AMERICAN INTERNATIONAL UNIVERSITY BANGLADESH AIUB

Assignment

BRAND AND PRODUCT MANAGEMENT

Submitted To:

ASHRAF, AZAD -IBNLecturer Department of Marketing School of Business

Submitted By:

Section: B

Name: Saddam Md. Safiur Reza

ID: 09-14772-3

Submission Date: 20.07.2011

PRAN formally launched first local carbonated soft drink, PRAN Cola. The drink has hit Bangladesh market, company officials said. The drink is fully a combination of local ingredients having no affiliation with any multinational brand, said Ahsan Khan Chowdhury, deputy managing director of PRAN Group. Chowdhury attributed the success of the drink to PRAN Research and Development Department. He said PRAN has a large market share in fruit-juice in Bangladesh. "We're hopeful about this carbonated drink as we feel that Bangladesh market for carbonated drinks is four-time larger than the fruit juice market," Chowdhury added. The company has a plan to introduce fruit flavoured carbonated drinks in near future with its well-equipped factory, Chowdhury said. The company has also planned to export PRAN Cola to north-eastern part of India where PRAN products have a large market share.

Rexona (known as Sure in the UK and Ireland, Degree in the USA and Canada and Rexena in Japan and Korea) is a deodorant brand manufactured by Anglo Dutch Company Unilever. It was developed in 1908 by an Australian pharmacist and his wife. The brand Rexona also exists in India. It was launched in 1947 as a rival to Hamam, then a TATA product but now a part of Hindustan Unilever Ltd.

Citycell has launched its new and upgraded version of Zoom internet name Zoom Ultra .Citycell claimed that Zoom ultra is the fastest mobile internet in Bangladesh You can get download speeds up to 512 kbps, and the Zoom Ultra connection enables you to access this high-speed internet by simply connecting to your laptop or desktop computer. But citycell zoom ultra losing their market because of high competition with Qubee and Banglalion Wimax. Banglalion provides broadband internet services to residential and commercial users in Bangladesh using WiMAX technology. They provide High-speed Internet service, Mobile IP Telephony, Live IP TV, E-Learning, Video Conferencing, Secured VPN, ATM Connectivity. Recently Qubee and Banglalion Wimax double their speed. People now are enjoying high speed internet with low monthly package and low rate of modem. So customers are now switching to Qubee and Banglalion Wimax. So Citycell Zoom ultra is declining.

There are two main types of whiteboards that are similar to blackboards. The first is a simple white plank that has a flat surface on which writing or drawings can be done. This type of whiteboard served as one of the first replacements for blackboards. Most commonly, they are made from melamine or porcelain steel, and as the name imply, are white in color. Blackboards are flat writing or drawing surfaces. Several decades ago, they were made out of slate. Since the slate usually was black in color, this gave blackboards their name. Blackboards and whiteboards are used almost identically. A person uses a writing tool on the whiteboard or blackboard, which usually is

placed on a wall, to write words, diagrams, or pictures. However, the tools themselves are not the same. Chalk is used on a traditional blackboard, while the specialized markers are needed for the whiteboards. In Bangladesh, in school and colleges blackboards are using hugely. Whiteboards are not use there. But in universities and coaching centers whiteboards are highly used and blackboards dont use there. So we can say both have demands in particular places.

Teletalk Bangladesh limited was established keeping a specific role in mind. Teletalk has forged ahead and strengthened its path over the years and achieved some feats truly to be proud of, as the only Bangladeshi mobile operator and the only operator with 100% native technical and engineering human resource base, Teletalk thrives to become the true peoples phone Amader Phone. But teletalk is losing their market. Because other competitors like GP, Banglalink, Robi, Airtel give much more features, facilities and promotional activities. We dont see any promotional activity recently of teletalk. People are switching other mobile operator. So we can say teletaltk is dying day by day.