AEGON, one of the worlds largest life insurance and pension groups and Religare, one of Indias leading

integrated financial services groups, have come together to launch AEGON Religare Life Insurance Company Limited. This venture is dedicated to build a firm future, both for customers and employees and is expected to continue to balance a local approach with the power of an expanding global operation. They launched their pan -India multichannel operations in July, 2008 with over 30 branches spread across India. Their business philosophy is to help people plan their life better. In an industry first, AEGON Religare Life Insurance offers policy servicing on the phone via Interactiv Voice Response System (IVR) e by issuing the customer a T-Pin for authentication. It is also the first company to include the customers medical report in the policy kit. AEGONs businesses serve over 40 millions customers in over 20 markets throughout the Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ more than 30,000 people worldwide. The companys common shares are liste on d four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 271 billion in assets under management. AEGON has more than 160 years of experience with its roots going back to 1844. Religare has a truly pan-India footprint going well beyond Tier-1 cities, present through more than 1550 locations spread across over 460 cities and towns. Religares businesses are broadly clubbed across three key verticals the retail, institutional and the wealth spectrum. Structurally, all businesses are operated through 10 subsidiaries held by the holding company Religare Enterprises Limited.

AEGON Religare Life Insurance Company AEGON, an international life insurance, pension and investment company, Religare, a global financial services group and Bennett, Coleman & company, Indias largest media house, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a profitable customer-centric business with scale, providing a work environment that fosters excellence and innovation. This joint venture will balance a local approach with the power of an expanding global operation.

ARLI launched its pan-India operations in July, 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. The fulfillment of this vision is based upon having a complete product suite, providing customised advice and enhancing the overall customer experience through superior service.

ARLI has launched a suite of products that are focused on providing the customer with the means to meeting their long-term financial goals. At the same time product development has been founded on the tenet of providing the customer with great value. ARLI products such as AEGON Religare iTerm Plan and AEGON Religare Invest Maximiser Plan have been ranked among the best in terms of value and have attracted many external accolades. About AEGON As an international life insurance, pension and investment company,AEGON has businesses in over twenty markets in the Americas, Europe and Asia. With headquarters in The Hague, the Netherlands, AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe. The companys common shares a listed on three stock re exchanges: Amsterdam, New York and London. AEGON has more than 160 years of experience with its roots going back to 1844. AEGON holds 26% equity in ARLI .

About Reli R li Ent

e E terpri es Li ited i Li it (REL) i a gl al financial services group wit a presence

across Asia, Africa, Mi le East, Europe and t e Americas. In India, Religares largest market, t e group offers a wide array of products and services ranging from insurance, asset management, broking and lending solutions to investment banking and wealt management. The group has also pioneered the concept of investments in alternative asset classes such as arts and films. With over 10,000 employees across multiple geographies, Religare serves over a million clients, including corporates and institutions, high net worth families and individuals, and retail investors. REL hold 44% equity in ARLI.

About Bennett, Coleman & Company Limited Bennett, Coleman & Company Limited (BCCL , part of the mammoth Times Group, is Indias largest media house. It reaches out to 2468 cities and towns all over India. The group owns and manages powerful media brands like The Times of India, The Economic Times, Maharashtra Times, Navbharat Times, Femina, Filmfare, Grazia, Top Gear, Radio Mirchi, Zoom, Times Now, Times Music, Times OOH, Private Treaties and indiatimes.com. All of its brands are multinational in outlook, traditional at heart and national in spirit. From the very first edition on November 3, 1838 the mammoth BCCL Group has come a long way. By way of the innovative venture of Times Private Treaties (http://www.timesprivatetreaties.com), the BCCL Group holds 30% equity in ARLI.

Life Insurance Plans

AEGON Religare Life Insurance offers insurance and pension plans specifically designed to help you plan your life better. Select a plan based on your need protection, saving, child or retirement.

Protection plans
Protection plans are Term Plans which provide only life cover. These plans can help you get adequately covered and secure your family financially in case of unfortunate event. These are low cost life insurance plans. Whats more, depending on your future responsibilities and financial commitments Increasing and Decreasing Term Plans offers you the flexibility to increase or decrease the sum assured in systematic manner.

AEGON Religare Level Term Plan

You have given your family the best till now and you would want them to get the best even in the future. However, no one has control over uncertainties of life. Will they be able to sustain the same lifestyle even in your absence? To deal with your concern and give your family the best, we offer you AEGON Religare Level Term Plan, which ensures protection for your loved ones at a fraction of the co

ef AEGON Religare Increasing Term Plan

Life is about moving forward, and as you scale new heights towards suc cess, your income AEGON Religare Life Insurance now offers AEGON Religare Increasing Term plan that grows with your increasing responsibilities.

AE

Reli are Decreasing Term Plan

Loans or mortgages are riddled with worries and tension. However, as time elapses, your liabilities reduce and hence the need for a plan which has a cover that declines and the premium you pay is low. AEGON Religare Life Insurance offers AEGON Religare Decreasing Term Plan that ensures your liabilities dont

give you stress.

AE

Religare Group Term plan

There is a well known saying People make the place. No matter which industry you are in, the value that individuals bring to an organization cannot be underestimated. Providing basic financial security for these employees would not go unnoticed. AEGON Religare Group Term Plan provides the members of your group with a life insurance plan so that their families needs are looked after.

AEGON Religare Rural Term Plan

AEGON Religare Life Insurance offers AEGON Religare Rural Term Plan, a lowcost plan that offers 100 times of your premium as life cover.

AEGON Religare Group Credit Li e Plan

Have you given a thought as to what if something was to happen to any member of your group? At one hand, you would want to safeguard the outstanding loan amount and at the other, you would also want to help his family in such a difficult time.

AEGON Religare iTerm Plan

No one has control over uncertainties of life. Will your loved ones be able to sustain the same lifestyle even in your absence? In order to ease some worries and

give your family the best, we offer you AEGON Religare iTerm Plan, which ensures protection for your loved ones - at a fraction of the cost.

Unit Linked Insurance Plans- The Saving Plans

Unit Linked Insurance Plans or ULIPs as they are commonly called are a form of Savings Plans that help you save and grow your money. ULIPs are a category of goal-based financial solutions that combine the safety of life insurance protection with wealth creation opportunities. ULIPs offers you transparency, flexibility and control over your investments.As the life insurance policy holder you can track the fund perform on daily basis and instruct your insurance company to invest in a stock or bond of your choice If you wish the life insurance company to handle and grow your investment then you also have an option to put it in auto mode and allow the compant to do the rest. At AEGON Religare we offer you all these facilities and more. All in all ULIPs are a Great combination of Protection & Investment.

AEGON Religare Growth Plan

A that allocates 100% of your premium in funds of your choice to ensure that you get maximum returns from your savings. plan

AEGON Religare Money Back Plan

It is always delightful to get back what you give and even more delightful to get something extra. At AEGON Religare Life Insurance, we understand this. Which is why, we bring you the AEGON Religare Money Back Plan.

AEGON Religare Wealth Protect Plus Plan

A single premium plan that ensures, that you are protected from the uncertainties of market fluctuations and at the same time gives you the

confidence of maximising your gains.

AEGON Religare Invest Maximiser Plan

AEGON Religare Invest Maximiser Plan aims to maximise your investment with the low premium allocation charges. AEGON Religare Invest maximiser not only maximizes investment but also provides you necessary protection.

AEGON Religare Wealth Protect Plan

A plan that ensures, that you never miss an opportunity to maximise the gains and shields it during down turn. AEGON Religare Wealth Protect Plan guarantees that the returns will not dip below 80% of highest NAV during the policy term.

AEGON Religare Premium Gain Plus Plan

You've always worked hard to give your family nothing but the best. But growing expenses, never-ending price hikes and inflation make most of your plans difficult. Which is why, it becomes all the more important to invest and set aside that little something for whatever may come your way. AEGON Religare Premium Gain Plus Plan helps maximise your investments and gives you the best possible returns.

AEGON Religare Protect Gain Plan

Your life has many phases and it changes with time. But it doesn't have to be a financial roller coaster ride for you. Life, if systematically managed, can constantly keep changing for better, leading only to a more secured tomorrow. AEGON Religare Protect Gain plan aims to do just that for you.
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Child Plan
AEGON Religare Child Plans are life insurance plans that can help you save for your childs future goals. This plan comes with a Waiver of premium feature, which guarantees to waive all future premiums in event of your demise, and ensures that your child receives full sum assured immediately and 100% of fund value on maturity of policy.

AEGON Religare Star Child Plan

To be able to meet your childrens needs and aspirations is what you always strive towards. Life, if systematically managed, can keep changing for the better leading to a more secure future for your children. AEGON Religare Star Child Plan aims to help you in doing just that. It not only makes provisions for your childrens future but also ensures that their future remains secured.

Retirement Plans
The rising inflation has put the fear of the unseen in every working persons life. Today, more than ever, it is vital that you save for the golden years post retirement so that you can maintain your lifestyle as today. AEGON Religare Pension plan comes with a unique Lifestyle fund which systematically reduces the risk to your returns by reducing the equity exposure of your investments progressively throughout the policy term. Pension plans offered by life insurance companies provide you with a regular pension that will help you take care of the much needed basic necessities post retirement and assure a secured tomorrow.

AEGON Religare Pension Plan

Today, you are living comfortably. There is a regular inflow of income and your bills are paid on time. However, the future will be different. Rising inflation will affect the price of the smallest of items. AEGON Religare Pension Plan provides you with a regular pension that will help you take care of the much needed basic necessities, post-retirement.

AEGON Religare Insta Pension Plan

Your family looks to you for support and strength at all times. Whether markets crash, prices rise or unforeseen events run riot with your budgets, you manage to come out of such situations on top. All your life, you strive hard and make sure you earn enough and more to ensure that you and your family get the best of everything. Why should your post-retirement life be any less?

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Key Features Full payment even if your claim is lower. All surgeries are covered. Even day care ones. Guaranteed renewability till age of 85. Cashless facility in over 3,000 hospitals across India. No increase in premium for 3 years even if claim is made. No claim benefit is 10% - one of the most attractive. There are 4 types of plans - Silver, Gold, Diamond and Platinum.

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AEGON Religare Life Insurance (ARLI) ties-up wit Asias Largest Cooperative Bank
Nas ik, April 7: AEGON Religare Life Insurance (ARLI) today announced its first bancassurance tie-up with Asias largest cooperative bank, the Nashik District Central Cooperative Bank (NDCC).

ARLI launched its operations in July, 2008 with four distribution channels Agency Distribution, Direct Channel, Religare and Corporate Agents and Brokers. This tie adds a -up fifth distribution channel, Bancassurance, to the business.

The 55-year-old bank, NDCC, started operations in January, 1955. This profitable bank now has over 200 branches and 25 divisional offices and has a share capital of over Rs 90 crore. NDCC distributes loans among small scale industries, farmers and milk plants, and has distributed more than Rs 500 crore in loans in the current fiscal year.

On the tie-up, Mr Rajiv Jamkhedkar, Managing Director and Chief Executive Officer, AEGON Religare Life Insurance said, Maharashtra is an important market for us and we generate significant business from the state. To increase our reach and penetration in Maharashtra, we had been scouting for a partner. In the Nashik District Central Cooperative Bank, which is a trusted name in this region with over 200 branches and solid financials, our search has ended with a partner who has a reach in the furthest corners of the state. There was a clear consensus that NDCC was the right partner for us. The bank shared our vision on helping people plan their lives better, thus resulting in a tie-up.

Mr Yashwant Shirsath, Managing Director, Nashik District Central Cooperative Bank said, In the event of sudden demises or death of the primary earning family member, the entire family comes into vicious financial crisis. Thus, everyone should have sufficient life cover with, as is proven by the K.I.L.B. advertisement of AEGON Religare Life Insurance. The
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N i i t i tC t lC l ti i f ll i i i i t l i N i t i ti t t i i t t i lif U if i t ft t ti wit N li tw t f f it ii l i ti i ti t W t i t i t i wit N li l f w t f itf l l t i ti Central Cooperative Banks Chairman, Mr Parwej Mohommad Yusuf Kokni. AEGON Religare Life Insurance is the coming together of AEGON, an international life financial services groups. AEGONs businesses serve over 40 million customers in over 20 markets throughout the revenue generating investments. AEGON has more than 160 years of experience with its roots going back to 1844. It holds 26% equity in our company. Enterprises Limited (REL) offers a range of products and services, including asset UK, the USA, Brazil, South Africa, Dubai and Singapore).
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added Nashik District

insurance, pension and investment company and Religare, one of Indias leading integrated

Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ almost 30,000 people worldwide. The companys common shares are listed on four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 342 billion in

A diversified financial services group with a pan-India and international presence, Religare

management, life insurance, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital. REL operates from 7 domestic regional offices, 43 sub-regional offices, and has a presence in 498 cities controlling 1,837 business locations all over India as on June 2009. REL acquired UK-based Hichens, Harrison & Co. in 2008 which was subsequently re-named as Religare Hichens Harrison PLC (RHH). With the addition of RHH the REL group now operates out of multiple global locations (the

Nashik District Central Cooperative Bank (NDCC) was founded in January, 1955 by Late Shri Bhausaheb Hirey. This Asias largest cooperative bank has a reach of 213 branches and 25 divisional offices across Nashik district. It has a share capital of over Rs 90 crore with investments of more than Rs 1,000 crore. NDCC provides loan among small scale industries, farmers and milk plants and has distributed over Rs 500 crore in loans in this fiscal year.

AEGON Religare Life Insurance (ARLI) Infuses Additional Capital of Rs 85 crore

Mumbai, February 9: The promoters of AEGON Religare Life Insurance have infused an additional capital of Rs 85 crore into the capital base of the Company. This enhances the Company's total capital to Rs 550 crore as of February 1, 2010. The capital infused in this fiscal year is at Rs 250 crore, including this latest infusion. This has been done to support building of distribution as part of AEGON Religare Life Insurances growth strategy for the financial year 2009-2010. The additional infusion is as per the current IRDA guidelines and is in the ratio of 44:26:30 between Religare, AEGON and Bennett, Coleman & Company Limited, respectively. The company has managed to attract over 50,000 customers since starting operations in July 2008. AEGON Religare Life Insurance has a suite of products that are amongst the best and most competitively priced in the industry. AEGON Religare Life Insurance is the coming together of AEGON, one of the worlds largest life insurance and pension groups and Religare, one of Indias leading integrated financial services groups.

AEGONs businesses serve over 40 million customers in over 20 markets throughout the Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ almost 30,000 people worldwide. The companys common shares are listed on four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 342 billion in
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revenue generating investments. AEGON has more than 160 years of experience with its roots going back to 1844. It holds 26% equity in our company. http://www.aegon.com A diversified financial services group with a pan-India and international presence, Religare Enterprises Limited (REL) offers a range of products and services, including asset management, life insurance, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital. REL operates from 7 domestic regional offices, 43 sub-regional offices, and has a presence in 498 cities controlling 1,837 business locations all over India as on June 2009. REL acquired UK-based Hichens, Harrison & Co. in 2008 which was subsequently re-named as Religare Hichens Harrison PLC (RHH). With the addition of RHH the REL group now operates out of multiple global locations (the UK, the USA, Brazil, South Africa, Dubai and Singapore). http://www.religare.in Disclaimer Religare Enterprises Limited (REL) proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a rights issue of its equity shares to its existing shareholders and has filed a letter of offer (LOF) with the Bombay Stock Exchange Limited (BSE), the National Stock Exchange of India Limited (NSE, together with BSE, the Stock Exchanges) and the Securities and Exchange Board of India (SEBI). The LOF is available on the websites of the Stock Exchanges and SEBI at www.bseindia.com, www.nseindia.com and www.sebi.gov.in, respectively, as well as on the website of the lead manager at www.enam.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the section titled Risk Factors of the LOF.

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AEGON Religare Life Insurance Offers the Cheapest Term Plan in India Exclusively Online
The launch is in line with the companys strategy to provide customers with innovations that offer a combination of convenience and value Bangalore, November 5: AEGON Religare Life Insurance (ARLI) today announced the launch of the AEGON Religare iTerm Plan. This revolutionary product, available exclusively online, offers customers an unmatched combination of value and convenience. There are three simple reasons why a customer should buy the AEGON Religare iTerm Plan. First, it is the cheapest term plan currently available in the market, making it the most attractive product. Secondly, the AEGON Religare iTerm Plan is available exclusively online, at http://buyonline.aegonreligare.com, making it convenient and easy for the customer to buy the policy, transact and receive the policy document instantly, online. Thirdly, it is an uncomplicated product, easy to understand by even those who are buying an insurance policy for the first time. The website allows a prospective customer to calculate his/her insurance requirement and make an online purchase. The AEGON Religare iTerm Plan is a pure protection insurance plan, wherein a customer is required to pay yearly premiums till the maturity of the policy. The entry age for a customer is a minimum of 18 and a maximum of 60 years with a minimum policy term of 5 and a maximum of 25 years. On the launch of the AEGON Religare iTerm Plan, Mr Rajiv Jamkhedkar, CEO, AEGON Religare Life Insurance said, India is an evolving Internet economy with e-commerce showing a lot of growth in a few specific areas. At AEGON Religare Life Insurance, we decided to be ahead of the curve and bring a pure online plan into the insurance landscape. Our research shows that consumers transact online for mainly three reasons. One is if the person finds a cost benefit. Two is because it is convenient and the person does not need to leave the confines of his/her residence. And three, the product needs to be simple to understand. The iTerm Plan offers all the three benefits to the customer. India has a total internet base of over 60 million with a recorded e-commerce transaction amounting to Rs

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1,800 crore in FY08. We see a tremendous opportunity for such an insurance product in the market. ARLI is the coming together of AEGON, one of the worlds largest life insurance and pension groups and Religare, one of Indias leading integrated financial services groups. The company, started operations in July, 2008, and has a capital base of Rs 465 crore that will go up by Rs 60 crore in the next five months. AEGON Religare Life Insurance has over 5,000 life advisors, and this number will go up to 10,000 advisors by the end of this fiscal. The company has received a New Business Annualised Premium (APE) of Rs 105 crore, as at October 31, 2009 and the target for FY10 is a NB APE of Rs 240 crore.

AEGONs businesses serve over 40 million customers in over 20 markets throughout the Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ almost 32,000 people worldwide. The companys common shares are listed on four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 351 billion in revenue generating investments. AEGON has more than 160 years of experience with its roots going back to 1844. It holds 26% equity in our company. http://www.aegon.com

A diversified financial services group with a pan-India and international presence, Religare Enterprises Limited (REL) offers a range of products and services, including asset management, life insurance, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital. REL operates from 7 domestic regional offices, 43 sub-regional offices, and has a presence in 498 cities controlling 1,837 business locations all over India as on June 2009. REL acquired UK-based Hichens, Harrison & Co. in 2008 which was subsequently re-named as Religare Hichens Harrison PLC (RHH). With the addition of RHH the REL group now operates out of multiple global locations (the UK, the USA, Brazil, South Africa, Dubai and Singapore).

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www.aegonreligare.com

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