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WES 2281 South Asia Print IW.indd 1 11/08/11 10:07 AM
New research out recently has found
that Auckland, or more precisely
Aucklanders, are the least prepared
in the country for a natural disaster.
The results, from a Colmar
Brunton survey into the effective-
ness of the national Ministry of
Civil Defence and Emergency Man-
agements Get Ready, Get Thru
advertising campaign, showed
Auckland was signifcantly lower
than the national average in four
of the measures used to detect how
ready a region is for an emergency.
Although the percentage of
Aucklanders who are fully prepared
has increased since the survey
began in 2007 (up from 4% in 2007
to 11% in 2011) Aucklanders are still
below the national average (18% in
2011).
The report found that 21% of
Aucklanders are prepared when
they are at home, compared with the
national average of 32%.
Only 23% of Aucklanders have
a survival plan for when they are
away from home compared with the
national average of 30%.
Although most people under-
stand a disaster could strike at any
time, the main barriers to being
prepared remain similar to previous
years, although cost has become a
greater barrier (up from 11% in 2010
to 16% in 2011).
Clive Manley, Auckland Civil
Defence and Emergency Manager
said that Aucklanders need to learn
from the recent events and build re-
silience by being prepared.
Many people think that we are
never going to face an emergency
situation in Auckland, said Mr
Manley. Yet this year Auckland
has been affected by fooding, tor-
nadoes and tsunami threats gener-
ated by earthquakes in Chile and
Japan and we have seen the devas-
tating effect of the earthquakes in
Christchurch. The possibility of an
emergency, whether that be caused
by a volcanic eruption, the weather,
or man-made disaster should never
be dismissed.
Civil Defence can assist, advise
and coordinate, but it is up to the
community to accept some respon-
sibility and be prepared. Help may
not be available for some days so
our individual preparedness could
ultimately prove lifesaving.
Experience has shown that after
a disaster it may take three days
or more for emergency services to
reach neighbourhoods and individu-
als. In areas that are isolated or have
limited access, it may take longer.
To help our communities get
through an emergency we are
working with them to develop
neighbourhood response plans so
that the community knows what to
do in an emergency and can look
after themselves and each other. We
are not always going to be able to
alert people, so that is why the best
practice is still through communi-
ties alerting each other in an emer-
gency, says Mr Manley.
The plans build community re-
silience to emergencies and disas-
ters by identifying hazards that may
impact the area, and also outline
how the community will respond
and remain self-reliant for at least
three days without external assis-
tance.
Michael Goudie, Chair of the
Civil Defence and Emergency Man-
agement Committee is looking at
fresh, innovative ways to engage
and educate the Auckland public.
The council merger has been a cat-
alyst for looking at our communities
in a new light, says Cr. Goudie.
Because of how diverse Auck-
land is, we need to look beyond
normal connectivity and start
looking at best penetration. New
ways such as Twitter and location-
based smart phone applications
have huge potential to play a part in
raising the awareness and the need
to be prepared in an emergency.
Auckland: With the recent
natural hazards that have
affected the nation, just
how prepared are we?
DIsAsTErs
How prepared for
are
AucKlAnDErs?
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