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Thank Yous
To my business partner, Jay Rockman. Thank you for To my Dad. Thank you for
your relentless pressure on me to figure out my path. You are a big part of why Im able to take action on what comes to my mind. I am so grateful for your raising me to do it myself. Its something I truly value.
standing by me with this venture even when we werent really sure of what to do next. Your trust in me has given me conviction that my ideas were worth pursuing. Your honest attention is what made me believe we could successfully launch Business Tooligans from nothing.
for the mental support. Youve never given up on me and I continue to see how lucky I am to have a guy like you in my corner. I love you, dude.
supporting me as I pursue my dreams. Your faith in me has truly made my entrepreneurial idea growing into an all consuming obsession. Without you, nothing would have ever made it past the idea in my head.
for the times you looked over my written work back in high school and college. Without your guidance, my ideas would be inflated and less compelling. You taught me the importance of succinct and coherent communication.
To my Grandparents. Thank you for your optimism and encouragement. Ive gained much inspiration from your wisdom and I truly appreciate your listening to my ramblings.
Table of Contents
My Story............................................................................................................................................................................................6 What To Focus On As You Read...................................................................................................................................................8 Terms................................................................................................................................................................................................9
Chapter 8: Bottoms Up
The End.....................................................................................................................................................................................45 How To Sign Up For The Only FREE Social Media Manager Magazine.............................................................................46
Most would say Im a 23 year-old punk kid whos got no business trying to start his own business.
My Story
Especially when Ive got no corporate experience under my belt. I get it, most CEOs and managers will look at me like Im nuts. And to top it, four months into real-life mode I sold my car
Now before we jump into the business, you should also know Im interested in creating a life that fulfills me. As a result, Ive invested much of my time in search for gratifying work. I love learning from people whove seen a lot and done a lot. Im a personal development fiend. I love listening to guys like Tony Robbins, Earl Nightengale, Napoleon Hill, Bob Proctor, Eckhart Tolle, Wayne Dyer, Deepak Chopra, Tim Ferris, Jack Canfield, and Brendon Burchard. I eat this stuff for breakfast, lunch, and dinner. I try to train my mind to be prepared for opportunities. Theres something nice about always being on. Thinking about the next move. Strategizing. As a 23 year-old college graduate, I think Im in the best position to do great work.
ing my first website at 19, selling my graphic design services at 20, distributing my t-shirts in stores at 21, and helping my friend launch a cartoon at 22.
my moms and work on my business at her office because she had an extra desk.
and moved back to LA in order to buy myself more time. Fortunately I could live at
But heres the way I see it -- because youve just now heard what the rest of the world thinks (and how I set myself up for absolute commitment to my work). To start off you must know that right when I graduated high school Facebook and other social media platforms were just getting started. And although I wasnt leveraging them for business up until this last year, I was using Facebook before many were even able to get on it. I can remember every one of my friends using their new college emails to claim their profile. From the perspective of a college student, I saw Facebook evolve into what it is today. Consequently, Im now translating
Id been studying Internet marketing ever since my last year of college -- learning from big name gurus like Frank Kern, John Reese, Jeff Walker, Mike Koenigs, John Jonas, Amish Shah, Yaro Starak, Andy Jenkins, Ryan Deiss, and more. But after putting in 12-hour days for six months straight, our Internet business marketing affiliate products flopped. We really tried everything to make it work -- email marketing, article marketing, social media, Facebook ads, SEO...
I came to realize we were missing a primary ingredient to this entire business model -- PASSION.
We didnt have an interest in what we were selling. We invested time in the mechanics (which is what Im passionate about), but the
attempt to generate an income off how to grow orchids, how bet on sports, and how to beat video games made it hard to sustain the enthusiasm. In that time we launched fours sites but couldnt make a dime. Three months after being back in LA, the partnership was losing steam and my friends other venture was picking up. He and I decided to scrap the affiliate sites and went back to the drawing boards. After speaking with small business owners, we noticed there was an
her, let alone how they would all tie in together to create a cohesive strategy that could be rolled out with her employees. Naturally it sparked our interest to serve small businesses as social media managers and consultants -- something Im enthusiastically passionate about. Today BusinessTooligans.com aims to educate the social media management community in best practices across the fields of Internet marketing, social media management, and small business development.
interest in simple-to-use systems for the latest online tools. My mom was the first one I studied closely... I noticed she was really looking to reinvigorate her business to create more momentum, gain new leads, and ultimately forge new client relationships. But she wasnt familiar with how things like a blog, an email marketing campaign, or social media services would actually create new opportunities for
Utilizing social media for our affiliate sites we learned how social media could be tied into an Internet marketing strategy to attract clients and build a business.
So we built the site you see today and weve launched the first FREE industry inbox magazine for Social Media ManagMichael Margolis
We also include free sneak peak interviews for readers to gain insight into how these experts think and act. We offer full length versions for purchase on the back-end along with transcription notes and expert bonus bundles. For more details you can check out: http://businesstooligans.com/ newsletter
Neal Schaffer
Pete Canalichio
Count me in.
I'm game!
Denise Wakeman
You're the perfect case study because you caught my attention. I saw you retweeting my stuff. I saw it I might not've acknowledged it all the time but I saw it. I saw that you commented on things I posted on my Facebook page. I saw that you commented on my blog posts. So when you reached out to me I was like, yea I know who this guy is. I mean I don't know you but I recognized your name. So it was like... ok, yea. What have you got here. Let's talk. So it totally works... you did a great job. You're a great role model for your business.
Terms
...Before we get started, I wanted to make sure you have these ideas imprinted on the screen of your mind ;-)
scale reach who expose your idea to their audience. We stress that you reach out to leverage points who have expert influence, leadership positioning, and/or extensive experience in their field.
Amy Porterfield
ized skill-sets and unique positions of power, which enable them to demand greater attention, respect, and money within the marketplace. At one time, webmasters claimed this coveted position. Today it is reserved for a new category of web professionals - Social Media Managers.
is made up of Social Media Managers, Community Managers, and Social Change Agents who are interfacing their organizations with the public. Although they may not be aware, this group of representatives have the power to shift public opinion by shaping and facilitating public discussion. Some of its fellow members can be found repairing companies worldwide from unjust claims. Others have been responsible for large scale change in world affairs (see how members of this society changed the Philippines, Egypt and Iran).
Chapter 1:
Bold Claims & Blasphemy
Why The Business World Needs Intelligent Social Media Managers More Than Any Other Web-Based Professional
to a new world of possibility. As Internet Opportunists, they could demand attention, respect, and high prices. Their skill-sets were highly specialized and so new that it made anyone seeking their help instantly trust their judgement and spend the necessary money to get a website up and running. This was a great time for webmasters. However, times have changed and with the proliferation of Wordpress, list management platforms, and shopping cart systems companies now need not spend thousands (or tens of thousands) of dollars on websites or third party webmasters. The skill-sets of these service professionals are practically Internet commodities (and much of them are free). In fact, you could go to a site right now called fiverr.com and find someone whos capable of setting up your Wordpress site for $5.00 easy. This was something we couldnt do five years ago. Obviously things are now different and were seeing a new group of Internet professionals come into the ranks of top authority. Today you wont come across the
In the early days of Internet business webmasters were king. They held the keys
website of any large company without a link to their social media profiles. Why? Because consumer behavior is now being shaped through online communication. The emergence of social media platforms have literally changed the way customers buy products and services. Consumers dont trust what a company says about themselves anymore (as if they ever did...). But instead theyre putting their faith in public consensus and opinion. Now theyre spending their time surfing reviews and prompting their networks to help them answer the question,
So for you, the Social Media Manager, youre clearly in the right spot.
Companies that are new to this way of marketing and communication are seeking a lot of help. Theyre trying to use irrelevant advertising in the wrong places which is making for bad strategy (and wasting their time, money, and effort). Now, when a company wants the attention of its customers, the only way to get it is to speak to them where theyre already talking. This territory is unfamiliar to the company in many different respects. And whats even better for you is business owners dont fully understand how to join in on - and more importantly facilitate - conversations around their brands. Their business model is fractured at arguably the most vital intersection - where
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(Continued from page 11) Fumbling onto the scene, these companies are certainly not capable of putting their best foot forward. Their old paradigms of marketing and advertising have become so outdated in such a short period of time that theyve found themselves stuck and desperate. As the new wave of Internet Opportunists, you must be prepared to inherit this world of change. Our access to anything and anyone fundamentally changes the game. As a Social Media Manager, you have a great responsibility to steer the uninitiated in the right direction. Youre the captain of a large ship. Grab the helm and hold tight! In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. -Eric Hoffer, The Ordeal of Change
Before social networks there was no way, financially speaking, to adequately learn about a customer in order to serve him/her better.
Much of the testing took place in focus groups where people were paid to give their feedback. It was a sterile environment and it practically encouraged dishonesty from prospects and customers. Social media on the other hand, is enabling companies to gain more insight than ever before - and at a fraction of the cost. Its also multiplying a companys chances of reaching more buyers. Period. This is something weve never before been able to construct - not through websites, email, or any other Internet-based marketing platform. Which is part of the reason why its so hard for business owners to understand - because they either fear
what it represents or are completely baffled by the possibilities and dont know where to begin. And as were seeing the business world transition into this new paradigm, the older generations are still resistant and have yet to embrace it. In fact, youll know how deeply ingrained a business owners belief is around the topic of social media when they demand to see an ROI (Return On Investment) - as if its application to sales and marketing were the only advantages to a company. Now its not to say the tech world isnt and shouldnt be working towards the ability to track the direct effect of social media marketing. They are. But you and I both know that it serves more purposes. Of course, if a company will allocate money towards the management of social media, they put themselves in a better position to create more sales opportunities because of the amount of users.
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HR - With social media we can solve customer support issues by facilitating real-time discussion through platforms like Facebook and Twitter. PR, Sales, Marketing - With social media we can develop partners for cross-promotions, empower customers to share company news and offers, and increase relevance for Google to drive pre-qualified traffic to the companys website. Obviously today things are different. These platforms are enabling us to perform tasks outside of the scope of old business paradigms. And for companies who have not caught onto this yet, they are the ones in need of Social Media Managers to help leverage these networks. And when the business owner demands to see the ROI of their investment, its the Social Media Managers job to help them understand that theyre trying to translate old paradigms of doing business into highly evolved consumer environments where the investment in social media doesnt just serve sales and marketing objectives but it also serves R&D, PR, HR, and production objectives as well. Then the Social Media Manager needs to help them understand that the sales-tracking technology hasnt yet caught up with the capabilities of these tools -- theres much that needs to be sorted out in this area.
ing more value than just in terms of direct leads and sales. And by doing this effectively, a company will have so much new insight into their market that it seems almost laughable to turn down the hiring of a Social Media Manager. In fact, if it were up to me, social media would be its own department within a business outside of marketing and sales. Why?
and production departments can also experience extreme benefits... and at a fraction of the cost!
Lets consider how it helps each of these departments better serve the end consumer: R&D, Production - With social media we can survey loyal customers through direct relationship building. It also helps us gain product development insight.
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Q: How does social media tie into my sales and marketing strategy?
Your market is thinking, speaking, and evolving everyday. As a Social Media Manager, its expected of you to invest a heavy dose of listening into your strategy. Followers expect you to be in-the-know about topics, trends, and news. By disseminating information and establishing credibility through the transference of knowledge you are priming your market to buy. Through the publication and delivery of useful content on multiple social networks your fans, followers, and connections have the opportunity to retrieve your content through their accounts. By establishing a consistent presence and procuring and collating valuable information for them, your market will click through to products and services you promote because of the credibility and trust youve built.
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Chapter 2:
Buckle Up, Bud. Time To Get To Work.
Pep Talk: Why You, The Social Media Manager, Need To Step Up Your Game And Bridge The Communication Gap Now!
the curve is steep - especially when you consider the need to disseminate messages to create influence and drive traffic. This requires a new way of thinking altogether - one that doesnt present salesy marketing or push style communication. The shift were experiencing from offline to online communication is making it very difficult for businesspeople to embrace. You will continue to see many balk at the need for a social media presence. Why? Because they dont get it. They dont understand that social media platforms can ignite a very powerful explosion of interest and desire in a brand. As a Social Media Manager your job is to bridge the gap between these two worlds of communication. You know that the power of social proof and the ability to share what one finds around the Internet makes these social platforms ideal places to communicate company messages. And companies who dont understand this also dont understand that maintaining profiles on networks like Facebook, Twitter and YouTube allow different types of users to engage with a brand. With social media any company can disseminate news, obtain valuable market research, elicit insightful responses, generate qualified leads, and convert more prospects into buyers. Sharing unique content over the Internet can also help position a company as a thought leader in its industry, giving it more influence over a market and a more loyal fan base. Any skilled Social Media Manager understands this. But lets face it, no one else is willing to spend the time learning what you already know. Youre the only one holding the keys to this vault. And because the learning curve is so steep for many small businesses,
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Now, if you are prepared to work in this field, then I suggest you begin looking at your computer screen as
come to check out your window, all they see are "kittens and roses" (which is another way of saying the real, authentic you in the highest light possible). There are very few people who are comfortable conversing out through this window. Then there are the masses, who don't realize they're talking through this window (and if they knew, they'd probably never engage in it for fear of what others might think of them or the repercussions that may come from behaving poorly).
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1 Responsible
and youve shared your opinion, youll immediately be rewarded with a response. However, sometimes you wont see a spark of interest from the person youre reaching out to until theyre sure youre not just there for your own vanity. Youd be surprised at how many people will spam others blogs with their own URLs and neglect the importance of Clement Yeung contributing to the conversation. - As you engage in conversation with influencers (i.e. Leverage Points) and others, youll begin to recognize their interest levels based on their tone, sentence structure, word- It sounds great ing, grammar, etc. If youre not prepared from the outset! (or dont know what to say) to steer a conversation towards your personal interests, you wont be able to keep the attention of your target LPs. - Oftentimes your plan will require out-of-the-box thinking. If you arent able to step outside the corporate way of handling the job, people will find you stiff and uninteresting. Its good to have a unique mix of ideas that will pique the interest of your audience and target influencers.
4 Capable
2 Persistent
5 Creative
3 Considerate
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Chapter 3:
Slug. It. Out. (Youll Thank Me Later)
I really want to stress the value of researching and understanding the landscape before you jump in to engage.
Engagement can seriously hurt you (or just waste a lot of your time) if you dont have a clear path towards an objective. Putting up-front time into researching the social media landscape will give you confidence when youre ready to execute your plan. As un-sexy as this sounds, your up-front research will determine the magnitude of your success. Therefore, before ever moving into the next segment, please stop everything and create an Excel or Google doc spreadsheet so you are ready to throw these onto your list.
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Your social capital is the most valuable asset you can create for your brand
-- and the sole power of social media lies in the people... it isnt about the tools, tech, or widgets. So if youre spending time communicating with dead-beats, pessimists, or losers - youre tone, perception, and output will reflect it. However, consider the flip-side of
The key is in determining which of these you think about (and changing your perspective if neces- ...this asset can not be sary). bought in any form -- it must be cultivated!
Just know that the primary reason
this equation: if youre engaging in stimulating, thought-provoking conversation with other users with the intention of building strategic relationships, leveraging networks, and creating new value, your output will reflect that just as readily.
any worthwhile social media user will resonate with you is because they can see you through your words; youre communication is transparent; theres no B.S. And if you operate with the intent of building social capital, you must understand that theres no way of faking it. Thus, the only logical conclusion we can make is that...
What is their field of expertise? What do they talk about? Who is their audience? What other experts endorse them? Who are the "big name" affiliates to their products? How many comments are they getting on every blog post? How active are their Facebook, Twitter, YouTube, LinkedIn, etc.? What other blogs do they read? Who are their role models? What events, seminars, conferences do they attend? What is their contact information? (website, email address, phone number, LinkedIn profile, Twitter profile, YouTube channel, etc.)
Its important that you understand their social web so you can lockinto their world and show them that youre a sincere follower of their work. NOTE: You wont get far in your efforts if youre employing a shotgun approach. Social capital is built on sincerity, interest, and communication. If youre firing off (i.e. spamming) messages, youll waste a lot of time and energy.
Building your social capital requires that you show your face in the right places.
The experts/influencers/leverage points you look to formulate strategic relationships with are not only writing for their own websites, but are also engaging on other's profiles, channels, and blogs. Thus its important that you document the landscape.
You want to know very particular details about each of your Leverage Points. And you want to make sure all of these details are included in a new tab on your Research Spreadsheet.
...As you study this list, youll start to see angles of approach for when you present them with your idea.
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Chapter 4:
Magic Potions? Why Yes, Id Love Some
Test: Approach someone whos been bashing you and your efforts. Ask them what they think about your concept. If they like it, this probably means theyre willing to admit you have a good idea.
Test: Survey your market and see which of their needs are not being met. Make sure you probe with a lot of questions that touch on features and benefits of your own idea. This will help you refine, tweak, or rethink your approach.
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MUSTSERVE
PROPOSITION
If you, your community, AND your LPs dont gain from the execution of your idea, then you must take a step back and consider how you can fulfill all these MUSTS in order to move forward. You will not make real progress in the area of social media marketing unless you have clearly determined what each party will gain. The leverage you maintain all lies in how compelling your idea is. You will get very little leverage if you are not serving all three parties listed above.
And keep in mind I only tell you this to save you time, not to slow you down in your implementation.
Once you have the idea, youre very much ready to take the right action (in the right order). Please also note, I encourage you to read through this entire book at least once before you consider going back to rethink your idea. This book gives you a lot of things to think about when youre retooling for greater impact (and more success).
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Chapter 5:
The Golden Door To All Your Riches (...Study Closely)
think about it...When youre talking to another person, theyre always thinking to themselves: What are their motives? Why did they decide to reach out to me? What do they want from me?
...As a social media professional you must be prepared to show them (at some point in the relationship building process) why they should listen. And if you can shape your marketing strategy around this question, youll have no problem getting the results youre after.
ONE
They have REACH (i.e. a lot of people in their network - fans, followers, subscribers)
TWO
They have INFLUENCE (i.e. a strong network - other professionals who are connected to them)
THREE
They have PRODUCTS (i.e. an excellent product / service you want to sell as a JV partner or affiliate)
FOUR
They have CONNECTIONS (i.e. someone youd like them to refer you to)
FIVE
They have PERSPECTIVE (i.e. a shared interest with your own business, life, and/ or personal philosophy)
These 5 reasons can be tied to very powerful emotional interests that you must be conscious of before you reach out to these Leverage Points:
FAME POWER MONEY RELATIONSHIP UNDERSTANDING
As you engage in conversation, make sure you're considering both parties emotional interests - yours and theirs. The relationship should always be pulling and pushing in both directions at the same time. UNIFYING THE PUSH / PULL OPPOSITES PUSH - steer conversation towards how they benefit. If you want more fame for your own business, think about how you can appeal to their own emotions and create a win-win relationship that benefits you and helps them further expand their reach. If you want more power, think about who they don't already know that you might be able to introduce them to. This is effective if this person is in a related market and has influence. PULL - steer conversation towards how you benefit. If you want more relationships, think about who you can introduce them to that they don't already know. Save them time by referring the contact so they can reach out to the person and build the connection. If you want to strengthen the relationship based on understanding, consider how you can add to their lives with thoughtful comments and ideas and expose them to your own perspective.
If you want more money, think about what you can do to help them promote their product so that you sell more and help them profit - making you both money. The shared interest is in promoting valuable products.
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Chapter 6:
GameTime Make It COUNT
When many of us play on social networks, we often forget the value of our time.
This is a dangerous game because it cuts into many other areas wed otherwise never fail to neglect (i.e. household chores, errands or other obligations.) We get caught up in whats happening and next thing you know, the day slipped away from us as we check notifications, send Twitter messages, and filter our inbox. And the worst part is, weve got nothing to show for the time weve invested (or wasted). The work force is facing many issues with this. Companies are struggling to monitor the time employees spend working vs. socializing. And this is relevant to you because your business operates on these networks and uses these platforms everyday. If youre not careful, the energy you reserve for work can slowly dissi-
If you start noticing your productivity is waning because of excessive Facebook use, use the privacy features to throw all your friends on a list. Then, make sure that you can't see this list in your feed. Personally, I have many business connections and pages I communicate with so I like to keep them in my feed so I know what's going on in the world of business rather than my "pseudo" social life.
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Remember, just because you're in a working environment, doesn't mean you'll be productive.
A working environment only lends itself to quality output. But quality output is the result of intelligent planning and execution. Ultimately, you want to be resultsbased in your thinking, not effortbased. To illustrate:
Effort-based thinking means you're willing to go to school. Results-based thinking means you've set an objective to learn once you've arrived. The graph above illustrates what happens with these two mindsets: When youre willing to show up in the case of effort-based thinking, you invest much of your time in unfocused work. You havent set a real intention for spending your
Trust me, results-based thinking is what you want to engage in -- it will help you create more output (with less effort than you think). Moreover, the purpose of this book is to help you shift your thinking to only focus on results. Because ultimately, results are the only thing you can show for when you've put in a day's worth of work. Listed below are some suggested steps (in the right order), so you can start taking action now.
ACTION STEPS Determine what your primary goal is List all the details of this goal and what you will need to accomplish it Map out how your social media efforts will integrate into the success of this goal Determine the amount of time you need to be spending in each area of your work in order to achieve this goal in the shortest amount of time possible Communicate the different responsibilities to all parties involved Set milestones with your group to chart your progress Take action on the first step in your plan Dont move onto the next step until you are satisfied with the quality of your output
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Chapter 7:
Bonus Me, Please (No Pun Intended)
Excellent article, [Name]. Came across your work through [person, website, event, article, video, etc.]. How would you feel about [as briefly as possible, describe the win-win-win and what every party gains from your idea] contributing to my company's #SMMGR Magazine on a periodic basis? Unlike guest posting, we'll utilize some of your archived blog posts (so you don't have to write new content) and help you sell more of your products and programs at the end of your content piece? We'll earn a commission off any sales made through the newsletter, you'll get more exposure / leads / sales, and our readership will learn from you, a qualified expert. It's a win-win-win. Please send me an email if this sounds of interest to you. Sincerely, P.S. Currently, we have [insert all experts whove agreed to this same proposal] on board.
POWER TIPS This should be done after youve put some time into understanding them, who they are, what they teach, what other experts theyre connected to, etc. HOWEVER, please know that I have sent this off to experts without knowing extensive information about them and its worked out fine... Ive just put in time (once they agreed to talk) to better understand who they were exactly. Either way works, but just know youll have to do some research at some point to learn about them. Ideally youll want to send this in an email. HOWEVER, you can do this within the comments section of their most recent blog post. Weve found that the speed of the response is much quicker. This is because the expert is already in a receptive mode to get feedback from his/her readership. Its almost like a compliment that youve put in effort to read their post and then helped them tack on another comment so that their readership perceives the post to be of higher value (again, always be thinking about the win-win-win relationship). Please understand that we were in a very big time crunch to get moving on our idea so we werent afraid of someone else stealing it if they came across our proposal on the expert's blog comments. Our reasoning for this was that based on our up front investment in mapping out this idea, we felt that there were plenty of other mechanics going on in the background that would make it difficult for anyone else to be first to market.
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Josh Peters
Sounds great. Send over the questions and lets do the interview next week.
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* Distribution of your content and sales messages to other experts readership (Currently, we have [insert names of other experts whove agreed to participate] on board.) * Profit sharing in back end sale of interview + expert bonus giveaway (see below for details) * (1) BONUS email every six months where you receive 100% of the revenue (5) [Insert your method of marketing the concept and what youll need from the expert] The only time commitment we ask you to make is one hour for an interview where wed ask you to provide insight on topics like: [insert industry] tools, how to get started as a [insert professional], what objections a [insert professional] must be ready to face and how they should overcome them, managing clients, expanding your service offerings, and a conclusion about your new developments and where people can find you. Then, well package a sneak peak version of the interview as a bonus (15 minutes in length) for new subscribers (available for 1 month only). Your content will be batched with 2 other experts in your field [insert professional field] so that we generate a lot of buzz in the community. Well be doing this with each months expert interview topics ([insert related fields]) Once weve made your interview available, all we ask is that you promote it to your social media and email channels and direct them to our [insert sales funnel - newsletter, product page, etc.]. (* Well provide simple emails, tweets, and Facebook messages for you to choose from so you dont have to create them!) ** After the months end, well discontinue your interview, make it available in a continuity membership site (with an accompanying expert bonus youre willing to give away), and share in the sales profits. If you have any questions, please feel free to ask. If you are ready to get started, wed like to send over our interview questions and schedule a time to interview you over the phone. Look forward to your thoughts. Best, * NOTE: You must do this to make the whole proposal seem easier for the influencer to participate (and drive more traffic to you). ** NOTE: This is set up through clickbank.com Sounds good to me. I'm game.
Jason Falls
Amy Porterfield
WOW....great business model no doubt! And I love how organized this email is--I know that sounds silly, but you would be amazed by some of the crazy emails I get! I am IN! Let's do this. I am excited to get started.
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My results are not typical. Nothing in this book should be assumed. All the information presented has been tried and tested by me alone. You are not guaranteed to experience the same results from your efforts. I am not responsible for anything you choose or dont choose to implement.
DISCLAIMER
RESULTS
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INTRODUCTION With the amount of Facebook fan page owners who are sharing their information in the Social Media, Internet Marketing, and Small Business Education spaces, we saw an opportunity to leverage the experience, skills, knowledge, and influence of a select few to create a mastermind alliance (Napoleon Hill, Think And Grow Rich), whereby the members could benefit through idea sharing, exposure to valuable information, and build long-term strategic partnerships with fellow group members. The group is comprised of small business owners and individuals.
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PURPOSE As youve noticed, we are consistently reaching out to you through your posts because we share the same values, interests, and the desire to serve others - weve grown to appreciate the content you publish and the particular market you are serving. You are receiving this invitation to our 2TM Co. Mastermind Alliance because we believe you offer the following:
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BENEFITS The ultimate purpose of the 2TM Co. Mastermind Alliance is to advance your business interests through a tight network of Internet professionals in the Social Media, Internet Marketing, and Small Business Education spaces. With this select membership, we seek to offer the following advantages:
1. Alliance of influential figures within the Social Media, Internet Marketing, and Small Business Education spaces 2. Exclusivity 3. Idea sharing 4. Expert resource trading 5. Exposure to valuable tools, information, and opportunities 6. Long-term strategic partnerships a. Affiliate commissions b. Lead generation c. Expand readership/fan base d. Collaborative efforts i. Cross-promotions ii. Guest interviews/webinars/teleseminars with group members Cross-tagging Facebook posts, notes, videos, MP3s, reports
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ROLES & RESPONSIBILITIES Below are some requirements and commitments weve outlined so that you are clear on your personal duties for maintaining the 2TM Co. Mastermind Alliance. Please understand that youve been selected to participate in this group because we believe you have the qualities we are seeking in our business partnerships. By committing to your role as a member of this group we believe there is an excellent opportunity for all participants to generate good standing with their respective networks, boost influence on their markets, and ultimately increase their sales of products or personal services. MEMBERS RESPONSIBILITIES In order for you to benefit from this alliance, we have outlined a set of responsibilities for all members to follow: I. Content Creation 1. Once a week, one member (leader) will select a topic of their choice with the goal of creating a presenta- tion/document for his/her fan-base 2. Each member of the group will be responsible for providing either (1) ORIGINAL document of notes, at least 1.5 pages in length or (2) an ORIGINAL presentation/webinar in line with the topic 3. The leader will use these assets to compile a presentation/document 4. The leader will include all members names in the credits section of the presentation 5. All members are then responsible for promoting the new asset to their fan-bases with the intention of creat- ing new fans for the leader 6. The group will co-create promotional materials serving as sales copy for the presentation launch: a. Line-up of Facebook/Twitter updates b. Email series c. Graphic Banner II. Scheduling 1. Time commitment expectation: 1-3 hours/week a. Research b. Asset composition c. General maintenance d. Phone calls/communication III. Communication Skype Calls 1. 1st Monday of every month well hold 2-hour Power Group discussions touching on the following: a. General maintenance b. Idea generation c. New findings, trends, resources d. New guest introductions e. Etc. Generally, timing for Skype Calls are predicated on the overlapping of all members schedules; however, wed prefer doing it in the mornings. All scheduling based on Pacific Standard Time.
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GMail
We believe GMail is the most effective way to conduct the groups interactions - it allows for: 1. Sharing of documents + calendars with other GMail accounts 2. Instant messaging within documents 3. Storage 4. Google Chat (text, voice, video) 5. Phone Calls For the benefit of the group, we require that you create a separate email account to streamline and enhance communication efforts. Below is an example of your new GMail account address: FullName.2TMCoMMA@gmail.com
ADMINISTRATORS RESPONSIBILITIES As the owners and administrators of this group, we commit to providing you with the following: Alliance composition and management Proper introductions to new members Professional facilitation of groups interests Cultivation of opportunities outside of the group through educational seminars, new partnerships and collaborations, and discounts for business services and products
NON-DISCLOSURE The business dealings, ideas, or any other information discussed within the 2TM Co. Mastermind Alliance should not be spoken about to anyone outside of the group across any social network. It is a secret group for the very reason that we want to keep the community strong and not have outside influences from people we have not screened. The term secret group is the technical status of the 2TM Co. Mastermind Alliance on Facebook. This status also helps everyone in the group operate with the same understanding. We would prefer not having to make exceptions for certain requests and thus feel it is easiest to place the group under an umbrella of secrecy. Additionally, if a member is removed from the group for whatever reason, this allows us to prevent them from finding it again on Facebook. In other words, we would have to invite people to join for them to know about it. Please understand that some of the information discussed might be confidential enough that it warrants extra protection. We ask that you sign a Non-Disclosure agreement to prevent exposure of important information. The most notable examples of such information is as follows: 1. Product launch dates 2. Strategies behind launches 3. Any other information that is deemed sensitive to any individual member or the group as a whole
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EVALUATION FORM 1. The use of Facebook benefits you in the following ways (select any or all): a. Market Research b. Customer Service c. Lead Generation d. Marketing/Promotions e. All of the above 2. What kind of projects are you working on at the moment? (Choose any or all of the following) a. Affiliate Sales b. Social Media Marketing Service(s) c. Social Media Marketing Product(s) d. Small Business Solution(s) / Service(s) e. Small Business Educational Product(s) f. Other (please list): ___________________________________________ 3. Who would you benefit from talking to the most? (i.e. What type of professionals? Please be specific.) 4. Who has influenced you to get into this business? (i.e. Internet Marketing Gurus, Motivational Experts, friends, etc. Please be specific) 5. Why did you commit to this business? 6. Name 3 Internet Marketing products youve purchased/reviewed in the past year: RULES OF THE 2TM Co. MASTERMIND ALLIANCE If you try to make a sales pitch you are booted out of the group Youre not allowed to talk about the group (or youre booted) >>> Fight Club Look to share excellent secrets that everyone would appreciate All content shared MUST ADD VALUE
At any point in time we may boot you from the group if we suspect foul play. Please sign and date in the fields below and return a copy to us digitally sampleemail@gmail.com. You may print/ scan or type up a new document with your responses. Your signature indicates that youve read and agreed to follow the terms listed above. __________________________ ___________________ Signature Date __________________________ ___________________ Email Skype
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Chapter 8:
Bottoms Up!
The End
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Christina Hills
Natalie Sisson
Andrea Nierenberg
I think its a great Sounds fabulous. This is a really well idea to service social thought out idea and media managers. a smart one too. Like Shannon Cherry you I'm always aiming Trey Pennington to help people work smarter not harder in understanding how social media can help them so count me in. This sounds like an easy no- brainer. Sounds like a great Absolutely. idea. I would enjoy being a part of your program.
Jesse Stay
I would love to contribute and work with you... It sounds good and I will blog and market it a lot.
Aaron Strout
Sure - I'd be happy to. Sounds like a good deal. Sign me up.
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