Looking for THE super-event for groomers?

The National Show for Pet Retailers September 13-15, 2011 Mandalay Bay Convention Center Las Vegas, Nevada www.superzoo.org

When it comes to delivering new products, great ideas, time-saving techniques and fresh inspiration, the Groomer SuperShow is SPOT-ON. Dont miss it.

RegiSTeR NOW: www.SuperZoo.org

the Spot
New ideas on your shelves. Creativity in your technique. Happy customers, ready to come back. For pet groomers who want to stand out from the crowd, the groomer SuperShow at SuperZoo hits the spot, with a refreshing combination of new trends, great products and top-quality education. Three quick days in Las Vegas is all it takes to load up on everything SuperZoo has to offer:
Attend grooming seminars to stay on top of your game. Sharpen your edge and polish your technique with a full schedule of expert-led sessions just for groomers (see pages 4 - 11 for details). Partake in popular grooming contests. With more than $45,000 in prize money, these competitions attract and highlight the best in the business. (To enter, see pages 12 - 13.) Plus, get certified (see page 14). Spot trends and compare new products in the Groomers Court, one of SuperZoos six lively neighborhoods, where youll see the latest and greatest innovations for successful groomers. From scissors, to massagers to hemp shampoo, groomers Court makes the cut. Maximize your buying power. Stretch your budget and increase your profit margins by shopping for exclusive show specials from SuperZoo exhibitors. Network, learn and grow. Youll build valuable relationships and make lasting connections when you become part of the strong community of pet groomers who gather here.

This really hits

SCHEDULE OF EVENTS
MONDAy Registration 12:00 pm 8:00 pm Contestant How-to Meeting 5:30 pm 6:30 pm Contestant Orientation 6:30 pm 7:00 pm TUESDAy Registration Trade Show SuperZoo University groomer SuperShow Crystal Awards NDgAA Seminar WEDNESDAy Registration Trade Show SuperZoo University groomer SuperShow THURSDAy Registration Trade Show SuperZoo University groomer SuperShow

7:30 am 5:00 pm 10:00 am 5:00 pm 8:00 am 3:00 pm 8:00 am 5:00 pm 5:00 pm 7:30 pm 7:00 pm 10:00 pm

7:30 am 5:00 10:00 am 5:00 8:00 am 3:00 8:00 am 5:00

pm pm pm pm

7:30 am 3:00 10:00 am 3:00 8:00 am 1:00 8:00 am 3:00

pm pm pm pm

CONTEST OFFICIALS
grooming Contest Manager: Judy Breton grooming Contest Coordinator: Penni Stone Ring Steward: Connie Schauermann Awards Coordinator/Contest Announcer: Kathy Rose

BIG AND GETTING BIGGER

Boasting the largest number of attendees, exhibitors and square feet in 50 years, SuperZoo earned 10th place on Trade Show Executives Fastest 50 list, as one of the 50 fastest growing trade shows in the world.

LOOKiNg FOR NeWS AND iNSPiRATiON? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

RIGht Spot foR GRowInG youR buSIneSS

if youre looking for the best tools, tips and strategies to put your business a cut above, youve found them. SuperZoo features 49 groomer-geared seminars with in-depth, leading-edge content, developed around the topics that will help your grooming business most.

Youre in the

Whats their secret? How do they up-sell customers and train staff to work smarter and not harder? Topics will go beyond the Blueberry Facial and will include how they incorporate spa services, aromatherapy, client education, proper identification and sales of quality products, and FUN into their day-to-day, money-making, self service dog wash. Open your mind to new possibilities. Let their 10 years of experience and growth guide you. 10:30 AM-11:30 AM Certification Canine Workshop, Part II Presented by: Linda Easton, International Professional Groomers, Inc. iPg Workshops Part ii, will discuss the benefits of certification and explain how the practical tests are conducted and evaluated. There is a discussion on the types of dogs needed and the condition of coats, plus skills needed to certify. iPg will go over the dog breeds for certification and give key points of the groom. 10:30 AM-11:30 AM Cat Calls are a Good Thing Part I Presented by: Danelle German, National Cat Groomers Institute of America, Inc. There are over 90 million owned cats in the US alone. Who is grooming them? Are you getting cat calls and turning them away? Dont let fear or lack of knowledge prevent you from tapping into this hugely

untapped market. Becoming proficient in cat handling as well as understanding feline temperaments, breeds, coat types, health issues, and specific grooming needs will give you both the confidence and the ability to groom any cat and groom it to purrfection. 11:00 AM-12:00 PM Basic Coat Care Presented by: Judy Hudson, Oster Ambassador-Jarden Products With a basic understanding of the hairs life-cycle and proper maintenance of different types of coats, you can boost your bottom line and benefit your canine customers at the same time. Whether its the proper tools a client needs to maintain their pets between appointments, there are many ways you can truly make a difference using the science of skin and coat. 12:00 PM-1:00 PM Cat Calls are a Good Thing Part II

give you both the confidence and the ability to groom any cat and groom it to purrfection. 12:00 PM-1:00 PM Save MONEy, while Improving the Life of your Clippers & Blades Presented by: Kim Laube, Kim Laube Co. Time is money! Choosing and using the right clippers and blades for coat type and condition can make a huge difference not only in the quality of your workbut also in the amount of energy and time expended to trim canine and feline coats. But how much do you really know about clipper and blade designs? Do you know what factors to consider to assure efficient, smooth and effortless clipper work? Before you purchase even one more clipper or blade make sure to attend this powerful, informationpacked presentation by Kim Laube, one of the industrys top clipper and blade manufacturer! Afterall, time is money and who knows best how to get optimum performance from your clippers and blades than inventor and manufacturer, Kim Laube.

GROOMING SEMINAR PRICES

Any individual Seminar: 1 Day Package: 2 Day Package: 3 Day Package: $79.00 $199.00 $299.00 $399.00

Presented by: Danelle German, National Cat Groomers Institute of America, Inc

GET yOUR GROOM ON. THE ExPERTS SHOW yOU HOW.

TUESDAy, SEPTEMBER 13
9:00 AM-10:00 AM Basic Skin Care Presented by: Judy Hudson, Oster Ambassador-Jarden Products Judy will talk about the science of the skin. This information will help you make better decisions when using and choosing techniques and products. She will use the same science to make you the respected professional your customers can count on. Topics include the science of k9 skin, bathing and the right products. 9:00 AM-10:00 AM Certification Canine Workshop, Part I Presented by: Linda Easton, International Professional Groomers, Inc. The international Professional groomers team offers a power point breed profile workshop program that will benefit every groomer. Whether you want to be the best you can be; prepare for the contest ring; or would like to become certified, this workshop is perfect for you. 9:00 AM-10:00 AM How to Sculpture your Design Presented by: Romaine Michele in this seminar Romaine as the original sculpture of the Lions Head will share her award winning scissoring techniques. She will show you how to accomplish the perfect design with outline, depth and dimension to really make the creative groom stand out in a crowd and bring home the top awards. 3-D grooming. 10:00 AM-11:00 AM Show Me the Money! Presented by: Donna Walker & Lisa Vella, South Bark Dog Wash Donna Walker, RVT and Lisa Vella, co-owners of the award winning South Bark Dog Wash will offer advice and first person examples of how they make money in what Pet Product News called the One of the best customer service driven pet centers in the country . . .

Part ii follows part i. There are over 90 million owned cats in the US alone. Who is grooming them? Are you getting cat calls and turning them away? Dont let fear or lack of knowledge prevent you from tapping into this hugely untapped market. Becoming proficient in cat handling as well as understanding feline temperaments, breeds, coat types, health issues, and specific grooming needs will

DOWNLOAD THE SUPERZOO APPLICATION

Connect to the SuperZoo Mobile application, a dedicated Web site that includes an interactive show guide designed specifically for Blackberry, iPhones and Droid devices. Launch the smartphones browser at www.eventmobi.com/sz2011 to search exhibitors, view seminars, connect with other attendees and much more. Bookmark it by saving the link to your favorites or your home screen for quick and frequent reference during the show.

LOOKiNg FOR YOUR COMPeTiTiVe eDge? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

groomers Seminars:

InnoVAtIon SpotteD heRe

12:00 PM-1:00 PM The Pet Spa of the Future Presented by: Mario DiFante Mario has been on the cuttingedge of the grooming industry for over 30 years. As the owner of Four Paws Salon in Providence, Rhode island, that was voted top salon/boutique in the US for the Millennium by a national trade publication. He is going to share his expertise on how you can change your salon/boutique and come into the future with the industry. A renowned international lecturer, Mario will impart his vision of the future for the Spa business. 1:00 PM-2:00 PM English Cocker-Breed Demo Presented by: Judy Hudson, Oster Ambassador-Jarden Products Judy will demonstrate useful tips on correctly styling pet dogs. She will walk you through caring and preparing the english Cocker Spaniel coat. Judy has competed at top levels with english Cocker Spaniels in the contest ring. She will share some of her award winning techniques on this breed. 1:30 PM-2:30 PM Pricing, Pay Scales & Profit Margins Presented by: Teri DiMarino Teri will share her business savvy and expertise on running a profitable business. What to look at before you set your prices? How do i set my prices? Am i making a profit? What is the margin? How do Margins affect my Price? These and a lot more question will be answered. if you miss this seminar you will be losing money. 2:00 PM-3:00 PM Color Lifting, the How, Why and Why Nots Presented by, Dawn Omboy Many have asked how to color a black dog and in this class we will discuss the dynamics of color lifting and adding color to black dogs, the risk factors involved and the alternative methods for adding a touch of color to black or dark coats that do not involve such drastic measures. it is up to us as professionals to make an informed decision in all that we do for the well being of the pets in our care. 2:00 PM-3:00 PM No More Problem Coats (Advanced Case Studies) Presented by: Pam Lauritzen, International Society of Canine Cosmetologists Over 68 percent of dogs and cats have some type of skin and coat problem that requires the help of a Petcare Professional! in this interactive Q/A Session, Pam will help you understand how to topically evaluate and analyze skin and coat problems. Shell teach you how to determine and initiate the appropriate therapeutic program. With over 30 years of research in canine and feline skin and coat care, internationally renowned expert Pam Lauritzen will present several case studiesthen she will help you find solutions to specific skin and coat problems your clients are experiencing. Bring your questions and if you have photos of particular skin and coat problems your clients are experiencingbring them also! This seminar is a MUST for all pet care professionals. 3:00 PM-4:30 PM Grooming to Structure & Outline Presented by: Judy Hudson, Oster Ambassador-Jarden Products This is a must see for beginners and experienced groomers wanting to separate themselves from the pack. Judy will walk you through the procedures which will help you create the ideal image on any dog in record time. She will be using a POODLe in the outlining process! This session will demonstrate scissoring, universal combs and many other helpful products and techniques. 3:30 PM-4:30 PM How I Became the DogfatherHow a Jersey Kid Went from Bather to Pet Grooming Celebrity Presented by: Joey Villani Learn what Joey has been through over his career to get him to be the DogFather in the grooming industry. You will hear the path that Joey took to become the JUDge on groomer Has it. Meet and listen to Joey Villanis life in the pet care and grooming industry. What will you do to change the path you may be taking in the pet care industry to expand your horizon after this inspiriting seminar.

3:30 PM-4:30 PM All Suites Pet Resorts Presented by: Dina Perry, Wagn Tails Mobil Conversions Want to know what you will need to do to expand into the boarding business. Dina has just opened a new All Suites Pet Resort and is excited to share her new found knowledge from this great endeavor. Building and operating a new facility can be a challenge and Dina will help you avoid many problems. 3:30 PM-4:30 PM Shear Control Presented by: Pam Lauritzen & Vero DaSylva, International Society of Canine Cosmetologists in the outstanding presentation by internationally renowned creator of the Lauritzen Shear Fitting Technique, Pam will show you how to achieve a smoother scissor trim in less time without neuromuscular injuries (carpal tunnel syndrome, tendonitis, etc.). Attend this seminar and youll find out how. Learn how to choose the right shears for YOU! 7:00 PM 10:00 PM Mini Workshop NDGAA Presented by Ann Martin and Carol Kokkeler, National Dog Groomers Association of America Separate registration though NDgAA web site at www.nationaldoggroomers.com

9:00 AM-10:00 AM Shear Madness Presented by: Judy Hudson & Alan Fisher, Oster AmbassadorJarden Products Alan and Judy will explain everything you need to know about buying, maintaining and using shears and blenders. Different edges, metals and how using the correct tools will improve your performance. We will review ergonomics and the best ways to hold and use your shears. in addition we will cover some key points on how to better maintaining your clippers and blades. 9:00 AM-10:00 AM Certification Feline Workshop, Part I Presented by: Kim Raisanen, Professional Cat Groomers Association of America, Inc. Styles for every breed of cat even the mixed breeds. Can you tell the difference between a maine coon and a ragdoll? Whats the difference between a dandelion and a lion cut? Does a cats age play a significant part in the grooming session? Come learn the secrets of cat grooming from the president of the Professional Cat groomers Association of America! Raffles and prizes are just part of the fun in this seminar. 10:00 AM-11:00 AM How to do Retailing in a Grooming Salon Presented by: Romaine Michele Retailing in the grooming salon can pay the rent if you pay attention to the detail. Learn how to merchandise in a small space and how to price merchandise with flair to get your customers to buy. Learn how to up sale an add on without feeling guilty. 10:00 AM-11:00 AM Specialized Shampoo & Sanitation Presented by: Donna Walker & Lisa Vella, South Bark Dog Wash Are you sanitizing your shampoo mixing bottles properly to prevent bacteria which results in skin problems and itchiness? Do you wonder which type of medicated or special shampoo is used for what type of skin or hair condition? Do you know

what you are treating when a client walks in with a bottle of shampoo that has a name that cannot be pronounced, and they cannot remember what the Vet said it was for? Listen to Donna and Lisa, developers of the original Pet Facial, discuss what has worked for them in their ten years of experience running a very successful Southern California self-serve dog wash. 10:30 AM-11:30 AM Certification Feline Workshop, Part II Presented by: Kim Raisanen, Professional Cat Groomers Association of America, Inc. Cats own their ownersyou serve the cat, and happy cat customers have happy owners. Happy owners make for return customers. Tweak your business to the niche market of cat grooming and grooming supplies. The more knowledge you have in the needs of cats, the more cat business you will acquire. Owners need someone to direct them in the right directionlet it be you! Fun and prizes await you in this class. 11:00 AM-12:30 PM Capture the Outline of the Bichons Presented by: Judy Hudson, Oster Ambassador-Jarden Products Judy will guide you through the breed standard while she demonstrates how to apply it both with scissors and clippers. She will share techniques and detailed grooming information on the Bichon. First we will demonstrate a show trim and then modifying it to create a shorter version of the correct profilefirst with scissors followed by clippers, blades and universal comb attachments to create a trim that will please both you and your clients.

WEDNESDAy, SEPTEMBER 14
8:30 AM-9:30 AM Mobile Grooming Pricing for Profit? Presented by: Dina Perry, Wagn Tails Mobil Conversions Dina will help you learn how to price your mobile grooming business animals. This is the question that everyone is asking and we have brought in the expert with over 30 years experience in the mobile industry to answer this question in simple language and proven formulas.

LOOKiNg FOR TiMe-SAVeRS AND MONeY-MAKeRS? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

get it on the Spot

11:30 AM-12:30 PM Short Cuts to Drop Coats Presented by: Marlene Romani, R.D.C Romani Inc. This PowerPoint presentation will show you what to watch for when working with drop coats to avoid that choppy look. What are the best techniques to use to get the best results when working on drop coats? What can you do to get different looks on those cute long-haired dogs? The drop coat is a big part of our daily business, dont miss these shortcuts to cutting time. 12:00 PM-1:00 PM Offering your Clients a Customized Strategy to Parasite Control? Presented by: Paris Revoir DVM, Bayer, Pet Specialty As a groomer and pet care professional, you are a trusted authority for your clients. They look to you for more than keeping their pets looking good. The advice you give can have an enormous impact and a lasting effect on their pets health, wellbeing and quality of life. Being knowledgeable about fleas, ticks and other pests can help you provide better service and make helpful recommendations to pet owners. This interactive presentation can assist you in developing a customized strategy to parasite control for your clients. in addition, there will be an opportunity to answer any specific questions you might have on emerging issues and products. 12:00 PM-1:00 PM Speed MATTERS! (Why S.P.M. is Important) Presented by: Kim Laube, Kim Laube Co. What are strokes per minute and what difference does it make to clipper performance? Are you aware that before purchasing any clipper, you should always compare the STROKeS PeR MiMUTe (S.P.M.)? Did you know that S.P.M.s can make a different in clipper power, smoothness, clip time, and blade life? in this lively seminar presented by one of the industrys leader clipper and blade manufacturer, Kim Laube, youll learn how to determine the stroke speed of clippers and how to use variable speed clippers to improve the speed and quality of your trim without burning out your clippers. Were certain youll find this outstanding presentation a time-saving and rewarding experience. 1:00 PM-2:00 PM Creating Colors & Designs Presented by: Dawn Omboy Creating a colorful trim is a fun way to brighten up everyones day. in this one-hour class, Dawn will show you that it is economical and easy to achieve in the normal work day of any salon. Colorful Polka Dots are an easy way to add some fun and a touch of color to your anytime grooms. By following these easy step-by-step instructions, you can hit the Spot with your clients every time. 1:30 PM-2:30 PM Double Coated Grooming Presented by: : Judy Hudson, Oster Ambassador-Jarden Products This is a must-see for beginner groomers and bathers that finish double coated breeds. Judy will walk you through procedures that will help you create the ideal image on any double-coated fluffy in record time. This session will demonstrate many helpful products and techniques to make those customers with shedding double-coated breeds come back again and again. 1:30 PM-2:30 PM How to Write a Press Release that Gets Results? Presented by: Seth Mendelson, Grooming Business Magazine Learn what you will need to know to put an informative press release together. Where and to who do you send the release after you have prepared? Should you send pictures with the release and what are the different formats that they talk about? Seth has more than 25 years of experience reporting on the retail industry and will help you understand how important this information can be to your business. 2:00 PM-3:00 PM The Art of Handstripping Part I Presented by: Pam Lauritzen & Scott Wasserman, International Society of Canine Cosmetologists Handstripping is not just for Terriers! it is an art that can be used to remove excess coat as well as to sculpt and design. Handstripping can restore and preserve the health of a lackluster coat while turning a shaggy coat into a work of beauty and art. This hands-on workshop will focus upon helping participants develop the technical skills needed to learn and/or perfect their handstripping techniques and methods. if youd like to learn practical, easy maintenance handstripping techniques and methods that will improve the appearance and quality of your pet trims as well as improve the health, texture, luster and color of pet coats, then dont miss a minute of this power-packed presentation and hands-on demonstration. . . . Also Shed Control tools, techniques and methods will be discussed and demonstrated during this Popularly Demanded seminar! An extraordinary two-part series recommended for all Pet Care Professionals.

2:30 PM-3:30 PM The Art of Training Native American Style Dog Presented by: Romaine Michele Here you will learn gentle handling methods that the Native Americans use with their animals. Understand and learn the animal vocabulary that is around us all day. Become aware of the sensory protocol that animals use. This seminar will benefit all in the animal care sector. 3:00 PM-4:00 PM Feline Humane Handling Presented by: Kim Raisanen, Professional Cat Groomers Association of America, Inc. You had me at Meow!cat communications. Cats communicate with us without making a sound. Their tails, ears and eyes tell an entire story. it is up to the professional groomer to understand the meaning! Once you understand feline body language you will wish you had groomed them years ago. Seminar is full of fun, prizes and surprises. 3:30 PM-4:30 PM The Art of Handstripping Part II Presented by: Pam Lauritzen & Scott Wasserman, International Society of Canine Cosmetologists Handstripping is not just for Terriers! it is an art that can be used to remove excess coat as well as to sculpt and design. Handstripping can restore and

preserve the health of a lackluster coat while turning a shaggy coat into a work of beauty and art. This hands-on workshop will focus upon helping participants develop the technical skills needed to learn and/or perfect their handstripping techniques and methods. if youd like to learn practical, easy maintenance handstripping techniques and methods that will improve the appearance and quality of your pet trims as well as improve the health, texture, luster and color of pet coats, then dont miss a minute of this power-packed presentation and hands-on demonstration. . . . Also Shed Control tools, techniques and methods will be discussed and demonstrated during this Popularly Demanded seminar! An extraordinary two-part series recommended for all Pet Care Professionals. 3:30 PM-5:00 PM The Poodle Basics Presented by: Judy Hudson, Oster Ambassador-Jarden Products Judy will demonstrate what it takes to create the ideal Poodle image. Judy will start with clippers and finish with the scissor. Covering detailed clipper lines, the best blades for body trimming, and how and where to use them. She will complete as much trimming as possible with clippers and universal combs. After watching Judy, a new

groomer can achieve balance, breed profile and a good finish on any Poodle. You will see it all in this live grooming demo! 4:00 PM-5:00 PM Breed Demo-Golden Retriever Presented by: Diane Betelak, Grooming Consultant Andis Company As the fourth top breed of dogs in the United States you need to take the time to learn the basic care and maintenance of a golden retriever coat. Understanding body type and structure will make grooming the golden easier. Learn how to trim the pet golden and make them look like a show dog winner. This breed is a full groom dog now, not just a bath dog anymore.

THURSDAy, SEPTEMBER 15
9:00 AM-10:00 AM Start the Groom with the Perfect Bath Presented by: Romaine Michele The bath and the bathing staff are one of your biggest assets. Learn how to use the dryer to get the best results by understanding the air flow and speed to get the best results. Air direction can improve the final groom tenfold. Taking your time to bath correctly and dry perfectly will benefit you and your clients.

ALL INDUSTRy NETWORKING RECEPTION

Wednesday, September 14, 5:00 pm Make new connections, share ideas and network with your peers at the All industry Networking Reception following the close of the show.

LOOKiNg FOR NeW SKiLLS AND eXPeRT ADViCe? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

education for groomers

9:00 AM-10:30 AM The All Clipper, Universal Comb & Blade Groom Presented by: Judy Hudson, Oster Ambassador-Jarden Products This session is more valuable than you think. Judy will demonstrate great trims using only clippers, universal combs and blades. These trims are great for a multitude of coat types and breeds. Learning how to utilize all of your tools will save you time, and wear and tear on your body from repetition of scissoring! STOP WORKiNg SO HARD AND FiNiSH WiTH MORe CONSiSTeNT ReSULTS! Recommended seminar to see before The All Clippers would be Structure and Outline 9:30 AM-11:00 AM Styling Short-Legged Terriers Presented by:Vero Da Sylva & Scott Wasserman, International Society of Canine Cosmetologists if youd like to learn the difference between trimming the Westie, Scotty, Cairn, Dandie Dinmont, Norfolk or Norwich terriers; if youre confused about the difference between a Westie and Cairn head; if youd like to learn how to execute the perfect Scottie ears and eyebrows; if youd like to know if the body lines differs on the Westie and Scottie; if you would like to know how to create a show trim look using short-cut pet styling techniques and methodsthen you wont want to miss a moment of this theory-based and practical skills presentation and hands-on demonstration performed by internationally renowned and award winning terrier experts, Scott Wasserman and Vero DaSylva. 10:00 AM-11:00 AM Portuguese Water Dog Presented by: Hayley Keyes & Linda Easton President Obama and his family have just acquired a Portuguese Water Dog. This means you will be seeing them in your grooming shop soon. Be ready! Linda has groomed numerous PWDs for the show ring as well as giving hands on workshops for Breed Clubs. She will introduce you to this wonderful breed and show grooming techniques suitable for the grooming shop, using a combination of snap-on combs, and thinning shears and scissors for the retriever trim. These tips will apply to show dogs as well as pets. The lion trim will also be introduced. 11:00 AM-12:00 PM Designer Small Breed Live Demo Presented by: Suesan Watson, Wahl Extreme Team Learn from Sue how to develop your eye to see the dog under all that hair. She will help you understand the dogs body and how to groom the dog to enhance his features. Sue will go over different techniques to accomplish great results every time. Learn more on how to evaluate the new designer breed dogs that shows up in your shop. 11:30 AM-12:30 PM Feline Grooming Elements Live Demo Presented by: Danelle German, National Cat Groomers Institute of America, Inc. A cats specific grooming needs are mainly determined based on condition, age, health, coat type, temperament. Learning how to decipher what these needs are will equip you to make the best recommendations to your clients and then do the job safely, efficiently, and with outstanding results. This lecture will show you a variety of cat grooming elements and handling techniques as performed on live cats. 11:30 AM-1:00 PM The Kerry Blue Terrier Presented by: Judy Hudson, Oster Ambassador-Jarden Products Kerry Blue Terriers owners are looking for groomers who understand and can create the ideal breed image. Judy will show you the right way and some short cuts to create the ideal image on the Kerry Blue Terrier.

Spot on

11:30 AM-1:00 PM Styling Long-Legged Terriers Presented by: Scott Wasserman & Vero Da Sylva, International Society of Canine Cosmetologists in this in-depth and comprehensive seminar, let Scott and Vero show you the subtle and diverse differences in longlegged Terrier body lines and heads and expressions. if youre confused about which of the long-legged, harsh-coated Terriers eyebrows are separated or not; if youd like to learn a quick, simple technique for shaping schnauzer eyebrows; if youre not sure how long to trim Terrier beards; if youre having a difficult time understanding Terrier expression and how to create it; if youre not sure about the body lines on long-legged terriers; if youd like to know the best blade lengths when trimming long-legged Terriers then be in the front row of this theory-based and practical skills presentation. 1:00 PM-2:00 PM Its Just a Bite Presented by: Hayley Keyes its Just a Bite! One of the biggest risks in grooming is dog and cat bites and scratches. in this PowerPoint presentation, Hayley will discuss the common causes of animal aggression, why animal related injuries occur and how to reduce your

risk. Untreated and /or ignored animal bites and scratches are not another injury. They can be a threat to your career and seriously disrupt your life. 1:00 PM-2:00 PM Creative Accessories & Finishing Touches Presented by: Dawn Omboy Make your work shine, add a sparkle to your daybeing creative is not limited to adding color to your everyday salon dogs, there are lots of products out there just waiting for you to give them a chance to show you just what they can do. From the top of the head to fancy feet and somewhere in between, you can bring out the pizzazz in all your pet grooms. Let Dawn show you how in this informative and fun class that will have your clients begging for more! 1:30 PM-2:30 PM Successful Opening or Adding a Self Service Dog Wash Presented by: Donna Walker & Lisa Vella, South Bark Dog Wash Todays urban canine and their humans have choices and expectations for what is offered as contributory to their daily lifestyles. The dog wash industry has grown into a client accepted and entrepreneur desired business modeled entity. No longer is this type of business the novelty it once was. Patrons not only expect to find dog

washes in their cities, but they expect them to be of a certain caliber. Have you ever considered opening up a self serve dog wash, or adding one to your grooming salon? Do you wonder what it would take to set one up? Do you think about what that would mean for you and your business? Come and listen to the owners of the awardwinning South Bark Dog Wash, LLC, Home of the Blueberry Facial, explain the ins and outs of this type of endeavor. Utilize examples and facts gained from their years of experience to help guide you in your decisions in growing your business. 2:00 PM-3:00 PM Mix Breed Trimming Presented by: Judy Hudson, Oster Ambassador-Jarden Products Learn some great trims, new or experienced groomer; dress up some of those frequently seen breeds in our salons. These adorable trims are fast and low maintenance for your customers. Must see!

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LOOKiNg FOR iDeAS, ANSWeRS AND iNFORMATiON? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

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SpotLIGht
ATTENTION ALL SUPERGROOMERS:
Show us your skilland your styleby competing in one of our 2011 grooming contests. Theres plenty to enter, and with more than $45,000 in prize money, theres also plenty to win. The groomer SuperShow features six groomTeam sanctioned class competitions, plus the Rescue Rodeo, Creative Styling, First-Time Competitor and groomers Super Jackpot contests.
Registration deadline for competitions is 5:00 pm PST, August 30th, 2011.

Talent in the

Regular Class Awards

Open Division: 1st Place $300 2nd Place $200 3rd Place $100 Intermediate Division: 1st Place $150 2nd Place $100 3rd Place $75 Entry Division: 1st Place $125 2nd Place $75 3rd Place $50 Best in Class /Group Level 1st Place $400 2nd Place $200 3rd Place $100 Best Pet Stylist in Show $2,000 Best All Around Pet Stylist in Show $1,500

Creative Styling Competition

The Creative Styling Competition is an exhibition of colorfully staged, uniquely presented and exquisitely groomed dogs using props and music for the presentation. entries used for this class must be completely trimmed before entering the ring. Any purebred or mixed breed dog can be used. $6,000 Total Prizes 1st Place $2,000 2nd Place $1,500 3rd Place $1,000 4th Place $500 5th Place $500 6th Place $500

Groomer Super Jackpot

$20,000 Total Prizes 1st Place $10,000 2nd Place $5,000 3rd Place $2,000 4th Place $1,000 5th - 6th Place $500 7th - 10th Place $250

Regular Classes
GroomTeam USA and the United Show Managers Alliance Sanctioned enter and compete in six sanctioned classes: Standard Poodle Toy/Miniature Poodle Sporting Breeds Terrier Breeds Potpourri Breeds All Other Purebreds

Rescue Rodeo Competition

Using rescue dogs from shelters, this contest recognizes the groomers ability to take on any challenge. The groomer will use his or her grooming expertise to create a clean, well-groomed dog, while handling them with compassion. The top three placements will not only win a cash prize, but the supplied dogs rescue organization will take home a cash donation. $5,900 Total Prizes 1st Place - $1,200 plus $1,200 donation to your rescue dogs organization 2nd Place - $1,000 plus $1,000 donation to your rescue dogs organization 3rd Place - $750 plus $750 donation to your rescue dogs organization

Best First-Time Competitor

This competition is open to anyone who is entered in an entry-level competition, and has indicated on his or her original competitor entry form that they have never competed in a groomTeam-sanctioned contest. The entry-level judge will choose the best firsttime competitor from each regular-class competition. each competitor chosen must return to the show ring thirty-minutes prior to the Best in Show awards. At that time the judge will then choose the winner of the Best First-Time Competitor award. The winner will receive an Oster Professional groomer Starter Kit, valued at $959. All first-time registered competitors will receive an Oster SuperSteel scissor, valued at over $100.

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LOOKiNg FOR A CHANCe TO SHiNe? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

N $45,000 I Ey N PRIZE MO
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Crystal Grooming Achievement Awards

The groomer SuperShow will host the 2011 prestigious Crystal grooming Awards, presented by Grooming Business magazine and the World Pet Association (WPA), on Tuesday, Sept.13, 2011. Created to establish standards of grooming excellence and recognizing professional skills in the competitive grooming industry, this years awards will honor the industrys top groomers and grooming businesses in a variety of categories, including: Competitive Groomer of the Year International Competitor of the Year Best Retail Grooming Salon ( 5 units) Best Retail Grooming Salon (> 5 units to 250 units) Mobile Groomer of the Year Grooming Judge of the Year Congeniality Award David Salzberg Award for Outstanding Contributions

Earn Industry-Recognized Certifications.

Professional credentials inspire customer confidence and increase business. Take advantage of the following certifications offered at SuperZoo: International Professional Groomers, Inc. www.ipgicmg.com International Society of Canine Cosmetologists www.petstylist.com National Cat Groomers Institute of America http://nationalcatgroomers.com National Dog Groomers Association of America www.nationaldoggroomers.com Professional Cat Groomers Association of America www.professionalcatgroomers.com
Note: You may use a dog entered in a contest, but are not required to enter contests in order to participate in these certification programs. (exception: National Dog groomers will only certify competition dogs)

international Trade Show

hot Spot
HOTEL DISCOUNTS FOR SUPERZOO PARTICIPANTS.

Lavish Las Vegas offers world-class hotels, dining, spas, shopping, nightlife and entertainment like no other destination. Travel is easy from anywhere, and room rates are still at record lows, so whatever your budget, you can do Vegas with class.

All events for SuperZoo 2011 will take place at the Mandalay Bay Convention Center and Mandalay Bay Resort and Casino, which has been selected as the official headquarter hotel.

Alexis Park Resort a Pet Friendly Hotel

Prices from $69 1.50 Miles from SuperZoo 2011

Mandalay Bay Resort and Casino (Headquarter)

Prices from $199 Addl Person $30

THEhotel at Mandalay
Prices from $229 Addl Person $30 (THEhotel at Mandalay Bay is a separate luxury hotel within the Mandalay Bay Resort and Casino. All accommodations are 725 square foot suites with luxurious and exclusive service.)

Additional hotels are offering special SuperZoo 2011 rates and are connected to Mandalay Bay via tram. Luxor Hotel and Casino
groomTeam Contest Rules and Addendum are available for download at www.SuperZoo.org, or call (800) 999-7295 or email info@wpamail.org to have a copy mailed to you. Registrations must be submitted online, or on official form, by U. S. mail or faxed to (626) 447-8350. Contest registration online is also accepted at www.superzoo.org No phone registrations accepted.

September 11 15 $109 September 10 & 16 $139 Addl person $30

Excalibur Hotel and Casino

September 11 15 $84 September 10 & 16 $114 Addl person $30

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LOOKiNg FOR A SUPeR TiMe AND A gReAT DeAL? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

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The Pet groomers hot Spot

Serious pet pros know: this is THe place for groomers. With top-notch grooming seminars, exciting contests, creative new tips and great opportunities, its the cant-miss event that has just what you need to run a better grooming business.

RegiSTeR NOW: www.SuperZoo.org

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The National Show for Pet Retailers September 13-15, 2011 Mandalay Bay Convention Center Las Vegas, Nevada www.superzoo.org
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$45,000 IN y M NE PRIZE ProsO tails inside. De g

Pre-sort Standard US Postage San Diego, CA Permit No. 751

BIG AND GETTING BIGGER

Boasting the largest number of attendees, exhibitors and square feet in 50 years, SuperZoo earned 10th place on Trade Show Executives Fastest 50 list, as one of the 50 fastest growing trade shows in the world.

World Pet Association 135 West Lemon Avenue Monrovia, CA 91016 800-999-7295 | info@superzoo.org

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