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2010 Frankfurt Road | Fort Meyer, FL 20485 | (546) 678‐3445 | betsy.smith@hotmail.

com
 

Betsy Smith 
 
PROFESSIONAL    Peabody Foods Inc., Fort Meyer, FL  2002 – Present
EXPERIENCE    Sales Manager  
   Managed sales operations for $10mm Food Service Supplier – achieved a 
  50% increase in overall sales and awarded 2007 “Employee of the Year” 
accolade 

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 Grew sales from $4mm in 2000 to approximately $20mm in 2008, through 
increased penetration into existing accounts and cultivating new accounts in 
niche verticals (ethic restaurants, healthcare, and K‐12 schools) 
 Responsible for personally maintaining and cultivating 5 key accounts worth 

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approximately $500k annually, including opening 20 new accounts in a 
twelve month period  
 Reported directly to senior management, providing key progress reports 

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and conducting strategy sessions 
 
    Florida Daily News, Orlando, FL  1996 – 2002 
    District Manager  
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 Supervised sales operations, customer fulfillment, customer service, and 
collections for the newspaper – increasing sales, year over year, by an 
average of 25% 
 Recruited and trained 200+ independent distributors over a 7 year period, 
dramatically improving newspaper distribution and reach across market 
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segments 
 Supervised the direct service to thousands of subscribers and retail outlets, 
assuring that individualized needs were met 
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 Maintained zero balances with distributors through diligent reconciliation of 
bills, despite extremely difficult urban districts with a history of account 
receivables issues 
 Developed and implemented highly effective door to door “sales blitz” 
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involving distributors and youth carriers designed to quickly boost 
subscriptions 
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EDUCATION    Florida State University, Orlando, FL  1992 – 1996 
    Bachelor of Science in Business Administration 
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 Concentration in Marketing 
 
ADDITIONAL     MS Office (including Access) 
SKILLS   
 
ASSOCIATIONS     Florida Sales Association, Member since 1995 
 National Association of Food Wholesalers, Charter Member since 1997 
 
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