Contents

About Us Why Check- Inn? Vision, Mission

and Values

Check - Inn Brands Brand Architecture Key Attributes

and Positioning

and Product Features Presence

Proposed Market

Owner Value Proposition Partner With Us Strategic

Partners

Management Team

About Us

Hospitality Chain of Select and FullService Hotels and Serviced Apartments Catering to transient demand for accommodation within Primary, Secondary, Pilgrimage and Leisure Destinations across India.

Why Check-Inn? (1/2)

Demand Supply Imbalance

The demand-supply imbalance had transformed many cities into a suppliers market. However, post the second quarter of FY 2009, many companies have rationalised travel related budgets and are finding rates offered by existing hotels prohibitive for the mid-level travellers, forcing them to look for more cost-effective alternatives.

The Mid-Market Indian Travel Market

The mid-level traveller constitutes a key target market and is a key driver of volumes in commercial destinations and displacement of this business will be available for hotel chains that will offer value for money and consistent service delivery.

The Value For Money Proposition

The budget and mid market hotel space is doted with stand-alone hotels that often suffer from inconsistent service standards and lack of reliable safety and security protocols. Hygiene is also a cause of concern and hotels offering a good product, consistent service and a safe and secure environment at affordable prices will be able to achieve higher than fair share of the market in the medium & long term.

Why Check-Inn? (2/2)

Leverage of Existing Land Banks & Residual FSI/FAR

The total built up area required to develop the proposed hotels is significantly lower compared to larger format, full service hotels, thus providing a unique opportunity to Check Inn Hotels to leverage their existing land banks across various markets in India.

The Opportunity To Create A Brand

Overall a large portion of the competitive landscape is doted with stand-alone hotels and guesthouses. Most global budget/mid-market brands have limited recall value with the Indian consumer, thereby presenting an opportunity to create a brand.

Value For Money Proposition

The rate adjustment factor will be comparatively lower for hotels with budget/midmarket orientation and these hotels are expected to present a flatter, but more stable, growth trajectory over a long term period.

Vision, Mission and Values

Vision To enhance the experience of business and leisure travel, by focusing on premium comfort and essential services at unbeatable value. Mission To provide efficiency, comfort and superior customer experience as part of a value package of a select-service hotel, situated at key destinations. Values

Innovation - To remain at the cutting edge in a rapidly changing environment, by developing and implementing innovative hospitality solutions.
Integrity - To maintain the highest standards of integrity in every aspect of our business, so our partners and customers will maintain and build their relationships with us. Environmental protection - To create an environmentally sustainable means of hospitality by conserving energy and resources, without cutting back on customer experience.

Check-Inn Brands

Brand Architecture & Positioning

Key Highlights & Product Features

Brand Architecture and Positioning

The Check-Inn XPRESS brand is positioned to cater to budget/economy segment with select service offerings and a price positioning between Rs.3,000 and Rs.6,000. The proposed hotels will ideally be located within 3 to 5 kilometer circular radius of high density demand areas such as commercial hubs, business districts, special economic zones, business parks, integrated mixed-use developments and nodal transportation hubs. The brand foot-print will encompass primary, secondary and tertiary business destinations and principle points of visitation in key leisure markets.

Key Attributes

Attributes Inventory Product Type Positioning

Check-Inn XPRESS 40 - 75 Keys Hotels and Resorts Budget & Economy

Services
Pricing Typical Base Category Room Size

Select Service
Rs. 3,000 Rs. 6,000 15-20 sq m

Total FSI and Built-up area per key

Dev. Cost per key w/o land

400-600 sq ft
Rs. 12 Lac Rs. 15 Lac

Product Features

Key card elevator access Electronic Surveillance of all hotel public areas Flexi check-in and check-out timings Iron and iron board on request Convenience store Guest lockers and left luggage services

F&B and Conference

Queen size comfort bed with retractable luggage rack Comfort duvets with four pillows 3 fixture bathroom with high pressure rain shower 26-32 inch flat-screen TV DVD Player Free high speed wi-fi internet connection Soft mini bar Open flexi wardrobe Full length mirror

24x7 casual multi cuisine

Limited in-room dining Packed meal provisions for guests

In-Room Facilities

Hotel Features

Meal concierge with cuisine call-in facility

Board room (optional, based on space availability)

Vending machines
Wi-fi internet Connection Shoe shine machines on each floor Guest pantry with ice vending machines Travel and courier services Outsourced laundry and drycleaning facility Business centre and board room

Work desk
Tea/Coffee Maker In Room Safe

Brand Architecture & Positioning

Key Highlights & Product Features

Brand Architecture and Positioning

The Check - Inn PREMIER brand is positioned to cater to upscale segment with full service offerings at a price range upwards of Rs.5,000. During the phase-I of brand expansion, all Check - Inn PREMIER products will only be operated under management contracts.

Key Attributes

Attributes Inventory Product Type Positioning

Check-Inn PREMIER 75+ Keys Hotels, Resorts and Serviced Apartments Upscale

Services
Pricing Typical Base Category Room Size

Full Service
Rs. 5,000 Rs. 7,000 28 sq m or higher

Total FSI and Built-up area per key

Dev. Cost per key w/o land

900 sq ft or higher
Rs. 20 40 Lac

Product Features

Key card elevator access

Electronic Surveillance of all hotel public areas

King size and twin bed

F&B and Conference

Comfort beds, comfort duvets with four pillows 4 fixture bathroom with high pressure rain showers

24X7 multi cuisine restaurant Specialty restaurant Bar and lounge Conference rooms and board rooms Pre - function areas 24X7 room service

In-Room Facilities

Room use for full 24 hours Iron and iron board on request

Hotel Features

Multiple retail outlets

24x7 room service Free wi-fi internet connection Shoe shine and shoe bags in each room

Lounge and dining area in each room

Rotational 42 inch plasma TV and DVD player I - Pod docking station with FM and alarm clock Free high speed wi-fi internet connection Mini bar and tea-coffee maker in all rooms Dedicated double wardrobe with in-room safes Full length mirror Dedicated work desk with ergo. chair Video door phones and double locking rooms in female friendly rooms

Complimentary ice and inroom bar services

Travel services, car rentals and guest concierge 24x7 laundry and drycleaning with express 24x7 business centre and board room 24x7 fitness centre with key card access

Library and DVD rentals

Swimming pool and spa

Brand Architecture & Positioning

Key Highlights & Product Features

Brand Architecture and Positioning

The Check Inn RESIDENCES brand is positioned to cater to

extended stay segment with full service offerings at a price range of Rs.3,000 to Rs.5,500.
The

proposed residences should ideally be located in close proximity to principle residential zones within a market with easy access to schools, hospitals, shopping arcades and malls.
Extended

stay travel segment with average length of stay higher than 7 nights is likely to be the biggest market that will be served by Check Inn Residences.

Key Attributes

Attributes Product Type Positioning Services Pricing Typical Base Category Room Size Total FSI and Built-up area per key Dev. Cost per key w/o land

Check-Inn RESIDENCES Serviced Apartments Mid-Market Full Service Rs. 3,000 Rs. 5,500 42-45 sq m 900-1100 sq ft Rs. 30-45 Lac

Product Features

Key card elevator access

F&B and Conference

Electronic Surveillance of all hotel public areas

Queen size and twin comfort beds Comfort duvets with four pillows and lounger 4 fixture bathroom with high pressure rain shower

Limited in-room dining

Packed meal provisions for guests Conference room

Fully equipped kitchen Iron and iron board in all residences

In-Room Facilities

Hotel Features

Refrigerators in all residences

Free wi-fi internet connection Resident's lounge Guest pantry with ice vending machines Travel and courier services 24 hour laundry and drycleaning facility 24X7 fitness centre with key card access

36 inch plasma TV
I - Pod docking station and DVD player Free high speed wi-fi internet connection

Mini bar and tea-coffee maker in all rooms

Dedicated wardrobe with inroom safes Full length mirror

Dedicated work desk with ergo. chair

Video door phones and double locking rooms Fully equipped kitchen with micro-wave oven

IT Services

Pan India Sales Support - including established customer relationships with multinational, corporate travel managers , targeted sales missions , regional office support , industry trade shows and regional events. Marketing Support - access to an extensive database of travel professionals , meeting planners , and wholesale operators ; promotional initiatives ; direct online distribution strategies; and airline mileage vouchers. Central Reservations System - accessible 24 hours a day , 7 days a week. Global Distribution System Connectivity - seamless connectivity and instant reservation confirmation to all travel agents worldwide as well as affiliated web based travel portals.

Internet Distribution System Connectivity - to thousands of top websites and travel portals.
Revenue Yield Management Direction - monthly reports and personalized assessments to assist hotels in increasing revenue. Website Booking Engine - to provide a hotel 's website with real-time booking capability. Voice Reservations - 24 hours a day, 7 days a week service. Travel Agent Commission Processing - for smoother, more efficient transactions.

IT Services

Central Reservation

Market Presence

Potential Markets of Development Tier I and Tier II cities

Jaipur

Chandigarh Delhi Noida Kolkata Bhubaneswar

Indore
Ahmedabad

Pune
Mumbai

Nagpur Goa Vishakhapatnam Bangalore Mysore Cochin/Kochi Hyderabad Chennai Coimbatore

Pilgrimage & Leisure Destinations

Pilgrimage
Katra Dharamshala Amritsar Hrishikesh Haridwar Mathura Manali

Leisure

Mussourie
Jodhpur

Nathdwara
Udaipur Dwarka Nasik Mount Abu

Varanasi

Goa

Tirupati Madurai
Kerala

Owner Value Proposition

Check-Inn is a chain of hotels and serviced apartments, focused on expanding its brand presence throughout India by developing select properties with its business partners. It is a transformative concept, a unique balance of premium stay with value pricing, which will redefine hospitality for the business traveler. By ways of new builds, adaptive reuse, conversions, and mixed use projects, developers have a dynamic sphere of possibilities open to them. Our developments express comfort and crisply defined brand spirit that continues to set Check-Inn apart from the rest.

Partner with us

Check-Inn is looking for property owners in all midsize and major metros across India to develop its range of hotels through development contracts and management contracts.

Check-Inn is also looking for young, dynamic students who are willing to go that extra mile to make their Check-Inn hotels the best in the immediate competition market.
There are multiple ways of participating in CheckInns vision of inspired hospitality. Our established brands and forthcoming entries offer scope to participate in a wide range of project types, all determined by brand specifications and the dynamics of locale along with internationally qualified parameters.

Strategic Partners

Financial & Conceptual Advisors HVS Hospitality Services Architects Access Architects Structural Consultants Mahimtura Consultants M.E.P. Consultants Spectral Services Consultants Interior Designers C B Richard Ellis

Management Team

Check-Inn is being developed by professionals with decades of experience in the hospitality industry. Our dynamic team offers customized management contracts for our development partners. We maintain our competitive edge through shared costs structures, centralised sales and marketing strategies, sturdy business model, quality designs and a wide network of customer representatives.

Thank You

For information contact:

C - 31 Naman Centre, Bandra Kurla Complex, Bandra East,

Mumbai - 400051, Maharashtra, India Tel: + 91 22 2652 3000, Fax: + 91 22 2652 4000 Email: info@checkinnhotels.in Website: www.checkinnhotels.in