You are on page 1of 27

TABLE OF CONTENTS Content 1.0 INTRODUCTION 1.1 Name of Business 1.2 Type of Business 1.3 Industrial Overview 1.

4 Location of Business 1.5 Date of Commencement 1.6 Factors Influencing Business 1.7 Business Potential 1.8 Logo 1.9 Vision 1.10 Mission 1.11 Objectives 2.0 PURPOSE OF BUSINESS PLAN 3.0 BUSINESS BACKGROUND 3.1 Golden Passion Enterprise Background 3.2 Partnership Agreement 4.0 PARTNERS BACKGROUND 5.0 LOCATION Page

GOLDEN PASSION ENTERPRISE

1.0 INTRODUCTION 1.1 Name of Business

All partners have decided to name our business as Golden Passion Enterprise. We choose the word golden because it shows that we are wealthy, prosperous and successful. Passion on the other hand is to symbolises that our business involves in selling the passion fruits (passiflora edulis) or commonly known as Markisa in Malaysia . Golden Passion is unique and easy to remember by people and the customers. The word passion emphasizes on the main activities that we carries therefore, it wont be mistakenly regarded as another business. Other competitors often used name that doesnt really reflects their business and this brings advantages to us. Other than that, Golden Passion is easy to pronounce by local and has it certain attraction which lies in its logo.

1.2 Types of Business

We set up a partnership business which consists of four partners. In our business, all partners will take part and involve directly in the operation of the business. There are a lot of advantages of partnership business. The advantages of partnership are increase in resources of capital, the presence of more than one owner means that more than one individual is providing funds for the business. It is also possible to pool the wealth and resources of all partners. In partnership, we are able to specialize in our expertise compared to the sole proprietor, so it can improve the quality of the products. Besides that, partnership i s not too heavy for the partners to

GOLDEN PASSION ENTERPRISE

bear because the basis of partnership is distribution and sharing of business risks. All partners jointly share responsibility for the success or failure of the business. Any loss will be equally alleviated when there is more than one partner.

1.3 Industrial Overview

Passiflora Edulis or usually known as Markisa is a type of fruit that originated from South America. In Malaysia, the cultivation of passion fruits is still low compared to Indonesia that is much higher; however, there is a continuous increase in the cultivation of passion fruits in our country for this decade. In Malaysia, the most familiar passion fruit is the Yellow Passion Fruits. This is because Yellow Passion Fruits can be used to produce various products such as juice and others. As Malaysia is suitable for the cultivation of passion fruit, this allows the juice of passion fruit industry to be developed together with the cultivation of passion fruit. However, for this moment the passion juice is rarely found in big supermarket such as Tesco, Giant and others, as only one product of passion fruit juice is available at the market that is Plytoon Best. However this product can be found mostly at North of Malaysia. Therefore, it will be difficult for the people from other parts of Malaysia especially from South of Malaysia to obtain this product .

GOLDEN PASSION ENTERPRISE

1.4 Location of the Business

Our business operation centre is located at: 34 A Taman Lembah Bujang Indah, 08400 Bedong, Kedah Darul Aman.

1.5 Date of Commencement

All the committee had agreed to commence the business at 1st January 2011. We have chosen this date because, it will provide us more time to accumulate capital. Each of the partners will contrib ute RM 50 000.00. So, before the date of commencement each partner has enough time to accumulate the capital to open up this business in 2011 . Apart from it, we choose 1st January 2011 to commence our business because it will be easy in calculating the balance sheet for the end of year. Besides, the partners needs time to do more research on passion fruit thoroughly. This is because the passion fruit is still new in the Malaysian Business. This is to study the passion fruit whole potential from its roots to its leaves. The partners will visit the passion fruit plantation situated at Pendang. This will sure enhance our knowledge about the fruit potential and uses. There is also a compulsory training and courses that has to undergo by the partners in order for them to gain further information to set up the business.

GOLDEN PASSION ENTERPRISE

1.6 Factors Influencing Business 1.6.1 To improve people awareness about the products

Many people are still not concern with the passion fruit. This is because the passion fruit does not originated at Malaysia itself. The passion fruit holds lots of potential in it including from the medical aspects. Therefore it is necessary to educate peo ple with knowledge and benefit s that can be obtained by the passion fruits.

1.6.2 Growing needs in supplying the passion fruits juices

The passion fruits are becoming the new marketable fruits in Malaysia. It has a flexible and high de mand for this particular fruits but few suppliers. This opportunity showed that high opportunity into becoming the biggest supplier for this fruit.

1.6.3 Governments support to small and newly established company

The government gives strong support to new companies especially to Bumiputera to the market in Malaysia. It can increase the awareness of society about their life circumstances level. This business receives strong support from government in term of loan and training courses from government agencies such as Kementerian Tenaga d an Sumber Manusia.

GOLDEN PASSION ENTERPRISE

1.6.4 The government expansion of HALAL food ranges

The government gives strong support to new companies emphasizing on HALAL food ranges. It can increase the awareness of society about the importance to consume HALAL food as they are high Muslim popularity and of Islamic religion in Malaysia. This business receives strong support from

government in term of loan and researching process.

1.6.5

The needs to improve social class

The government are emphasizing on eradicating poverty and gives strong support for those who wanted to open up business. Many policies are developed in order to achieve this. The implementation of NKRA is one of the policies involve. The quota for Malay is higher than for non Malays. Improving social class will close the wide gap between the richest and the poorest.

GOLDEN PASSION ENTERPRISE

1.7 Business Potential 1.7.1 Job Opportunities

The business can help to increase the job opportunities. Through this business, it will create job opportunities to the people who need the job. This firm needs employees than can help to increase the productivity of the business. This is a good chance for the unemployed as they are able to find jobs. As the result, the efficiency, effectiveness, and productive operation will be enhanced. Thus, government could reduce unemployment rate.

1.7.2 To provide variety of passion fruits flavour of juices

This business will provide the varieties of pass ion fruits juice flavour. This will be the new addition in the food and beverages industries that will give a hit towards other similar products. So, it is our duties to fulfil the customer demands.

1.7.3 To give new flavour for the customer to endure

This business has the potential to survive in the industry for a long time. The product is produce according to the updated flavour of juices that have a high demand from customers and society. It will have the competitiveness value and alerted the player in the industries.

GOLDEN PASSION ENTERPRISE

1.7. 4 To provide nutrition

Fresh passion fruit has been provided with high in beta carotene, potassium, and dietary fibre. It is also good source of ascorbic acid (vitamin C) and an alternative treatment drinking for people that have high blood pressure. It has many nutrient thought to expel worms, kill bacteria and enhance the libido. It is then important to fulfil customer demand.

1.7.5 Introduce our Malaysian passion fruit juice to the world

This business can increase economy by exporting the product outside the country. It also can introduce a variety of juices to the foreigners and the same time also for the country. Apart from that, it also can help to increase salaries and not only involved in a domestic trade market but also in the international trade market in order to expend the business.

GOLDEN PASSION ENTERPRISE

.8

l l i

i .

i i

t ifi l i

l it

: ti li P itt f tt t l . l l l : i i

tli i

l it i

ft i t it

l i t. ,

%f i l i t f f it i i t lit j i . It i l i l t t i f it i l i

Y ll : i li ti f fit.

l i

i i li i l it ,

it . It

Pi

i t f i l it i f it i ifi t i ti iti ft i t i f it il i i t t t t i f it i f .

GOL E P

ION ENTERPRI E

Her facial expression which is happy means that we are delighted to serve our customer.

Tagline

100% fresh squeezed is the tagline of our company and it shows out greatest commitment to our customer

GOLDEN PASSION ENTERPRISE

10

1.9 Business Vision

To become the famous Malaysian entrepreneur selling passion fruits juice in international level within 5 years .

1.10 Business Mission

To be the main producer of passion fruits by opening six new branches in peninsular Malaysia, to provide high quality of goods and services to our customer and offer a unique flavour of our juices.
1.11 Objectives

To increase business sales of passion fruits juice by 10% every year. To ensure 70% of resources of passion fruits juice will be reproduced by our own company. To achieve 40% of customers satisfaction through customer satisfaction survey like direct questionnaire. To ensure that the product is 40% safe to be consumed by the customers. To introduce two new differen t flavours of passion fruit juice in 3 year. To ensure 70% of our workers will be trained twice a year to improve their performances. To hire two new workers every 1 year.

GOLDEN PASSION ENTERPRISE

11

2.0 PURPOSE OF BUSINESS PLAN

The business plan is one of the management tools used to achieve the business objectives. The accuracy of a business will reflect the managements ability, experience and history in running the business. Therefore, every aspect of the business should be clearly written and explained to the various partie s. Among the aspect that should be stressed and focused are the marketing approach, research and development, human resource management,

business risks, financial strength, and production technique. A business plan is also known as a venture plan, entrepre neurs plan, working paper, project paper or prospectus. It is written document between 25 and 40 pages, describing the overall plans of a business in detail. It serves as a guide for a proposed business project that one intends to undertake. Therefore, a business plan is the blueprint of the company which is presented in a standard business format that is logical and realistic. A business plan must communicate the companys ideas and goals clearly. It is written description of the entrepreneurs future bus iness that is, what entrepreneur plans to do and how he plans to do it. The business plan is very important to various parties. The individuals who need a business plan are entre preneurs, shareholders, bankers, creditors, financial institution, investors, management/employees, client, customer, and suppliers.

GOLDEN PASSION ENTERPRISE

12

2.1 Creates the Opportunity for Success

A comprehensive business plan helps to identify and define the performance level that is to be achieved in the business. The plan will also determine the changes that need to be made to ensure the companys success, for example, changes in the organizational structure, introduction of new technology, new manufacturing techniques, and new programme for subordinate to increase their commitment and productivit y.
2.2 Sets the Business Mission

A business plan can set a clear mission and vision for the business. It enables an entrepreneur to make the right decision and action in the future. The mission and vision of the business will act as a guide to enable the entrepreneur to know the direction of his firm.

2.3 Determines the Companys Main Competitors

A business plan will enable an entrepreneur to determine his main competitors in term of their strength, weaknesses, and the right strategy to face them. These a spects can be determined by conducting a competitor analysis to identify the competitors product line as well as their market segments.

GOLDEN PASSION ENTERPRISE

13

2.4 Determines the Right Way of Managing the Business

A business plan gives room or space and opportunity for an entrepreneur and his employees to develop an effective strategy to run the business. They can define who, when, and how to apply their knowledge, skills and ability in carrying out the business.

2.5 Increases the Stakeholders Confidence

Each stakeholder who has an interest in the business will be eager to know the companys strength, mainly in term of companys viability in finance and resources.

GOLDEN PASSION ENTERPRISE

14

3.0 BUSINESS BACKGROUND 3.1 Golden Passion Enterprise Background 3.1.1 Name of Business Golden Passion Enterprise 3.1.2 Address 34 A Taman Lembah Bujang Indah, 08400 Bedong, Kedah Darul Aman. 3.1.3 Correspondence Address 34 A Taman Lembah Bujang Indah, 08400 Bedong, Kedah Darul Aman. 3.1.4 Telephone Number 04-4888881 (Office) 04-4888882 (Fax) 3.1.5 Email Address gpassion@gmail.com 3.1.6 Form of Business Partnership 3.1.7 Main Activity Selling passion fruits juices 3.1. Date 1st January 2011

3.1.9 Date of Business Registration 7th January 2011 3.1.10 Business Registration Number XZ 85376421

GOLDEN PASSION ENTERPRISE

15

3.1.11 Equity Contribution

Name

Amount (RM)

Percentage (%)

`Adilah Zafirah Sharom Mohd Al- Shayutti Khan Zainudin Mohd Noor Fakhrullah Zahari Mohd Mukmin Md Zalli Total

50000.00 50000.00 50000.00 50000.00 200000.00

25 25 25 25 100

Table 3.1.11 Distribution of Equity Contribution

GOLDEN PASSION ENTERPRISE

16

3. P P t i A i t t t t t t

i i A i S li i t l f

m t tt t t t t ti t f t t. B l t. m P I/ m i . i t
t

i f . i t ll

t f i i ti

i i f

l t fit ff ti l i

ti li t f t t

A il

fi Al S

S tti K ll i lli l 3. m t i : P t t t t t i t t i i i i

All t 3. .

t t m l P t P i i A t i i t t i E t

i i t i

li A

f t

t .

3. . A B ,K

B j

I lA

, .

GOL EN P

ION ENTERPRI E

17

3.2.3 Date of commencement:

The business has commenced on the 1st January 2011. The business will be dissolved on the death of any partners unless there is an agreement that stated otherwise.
3.2.4 Board of directors will be actively involved in the running of the

business. Each partner will hold positions in the business as stated below:
Name Position `Adilah Zafirah Sharom Managing Director `Adilah Zafirah Sharom Financial Executive Mohd Mukmin Md Zalli Marketing Executive Mohd Al- Shayutti Khan Zainudin Operational Executive Mohd Noor Fakhrullah Zahari Administration Executive Table 3.2.4.1 Name of Partners and their respective position 3.2.5 The agreement implemented will continue until any changes is made

and agreed by all the relevant partners.


3.2.6 The business asset cannot be used for the partners own interest. 3.2.7 The capital invested by the partners : Name Capital Invested (RM) 50000.00 50000.00 50000.00 50000.00

`Adilah Zafirah Sharom Mohd Mukmin Md Zalli Mohd Al- Shayutti Khan Zainudin Mohd Noor Fakhrullah Zahari

Table 3.2.7.1 Capital invested by partners

Any contribution by the partners must firstly be consented by all the partners and all the contribution will become the partnership property.

GOLDEN PASSION ENTERPRISE

18

3.2.

The profit and loss is shared according to their share capital.

3.2.9 This partnership agreement is valid for five years from the date of

agreement. Below are the signatures of the partners stating that they have agreed to all of the term of this partnership agreement. Any terms that are not stated in this agreement will be referred to the Partnership Act 1965.

MANAGING DIRECTOR & FINANCIAL EXECUTIVE .................................. (`Adilah Zafirah Sharom)

MARKETING EXECUTIVE ...................................... (Mohd Mukmin Md Zalli)

OPERATIONAL EXECUTIVE ................................................. (Mohd Al- Shayutti Khan Zainudin)

ADMINISTRATION EXCUTIVE ................................................ (Mohd Noor Fakhrullah Zahari)

GOLDEN PASSION ENTERPRISE

19

I as an eyewitness of this partnership agreement confirm that all the agreement contents are truthfully. Eyewitness 1 Eyewitness 2,

(Aaron Welberg)

(Lindsay Michalko)

GOLDEN PASSION ENTERPRISE

20

. P . i i i i lE i P

m I ii i P m

ll

A il . P P A B K

fi

Bi ti S ti , t, j , l i . B j , lA I ,

i P j S i

l Em il i i lS mi Q

m il _ l li i i i St A S S E P i B i A i i t ti i B i St i l i A t i I A t i l i E E ti S ill l E li fl tl t i ll t t it l ti l ill , i i it t l l ti l i t ti l l t l i ill it ti i t t i t fY i t t i i l i t i lE i ti t ti i l t P i E t f Bi / i i


21

il.

i t

S ill

ti i ti i

A A i j / ii E

AQ

i l

GOL EN P

ION ENTERPRI E

4.

lE

ll m I ii i P m S l

Al S ,A t

tti K

Bi

A B K

t Vi t , l P / i, ,P t li lE B j I , lA il.

, ,

l Em il i i lS mi Q

m l _
t

l li i i Si B l l fB i A i i t ti t

S ill

i j / ii

ti i S Al i l i P li A i i t ti i K B i S i f t t i K A K i i E E St t i l ti l E li t i ill i l ti t f ll i t it l l ti St i tl f ll f t ti P i iti lit i li t ltit i A i it t l A i t t ti f ll t ti lE ti t l P E t i

GOL EN P

ION ENTERPRI E

22

4.3

Full m I ii i P m

Mohd Mukmi Md A

lli

l mbah Bujang Indah , B dong, K dah arul Aman. o A aman mbah Bujang Indah, B dong, K dah arul Aman mukminz_gpe@gmail. om th i ember ears old Single Bachelor in Business Administration ons) Marketing iploma In Business Study he orporate Entrepreneur orkshop by rain E ecuti e eadership ourse by ME E Speak Malay and English fluently reati e and highly committed ood communication skills Persuasi e and hardworking ood data analyzer, graph an handle complaint greatly as great idea and good researching skill Innovative and high spirited ood at calculation Assistant Marketing Manager in Yokohama Industries Sdn Bhd years) Assistant Marketing Manager in S IM / orld years) Marketing E ecutive of olden Passion Enterprise

Em il l i S us mi

uali i ati

urse ttended

S ills

erience

urrent j

/ P siti n

GOL EN P

ION ENTERPRI E

23

4.4

dministrati n E ecuti e Partner)

Full name Identi icati n ard Permanent ddress

Mohd oor akhrullah Bin ahari o1, ot 15 alan Kampung Sungai Mati 500 anggar, Alor Setar Kedah. o A aman Bujang Indah, 08400 Bedong, Kedah arul Aman. fakhrul_gpe@gmail.com 017-8888894 8th March 1973 38 years old Married egree in Business Administration uman esources iploma In Public Administration eadership courses by I A Strategic eadership by ME E Speak Malay and English fluently reative and highly committed oves working with people ood at filing system andles things accordingly and systematically ood in administrating Protocol wise Adhere to rules and regulation Assistant Administration Manager of uji Xerox years) Assistant Administration Manager of esh 1 years) Assistant Administration Manager of Kline Smort Sdn Bhd years) Admistration Executive at olden Passion Enterprise

rrespondence ddress

Email elephone ate of irth e Status cademic ualification

ourse ttended S ills

E perience

urrent job/ Position

GOL EN P

ION ENTERPRI E

24

5.

ocation 5. Physical ocation

Picture 5. Premise

5. .

ocated in aman embah ujang Indah, edong. ur office is situated at a strategic place where there is a lot of

accommodation for people who come to our business premise. choose to open our business at Merbok, specifically at embah Bujang Indah, 08400 Bedong, Kedah o 34A

aman

arul Aman because this

area is a new launched business centre and there have been provided a lot of accommodation and facilities around ou r business premise. hese

are the factors why we choose this place to open our business. In addition, they provide discount as to attract new customer. 5. . . ar park ur office also are provided with a comfortable and spacious car park where are located in front of the office. So, people will not

GOL EN P

ION ENTERPRI E

25

worry about their car and we are guarantee the car can be in a good condition.
5.1.1.2 Communication system

The communication system that is provided in that area can make the workers easier to interact and cooperate among each other. This is because our office is provided with enough facilities such as telephone, fax machines, and Internet.
5.1.1.3 Availability of manpower

Our business needs manpower to run our machine. Our operation days are six days per week. The worker can be obtained from who love in residential area that located near our business premise such as Taman Lembah Bujang and Maktab Rendah Sains Mara.
5.1.1.4 Distance from customer

We choose this place because it is located the resident place and business centre. We will send the products to the customers that want our delivery service. The customer can get the products through the service that been provided. In addition, it only takes 2-5 minutes to arrive at our business premise for customer who located their business premise around the area. It also has less traffic congestion.

GOLDEN PASSION ENTERPRISE

26

5.1.1.4

Basic Amenities and Infrastructure

5.1.1.1.5 Road Way

There are systematic roadway systems at Merbok. This is because there are provided with systematic traffic light and this can obviously seen when the averages of accident case at this area are too low. In addition, our business premise is easy to recognize because there are signboards being placed along the Sungai Petani main road.
5.1.1.1.5.1 Water and electricity

We also choose this place because the location is situated not far from the Tenaga Nasional Berhad (TNB) where we can effectively refer to them if we had any problems in electricity. Then our office will not facing with any water issues or problems because our location is situated in the town not in the rural area. Furthermore, the location of Jabatan Bekalan Air Kedah also is situated near our business premise, estimation about twenty minutes from the premises to that particular state government agency.

GOLDEN PASSION ENTERPRISE

27

You might also like