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Brezovica at a Glance
ECIKS/IPAK
ECIKS/IPAK
Brezovica at a Glance
ECIKS/IPAK
Brezovica at a Glance
ECIKS/IPAK
Figure 1: The geographical location of Brezovica in Kosovo The site of many International Ski-Federation races in the 1980s and 90s, the Brezovica Ski Centre represents one of the last remaining yet-to-develop ski areas in south-eastern Europe. The Kosovo Trust Agency (KTA), after receiving the green light from the UN-Headquarters in New York and in cooperation with the current management of Brezovica as well as with the Municipality of Shtrpce, where the resort is situated, is expected to announce during October the tender for the privatisation of this Ski-resort. The due-diligence period is expected to last for around 2 months and the biding will most probably take place in the early weeks of 2008. The KTA aims at targeting suitable investors and developers with a proven record of accomplishment in large-scale real estate development. The complex includes three localities: 1. Brezovica settlement, 900 m above the sea level, 2. Trsenja (the footage of the mountain massif), 1200 m above the sea level; 3. Ski Centre 1700 to 2500 m above the sea level. Each of these localities has specific advantages and resources for the development of various tourism features in addition to their winter tourism potential. Taking into account the topographical surface, the abundant precipitation, the rich vegetation and fauna, Sharr Mountains provide an excellent potential for complementary exploitation and the development of the following tourism activities also: leisure activities, mountain climbing, fishing and various other activities in healthy conditions.
Brezovica at a Glance
ECIKS/IPAK
Brezovica represents a remarkable investment opportunity for financial investors and operators offering unique advantages and an all-inclusive offer for its large and densely populated market. The position of Brezovica in relation to the main tourism routes, destinations and market potentials is exceptionally favourable, since it is surrounded by relatively large cities like Prishtina, Prizren, Skopje, Gjakova, Tetovo, Peja and it is in the proximity of Greece, Macedonia, Serbia and Albania. The main road Doganovi-Prizren passes through Brezovica and the nearest railway station is only 20 km far from the skicentre. The Ski-Centre lies conveniently between two major international airports, the Prishtina International Airport (60 km) and the Skopje International Airport (70 km) in Macedonia. Transfer times for passengers arriving on international flights to either Skopje or Prishtina airports are less than two hours.
Brezovica at a Glance
ECIKS/IPAK
Figure 3: Slope and Ski-lift Map 2 In addition, the Brezovica Complex offers an excellent year-round potential for hiking, swimming, other summer sports, and cultural events.
Brezovica at a Glance
ECIKS/IPAK
Hotel Narcisse
Hotel Molika
Restaurant Molika
Restaurant Molika
Brezovica at a Glance
ECIKS/IPAK
Market potential
Total population in targeted market segments is estimated to be 2.4 million customers. This estimation includes potential customers from neighbouring countries like Albania and Macedonia but excludes potential tourists that can be attracted from abroad.
1400000 1200000 1000000 800000 600000 400000 200000 0
Kosovo
Albania
Macedonia
Figure 5: Market potential of Brezovica Having in mind the long tradition of the winter tourism in Kosovo a wide clientele of visitors from the region already exists. Due to its climatic and geographic conditions Brezovica was once one of the most important skiing resorts in Ex-Yugoslavia and based on that it attracted a very high number of winter tourists. Although currently the majority of the visitors come from the local urban centres and the near regional centres, there is a positive trend in visits from international skiers. Based on the collected data the structure of Brezovica visitors currently is as following table shows:
Brezovica at a Glance
ECIKS/IPAK
In addition to the figures shown above, it is expected that the number of international clients coming from the neighbouring and EU-countries will further increase from currently 6%. Moreover, there are a large number of foreigners in Kosovo working in various organizations such as UNMIK, KFOR and other international organizations and NGOs which represent an interesting economic potential thus increasing the demand for the tourist market. There is no other ski centre which could become a serious rival to Brezovica.
Restaurants Nr Facility 1 Narcis Hotel 2 Molika Hotel 3 Breza Hotel 4 Bernare Restaurant Ski-lifts Nr Description of Ski-lift services 1 One lift 2 1-day pass 3 2-day pass 4 3-day pass 5 7-day pass 6 Seasonal pass
2 10 18 25 70 400
Brezovica at a Glance
ECIKS/IPAK
Average client price per day Package/person Quantity One Weekend Hotel half board Ski pass 3 days Ski rent TOTAL 2 1 3
Euro 25 20 10
Total 50 20 30 100
One Week Hotel full pension Ski pass 7 days Ski rent TOTAL 7 1 7 25 60 10 175 60 70 305 Per day 44
Keys to Success
1. Brezovica has exceptional natural conditions for skiing (Slopes for slalom and giant slalom recognised by IFS) 2. It has a good geographical position 3. An existing customer base and 4. An existing infrastructure.
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Brezovica at a Glance
ECIKS/IPAK
Picture Gallery
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Brezovica at a Glance
ECIKS/IPAK
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Brezovica at a Glance
ECIKS/IPAK
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Brezovica at a Glance
ECIKS/IPAK
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Brezovica at a Glance
ECIKS/IPAK
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Brezovica at a Glance
ECIKS/IPAK
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Brezovica at a Glance
ECIKS/IPAK
References: 1. Business Environment in Kosovo, Investment Promotion Agency of Kosovo, Office in Vienna, Implemented by ECIKS, March 2007 2. Leaflet on Strategic Sectors in Kosovo, Principal business and industrial sectors, Investment Promotion Agency of Kosovo, Office in Vienna, Implemented by ECIKS, July 2007 3. Development of Tourism in Brezovica Region, KDA Business Development Centre, August 2004 4. Brezovica Ski Resort An excellent opportunity, Kosovo Trust Agency, 2006 5. ECIKS, Dobruna, Kujtim et al., Potentialanalyse Kosovo zur Umsetzung des Intrumentes Unternehmenspartnerschaften innerhalb des Sektors/Im Bereich Wirtschaft und Entwicklung im Kosovo, Economic Initiative for Kosova ECIKS, December 2005
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