Marketing Plan Outline I.

Executive Summary
A one- to three-page synopsis of the plan providing highlights of the current situation, objectives, strategies, principal actions programs, and financial expectations.

II.

Situation Analysis
Often called SWOT Analysis, (Strengths, Weaknesses, Opportunities and Threats), this section serves to help you understand your current business situation. By looking at where you have been and where you are now, in terms of your resources and competition, you will be better able to determine where you are likely to be tomorrow. The situation analysis consists of two parts: (1) an EXTERNAL analysis of the uncontrollable factors that affect business operations, and (2) an objective evaluation of your INTERNAL strengths and weaknesses.

A.

Industry analysis

Every business is part of a larger industry that exists within a macro external environment. In this section it is important that you analyze the trends and characteristics of the environment that you compete in.

1. Market a. Size, scope, and share of the market sales history of all producers and their market shares b. Market potential and major trends in supply and demand of this and related products 2. Market activity a. Pricing history through all levels of distribution and reasons for principal fluctuations b. The distribution channels c. Selling policies and practices d. Advertising and promotion 3. Sales, costs, and gross profits a. Sales history by grades, varieties; by sales district; by end user; by industry b. Cost history c. Profit history d. Changes in volume and profit rankings of product lines and items in a product line 4. Technology -- Product and process improvements
We live in an era of rapid technological change. You must look at the developments within your industry that may make your product, service, or business obsolete, or even less competitive. How close are you to the cutting edge of technological advance? This will help you decide whether you need a short-term strategy or if you can be comfortable with a long-term strategy. In addition, you must look at all of the variable components of marketing to stay abreast of whats happening. Look at your product, place/distribution, price and promotion when dealing with available and future technology.

a. Rate (life cycle) b. Lead time required for design and development of a new product c. Market impact (primary versus selective demand)
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d. How interrelated are product and process? 5. Market characteristics: Trends in a. Industry use patterns b. End-use patterns c. Frequency, quantity, and timing of purchase d. Buying procedures and practices e. Service 6. Government and social a. Regulatory climate
Complying with federal, state, and local regulations can be costly. However, not complying with them can be fatal! You must know the regulations that affect your business and be prepared to adapt if necessary. What regulations and controls current exist? Are any pending political or legal actions likely to affect your product?

b. Fiscal and monetary policy

The impact of economic conditions has a strong effect on the products and services that consumers purchase. You will want to be aware of the current situation within the area that you are competing. Factors that can affect your business include macroeconomic conditions such as inflation, unemployment, and interest rates. Further, you must look at the ability of your customer to buy your product or service in relation to gross, disposable, and discretionary components of his or her income.

c. Consumerism d. Environmental impact e. Social/cultural

What are the characteristics of the general population and your particular customer segments in terms of population trends, cultural values, lifestyle and occupation changes, etc? Look for relevant situations that pose either an opportunity upon which to capitalize or a threat that may affect your marketing strategy if left unattended. For example, the maturing baby boomers who have higher incomes, are more convenience-oriented, and more health conscious. As well, there are a growing proportion of women and minorities in the workplace.

7. Industry attractiveness analysis a. Market factors: (1) Size (2) Growth (3) Cyclicity (4) Seasonality b. Industry factors: (1) Capacity (2) New product entry prospects (3) Rivalry (4) Power of suppliers (5) Power of buyers (6) Threat of substitutes c. Environmental factors: (1) Social (2) Political (3) Demographic
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B.

(4) Technological (5) Regulatory Sales analysis

This section should be an intensive study to uncover problems hidden by aggregate numbers. For example, an overall sales increase of a product line may be hiding the fact that one particular product in that line is unprofitable.

C.

1. Market area performance versus company average 2. Trends of sales, costs and profits by products 3. Performance of distributors, end users, key customers 4. Past versus current results by area, product, channel, and so on Competitor analysis

In addition to the items in this formal outline, ask yourself questions like: how easily can potential customers substitute something else instead of using your product or service? How difficult is it for other to enter this market? Is there anything you can do to prevent new competitors from entering this market? What factors are barriers to your entering this market? What factors are barriers to others entering this market?

D.

1. For each major competitor and your own company ask: a. How does he measure and evaluate his results? b. How did he achieve the results and what factors helped or hurt him? c. What are his important strengths and liabilities and how are these likely to change? d. What is his future strategy likely to be? 2. Thorough analysis requires: a. Exploration of past results b. Reconstruction of past strategy c. Evaluation of resources (1) Ability to conceive and design new products (2) Ability to produce or manufacture (3) Ability to market (4) Ability to finance (5) Ability to manage (6) Will to succeed in this business d. Comparative analysis of existing and anticipated future products Customer analysis -- key questions to better understand your market

Knowledge of consumers is critical to developing successful marketing plans. In addition to answering the questions in this formal outline, you need to determine what your answers will be based on: primary or secondary sources of information, and how you will acquire that information (e. g., will you conduct your own research or hire an outside research firm?).

1. Who: a. Who are your customers? b. How can they be classified? c. Which classification is most important to you and your competitors -- today and tomorrow? 2. Why: a. Why do customers buy when, as much as, and the way they do?
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E.

b. How involved and prolonged is the purchase decision? c. How many people are involved and at what level? d. What are the objectives of each person involved? e. Which objectives are most important? 3. What does the product or service offer the customer . . . a. Functionally? b. In terms of image or perception? 4. What if . . . a. What would cause a change in customers objectives? b. What information will help anticipate these changes? 5. So what? a. What are the implications of changes in customer behavior? b. What is the expected impact on you and your competitors? 6. What then? a. How will this customer analysis improve your understanding of the total market, size, mix growth rate, and timing? Planning assumptions

It is important to honestly articulate your assumptions since you must be prepared to answer questions like: How badly will the products market position be hurt if your assumptions turn out to be incorrect?

F.

1. Explicit statement of assumptions about the future 2. Projections, predictions, and forecasts Forecasts 1. Industry 2. Product

III

Situation Analysis - Internal A. Resource capabilities 1. Financial resources

What is the current scope of the business in terms of size, growth, and profitability?

2. Human resources
Do the managers of this plan have special talents or abilities that provide some competitive advantage? Do you have sufficient and adequately training staff to meet the needs of your business at the present time? Will you need additional staff to implement this plan? Where and how will you get additional staff if required?

3. Manufacturing/production resources
Do you have the facilities and equipment necessary for increasing production? At what capacity do you presently operate? What impact will increased demand have?

4. R & D resources
What is the effectiveness of your organizations research and development effort? What can be done to modify these resources to suit the needs identified by this plan?

IV.

Objectives
This part of the plan spells out what the plan is expected to accomplish. Objectives should be stated for each target market.

A.

Corporate objectives (if appropriate)

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B. C.

D.

Divisional objectives (if appropriate) Marketing objectives 1. Quantity (sales, share, and so on) 2. Direction 3. Number 4. Time frame 5. Rationale Program objectives 1. Pricing 2. Advertising/promotion 3. Sales/distribution 4. Product 5. Service

V.

Marketing Strategy
This part of the plan discusses how the objectives will be achieved, or how the plan will be implemented.

A. B. C. D. VI.

Strategic alternative(s) Customer targets Competitor targets Core strategy

Marketing Programs
This part of the plan focuses on the marketing mix considerations of product, place (distribution), price and promotion.

A. B.

C. D. E. F.

Pricing Advertising/promotion 1. Copy 2. Media 3. Trade versus consumer promotion Sales/distribution Product development Service Market research

VII. Financial Documents

In todays business environment, the product or marketing manager must be knowledgeable about the financial dimensions of his or her job. In fact, in many ways this marketing plan can be seen as comparable to a start-up plan for a new business. In addition, in order to be part of the firms overall decision making, the product manager must understand the financial implications of his or her decisions.

A.

B.

Budgets 1. Advertising/promotion 2. Sales 3. Research 4. Product development Pro forma statements 1. Costs a. Dollar, unit
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b. Variable, fixed 2. Revenues (forecasted) 3. Profits a. Dollars, dollars per unit b. ROI c. Versus company average VIII. Monitors and Controls: Specific research information to be used
This section of the plan specifies the type of marketing research or information needed to measure progress toward achieving the stated objectives. The kind of information collected often depends on the objectives.

A.

B.

Secondary data 1. Sales reports 2. Orders 3. Internet 4. Informal sources Primary data 1. Sales records (Nielsen, IRI) 2. Specialized consulting firms 3. Customer panel

IX.

Contingency Plans and Other Miscellaneous Documents

This section of the plan discusses both contingencies (what action should or will be taken if conditions and assumptions used in this plan change), and alternative strategies that were considered and then rejected.

A. B. C.

Contingency plans Alternative strategies considered Miscellaneous

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INTRODUCTION In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers. WHAT MAKES RURAL INDIA ATTRACTIVE? It is an upcoming market and the following facts substantiate this? 800 million people ? Estimated annual size of the rural market FMCG Rs 65,000 Crore Durables Rs 5,000 Crore Agri-inputs (incl. tractors) Rs 45,000 Crore 2 / 4 wheeler vehicles Rs 8,000 Crore ? In 2001-02, LIC sold 55 % of its policies in rural India. ? Of two million BSNL mobile connections, 50% are in small towns/villages. ? Of the six lakh villages, 5.22 lakh have a Village Public Telephone (VPT) ? 41 million Kisan Credit Cards issued (against 22 million credit-plus-debit cards in urban) with cumulative credit of Rs 977 billion resulting in tremendous liquidity. ? 42 million rural households are availing banking services in comparison to 27 million urban households. ? Investment in formal savings instruments: 6.6 million households in rural and 6.7 million in urban India. ? Nano-Marketing or sachets worked well in rural India and there is ample scope for the products to be accepted by consumers if the price is competitive. MARKETING STRATEGIES TO CAPTURE RURAL INDIA ? BY COMMUNICATING AND CHANGING QUALITY PERCEPTION Companies are coming up with new technology and they are properly communicating it to the customer. There is a trade of between Quality a customer perceives and a company wants to communicate. Thus, this positioning of technology is very crucial. The perception of the Indian about the desired product is changing. Now they know the difference between the products and the utilities derived out of it. As a rural Indian customer always wanted value for money with the changed perception, one can notice difference in current market scenario. ? BY PROPER COMMUNICATION IN INDIAN LANGUAGE The companies have realized the importance of proper communication in local language for promoting their products. They have started selling the concept of quality with proper communication. Their main focus is to change the Indian customer outlook about quality. With their promotion, rural customer started asking for value for money. ? BY TARGET CHANGING PERCEPTION If one go to villages they will see that villagers using Toothpaste, even when they can use Neem or Babool sticks or Gudakhu, villagers are using soaps like Nima rose, Breeze, Cinthol etc. even when they can use locally manufactured very low priced soaps. Villagers are constantly looking forward for new branded products. What can one infer from these incidents, is the paradigm changing and customer no longer price sensitive? Indian customer was never price sensitive, but they want value for money. They are ready to pay premium for the product if the product is offering some extra utility for the premium. ? BY UNDERSTANDING CULTURAL AND SOCIAL VALUES Companies have recognized that social and cultural values have a very strong hold on the people. Cultural values play major role in deciding what to buy. Moreover, rural people are emotional and sensitive. Thus, to promote their brands, they are exploiting social and cultural values. Page 7 Used by permission of the McGraw-Hill Companies. Copyright The McGraw-Hill Companies. All rights reserved.

? BY PROVIDING WHAT CUSTOMER WANT The customers want value for money. They do not see any value in frills associated with the products. They aim for the basic functionality. However, if the seller provides frills free of cost they are happy with that. They are happy with such a high technology that can fulfill their need. As Motorola has launched, seven models of Cellular Phones of high technology but none took off. On the other hand, Nokia has launched a simple product, which has captured the market. ? BY PROMOTING PRODUCTS WITH INDIAN MODELS AND ACTORS Companies are picking up Indian models, actors for advertisements as this helps them to show themselves as an Indian company. Diana Hyden and Shahrukh Khan are chosen as a brand ambassador for MNC quartz clock maker OMEGA even though when they have models like Cindy Crawford. ? BY ASSOCIATING THEMSELVES WITH INDIA MNCs are associating themselves with India by talking about India, by explicitly saying that they are Indian. M-TVduring Independence Day and Republic daytime make their logo with Indian tricolor. Nokia has designed a new cellular phone 5110, with the India tri-colour and a ringing tone of Sare Jahan se achcha. ? BY PROMOTING INDIAN SPORTS TEAM Companies are promoting Indian sports teams so that they can associate themselves with India. With this, they influence Indian mindset. LG has launched a campaign LG ki Dua, all the best. ITC is promoting Indian cricket team for years; during world cup they have launched a campaign Jeeta hai jitega apna Hindustan India India India. Similarly, Whirlpool has also launched a campaign during world cup. ? BY TALKING ABOUT A NORMAL INDIAN Companies are now talking about normal India. It is a normal tendency of an Indian to try to associate him/her with the product. If he/she can visualize himself/herself with the product, he /she become loyal to it. That is why companies like Daewoo based their advertisements on a normal Indian family. ? BY DEVELOPING RURAL-SPECIFIC PRODUCTS Many companies are developing rural-specific products. Keeping into consideration the requirements, a firm develops these products. Electrolux is working on a made-for India fridge designed to serve basic purposes: chill drinking water, keep cooked food fresh, and to withstand long power cuts. ? BY GIVING INDIAN WORDS FOR BRANDS Companies use Indian words for brands. Like LG has used India brand name Sampoorna for its newly launched TV. The word is a part of the Bengali, Hindi, Marathi and Tamil tongue. In the past one year, LG has sold one lakh 20-inch Sampoorna TVs, all in towns with a population of around 10,000. ? BY ACQUIRING INDIAN BRANDS As Indian brands are operating in India for a long time and they enjoy a good reputation in India. MNCs have found that it is much easier for them to operate in India if they acquire an Established Indian Brand. Electrolux has acquired two Indian brands Kelvinator and Allwyn this has gave them the well-established distribution channel. As well as trust of people, as people believe these brands. Similarly Coke has acquired Thumps up, Gold Spot, Citra and Limca so that they can kill these brands, but later on they realized that to survive in the market and to compete with their competitor they have to rejuvenate these brands. ? BY EFFECTIVE MEDIA COMMUNICATION Media Rural marketing is being used by companies. They can either go for the traditional media or the modern media. The traditional media include melas, puppetry, folk theatre etc. while the modern media includes TV, radio, e-chaupal. LIC uses puppets to educate rural masses about its insurance policies. Govt of India uses puppetry in its campaigns to press ahead social issues. Brook Bond Lipton India ltd used magicians e_ectively for launch of Kadak Chap Tea in Etawah district. In between such a show, the lights are switched of and a torch is flashed in the dark (EVEREADYs tact). ? BY ADOPTING LOCALISED WAY OF DISTRIBUTING Page 8 Used by permission of the McGraw-Hill Companies. Copyright The McGraw-Hill Companies. All rights reserved.

Proper distribution channels are recognized by companies. The distribution channel could be big scale Super markets; they thought that a similar system can be grown in India. However, they were wrong; soon they realized that to succeed in India they have to reach the nook and the corner of the country. They have to reach the local Paan wala, Local Baniya only they can succeed. MNC shoe giants, Adidas, Reebok, and Nike started with exclusive stores but soon they realized that they do not enjoy much Brand Equity in India, and to capture the market share in India they have to go the local market shoe sellers. They have to reach to local cities with low priced products. ? BY ASSOCIATING THEMSELVES WITH INDIAN CELEBRITIES MNCs have realized that in India celebrities enjoyed a great popularity so they now associate themselves with Indian celebrities. Recently Luxor Writing Instruments Ltd. a JV of Gillette and Luxor has launched 500 Gajgamini range of Parker Sonnet Hussain special edition fountain pens,priced at Rs. 5000. This pen is signed by Mr. Makbul Fida Hussain a renowned painter who has created Gajgamini range of paintings. Companies are promoting players like Bhaichung Bhutia, who is promoted by Reebok, so that they can associate their name with players like him and get popularity. ? MELAS Melas are places where villagers gather once in a while for shopping. Companies take advantage of such events to market their products. Dabur uses these events to sell products like JANAM GHUTI(Gripe water). NCAER estimates that around half of items sold in these melas are FMCG products and consumer durables. Escorts also display its products like tractors and motorcycles in such melas. ? PAINTINGS A picture is worth thousand words. The message is simple and clean. Rural people like the sight of bright colours. COKE, PEPSI and TATA traders advertise their products through paintings. ITC (Agri Business Division) ITCs pre-eminent position as one of Indias leading corporates in the agricultural sector is based on strong and enduring farmer partnerships, that has revolutionized and transformed the rural agricultural sector. A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. One of the largest exporters of agri products from the country, ITC sources the finest of Indian Feed Ingredients, Food Grains, Edible Nuts, Marine Products, Processed Fruits, Coffee & Spices. ITCs Agri Business Division, one of Indias largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. Why into Rural Marketing? ITC entered into rural marketing because it understood the problems faced by the farmers and also realized the vast opportunity it can capitalize using its mammoth reserves and surplus. The farmers basically suffered from 2 DS ? Deep Sea Institutional support o Information of farming best practices o Information on weather o Quality and Information on inputs ? Devil Middle man o Price Discovery o Quality and Weightment o Handling Loss Page 9 Used by permission of the McGraw-Hill Companies. Copyright The McGraw-Hill Companies. All rights reserved.

e helps overcome 2 Ds in following ways ? Price discovery before deciding to sell. ? Freedom of choice for transaction. ? Payment cash on spot. ? Knowledge on farming best practices. ? Information on weather. ? High quality products and solutions usage. ? It provided power of scale to farmers. ? It led to overall improvement in productivity. ? Sanchalaks has built tremendous trust and credibility in villages. RURAL MARKETING STRATEGY 4 AS Availability: It emphasizes on the availability of the goods and services to the end consumers. In the case of e-choupal the products are available continuously because sanchalaks maintains continuous inventory and maintains aggregate demnand. Affordability: It focuses on product pricing. ITC buys from farmers directly in the last days closing price and even pays them for transportation. Goods are weighted electronically and hence farmers are no more cheated as they used to be previously. Hence it is a win-win situation both for farmers and the company. Acceptability: It focuses on convincing the customer to buy the product. ITCs e-choupal initiative is proving the farmers with real time updated information on weather. It is providing them customized knowledge in the form of farm management and risk management. It is also providing them lower transaction cost. It is also providing them financial services in the form of life, general, health and crop insurance. Awareness: It focuses on making people aware of the product. It is providing active servicing up to rural outlets. It is providing them with wide range of product categories. Moreover it has made entrepreneurs out of farmers as they are managing most of the work, it instills in them the sense of ownership. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the e-Choupal initiative to altogether 15 states across India over the next few years. On the anvil are plans to channelise other services related to micro-credit, health and education through the same e-Choupal infrastructure. CONCLUSION ITC e-Choupal, an innovative strategy which is elaborative and extensive in rural markets so far. Critical factors in the apparent success of the venture are ITCs extensive knowledge of agriculture, the eort ITC has made to retain many aspects of the existing production system, including retaining the integral importance of local partners, the companies commitment to transparency, and the respect and fairness with which both farmers and local partners are treated. The concepts, which are becoming more important in every market, include color, product attractiveness visibility, and display quality. In addition, availability (meeting local demand by increasing production locally), acceptability (building brand equity), and affordability (pricing higher than local brands, but adapting to local conditions) are the key factors.

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What is the Definition of Fast Moving Consumer Goods (FMCG) Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. Scope of the Indian FMCG Sector The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5 Year period. It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands. FMCG sector includes various products of Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are the fastest growing segments, says an HSBC report. Though the sector witnessed a slower growth in 2002-2004, it has been able to make a fine recovery since then. FMCG sector is characterized by a well-established distribution network, low penetration levels, lo operating costs, low per capita consumption and intense competition between organized and unorganized sectors. For example, Hindustan Levers Limited (HLL) has shown a healthy growth in the last quarter. An estimated double-digit growth over the next few years shows that the good times are likely to continue. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9)... Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands.

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What Is Neem Toothpaste? Chewing on bitter bark and leaves has been a method of tooth and gum cleaning for thousands of years, and twigs from the neem tree have been used in Southeast Asia and other regions of the world to improve oral health. Neem toothpaste uses neem extracts to provide the benefits of the tree in a gel, cream, or powder form. It may be used alone or in combination with other toothpastes, and its benefits may include whiter teeth, healthier gums, fewer cavities, and better breath. In India, it is not uncommon to see people chewing on sticks from neem trees. Bearing down on the bark releases juices directly to the teeth and gums. Preparations made from ground or pulverized bark and leaves serve as toothpaste where commercial varieties may not be available. Western countries have begun using neem toothpaste for its reported effectiveness among consumers with gum problems or gingivitis. Many users of neem tout its ability to restore gums, repel plaque, and eliminate bad breath where other products have shown little or no improvement. Products created with neem oil generally are used externally in soaps and creams for skin health and for repelling insects. Adding this oil to toothpaste is typically not recommended and is widely considered unsafe. Using the bark and leaves of the tree in making neem toothpaste, however, may preserve its concentrated antioxidant and anti-fungal properties. While many store bought varieties of oral care rinses and pastes are peppermint white, minty blue or cinnamon red, neem toothpaste may take some getting used to, as it generally is brown or red clay colored. In its powdered bark form, it can be less bitter than when chewed right off the tree, but it does have less of a sweet taste than most commercial toothpaste and can be gritty. Flavors and additives may be used in making neem toothpaste while maintaining the benefits of the bark or leave extracts. Brushing with neem toothpaste from the tube is often the same as using standard fluoride or natural varieties. Ground bark in powder form generally comes in a jar. A toothbrush filled with paste can be dipped into the powder before brushing. Massaging the powder around the gums with a wet toothbrush also may be effective. When looking to try neem toothpaste, finding a brand made from the actual neem bark and leaves is typically the most important consideration.

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What is toothpaste? Toothpaste is a paste or gel dentifrice used with atoothbrush as an accessory to clean and maintain the aesthetics and health ofteeth. Why toothpaste is termed as a basic necessity globally? Toothpaste is used to promote oral hygiene: it acts as an abrasive that aids in removing the dental plaque andfood from the teeth, assists in the elimination and/or masking ofhalitosis, and delivers active ingredients such asfluoride orxylitol to help prevent tooth and gum disease (gingivitis) To strengthen the cavities & teeth To give a fresh breathe To keep our teeth strong, clean and white What are the various types of toothpastes available? Natural Toothpaste Striped Toothpaste Herbal Toothpaste Ayurvedic Toothpaste Gel toothpaste White toothpaste Medicated toothpaste Clear gel toothpaste Mint toothpaste Kids toothpaste Sensitive care toothpaste SLS free toothpaste 100% Vegetarian toothpaste Market Trends in toothpaste

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