaves: 10 days/ year Sick Leaves: 8 days/ year Causal Leaves: 6 days/ year Gratuity: 1 gross salary at every
limit
completed year
Questions will ask from other SRs: Q: Has this SR reacted negatively? Q: If yes, then what was the main reason? Q: Does he communicate all messages forwarded effectively and efficiently? Q: Do you consider him as an ideal SR which could lead others or portray as a role model? Q: Which attribute do you think is he specialized in?
Training Program
Training program of a Marketing Manager
Training Purpose:
The basic purpose of training is to make him capable of facing the marketing challenges of 21st century effectively.
Training Objective:
To improve marketing strategies of our firm.
Training Contents:
We used the following training methods:
Articulation
Case Studies
He promoted to Finance Manager as: Now he had 5 years experience in his field of specialization.
He promoted to Finance Executive after: Completion of his MBA in finance. 2 years experience with this firm.