FY11 - Bravia Sales Guide

2011BRAVIASalesToolKit
Includes:
FY10FY11ModelTransitionChart 2011BRAVIATVMatrix/ProductFlashes 2011AccessoriesMatrix/ProductFlashes 2011TechnologiesExplained PriceTicketingGuidelines EnergyStarRatingLabels(Mandatory)
NewProductFlash SonyAustraliaLimited SonyDealerClassified Page1
LineupTransition
BRAVIA LCD TV - LINE UP
SONY CONFIDENTIAL - DO NOT COPY FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11
LX900 SERIES
KDL60LX900 KDL52LX900
Discontinued Discontinued
HX925 SERIES
KDL65HX925 KDL52HX900
Beg-Sept B S t Ongoing
KDL46HX900
KDL55HX925
Beg-May Discontinued
HX820 SERIES
Discontinued Beg-May Ongoing
KDL40HX800
NX720 SERIES
KDL60NX810 KDL55NX810 KDL55NX720
Discontinued Ongoing Beg-May B M Discontinued
KDL46NX710 KDL46NX720
KDL40NX710 KDL40NX720
Mid-April
EX720 SERIES
Discontinued
KDL60EX700 KDL60EX720
Mid-April Discontinued
Beg-April Discontinued
Beg-June Ongoing
NewProductFlash SonyAustraliaLimited Discontinued SonyDealerClassified Page2

Beg-April
Beg April Beg-April
LineupTransition
BRAVIA LCD TV - LINE UP
SONY CONFIDENTIAL - DO NOT COPY FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11
EX520 SERIES
Mid-March Discontinued
KDL40EX520
Beg-April Discontinued Beg-July
EX500 SERIES
Ongoing Discontinued Discontinued Discontinued
KDL55EX500 KDL46EX500 KDL40EX500 KDL32EX500
EX420 SERIES
Mid-March Mid-March
CX520 SERIES
KDL40CX520 KDL32EX400
Beg-April Discontinued
KDL32CX320
Mid-March
BX320 SERIES
KDL32BX320 KDL26BX320 KDL22BX320
Mid-March Mid-March Mid-March
2011BRAVIAProductFlashes
Includes:
TVLineupMatrix BRAVIAProductFlashes AccessoriesMatrix AccessoriesProductFlashes WallBracketMatrix WallBracketProductFlashes
HX925Series
HX925
65 55
Includes 2x 3D Glasses
Product Code
Availability
BegSep BegMay
Screen Size
65/164cm 55/139cm
EAN/BARCODE
4905524734041 4905524734027
Includes Skype Camera
OptionalDisplayStandwithActiveSpeakerSystemSoldSeparately+
SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages CORNING G ill Gl b i ht i andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. Fromtheundisputedleaderin3D,theSony HX925SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR250B) (Integrated3DTransmitter) (Integrated 3D Transmitter) ConnecttoahomenetworkviaEthernetor IntegratedWiFi toenjoyanewrangeof SmartTVfeatures.
IntelligentPeakLEDcanproducesuper brightwhitesandthedeepestblacks simultaneouslyonscreen. Whetherit sthenews,sportsormovies, Whether its the news, sports or movies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR800 technology. Sonysproprietary XRealityPROvideo processoristhemostpowerfulyet,visibly improvingpicturequalityfromallsources, includinghighlycompressedwebvideo.
STEPUPFROMHX820SERIES
UPWARD STYLE
Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.
SMARTTVFEATURES(InternetTV)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6million songsavailable(SubscriptionService).Video ondemandtorentthelatestblockbusters on demand to rent the latest blockbusters directlytoyourTV(Videoondemandcoming soon).
ACCESSORIES
SkypeCameraIncluded (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B) +OptionalDisplayStandwithActive SpeakerSystem(55SUB551S)55 only.DisplayStand6Tiltonly.Sold Separately
Did You Know? IntelligentPeakLEDvariesbrightnessaccordingtocontent.Itshinesbrightlywhenthepictureisbright,and canfalltoblackwhenthepictureisblack.Individualsegmentsofthepicturecanbeboostedtoroughly doublebrightness,foroutstandingpeakhighlights.
HX925Series
SPECIFICATION
LCDScreenSize TVSystem ColourSystem
KDL65HX925
65/164cm
KDL55HX925
55/139cm
Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) IntelligentPeak LED(FullLEDPanel) Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(1x SkypeCameraIncludedCMUBR100) Yes Yes Full HD3DIntegrated+(2x3DGlassesIncludedTDGBR250B) WiFi Integrated Yes Yes Yes Yes Motionflow XR800(200HzFrequencyPanel) XReality PRO Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/ Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz TBC TBC TBC TBC TBC TBC TBC TBC RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR200B,TDGBR250B Not Availableon65 SUWL500, SUWL50B SUB551S 178W Approx.1278x771x38(36.4)mm Approx.1278x803x308mm Approx.26.1kg Approx.31.6kg Approx.1431x911x181mm Approx.39kg 300x300mm
Mode el Entert tainment Pictu ureQuality Sound Connectivity OtherFeatures Eco General
VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WiFiIntegrated WiFi Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensor Technology LightSensorTechnology EnergySavingSwitch IntelligentPresenceSensor PresenceSensorWith FaceDetection PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket
SUWH500,SUWL700,SUWL500,SUWL50B
HX820Series
HX820
55 46
Product Code
Availability
BegMay BegMay
Screen Size
55/139cm 46/117cm
EAN/BARCODE
4905524734096 4905524734089
DynamicEdgeLEDimprovesonconventional LEDtechnologywithlocaldimmingproducing LED t h l ith l l di i d i betterwhitesandblackssimultaneouslyforan evenbetterpicturequality.

Sonysproprietary XRealityPROvideo processoristhemostpowerfulyet,visibly improvingpicturequalityfromallsources, includinghighlycompressedwebvideo. Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR400 technology. SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. surface
STEPUPFROMNX720SERIES
Fromtheundisputedleaderin3D,theSony HX820SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR100B) (Integrated3DTransmitter) ConnecttoahomenetworkviaEthernetor C h k i Eh IntegratedWiFi toenjoyanewrangeofnew SmartTVfeatures.
UPWARD STYLE
Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV.(Videoondemandcomingsoon).
ACCESSSORIES
ÔptionalSkype cameraSoldSeparately (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B)
Did You Know? XRealityPRObuildsontheperformanceofXRealityPictureEnginebyusingatwochipdigital X R lit PRO b ild th f f X R lit Pi t E i b i t hi di it l videoprocessorthatoptimisesHD,SDandlowresolutionvideocontentevenfurther.The originalsignalgoesthroughadatabaseofidealsignalpatternsandidentifiesimagesto enhancethevideotooptimumquality.
+OptionalDisplayStandwithActive SpeakerSystem (55SUB551S,46SUB461S) DisplayStand6Tiltonly.SoldSeparately
HX820Series
SPECIFICATION
KDL55HX820
55/139cm
KDL46HX820
46/117cm
Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) DynamicEdge LED Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes Full HD3DIntegrated(Includes2x3DGlassesTDGBR100B) WiFiIntegrated WiFi Integrated Yes Yes Yes Yes Motionflow XR400(200HzFrequencyPanel) XReality PRO Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/ Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz 178W Approx.1280x774x27(25.1)mm Approx.1280x804x305mm Approx.23.2kg Approx.28.3kg Approx.1433x914x170mm Approx.36kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B,TDGBR200B SUB551S SUWH500/SUWL700/SUWL500/SUWL50B SUB461S 148W Approx1083x663x27(25.3)mm Approx.1083x693x255mm Approx.16.8kg Approx.21.1kg Approx.1241x824x149mm Approx.26kg 300x300mm
Mode el Entert tainment Pictu ureQuality Sound Connectivity OtherFeatures Eco General
VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WirelessLANReady/WiFiIntegrated Wireless LAN Ready / WiFi Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensorwithFace Detection IntelligentPresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket
NX720Series
NX720
55 55 46 46 40 40
Product Code
KDL55NX720 KDL46NX720 KDL40NX720
Availability
BegMay BegMay BegApr
Screen Size
55/139cm 46/117cm 40/102cm
EAN/BARCODE
4905524734256 4905524734232 4905524734195
6
UPWARD STYLE
Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangle. Fromtheundisputedleaderin3D,theSony NX720SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR100B) (Integrated3DTransmitter) SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources. Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR200 technology.
DynamicEdgeLEDimproveson conventionalLEDtechnologywithlocal dimmingproducingbetterwhitesandblacks simultaneouslyforanevenbetterpicture quality.(KDL40NX720isEdgeLED) SonysOptiContrast Panelincorporating CORNINGsGorillaGlassensuresbrighterimages andbettercontrast,withminimalreflection. GorillaGlassalsohastheaddedbenefitsof providingdurableandascratchresistant surface. ConnecttoahomenetworkviaEthernet orIntegratedWiFi toenjoyanewrangeof SmartTVFeatures. S t TV F t
STEPUPFROMEX720SERIES
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection y required:(^RequiresoptionalSkype cameraCMUBR100)
TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon available (Subscription Service). Video on demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).
ACCESSORIES
ÔptionalSkype CameraSoldSeparately (CMUBR100) Optional3DGlasses SoldSeparately (TDGBR250B,TDGBR200B) +OptionalDisplayStandwithActive SpeakerSystem(55SUB551S,46 SUB461S,40SUB401S) DisplayStand6Tiltonly.SoldSeparately
Did You Know?

SonysOptiContrast P S O tiC t t PanelincorporatesCORNINGsGorillaGlasstoprovidebrighterimagesandbettercontrast li t CORNING G ill Gl t id b i ht i d b tt t t underallconditions,whilstreducingthegapbetweenpanelandLCDscreentominimisereflection.Inaddition, thefrontpanelismoredurableandresistanttoscratchesthanconventionalscreens
NX720Series
SPECIFICATION
KDL55NX720
55/139cm
KDL46NX720
46/117cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) DynamicEdge LED Yes Yes (ContrastofMaterials,On/OffConscious) Yes Yes(RequiresOptional Skype CameraCMUBR100) Yes Yes Full HD3DIntegrated(Includes2x3DGlassesTDGBR100B) WiFi Integrated Yes Yes Yes Yes Motionflow XR200(100HzFrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9
KDL40NX720
40/102cm
Mode el
VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WiFi Integrated Integrated WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine
EdgeLED(40)
Entert tainment Pictu ureQuality
OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode
Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/ Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes Yes AC220240V,50/60Hz 181W Approx.1281x774x27(25.1)mm Approx.1281X805X308mm Approx.23.1kg Approx.28.3kg Approx.1433X914X170mm Approx.36kg 300x300mm 122W Approx.1084x663x27(25.3)mm Approx.1084x694x258mm Approx.15.8kg Approx.20.2kg Approx.1241x824x149mm Approx.26kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B,TDGBR200B SUB551S SUB461S SUWH500/SUWL700/SUWL500/SUWL50B SUB401S 119W Approx.949x587x27(25.3)mm Approx.949x618x215mm Approx.13.1kg Approx.17.0kg Approx.1117x686x122mm Approx.22kg 300x300mm
Sound Connectivity OtherFeatures Eco Ge eneral
SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) p p () HDMIPCInput DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensorwithFaceDetection AmbientSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional3D Glasses OptionalDisplayStandw/ActiveSpeaker System OptionalWallmount Bracket
EX720Series
EX720
60 60 55 55 46 46 40 40 32 32
Product Code
KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720
Availability
MidApr BegApr BegJun BegApr BehApr
Screen Size
60/153cm 55/139cm 46/117cm / 40/102cm 32/81cm
EAN /BARCODE
4905524736199 4905524734553 4905524734515 4905524734478 4905524734454
Fromtheundisputedleaderin3D,the SonyEX720SeriesalsosupportsFullHD 3DdisplayfromBluray,broadcast,PS3 andmore.(Requiresoptional3DGlasses TDGBR250B&TDGBR200B) TDGBR250B & TDGBR200B) (Integrated3DTransmitter) Whetheritsthenews,sportsormovies, youcanenjoythesmoothest,mostdetailed movingimageswithMotionflowXR200 technology. SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.
EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype q ( q p yp cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly demand to rent the latest blockbusters directly toyourTV(Videoondemandcomingsoon).
ACCESSORIES
ÔptionalSkype CameraSoldSeparately (CMUBR100) *OptionalWiFiAdapter SoldSeparately (UWABR100) Optional3DGlassesSold Separately (TDGBR250B,TDGBR200B)
Did You Know?

TheEX720SeriesistheentryFullHD3DTVinthe2011range.ThankstoBRAVIAshighframerate h h ll h h k h hf technologycombinedwithactiveglasses,Sony3DTVscanachieveaFullHD1080resolutionsoyoucan enjoymovies,gamesandmemoriesfrom3DHandycamssuchasHDRTD10withoutsacrificingany resolution.
EX720Series
SPECIFICATION
KDL60EX720
60/152.5cm
KDL55EX720
55/138.8cm
KDL46EX720
46/116.8cm
KDL40EX720
40/101.6cm
KDL32EX720
32/80.1cm
Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) FullHD(1920x1080) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes Full HD3DIntegrated(RequiresOptional3DGlassesTDGBR100BorTDGBR50B) WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Wireless LAN Ready (Requires Optional WiFi Adapter UWABR100) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes Yes Motionflow XR200(100HzFrequencyPanel) XReality Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) Yes 1(Rear) Yes(Windows7Compatible) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 167W Approx.1389x839x41(29.0) mm Approx.1389x869x320mm Approx.25.3Kg Approx.31.6Kg Approx.1477x944x214mm Approx.39.0kg 400x300mm 166W Approx. 1269x769x41(28.5)mm Approx. 1269x799x315mm Approx.20.2kg Approx.25.4kg Approx. Approx 1443x909x174mm Approx.32kg 300x300mm 121W Approx. 1078x660x42(29.8)mm Approx. 1078x690x260mm Approx.14.3kg Approx.17.9kg Approx. Approx 1176x828x138mm Approx.23kg 300x300mm RMGD019/TypeAAAx2(BatteriesSupplied) TDGBR250B, TDGBR200B SUWL500/SUWL50B 116W Approx. 943x586x42(29.5)mm Approx. 943x616x250mm Approx.11.2kg Approx.14.4kg Approx. Approx 1111x683x134mm Approx.19 kg 300x300mm 93W Approx.755x480x42(30)mm Approx.755x510x216mm Approx.7.7kg Approx.10.4kg Approx. Approx 853x632x134mm Approx.14kg 200x200mm
Mode el Entert tainment Pic ctureQuality Sound C Connectivity OtherFeatures Ec co Ge eneral
VideoSignal NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3DIntegrated WirelessLANReady Wireless LAN Ready WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput p DigitalAudioOutput(s) DLNACertified USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor AmbientSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand (mm) Dimensions(WxHxD)withStand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl Optional 3D Glasses OptionalWallmount Bracket
EX520Series
EX520
46 46 40 40 32 32
Product Code Availability Screen Size EAN /BARCODE
KDL46EX520 KDL40EX520 KDL32EX520
MidMar BegApr BegJul
46/117cm 40/101cm 32 / 81cm 32/81cm
4905524737271 4905524737257 4905524737233
FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment experience. experience SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)
Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) k b l d TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).
ACCESSORIES
ÔptionalSkype CameraSoldSeparately (CMUBR100) *OptionalWiFiAdapter SoldSeparately (UWABR100)
Did You Know?

In2011SonyhasintroducedanewGUIplatformforBRAVIAavailableonallseriesexceptBXSeries.New GUIisfasterthanpreviousXMB&mainpicturecontinueswhilstnavigatingthemenusystem.
EX520Series
SPECIFICATION
KDL46EX520
46/116.8cm
KDL40EX520
40/101cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) 480i 480 576i 576 720 1080i 1080 (HD i l bl ) FullHD(1920x1080) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9
KDL32EX520
32/80.1cm
Mode el Entertainment Pict tureQuality
VideoSignal Vid Si l NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady/WiFi WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinema Technology 24p True CinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode
Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) ( ) Yes 1(Rear) 1(Side) Yes Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Swivel|Yes(Left20 /Right20)/Tilt|Yes (0 6FlexibleTiltRange) Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 100W Approx.1078x660x42(29.8)mm Approx. 078x690x 60 mm Approx.1078x690x260mm Approx.14.2kg Approx.17.8kg Approx.1176x828x138mm Approx.23kg 300x300mm 99W Approx.943x586x42(29.5)mm Approx.943x616x250mm Approx. 943x616x250 mm Approx.11.2kg Approx.14.4kg Approx.1111x683x134mm Approx.19kg 300x300mm RMGD020/TypeAAAx2(BatteriesSupplied) SUWL500/SUWL50B 75W Approx.755x480x42(30)mm Approx.755x510x216mm Approx. 755x510x216 mm Approx.7.7kg Approx.10.2kg Approx.853x632x134mm Approx.14kg 200x200mm
Sound Conne ectivity O OtherFeatures Eco General
SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) p p () CompositeVideoInput(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) Dimensions (WxHxD) with Stand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket
EX420Series
EX420
32 32 26 26
Product Code Availability Screen Size EAN /BARCODE
MidMar MidMar
32/80cm 26/67cm
4905524737066 4905524737042
NewLook StandDesign (EaselStand)

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. panel rather than behind the screen SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.
STEPUPFROMCX520SERIES
ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)
WXGA(HD)
1366X768
HighDefinitionResolutionperfectforsmall screenLCDTVs.WXGAdisplaysarecapable ofdeliveringstateoftheart1366x768 widescreenresolutionswithanaspect ratioof16:9 Amoregracious,moreelegantwayto supportthetelevision.Minimalistdesign reducesthevisualpresenceofthestand, emphasising thetelevisioninstead.
EaselStand
SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)

Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon). to your TV (Video on demand coming soon)
ACCESSORIES
ÔptionalSkypeCamera SoldSeparately (CMUBR100) *OptionalWiFi AdapterSoldSeparately (UWABR100)
Did You Know?

XRealityPictureEnginewasdevelopedbySonytoenhancelowresolutionwebvideo.Enjoy remarkablyclean,clear,lifelikepictureswhetheryourewatchingdazzling1080p,lowresolution webvideooranythinginbetween.
EX420Series
SPECIFICATION
KDL32EX420
32/80cm
KDL26EX420
26/66.1cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M
NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) p p p p( g p ) WXGA(HD) EdgeLED Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) Yes(RequiresOptional WiFi Ad t UWABR100) Y (R i O ti l WiFiAdapterUWABR100) Yes Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D/SMaster 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) Yes Y 1(Rear) 1(Side) Yes Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Swivel|Yes(Left15 /Right15)/Tilt|Yes (0 6Flexible) Yes Yes Yes AC220240V,50/60Hz 75W Approx.755x482x42(30)mm Approx.755x498x216mm Approx.7.7kg Approx.9.9kg Approx 9 9 kg Approx.983x587x161mm Approx.14kg 200x200mm RMGD020/TypeAAAx2(BatteriesSupplied) SUWL500/SUWL50B SUWL100 49W Approx.631x406x42(33.2)mm Approx.631x421x182mm Approx.6.1kg Approx.7.2kg Approx 7 2 kg Approx.718x499x134mm Approx.10kg 200x200mm /Tilt|Yes(0 62Positions) Photo/Music/Cinema/Game/Graphics/Sports/Animation 2(Rear)
Mod del Entertainment Pic ctureQuality Sound Connectivity OtherFeatures Eco Gene eral
VideoSignal g NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady WiFiDirect WiFi Di t MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce/SMaster HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput HDMI PC I DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIA Sync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/StandTilt SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) WeightwithoutStand(kg) WeightwithStand(kg) Weight with Stand (kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket
CX520Series
CX520
40 40 32 32
Product Code KDL40CX520 KDL32CX520 Availability BegApr MidMar Screen Size 40/102cm 32/81cm EAN/BARCODE 4905524737523 4905524737493
SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

STEPUPFROMBX320SERIES
FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment g experience.
SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)

Ondemandaccessto20+internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeing playedinTVsoundtracks,givesyouthe trackname,artistnameandalbum nameandfindsthesongsonline. Musicunlimitedwithmorethan6million songsavailable(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon). to your TV (Video on demand coming soon)
ACCESSORIES
ÔptionalSkypeCamera SoldSeparately (CMUBR100) *OptionalWiFi AdapterSoldSeparately (UWABR100)
Did You Know?

Skype isavailableonallseriesexcepttheBXSeries.Skypeenablescrispandclearpicture qualityinHDsignal.(SkypeReadyTVsrequireanoptionalSkypeCamera(CMUBR100),sold separately).WithSkypeyoucancallotherfriendsonSkypearoundtheworldforfree. (Internet
connectionrequired).
CX520Series
SPECIFICATION
KDL40CX520
40/101.6cm
KDL32CX520
32/80.1cm Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M
NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) 480i 480 576i 576 720 1080i 1080 (HD i l bl ) FullHD(1920x1080) CCFL Backlight Yes Yes (ContrastofMaterials) Yes Yes(RequiresOptional SkypeCameraCMUBR100) Yes Yes WirelessLANReady(RequiresOptional WiFiAdapterUWABR100) y( q p p ) Yes(RequiresOptional WiFiAdapterUWABR100) Yes Yes (50Hz FrequencyPanel) XReality Yes Yes Yes Yes 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/ Caption/14:9 Vivid/Standard/Custom/PhotoVivid/PhotoStandard/PhotoOriginal/PhotoCustom/Cinema/GameStandard/ GameOriginal/Graphics/ Sports/Animation Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game SForceFront Surround3D 4(1Side,3Rear) 2(Side) 1(Rear) 2(Rear) 2 (Rear) Yes 1(Rear) 1(Side) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes Yes Yes Yes(Left20 /Right20)/ Photo/Music/Cinema/Game/Graphics/Sports/Animation Yes Yes Yes AC220240V,50/60Hz 172W Approx.0.25W(NormalStandby) Approx.991x606x71mm Approx.1158x692x166mm Approx. 1158x692x16 6 mm Approx.12.9kg Approx.16.3kg Approx.1158x692x166mm Approx.20kg 300x300mm RMGD020/TypeAAAx2 SUWL500/SUWL50B SUWL500/SUWL50B Approx.799X502X70mm Approx.799X532X230mm Approx 799X532X230 mm Approx.8.7kg Approx.11.4kg Approx.942X630X165mm Approx.15kg 200x200mm 109W
Mode el Enter rtainment Pictu ureQuality Sound Conne ectivity O OtherFeatures Eco General
VideoSignal Vid Si l NativeDisplayResolution BacklightModule NewGUIMenu MonolithicDesign BRAVIAInternetVideo SkypeReady TrackID Qriocity Full HD3D WirelessLANReady y WiFiDirect MediaRemote HTMLBrowser BRAVIAInternetWidgets MotionflowTechnology PictureEngine OptiContrast Panel LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology 24p True Cinema Technology ViewingAngle ScreenFormat/Wide Mode PictureMode SoundMode SurroundEffect SForce HDMIConnection(s) USB2.0 EthernetConnection(s) CompositeVideoInput(s) Composite Video Input(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNACertified(Windows7Compatible) USBPlay/USBApplication(s) QuickStart&Viewing BRAVIASync PictureFrameMode PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/TiltAngle SceneSelect ElectronicProgramGuide(EPG) LightSensorTechnology EnergySavingSwitch PresenceSensor PowerRequirements PowerConsumption(inOperation) PowerConsumption(inStandby) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) Dimensions (WxHxD) with Stand (mm) WeightwithoutStand(kg) WeightwithStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl /Batteries(Supplied) OptionalWallmount Bracket
BX320Series
BX320
32 32 26 26 22 22
Product Code KDL32BX320 KDL26BX320 KDL22BX320
Availability MidMar MidMar MidMar
Screen Size 32/80cm 26/67cm / 22/55cm
EAN /BARCODE 4905524737820 4905524737813 4905524737806
Between2010and2013Australiawillbe switchingtodigitalTV.Thiswillhappen progressivelyacrossAustralia. BRAVIASyncallowsyoutolinkyourBRAVIA TVwithotherSonyaudiovisualproducts, enablingconnecteddevicestobe controlledusingthesameTVsremote.
WXGA(HD)
1366X768
HighDefinitionResolutionperfectforsmall screenLCDTVs.WXGAdisplaysarecapable LCD TV WXGA di l bl ofdeliveringstateoftheart1366x768 widescreenresolutionswithanaspect ratioof16:9
BX320Series
SPECIFICATION
LCDScreenSize TVSystem y Model ColourSystem VideoSignal NativeDisplayResolution BacklightModule MonolithicDesign MotionflowTechnology VideoProcessing Pictu ureQuality LiveColourTechnology AdvanceContractEnhancer(ACE) MPEGNoiseReduction 24pTrueCinemaTechnology ViewingAngle ScreenFormat/Wide Mode PictureMode Sound SoundMode SurroundEffect SonyOriginalSurround HDMIConnection(s) USB2.0 Conn nectivity EthernetConnection(s) CompositeVideoInput(s) HDMIPCInput DigitalAudioOutput(s) HeadphoneOutput(s) DLNA Certified USBPlay/USBApplication(s) BRAVIA Sync OtherFeatures PAP(Picture andPicture) PIP(PictureinPicture) StandSwivel/TiltAngle SceneSelect ElectronicProgramGuide(EPG) Electronic Program Guide (EPG) ParentalControl/OnScreenClock SleepTimerandOn/OffTimer EcoSettings LightSensorTechnology EnergySavingSwitch Presence Sensor /WithFaceDetection PowerSavingMode PowerRequirements PowerConsumption(inOperation) Dimensions(WxHxD)withoutStand(mm) Dimensions(WxHxD)withStand(mm) General WeightwithStand(kg) WeightwithoutStand(kg) PackageDimensions(WxHxD)(mm) PackageWeight(kg) VESAWallBracketCompatibility RemoteControl OptionalWallmount Bracket SUWL50B 115W Approx.800x496x91(85)mm Approx.800x528x220mm Approx.10.7kg Approx.9.1kg Approx.884x584x182mm Approx.13kg 200x200mm 176 (Right/Left),176 (Up/Down) Full/Normal(16:9)/WideZoom/Zoom/14:9 Vivid/Standard/Custom/Cinema/ Photo/Sports/Game/Graphics Dynamic/Standard/ClearVoice Cinema/Sports /Music/Game 2(Rear) 1(Side) 1 (Side) Yes 1(Rear) 1(Side) Yes/VideoPlayer(DivX,MPEG4, AVCHD, AVC),MusicPlayer(MP3),PhotoViewer(JPEG,RAW) Yes Yes No/No Auto,Cinema,Sports,Photo,Music,Game,Graphics Yes Yes/No Yes/No Yes AC220240V,50/60Hz 90W Approx.668x424x91(85)mm Approx.668x455x220mm Approx.8.8kg Approx.7.3kg Approx.744x511x182mm Approx.11kg 200x100mm RMED046/TypeAAx2(BatteriesSupplied) SUWL100 SUWL100 55W Approx.551x363x61(60)mm Approx.551x393x215mm Approx.6.2kg Approx.5.6kg Approx.617x451x141mm Approx.8kg 100x100mm
KDL32BX320
32/80cm
KDL26BX320
26/67cm g g Digital:DVBT(MPEG2/MPEG4),Analog:B/G,D/K,I,M NTSC3.58,NTSC4.43(AVinonly),PAL,PAL60(AVinonly),SECAM 480i,480p,576i,576p,720p,1080i,1080p(HDsignalcapable) WXGA(HD) CCFL Backlight Yes (ContrastofMaterials) (50Hz FrequencyPanel) Yes Yes Yes Yes
KDL22BX320
22/55cm
170 (Right/Left),160 (Up/Down)
TDGBR250B
RechargeableActiveShutter3DGlasses(RegularSize): LX900 TDGBR250B TDGBR250B
FrontView:TDGBR250B
SideView:TDGBR250B
Alsoworkswith2010BRAVIA3DTVs
Howtochargebattery:
1.Turnthe3DGlassespoweroff; 2.TurntheTVpoweron; 3.Connectthe3DGlassestotheTVwiththesuppliedUSBcable. 3 Connect the 3D Glasses to the TV with the supplied USB cable
1.PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds (LEDflashesthreetimes andturnsoff) Auto power off: More than 5 minutes without IR signal and turns off) *Autopoweroff:Morethan5minuteswithoutIRsignal 2.LEDindicator Whenoperating,theindicatorlightsupgreen. Flashesonceevery2seconds:Normaloperation Flashesthreetimesevery3seconds:Lowbattery Chargethebattery Whencharging,theLEDindicatorlightsupyellow.(Whenchargeis completed,theindicatorturnsoff.) 3.IRSensor ReceivingIR(infrared)signalsareemittedfromthefrontofthe3DSync Transmitter. IRsentryanglediffersaccordingtodistanceand/orusageenvironment. 4.USBconnector 4 USB t Whencharging,openthecover.
Description ModelNumber EAN/Barcode Dimensions(WxHx D Di i (W H Dmm) ) Weight BatteryType Operating Time
3DGlasses(RegularSize) TDGBR250B 4905524756661 174x44x185mm 174 44 185 59g Builtinlithiumionrechargeablebattery Approx.30Hours
ApplicableBRAVIAModels
2011Series HX925Series HX820 Series NX720Series NX720 S i EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX710Series NX710 Series
PLEASENOTE:Rechargeable3DGlasseswillbeavailablefromMay2011
*Thebatterylifewillvarybasedonusagepatterns,environmentalcondition(temperature)andthebatterybrand(s).
TDGBR200B
RechargeableActiveShutter3DGlasses(SmallSize): LX900 TDGBR200B
FrontView:TDGBR200B
SideView:TDGBR200B
Alsoworkswith2010BRAVIA3DTVs
Howtochargebattery:
1.Turnthe3DGlassespoweroff; 2.TurntheTVpoweron; 3.Connectthe3DGlassestotheTVwiththesuppliedUSBcable. 3 Connect the 3D Glasses to the TV with the supplied USB cable
1.PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds (LEDflashesthreetimes andturnsoff) Auto power off: More than 5 minutes without IR signal and turns off) *Autopoweroff:Morethan5minuteswithoutIRsignal 2.LEDindicator Whenoperating,theindicatorlightsupgreen. Flashesonceevery2seconds:Normaloperation Flashesthreetimesevery3seconds:Lowbattery Chargethebattery Whencharging,theLEDindicatorlightsupyellow.(Whenchargeis completed,theindicatorturnsoff.) 3.IRSensor ReceivingIR(infrared)signalsareemittedfromthefrontofthe3DSync Transmitter. IRsentryanglediffersaccordingtodistanceand/orusageenvironment. 4.USBconnector 4 USB t Whencharging,openthecover.
Description ModelNumber EAN/Barcode Dimensions(WxHx D Di i (W H Dmm) ) Weight BatteryType Operating Time
3D Glasses(SmallSize) TDGBR200B 4905524756760 167x44x168mm 167 44 168 55g Builtinlithiumionrechargeablebattery Approx.30Hours
ApplicableBRAVIAModels
2011Series HX925Series HX820 Series NX720Series NX720 S i EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX710Series NX710 Series
PLEASENOTE:Rechargeable3DGlasseswillbeavailablefromMay2011
TDGBR100B
ActiveShutter3DGlasses:TDGBR100B LX900
1 SlideSwitch Settheswitchforacomfortablefit. 2 BatteryCover Detachthecoverwhenreplacingthebattery. 3 LEDindicator Flashesonceevery3seconds:Poweron Flashesthreetimesevery3seconds:Lowbattery:Battery Flashes three times every 3 seconds: Low battery: Battery capacityisalmostrunningout. Flashesthreetimes:Poweroff 4 IR Sensor Receivessignalsfromthe3DTransmitter. 5 PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds *Autopoweroff:Morethan5minuteswithoutIR signal Nosepad 6 Nose pad Adjustthenosepadforacomfortablefit. 7 Templeframes Youcanbend(adjust)thetempleframesforacomfortablefit. 1xCR2032 batteryincluded
TDGBR100B(Colour:Black)
rearview(TDGBR100B)
frontview(TDGBR100B)
Howtochangebattery:
1xPouchincluded Description ModelNumber / EAN/Barcode Dimensions(WxHx Dmm) Weight BatteryType Batterylife 3DGlasses TDGBR100B 4905524676655 179x40x183mm 77g(including battery) LithiumcoincellbatteryCR2032/3V(1x batterysupplied) Up to100hours* ApplicableBRAVIAModels
2011Series HX925Series HX820 Series NX720Series EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX810 S i NX710Series
TDGBR50B
ActiveShutter3DGlasses(SmallSize):TDGBR50B LX900
TDGBR50B(Size:Small,Colour:Black)
rearview(TDGBR500B)
frontview(TDGBR50B)
Howtochangebattery:
2 BatteryCover Detachthecoverwhenreplacingthebattery. 3 LEDindicator Flashesonceevery3seconds:Poweron Fl h 3 d P Flashesthreetimesevery3seconds:Lowbattery:Battery capacityisalmostrunningout. Flashesthreetimes:Poweroff 4 IR Sensor Receivessignalsfromthe3DTransmitter. 5 PowerButton Poweron:Pressonce Poweroff:Holdpowerbuttondownfor2seconds *Autopoweroff:Morethan5minuteswithoutIR signal
1xPouch Included
1xCR2032 batteryincluded Description ModelNumber / EAN/Barcode Dimensions(WxHx Dmm) Weight BatteryType Batterylife 3D Glasses(SmallSize) TDGBR50B 4905524706307 152x40x157mm 49g(includingbattery) LithiumcoincellbatteryCR2032/3V(1x batterysupplied) Up to100hours* ApplicableBRAVIAModels
2011Series HX925Series HX820 Series NX720Series EX720Series 2010Series LX900Series HX900Series HX800Series NX810Series NX810 S i NX710Series
CMUBR100
SkypeCamera:CMUBR100 HX820 SkypeonyourTV Voiceandvideocallsfromyourlivingroom
CameraandMicrophoneBuiltin. p
Camera USBCable
Microphonex4
StartingSkype 1. AttachandconnectSkypeCameratothetopor bottomoftheTVandconnectviaUSBinput1. 2.FromtheHomemenu,selecttheSkypelogo. WhenstartingSkypeforthefirsttime,youwillbe requiredtocompletealicenceagreementandenter regionsettings. CreatingyourSkypeaccount YoucaneitheruseyourexistingSkypeaccountorcreate anewaccount. Tocreatetheaccount,followthedisplayedmenu,enter yourdesired[SkypeName],[Password]andyourEmail address.Aftercreatingtheaccount,signinwillbe address. After creating the account, sign in will be automaticandtheoperationmenuwillbedisplayed. SignintoSkype Tosignin,enteryour[SkypeName]and[Password], followingthedisplayedmenu. YoucanalsosignintoSkypeautomaticallywhentheTVis turnedon. WithSkypeyoucancallother friendsonSkypearoundtheworld forfree.Internetconnectionrequired.
SkypeCamera CMUBR100 April 4905524758047 186x32x45mm 98g HD Max.(1280x720) 22fpsatHD,30fpsatVGA USB2.0 USB 2.0 ApplicableBRAVIAModels Selected2011Seriesonly
attach area
attach area
Description ModelNumber Availability EAN/Barcode Dimensions(WxHxD)mm Weight OutputFormat FrameRate Interface
HX925Series HX820Series HX820 Series NX720Series EX720Series EX520Series EX420Series CX520Series
PLEASENOTE:SkypefunctionalitywillbeavailableviasoftwareupdatefromMarch2011.
TouseSkype,theTVhastobeconnectedtotheInternetwithabroadbandconnection
UWABR100
WiFi Adapter(UWABR100)
WirelessLAN(WiFi)Ready Wireless LAN (WiFi) Ready WiththeadditionofanoptionalUSBWiFiAdapter,WirelessLAN(WiFi)ReadyBRAVIALCDTVs,WiFi ReadyBluray playersandWiFi ReadyBlurayHomeTheatreSystemscanconnecttoexistingwirelesshomenetworkswithoutthe needtorunlongnetworkcablestotheunit,enablingeasyaccesstoSMARTTVFeaturessuchasBRAVIAInternetVideo, Skype,TrackIDandQriocity.
ApplicableBRAVIAModels 2011Series 2011 Series EX720Series EX520Series EX420Series CX520Series CX520 Series 2010Series 2010 Series HX900Series HX800Series EX710/EX700Series EX600Series EX600 Series
Ondemandaccessto20+internet On demand access to 20+ internet videochannelsusingyourTVremote control. FreeSkypetoSkypeHDvideocalls fromyourTV.Internetconnection required:(^RequiresoptionalSkype cameraCMUBR100) TrackIDrecognises songsbeingplayedin TVsoundtracks,givesyouthetrackname, artistnameandalbumnameandfinds thesongsonline. Musicunlimitedwithmorethan6millionsongs available(SubscriptionService).Videoon demandtorentthelatestblockbustersdirectly toyourTV(Videoondemandcomingsoon).
Actual Size: W x D x H (96mm 27mm 14mm)
14mm
NX800
5260
27mm 96mm
1.5m(IncludedUSB extensioncable) extension cable) Description Model Number EAN/Barcode WiFi Adaptor UWABR100 4905524648669 96x14x27
Dimensions(WxDx Hmm) Weight(g) W i ht ( )
NewProductFlash SonyAustraliaLimited 27 SonyDealerClassified Page28 PleasenotetheBRAVIANX720,HX820&HX925SeriesdonotrequireaWiFiAdapter(UWABR100).

SelectedBRAVIALCDTVs,BlurayplayersandHomeTheatreSystemsalsoincludesanEthernetport.
DisplayStandWithActiveSpeakerSystem
DisplayStandwithActiveSpeakerSystem(ComplementstheMonolithicDesignofHX925,HX820and NX720) DesignedtosuitlivingareaswithlowlineTVfurniture,theoptionalDisplayStandwithActiveSpeaker SystemfortheHX925^,HX820andNX720SeriescomplementstheMonolithicdesignoftherangeand allowstheTVtobesetupina6 upwardsstyleforthebestviewingangle.TheDisplayStandwithActive SpeakerSystemisalsoequippedwithbuiltinspeakers(2.1ch/20W)that,whenconnectedtoyourBRAVIA TVwithanHDMIcable,produceanexpansivesoundofexceptionalquality. ^NotavailableforKDL65HX925
UPWARD STYLE
ThestrikingMonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV d ff il l ii h atthemostcomfortableviewingangle.
TVSETUP
1.SettoOnintheControlforHDMI menu. PresstheHOMEbuttonoftheremoteoftheTV andselectthemenuasfollows; Settings>ExternalInputs>HDMISetup >ControlforHDMI>On 2.SettoAudioSysteminSpeakersmenu. di i k PresstheSYNCMENUbuttonoftheremoteofthe TVandselectthemenuasfollows; Speakers>AudioSystem
DisplayStand(46) SUB461S 4905524745092 107.9x6.4x27.7 5.6kg DisplayStand(40) SUB401S 4905524745047 94.4x6.4x26.1 6.3kg KDL40NX720
RearSubwoofer
InbuiltFrontSpeakers Description Model Number EAN/Barcode Dimensions (WxH xD)cm Weight(kg) Suitable for: DisplayStand(55) SUB551S 4905524745146 127.6 x6.4x29.2 4.9kg
KDL55NX720 KDL55HX820 KDL46NX720KDL46HX820 NewProductFlash SonyAustraliaLimited KDL55HX925 SonyDealerClassified Page29
PLEASENOTE:2011DisplayStandsareNOT compatiblewith2010SeriesBRAVIALCDTVs.
PleasenoteDisplayStandwithActiveSpeakersystemisnotavailableforKDL60HX925
SUWH500
PICTUREFRAMESTYLEBRACKET SUWH500
KEYFEATURES
WallBracketisdesignedtofitselected 40to60BRAVIALCDTV
2011 SERIES
HX925: KDL55HX925 KDL46NX700 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720
Only20mm*depthfromTVtowall,toshow offyourslimdesignHX925,HX820andNX720 SeriesBRAVIALCDTV
2010 SERIES
LX900: KDL60LX900 KDL52LX900 NX810: KDL60NX810 KDL55NX810 NX800: KDL60NX800 KDL52NX800 NX710: KDL46NX710 KDL40NX710 NX700: KDL46NX700 KDL40NX700
Easytoinstalljustlikeapictureframe.
Approx.20mm* depthbetweenthe TVandthewall.
Description Model Number

ShownwithKDL46NX810
PictureFrameStyle Bracket SUWH500 $199.00 4905524698978
SRP (Inc) EAN/Barcode
NewProductFlash SonyAustraliaLimited SonyDealerClassified Page31 *20mmdepthisanapproximatemeasurement.Pleaserefertoinstructionmanualforinstallationinstructionsandfurther information.
SUWL700
WALLMOUNTBRACKET(slimline withtilt) SUWL700
KEYFEATURES
2011 SERIES
HX925: KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720
Dimensions:445Wx364H(mm) Weight:4kg
2010 SERIES
LX900: KDL52LX900 NX810: KDL55NX810 NX800: KDL52NX800 NX710: KDL46NX710 KDL40NX710 NX700: KDL46NX700 KDL40NX700
Description Model Number SRP (Inc)

NewProductFlash SonyAustraliaLimited EAN/Barcode SonyDealerClassified Page32
WallBracket Slimline (withTilt) SUWL700 $149.00 4905524520347
SUWL500
WALLMOUNTBRACKET(withtilt) SUWL500
KEYFEATURES
WallBracketisdesignedtofitselected 32to65BRAVIALCDTV Dimensions:525Wx445Hx60D(mm) Weight:4.7kg
2011 SERIES
HX925: KDL65HX925 KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720 EX720: EX720 KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 EX520: KDL46EX720 KDL40EX720 KDL32EX720 EX420: KDL32EX420 KDL26EX420 CX520: CX520 KDL40CX520 KDL32CX520 BX320: KDL32BX320 KDL46NX710
2010 SERIES
LX900: KDL60LX900 NX810: KDL60NX810 KDL55NX810 NX800: KDL60NX800 NX710: KDL46NX710 KDL40NX710 HX700: KDL55HX700 KDL46HX700 KDL40HX700 EX710: KDL55EX710 KDL46EX710 KDL40EX710 KDL32EX710 EX700: KDL60EX700 KDL52EX700 KDL46EX700 KDL40EX700 KDL32EX700 EX600: KDL40EX600 KDL32EX600 EX500: KDL55EX500 KDL46EX500 KDL40EX500 KDL32EX500 EX400: KDL32EX400

WallBracket (withTilt) SUWL500 $299.00 4905524411027
SUWL50B
WALLMOUNTBRACKET(withouttilt) SUWL50B
KEYFEATURES
2011 SERIES HX925: KDL65HX925 KDL55HX925 HX820: KDL55HX820 KDL46HX820 NX720: KDL55NX720 KDL46NX720 KDL40NX720 EX720: KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 EX520: KDL46EX720 KDL40EX720 KDL32EX720 EX420: KDL32EX420 KDL26EX420 CX520: KDL40CX520 KDL32CX520 BX320: KDL32BX320 KDL46NX710
Dimensions:560Wx440Hx60D(mm) Weight:2.4kg
2010 SERIES EX400: KDL32EX400 EX500: KDL32EX500 KDL40EX500 KDL46EX500 KDL55EX500 EX600: KDL32EX600 KDL40EX600
EX700: KDL32EX700 KDL40EX700 KDL46EX700 KDL52EX700 KDL60EX700 EX710: KDL32EX710 KDL40EX710 KDL46EX710 KDL55EX710 HX700: KDL40HX700 KDL46HX700 KDL55HX700
NX700: KDL40NX700 KDL46NX700 NX800: KDL52NX800 KDL60NX800 LX900: KDL52LX900 NX710: KDL40NX710 KDL46NX710

WallBracket (withoutTilt) SUWL50B $199.00 4905524514155
SUWL100
WALLMOUNTBRACKET SUWL100
KEYFEATURES
2011 SERIES EX420: KDL26EX420 BX320: KDL26BX320 KDL22BX320
Dimensions:250Wx140Hx60D(mm) Weight:1.2kg
WhatsIncluded:

WallBracket SUWL100 $199.00 4905524411119
EAN/Barcode
SmartTV
Includes:
BRAVIAInternetVideo Skype TrackID/VideoSearch Qriocity InbuiltWi InbuiltWiFi Built BuiltinWebBrowser Media RemoteApp WiFi Direct Wi
BRAVIAInternetVideo
WatchtheshowsyouwantwheneveryouwantonInternetVideofromSony.It'sTV onyourterms.Enjoyover20channelsofpremiumentertainmentdelivereddirectto t E j 20 h l f i t t i t d li d di t t yourBRAVIATV,withmanymorechannelsontheway.Simplypress theINTERNET VIDEObuttononthe"BRAVIA"remoteandselectanyofthecontentproviders appearingonthemenu.Youcanfindandplaythecontentinjustseconds. NewBRAVIAInternetVideochannelswillautomaticallybeaddedtotheGUImenuas theybecomeavailable,sothereisnoneedtomanuallylookforandregisterthenew contentprovider.
Key:
Local
HD
Yahoo!7 ABC iview SBS Billabong Moshcam uctv On Networks UStudio Video Detective Berlin Philharmonics You Tube Wine.Food.Hotel Wired Golflink eHow Podcasts Daily Motion Epicurious Blip Bli Style.com NPR (audio) Howcast Concierge Livestrong
What's on Yahoo!7 Catch-up and more from ABC TV Six billion stories and counting Youth. Action. Sport Your live music channel Your daily music fix On Networks in HD UStudio in HD The Most Movie Trailers Classical music concerts Clips from around the globe Eat well, drink well, sleep well. It's What's Next In Tech Track, Learn & Improve How to video's in 24 categories RSS Feeds From Around The Web Our Best Videos on Your TV For People Who Love to Eat The Best Shows of Th Web Th B t Sh f The W b Fashion Coverage from A-Z National US Public Radio How to Videos Inspired Travel Starts Here Expert Health and Fitness Videos
NeedToKnow NeedToKnow Need To Know AbroadbandinternetconnectionisrequiredtoviewBRAVIAInternetVideo.YourISPandcontent providersmayrequireseparatecontractualagreementsandfees.
Skype
AfterconnectingtheSonycameraandmicrophoneuserscanenjoyHD(720p)Skype toSkypevideocallswithfriendsandfamilyfromthecomfortofthelivingroom,viaa t Sk id ll ith f i d d f il f th f t f th li i i homenetwork. UserscanalsoplaceandreceivevoicecallswhilesimultaneouslywatchingTV.The easytouseSkypeinterfacecanbenavigatedusingtheTVremote,withvideocalls initiatedinjustafewbuttonpresses. VideocallsinHD(1280x720)orVGA BuiltinAVCHDencoder VoicecallwhilstwatchingTV Easycameraandmic.mutefromremote
PhoneandSkypecontactlists,automaticsigninandotherconveniencefeaturesare available,foraseamlessSkypeexperience.
CMOSsensorforcrispvideocapture 4 unidirectional microphones for audio pick up 4unidirectionalmicrophonesforaudiopickup USBconnectivity 1.5mcable Canbeplacedaboveorbelowthescreen.
CMUBR100 Skype camera Skype
NeedToKnow NeedToKnow AbroadbandinternetconnectionisrequiredandtheTVmustbeswitchedon,withausersignedin, tomake/receivecalls.SomeSkypeservicesmayincurcharges.Skypecamerawillonlyoperatefrom USBport#1duetopowerlimitations.OnlytheCMUBR100canbeusedtomakeSkypecalls.
TrackID /VideoSearch TrackID

HaveyoueverheardmusicinaTVshowormovieandwonderedwhatitwas?The TrackID featurewilltellyou. T kID f t ill t ll Ittakesasampleofthesongtodeterminethemelodyandthenmatchestheresults withtheGracenoteserviceforidentification.Thesongtitleappearsonthescreen withinformationincludingartistname,albumtitleandotherrelatedinformation. Videosearchcontinuesthetheme,withfastaccesstomovie,actoranddirector information.Simplyenteramovietitle,ornameofanactorusingtheTVremoteto accessGracenotesmassiveonlinedatabase. Gracenote,awhollyownedsubsidiaryofSonyCorpUSA,offerstheleading databaseofcomprehensivemovieandmusicinformation. database of comprehensive movie and music information
NeedtoKnow NeedtoKnow Gracenotesmassiveonlinedatabaseofinformationaboutmusicandmoviesisusedbynumerous G i li d b fi f i b i d i i db programs,includingiTunes.
Qriocity
Qriocity isacloudbasedsubscriptionservicethatremovestheburdenofmanaging andstoringthousandsofmusicorvideofilesonaharddrive. d t i th d f i id fil h dd i MusicUnlimited:Unlimitedaccesstomillionsofsongstofityourmoodandlifestyle. EnjoyanddiscovermusiconavarietyofSonydevicesanytime,anywhere. Experiencemusicthewayyouwant,includinguploadingyourownlibraryand playlists.Therearetwolevelsofsubscription Basic:$4.99permonth,which providesstreamingaccesstomusiccategories,andPremium:$12.99permonth, whichprovidesunlimitedaccesstoallmusic. VideoOnDemand(ComingSoon):EnjoyhundredsofHollywoodblockbustersand classic favoritesinSDandHDinstantlywithaclickofabutton.Somethingforthe y g wholefamilydirecttothelivingroom.
NeedToKnow NeedToKnow Abroadbandinternetconnectionisrequired.ExistingPSNaccountscanbeusedtosignintoQriocity A b db d i i i i d E i i PSN b d i i Qi i withoutcreatinganewuseraccount.
InbuiltWiFi InbuiltWi
Today'sentertainmentsourcesincludethedazzlingvarietyofInternetvideo plus picturesandvideosyoucanaccessfromahomenetwork.Totakefulladvantage,the i t d id f h t k T t k f ll d t th NXandHXSeriesBRAVIALCDTVsfeatureinbuiltWiFi. IfthehomenetworkincludesaWiFirouter,itseasytogetallthebenefitsof networking,withoutallthewires.Sonowitseasytoaccessmovies,photos,music andvideosrightonthetelevision. WiFiProtectedSetup(WPS) forsafe,secureconnection.(RequiresWPS enabledrouter.) HighspeedIEEE802.11n/a/b/gnetworking.Uses5GHzand2.4GHzradio frequencies. Simultaneoussendandreceive. In802.11ntransmission,thetelevisionuses Simultaneous send and receive In 802 11n transmission the television uses twoantennastosendandreceiveatthesametime,forafastandstable communication.
*NEW* NEW WiFiDirectallowssharingofcontentstoredonacompatibleiOS orAndroidmobile device,withouttheneedtoconnectthroughawirelessrouter.
NeedToKnow NeedToKnow
BRAVIAmodelswithoutinbuiltWiFicanstillconnecttowirelessnetworksusingtheUWABR100 BRAVIA models without in built Wi Fi can still connect to wireless networks using the UWA BR100 wirelessadapter,whichisongoingfromlastyear.
BuiltinWebBrowser Built
All2011networkenabledBRAVIALCDTVsfeatureabuiltinwebbrowserthatcanbe usedtoviewwebpagesontheinternet. dt i b th i t t 2011networkenabledBRAVIALCDTVsutilise thepopularOperawebbrowser, whichiscompliantwiththenewHTML5standardforwebpagecreationandalso supportstabbedbrowsing.
*NEW* HTML5isthenewstandardforwebpagecreationontheinternet.Among otherthings,itallowsforembeddingofvideoinwebpageswithoutthe needforFlashorotherpluginsthatrequireintensiveprocessing resources. resources
NeedToKnow NeedToKnow ThewebbrowserdoesnotsupportFlashelements.WebsiteswhichutiliseFlashtoembedvideoor Th bb d Fl h l W bi hi h ili Fl h b d id otherelementsmaynotdisplaycorrectlyasaresult.
MediaRemoteApp
Lastyear'sremotecontrolapplicationforBlurayplayersandHomeTheatresystems hasbeenfurtherdevelopedtonowprovideintegrationwithselected2011BRAVIA h b f th d l dt id i t ti ith l t d 2011 BRAVIA models. MediaRemoteAppisafreedownloadfromboththeiTunesstoreandtheAndroid MarketplaceforallnetworkcompatibleiOS andAndroiddevices. MediaRemoteApponlyrequiresasingledownloadtocontrol2011BRAVIATVsand compatible2010BlurayPlayersandHomeTheatresystems.Ifalreadydownloaded, theapplicationwillautomaticallyprompttheusertoupdatetothelatestBRAVIA compatibleversion.
*NEW* NEW
ItsnowpossibletobrowseBRAVIAInternetVideocontentusingtheMediaRemote App.Choosingaclipfromtheapplicationwillbeginplaybackofthatcliponthe BRAVIAscreen.
NeedtoKnow NeedtoKnow RequiresiOS orAndroiddevicewithiTunesstoreorAndroidMarketplaceaccount.EnablingMedia Remotefunctionalityin2011BRAVIAmodelsrequiresafirmwareupdateduee/oMarch.Phone applicationiscurrentlyavailablefordownload.
WiFiDirect Wi
Therearetonsofgreatmovies,photosandmusicstoredintodayspersonalmedia playersandmobilephones.AndmanyofthesemodelsalsohaveWiFiDirect l d bil h A d f th d l l h Wi Fi Di t communicationsbuiltin. Nowyoucansharethatcontentonthebig,beautifulBRAVIAtelevisionscreen.Wi FiDirectestablishesanadhocconnectiondirectlyfromtheportabledevicetothe television.ThismeansyoudontneedaPC,awirelessaccesspointoracable.You dontneedahomenetworkofanykindtotakeadvantage! Itsperfectontheflynetworkingwhenvisitorsarrivewithsomethingtoshare. Connectingisquickandeasy. 1. 2. 3. 4. 4 SetthetelevisiontoreadyfromtheWiFiDirectsegmentoftheApplications menu. Sendahandshakerequestfromthemobiledevice. Acceptthehandshakerequestatthetelevision. Enjoy. Enjoy
NeedtoKnow NeedtoKnow RequiresdevicewithWiFiDirectcapabilityandcompatibleaudio,videoandphotofiletypes.Does nottransmitcopyprotectedcontent.WiFidirectrequiresafirmwareupdateduee/oMarch. BRAVIAmodelswithoutinbuiltWiFirequireWirelessLANadaptertouseWiFiDirect.
PictureQuality
Includes:
XReality XRealityPRO Motionflow XR LEDBacklights Opticontrast Panel CORNINGGorillaGlass
SonyPictureEngineHistory
2011
2008 2006
BRAVIAENGINE WEGAEngineHD
EvolutiontoDRCMFv2
2004
DevelopmentofIFP (ImageFormatProcessor) EvolutiontoCCP2 FirstWega Engine
2002 1999 1998 1997
DevelopmentofCCP
(CompositeComponentProcessor) (C i C P )
EvolutiontoMIDX EvolutiontoDRCMF(DRCMultiFunction) DevelopmentofMID(MultiimageDriver) DevelopmentofDRC(DigitalRealityCreation) p ( g y ) NewProductFlash SonyAustraliaLimited

SonyDealerClassified Page46
XReality&XRealityPRO Reality&X
Untilthelate1970s,televisionswereusedforwatchingTVbroadcasts.Today, peoplecommonlywatcheverythingfromBlurayDiscmoviestolowresolution, l l t h thi f Bl Di i t l l ti highlycompressedinternetvideo.Webvideothatmaylookgreatonamobileanda littlegrainyonanotebookcomputer,canbenearlyunwatchablewhendisplayedon alargeTV. PreviousgenerationsofBRAVIAtelevisionshavefeaturedBRAVIAEngine,BRAVIA Engine2andBRAVIAEngine3.XRealityandXRealityPROareafreshapproach, Engine 2 and BRAVIA Engine 3 X Reality and X Reality PRO are a fresh approach equippedwithpowerfulnewsignalprocessingalgorithmsandanallnewSonybuilt LargeScaleIntegrated(LSI)circuits.TheXRealityPictureEnginemarksa revolutionaryleapforwardinBRAVIAtechnology. XRealityisusedonall2011BRAVIAmodels,excludingtheBX320Series.XReality PRO,andtheadditionalprocessingpoweritprovides,isexclusivetotheHX820and PRO and the additional processing power it provides is exclusive to the HX820 and HX925Series.
+
CX,EX&NXSeries HXSeries
NeedToKnow NeedToKnow Need To Know NewProductFlash SonyAustraliaLimited BX320SeriesdoesnotfeatureXRealityprocessingengine. Page47 SonyDealerClassified
XRealityhas3corepictureprocesses noisereduction,IPconversion/upscaling, andenhancement.Thefollowingblockdiagramandsubsequentexplanationsof d h t Th f ll i bl k di d b t l ti f eachstage,willassistinunderstandingthisimportantnewapproachtopicture processing.
Input
SD HD TV IPTV
Noisereduction
MPEGNoise RandomNoise DotNoise
Smoothandcorrect.
IPConversion
Film,videoand animationanalysis.
Optimise& enhance
Contrast,outline, colourandtexture analysisusing IntelligentImage Enhancer
LCDpanel
Allvideosignals, includingcompressed videoareanalysed, correctedand enhanced.
Noisereduction Inthevideoworld,noiseconsistsofflecksorspecksofunwantedcolour.Notonly doesnoisediminishpicturequality,butupscalingtendstomagnifynoise.Thats whydisplayingwebvideoonlargeTVsissuchachallenge.Inadditiontointerlaceto progressive(IP)conversionandupscaling,noisereductionbecameacritical ( ) componentwithinXReality.
WebvideoandTVoftenrevealMPEG noiseduetocompression.Thisis noise due to compression This is revealedontextandwithindetailed areas(fig.1).XRealityreducesMPEG andotherformsofnoisefora smoother,moreaccuratepicture(fig.2). fig.1 fig.2
IPConversionandUpScaling XRealityiscapableofdetectingtheuniquestructureofdifferentanimation,filmand X R lit i bl f d t ti th i t t f diff t i ti fil d videoframerates.Byperformingthemostsuitable InterlacetoProgressive(IP) conversion,andupscalingforalargeTVscreen,XRealitygreatlyreducesthejaggy texturewhichiscommonlyseenaroundtheoutlinesofobjectsinanimationandthe unnaturalmotionartefactsseeninfilmsconvertedforTVorDVD.
fig.1
fig.2
Animation,filmandvideohave differentframecharacteristics,which canresultinjaggies(fig.1).XReality intelligentlydetectsthistoconvertand scaletheimageforasmoother,more preciseresult(fig.2).
Optimise andenhance XRealitycanoptimiseandenhancethevideosignalbybreakingitintoindividual imagecomponents. Forhighqualityimages,XRealitymakesonlytinyadjustments toeachelement.Forlow qualityimages,itcanenhancetexture,reinforceoutlines, to each element. For lowquality images, it can enhance texture, reinforce outlines, andoptimise contrastandcolour.Theresultisapicturethat'scarefullyoptimised andenhancedforthemostnaturalimagereproduction.
The4KeyImageComponents
Texture
Outline
Contrast
Colour
XRealityPRO
BuildingonthepowerfulprocessesofXReality,XRealityPROaddsasecond dedicatedSonyimageprocessingchip(theXCA7LSI)specificallyengineeredto dedicated Sony image processing chip (the XCA7 LSI) specifically engineered to provide2additionalfunctions: Databasecomparison Usingthelatestpictureprocessingtechnology,theXCA7chipwithinXRealityPRO comparestheinputsignalwithavastdatabaseofvideosignalsstoredwithinits memory.Theenginedetectsfamiliarpatternsinthevideosignal,andcompares thosevideopatternstothosewithinthedatabase. th id tt t th ithi th d t b
SuperBitMapping XRealityPROmaximizescolour gradationbyextendingconventional8bitvideo colour informationto14bits.Thiseliminatesthesolidbandsofcolour seenwithin somescenes,effectivelysmoothingoutcolour.Theresultisnearlytheequivalentof y g y q 14bitgradationonan8bitpanel.

Conventional8BitPanel Conventional8 SuperBit SuperBitMapping
DidYouKnow? XRealityPROissopowerful,multiplevideoframescanbeanalysedandenhancedsimultaneously! X R li PRO i f l l i NewProductFlash SonyAustraliaLimited h l id f b l d d d i l l ! SonyDealerClassified Page50 TheSonybuiltXCA7LSIiscomparabletoadedicatedGraphicscardfoundinhighendPCs.
XRealityvs XRealityPRO Realityvs
Input
SD HD TV IPTV
Noisereduction
MPEGNoise RandomNoise DotNoise
Smoothandcorrect.
IPConversion
Film,videoand animationanalysis.
Optimise& enhance
Contrast,outline, colourandtexture analysisusing IntelligentImage Enhancer
LCDpanel
Allvideosignals, All id i l includingcompressed videoareanalysed, correctedand enhanced.
Input
SD HD TV IPTV
Noisereduction Noise reduction

MPEG MPEGNoise RandomNoise DotNoise Dot
Smoothandcorrect.
IPConversion IP Conversion
Film,videoand animationanalysis. animationanalysis
Optimise& Optimise & enhance

Contrast,outline, colourandtexture analysisusingthe IntelligentImage Enhancer
LCDpanel LCD panel

Allvideosignals, includingcompressed webcontentis enhanced,with improvedcolour gradation.
Databasecomparisonand SuperBit SuperBitMappingforvideo

Film,videoandanimationanalysis.
XRealityPRO ( (XCA7LSI) )
Motionflow
ThenewgenerationofMotionflow hasadoptedadifferentnamingschemeto previousgenerations.ByadoptingtechniquessuchasBlackFrameInsertionthat i ti B d ti t h i h Bl k F I ti th t wereoriginallyperfectedfor3D,Motionflow continuestoimprovemotion reproductionandfurthereliminateblurryandjuddery images.Toreflectthis quantumleap,thenewnamingprotocolreflectstheperformanceofeach Motionflow comparedtoastandardvideosignal,ratherthanthepanelsmaximum speed. Motionflow XR200(200HzPanels+LEDBacklightBlinking) Insertsanewframebetweenexistingframestoreducethegapbetweenperceived andactualmotionincombinationwiththeLEDbacklight. Motionflow XR400 (200HzPanels+LEDBacklightBlinking+BlackFrameInsertion) Insertsthreenewframesbetweenexistingframestoreducethegapbetween perceivedandactualmotionincombinationwithLEDBacklightBlinkingandBlack Frameinsertion. Motionflow XR800(200HzPanels+LEDBacklightLine Blinking+BlackFrameInsertion) Insertsthreenewframesbetweenexistingframestoreducethegapbetween perceivedandactualmotion incombinationwithLEDBacklightLineBlinkingand BlackFrameinsertion. l k
Motionflow XR200
Motionflow XR400
Motionflow XR800
EdgeLED
EdgeLEDbacklightingdeliversimpressivepicturequalityandwidecontrastusinga Sonyuniquesystemtoadjustbacklightbrightnessaccordingtopicturecontent.It S i t t dj t b kli ht b i ht di t i t t t It canshinebrightlywhenthepictureisbright,andcanreducelightoutputwhenthe pictureisdark. Comparedtoconventional,fluorescenttubebacklights(CCFL),theedgemounted LEDsalsoenableadramaticallythinnerTVprofileandprovideshigherenergy efficiency. efficiency
TheLEDbacklightcomprisesLEDs locatedatthetopandbottomedgeof located at the top and bottom edge of theLCDpanel.
Adiffuserlayerdistributesthelight producedbytheEdgeLEDsevenlyacross thescreen.
Slimdesign Widecontrast Wid t t Energyefficient
NeedToKnow NeedToKnow NewProductFlash SonyAustraliaLimited EdgeLEDisusedbytheEX420,EX520andEX720SeriesBRAVIATVsand the40versionofthe SonyDealerClassified Page53 NX720Series.
DynamicEdgeLED
DynamicEdgeLEDmaintainstheslimdesignofEdgeLEDmodelsandcreatesdeeper blackswithoutcompromisingpicturequalityinbrighterareas. bl k ith t ii i t lit i b i ht DynamicEdgeLEDimprovescontrastandoverallpicturequalityoverotherEdgeLED systemsbydividingtheLEDbacklightintoregions,eachofwhichcanbedimmedin realtimetomatchwhatisshownonscreen,forawidercontrastwithinasingle scene. Theresultingpictureispresentedwithbrighterwhites,deeperblacksandimproved shadowdetail.Inaddition,improvedlightguidesanddiffuserlayerensureuniform brightnessacrossthepanel.
IndividualsectionsoftheLED backlightturnonandoffin conjunctionwithwhatisbeingshown onscreen.
RegionalLEDcontrol Widercontrast Energyefficient

NeedToKnow NeedToKnow NewProductFlash SonyAustraliaLimited DynamicEdgeLEDisusedbythe46and55NX720SeriesandtheHX820Series.Itisnotusedon SonyDealerClassified Page54 the40NX720.
IntelligentPeakLED
Thissystemvariesbacklightbrightness,inrealtime,accordingtowhatisshown onscreen. AnarrayofLEDsdirectlybehindthescreendividesthepictureintonumerouszones, eachofwhichcanbedimmedorboostedindependently.Importantly,individual zonescanbeboostedtoalmostdoublebrightness,foroutstandingpeakbrightness. Theresultingpicturehasapowerfulcombinationofintensehighlights,brighter The resulting picture has a powerful combination of intense highlights brighter whitesanddeep,rich,satisfyingblacksandshadowdetail.
LocalisedLED zones provide Localised LED zonesprovide accurateLEDDimming,and increasedbrightness,intune withwhatisbeingdisplayed onscreen.
DirectLEDLocalDimming Widestcontrast Energyefficient

Need To Know NeedToKnow NeedToKnow
NewProductFlash SonyAustraliaLimited
SonyDealerClassified Page55 IntelligentPeakLEDisexclusivetotheHX925Series.
CORNINGGorillaGlass
SonysOptiContrast PanelincorporatesCORNINGsGorillaGlasstoprovidebrighter imagesandbettercontrastunderallconditions,whilstreducingthegapbetween i d b tt t t d ll diti hil t d i th b t panelandLCDscreentominimisereflection.Inaddition,thefrontpanelismore durableandresistanttoscratchesthanconventionalscreens. Traditionally,placingaglassscreeninfrontofanLCDpanelwouldalsoleavealayer ofairbetweenthepanelandtheglass.Makingtheimagetravelthroughairandglass resultsinunwantedrefractionandreflection,whichcloudstheimageandreduces results in unwanted refraction and reflection which clouds the image and reduces overallcontrast. OptiContrast replacesthisairlayerwithalayerofspecialopticalgraderesin specificallyformulatedtomatchtheopticalpropertiesoftheglass.Thisminimizes internalreflectionstoprovidemaximumpicturebrightnessandcontrast.Theresult isupto4Xthecontrastofconventionalpanelsinbrightlylitenvironments. is up to 4X the contrast of conventional panels in brightly lit environments
WithoutOptiContrast,ambient lightcanreducecontrastdueto refractionandreflectionwithin andupontheLCDpaneland d th LCD l d glass.(fig.1) OptiContrastcombatsthiswith opticallypureresinbetween theLCDpanelandglass(fig.2). fig.1 fig.2
NeedToKnow NeedToKnow OptiContrastalsousesaantireflectivescreencoatingandisonlyusedincombinationwithCorning NewProductFlash SonyAustraliaLimited GorillaGlass.Together,slimMonolithicdesignsarepossible,withoutbothersomereflectionsand SonyDealerClassified Page56 compromisedcontrast.OptiContrastisaperfectblendofformand function.
CORNINGGorillaGlass
SonysOptiContrast PanelincorporatesCORNINGsGorillaGlasstoprovidebrighter imagesandbettercontrastunderallconditions,whilstreducingthegapbetween i d b tt t t d ll diti hil t d i th b t panelandLCDscreentominimisereflectionandprovideamoredurableandscratch resistantsurfacefortheTV. EachCORNINGGorillaGlasspanelon2011BRAVIAmodelsisonly0.7mmthick half asthickastraditionalglasspanels,but23xasstrong. Beingmuchthinnerthanlastyearsglasspanels,eachTVwithCORNINGsGorilla Glassnowalsoweighsconsiderablylessandiseasiertowallmountasaresult. CORNINGGorillaGlassisalreadyusedonmanysmartphonesincludingthenew SonyEricssonXperia ArcandSamsungGalaxyTab.
DidYouKnow DidYouKnow AswellasbeingthesamepeoplewhomadeCorelle andPyrexcookware,Corningmanufacturedthe NewProductFlash SonyAustraliaLimited windowsforeveryU.S.mannedspacevehicle,andsuppliedtheglassblankfortheprimarymirrorin SonyDealerClassified Page57 the HubbleSpaceTelescope.
OtherFeatures
Includes:
NewG.U.I SMasterDigitalAmplifier IntelligentPresenceSensor
NewG.U.I
BRAVIAtelevisionsnowfeaturearefinementofXrossMediaBar(XMB)user interface. i t f CategoriessuchasVideos,Photos,MusicandNetworknowappearacrossthe bottomofthescreen,whilethefeaturechoicesappearontherighthandside.This leavesawindowintheupperleftwherethecurrentlyplayingcontentcanstillbe seen. Categoriesarestillnavigatedusingtheleft/rightcursorkeys,andfeatureswiththe up/downkeys,thenpressingtheEnterkeytomakeaselection.
*NEW*
TheFavourites/Historycategorystoresalistofthemostfrequentlyandrecently The Favourites/History category stores a list of the most frequently and recently usedfeaturesincludingBRAVIAInternetVideochannelsandTVinputstoreduce unnecessarynavigationtothemostaccesseddestinations.
Currentlyplaying
Features Features
Categories
SMasterDigitalAmplifier
TVaudiocircuitsconvertdigitalaudiosourcessuchasaudiofromTVprogramsor HDMIinputsintoananalogsignal,andthensendthattoananalogamplifier.This HDMI i t i t l i l d th d th t t l lifi Thi amplifiedsignaldrivesthespeakersandproducesthenoisethatyouhear.This arrangementhasseveraldrawbacks.First,digitaltoanalogconversionisasourceof distortionandgeneratessignificantheat.Notonlydoesthiswasteelectricity,but heatisharmfultoelectronicsoverlongperiodsoftime. BorrowedfromSonyhighfidelitycomponents,theSMasterdigitalamplifierisa Borrowed from Sony high fidelity components the S Master digital amplifier is a betterway.BecausetheSMasteramplifieritselfperformsdigitaltoanalog conversioninsteadoftheTVsaudiocircuit,thereisnoneedforextradistortion causingcircuitry,sosoundisremarkablycleanandclear. Additionally,becausethedigitalamplifierisincrediblyefficient,lesselectricityis wastedasheat.Andbecausethere slessneedforbulkyheatsinksandventilation, wasted as heat And because theres less need for bulky heat sinks and ventilation SMasternotonlysavesenergy,butalsoenablesthetelevisiontobethinner.
DidYouKnow? Conventionalamplifiers(top)requiredigitaltoanalogconverterswhichproducesheat.SonysS Masterdigitalamplifieracceptsapuredigitalsignaldirectlyandisthereforeincrediblyenergy efficient,withoutproducingexcessheat.
IntelligentPresenceSensor
Sonyengineersreasonedthatiftelevisionswerejustalittlesmarter,theycouldsave alotmoreenergy.That'stheconceptbehindtheIntelligentPresenceSensor.Ituses l t Th t' th t b hi d th I t lli t P S It acamerabelowthescreen,inthebezel,utilising FaceDetectionandmotion detectiontoaccomplishseveralusefulgoals. FaceDetection. UsingtechnologysimilartothatofSonyCybershotcameras,thecamerascansthe roomforfacesandmotion.Ifnooneisfacingthetelevisionforapresetduration, room for faces and motion If no one is facing the television for a preset duration thetelevisionwillfirstdimandthenturnthepictureofftosaveenergy.Ifsomeone returns,thepicturewillcomeonagain.Ifnobodyreturns,thetelevisioneventually goesintoStandbymode. PositionControl. Thecameradetectswhenpeoplearegatheredtotheleftorrightofcentreand The camera detects when people are gathered to the left or right of centre and automaticallyadjuststhepictureandleft/rightaudiobalanceforoptimum performance. DistanceAlert. Childfacedetectiontriggersanonscreenalert,mutingthepicturewhenachildgets tooclosetothescreen withinabout1metre.Thepicturerevertstonormalonly too close to the screenwithin about 1 metre. The picture reverts to normal only whenthechildhasmovedbacktoaproperviewingdistance.
NeedToKnow NeedToKnow Thecameraangleofviewisroughly40 verticaland60 horizontal.FaceDetectionrangeis6 metres.Thecamerawillnotfunctionwhenobjectsareblockingtheview.Cameraimagesareforthe television'sinternaluseonly.EvenwiththetelevisionconnectedtotheInternet,cameraimagesare neveravailableatanyexternalinterface.
2011PriceTicketGuidelines
2011BRAVIARange 2011 BRAVIA Range PriceTicketGuidelines

Foruse: Instoreforspeccards Incatalogue/advertisingmaterial
PleaseNote: Thefollowingpagesoutlinetheidealcopypointsforthe2011BRAVIAproduct range. Theyhavebeenlistedinorderofpreferenceforsituationswithlimitedspace.
NewProductFlash SonyAustraliaLimited Wordingcanbechangedtosuitapplicationaslongasthespecisnotincorrectly SonyDealerClassified Page62 represented.
Size,FULLHD3DLEDLCDTV , ORDEROFPREFERENCE
KDL65HX925/KDL55HX925 1.BestPicturewithPeakLED 2.SmoothMotionflowXR800 3.PictureEngineXRealityPRO 4.FullHD3D(2x3DGlassesIncluded) 5.SMART TV
HX925(65/55)
SizeinCM:65=164cm|55=139cm
ORDEROFPREFERENCE Size,FULLHD3DLEDLCDTV
HX820(55/46)
KDL55HX820/KDL46HX820 1.PictureEngineXRealityPRO 2.SmoothMotionflowXR400 3.SlimDynamicEdgeLED 4.FullHD3D(2x3DGlassesIncluded) 5.SMARTTV
Size,FULLHD3DLEDLCDTV
ORDEROFPREFERENCE
NX720(55 / 46/ 40) NX720 (55/46 /40 )

KDL55NX720/KDL46NX720/KDL40NX720 1.SlimDynamicEdgeLED 2.WiFiIntegrated 3.SmoothMotionflowXR200 4.SMARTTV 5.FullHD3D(2x3DGlassesIncluded) NewProductFlash SonyAustraliaLimited SonyDealerClassified Page63 SizeinCM:55=139cm|46=117cm |40=102cm
Size,FULLHD3DLEDLCDTV ORDEROFPREFERENCE ORDER OF PREFERENCE KDL60EX720/KDL55EX720/KDL46EX720/ KDL40EX720/KDL32EX720 1.FullHD3D 2.BRAVIAInternetVideo 3.SMARTTV 4.SlimEdgeLED 5. Smooth MotionflowXR200 5.SmoothMotionflow XR 200
EX720(60/55/46/40/32)
SizeinCM:60=153cm|55=139cm|46=117cm| 40=102cm|32=81cm Size,FULLHDLEDLCDTV ORDEROFPREFERENCE
EX520(46/40/32)
KDL46EX520/KDL40EX520/KDL32EX520 1.FullHD 2.BRAVIAInternetVideo 3.SMARTTV 4.SlimEdgeLED
SizeinCM:46=117cm|40=101cm|32=81cm
Size,HDLEDLCDTV ORDEROFPREFERENCE
EX420(32/26)
KDL32EX420/KDL26EX420 1.EdgeLED 2.WXGA(HD) 3.BRAVIAInternetVideo 4.SMARTTV 5.UniqueStandDesign NewProductFlash SonyAustraliaLimited SonyDealerClassified Page64 SizeinCM:32=81cm|26=67cm
Size,FullHDLCDTV ORDEROFPREFERENCE
KDL40CX520/KDL32CX520 1.FullHD 2.BRAVIAInternetVideo 3.SMARTTV 4.DigitalReady
CX520(40/32)
Size,HDLCDTV
ORDEROFPREFERENCE
BX320(32/26/22)
KDL32BX320/KDL26BX320/KDL22BX320 1.WXGA(HD) 2.DigitalReady 3.BRAVIASync
SizeinCM:32=80cm|26=67cm|22=55cm
NX720(55/46/40)
KDL55NX720/KDL46NX720/KDL40NX720
2011EnergyRatingLabels
2011BRAVIARange EnergyStarRatingLabels b l (Mandatory)
Energy Rating Labels Mandatory for FY11 Models

SONYMODEL
KDL55HX925 KDL55HX820 KDL46HX820 KDL55NX720 KDL46NX720 KDL40NX720 KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720 KDL46EX520 KDL40EX520 KDL32EX520 KDL32EX420 KDL26EX420 KDL40CX520 KDL32CX520 KDL32BX320 KDL26BX320 KDL22BX320
ENERGYSTARRATING 6 7 6 6 7 6 7 7 7 6 5 7 6 6 6 6 4.5 4.5 4.5 4.5 5
kWhperyear 475 427 331 497 309 294 420 419 309 294 240 270 268 197 197 124 422 269 275 200 140
SummaryEnergyStar RatingInformation forFY11Models:
6 Models with the SUPER Efficiency Rating of 7 STARS!!

FY11 - Bravia Sales Guide

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2011BRAVIASalesToolKit

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page1

NewProductFlash SonyAustraliaLimited Discontinued SonyDealerClassified Page2

Beg April Beg-April

Beg-April Discontinued Beg-July

KDL55EX500 KDL46EX500 KDL40EX500 KDL32EX500

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page3

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page4

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page5

Includes Skype Camera

Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.

Did You Know? IntelligentPeakLEDvariesbrightnessaccordingtocontent.Itshinesbrightlywhenthepictureisbright,and canfalltoblackwhenthepictureisblack.Individualsegmentsofthepicturecanbeboostedtoroughly doublebrightness,foroutstandingpeakhighlights.

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page6

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page7

DynamicEdgeLEDimprovesonconventional LEDtechnologywithlocaldimmingproducing LED t h l ith l l di i d i betterwhitesandblackssimultaneouslyforan evenbetterpicturequality.

Fromtheundisputedleaderin3D,theSony HX820SeriesalsosupportsFullHD3Ddisplay fromBluray,broadcast,PS3andmore. (Includes2x3DGlassesTDGBR100B) (Integrated3DTransmitter) ConnecttoahomenetworkviaEthernetor C h k i Eh IntegratedWiFi toenjoyanewrangeofnew SmartTVfeatures.

Thestrikingmonolithicdesignlooksgreatboth onandoff.Upto6tiltletsyoupositiontheTV atthemostcomfortableviewingangleevenon lowfurniture.

+OptionalDisplayStandwithActive SpeakerSystem (55SUB551S,46SUB461S) DisplayStand6Tiltonly.SoldSeparately

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page8

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page9

Did You Know?

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page10

Entert tainment Pictu ureQuality

OptiContrast Panel CORNINGGorillaGlass LiveColourTechnology MPEGNoiseReduction ViewingAngle ScreenFormat/Wide Mode PictureMode

Sound Connectivity OtherFeatures Eco Ge eneral

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page11

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

Did You Know?

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page12

Mode el Entert tainment Pic ctureQuality Sound C Connectivity OtherFeatures Ec co Ge eneral

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page13

KDL46EX520 KDL40EX520 KDL32EX520

MidMar BegApr BegJul

46/117cm 40/101cm 32 / 81cm 32/81cm

4905524737271 4905524737257 4905524737233

FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment experience. experience SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources.

EdgeLEDallowsultraslimscreen dimensionsbyarranginghighbrightness LEDsatthetopandbottomoftheLCD panel,ratherthanbehindthescreen. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

Did You Know?

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page14

Mode el Entertainment Pict tureQuality

Sound Conne ectivity O OtherFeatures Eco General

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page15

NewLook StandDesign (EaselStand)

ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)

Did You Know?

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page16

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page17

SonysproprietaryXRealityvideo processor,visiblyimprovingpicturequality fromallvideosources. ConnecttoahomenetworkviaEthernetor WirelessLANtoenjoyanewrangeofnewSmart TVfeatures:(*RequiresoptionalWiFiAdapter UWABR100)

FullHD(1920x1080)Upto5times theresolutionofDVD.PerfectforBlu raymoviesandgamesfortheultimate HighDefinitionHomeEntertainment g experience.

SMARTTVFEATURES(InternetTV) SMART TV FEATURES (Internet TV)

Did You Know?

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page18

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page19

Product Code KDL32BX320 KDL26BX320 KDL22BX320

Availability MidMar MidMar MidMar

Screen Size 32/80cm 26/67cm / 22/55cm

EAN /BARCODE 4905524737820 4905524737813 4905524737806

Between2010and2013Australiawillbe switchingtodigitalTV.Thiswillhappen progressivelyacrossAustralia. BRAVIASyncallowsyoutolinkyourBRAVIA TVwithotherSonyaudiovisualproducts, enablingconnecteddevicestobe controlledusingthesameTVsremote.

HighDefinitionResolutionperfectforsmall screenLCDTVs.WXGAdisplaysarecapable LCD TV WXGA di l bl ofdeliveringstateoftheart1366x768 widescreenresolutionswithanaspect ratioof16:9

NewProductFlash SonyAustraliaLimited SonyDealerClassified Page20

170 (Right/Left),160 (Up/Down)

NEW NEW WiFiDirectallowssharingofcontentstoredonacompatibleiOS orAndroidmobile device,withouttheneedtoconnectthroughawirelessrouter.

NEW HTML5isthenewstandardforwebpagecreationontheinternet.Among otherthings,itallowsforembeddingofvideoinwebpageswithoutthe needforFlashorotherpluginsthatrequireintensiveprocessing resources. resources