A REPORT ON PRODUCT AND SERVICES OF KOTAK SECURITIES FOR KOTAK SECURITIES Ltd.

Nehru Place, New Delhi SUBMITTED IN PARTIAL FULFILLMENT OFMBA-II SUBMITTED BY NAMITA SHARMA ROLL NO- 104512248202

ACKNOWLEDGEMENT
I wish to express my most sincere thanks to Mr.PrabhatAggarwal Branch Manager Kotak Securities New Delhi and Mr.DheerajMalhotra Deputy manager at Nehru place New Delhi for providing me the opportunity to work with the renowned organization and enabling me to gain practical knowledge in the field of Finance and Operations. I also owed my profound gratitude to my field guide Mr.A.k Mittal and for their guidance during the duration of project. A special note of thanks is also reserve to, training and placement officer of Gianjyoti institute of management and technology,Mohali. Moreover I am also indebt to Mr.V.KAggarwal, Director Gianjyoti institute of management and technology,Mohali for their kind help and co-operation for completing this project work. I indeed thanks to Kotak Securities Ltd. Nehru place, New delhi and Gianjyoti institute of management and technology,Mohali for giving me an opportunity to have experience in a professionally run organization. Namitasharma

CERTIFICATE

Acknowledgement Certificate Student declaration

Preface Company profile History Management Corporate identity Objective Significance Indian capital market Sebi Depository system Area of operation Product of kotak securities Brokerage structure Services of kotk securities Documentation required for demat account Swot analysis of kotak securities Future & growth prospectus Overall experience Learning

biblography

STUDENT DECLARATION
I am Namita Sharma hereby declare that the project work entitle on the Product And Services of Kotak Securities is the original work done by me.

This project report presented as a partial fulfilment requirement for the degree of Master of Business Administration.

Namita Sharma M.B.A3rd(sem) GJIMT,Mohali

PREFACE
Any kind of learning is incomplete till it is practically applied in the concerned field. Only then does a person understand and get hold of even the minutest details of what she has learnt in his stay at the institute doing her MBA. So, to practically apply what I had gained in the past one year in the MBA programme, I underwent two months summer training at Kotak Securities Ltd, New Delhi. It has been a wonderful learning experience, which has given me an insight into Management of modern business which requires an appreciation of multidisciplinary concept and in-depth knowledge of specific analytical tools, geared to the solution of real life problems. No doubt every real situation is unique but a set of theoretical tools of knowledge, itself based on empirical foundation, can help in developing the mechanism for handling such situation. So the MBA curriculum has been desired to provide to the future managers ample practical exposure to the business world. The summer training is essential for the fulfilment of MBA curriculum; it provides an opportunity to the student to understand the industry with special emphasis on the

development of skills in analysing interpreting practical problems through application of management.

TABLE OF CONTENT
1. INTODUCTION TO THE INDUSTRY (i) Indian Capital Market (ii) SEBI (iii) NSE (iv)BSE (v)Depository System (CSDL & NSDL) 2. INTRODUCTION TO THE COMPANY (i) History (ii) Management (iii) Awards 3. OBJECTIVE OF THE STUDY 4. SIGNIFICANCE OF THE STUDY 5. AREA OF OPERATION 6. PRODUCTS OF KOTAK SECURITIES

7. SERVICES OFFERED BY KOTAK SECURITIES 8. DOCUMENTARY PROCEDURE 9. SWOT ANALYSIS 10. FUTURE AND GROWTH PROSPECTS 11. OVERALL EXPERIENCE 12. 12. BIBLOGRAPHY

1) INDUSTRY PROFILE INDIAN CAPITAL MARKET

The Indian capital market is more than a century old. Its history goes back to 1875, when 22 brokers formed the Bombay Stock Exchange (BSE). Over the period, the Indian securities market has evolved continuously to become one of the most dynamic, modern, and efficient securities markets in Asia. Today, Indian market confirms to best international practices and standards both in terms of structure and in terms

of opening efficiency. Indian securities markets are mainly governed by: a) The companys Act 1956. b) The Securities Contracts Regulation Act 1956 (SCRA Act). c) The Securities and Exchange Board of India (SEBI) Act, 1992. A brief background of these above regulations are given below: a) The Companies Act 1956 deals with issue, allotment and transfer of securities and various aspects relating to company management. It provides norms for disclosures in the public issues, regulations for underwriting, and the issues pertaining to use of premium and discount on various issues. b) SCRA provides regulations for direct and indirect control of stock exchanges with an aim to prevent undesirable transactions in securities. It provides regulatory jurisdiction to Central Government over stock exchanges, contracts in securities and listing of securities on stock exchanges. c) The SEBI Act empowers SEBI to protect the interest of investors in the securities market, to promote the development of securities market and to regulate the security market. The Indian securities market consists of primary (new issues) as well as secondary (stock) market in both equity and debt. The primary market provides the

channel for sale of new securities, while the secondary market deals in trading of securities previously issued. The issuers of securities issue (create and sell) new securities in the primary market to raise funds for investment. They do so either through public issues or private placement. There a8718412re two major types of issuers who issue securities. The corporate entities issue mainly debt and equity instruments (shares, debentures, etc.), while the governments (central and state governments) issue debt securities (dated securities, treasury bills).

SECURITIES AND EXCHANGE BOARD OF INDIA

In 1988 the Securities and Exchange Board of India (SEBI) was established by the Government of India through an executive resolution, and was subsequently upgraded as a fully autonomous body (a statutory Board) in the year 1992 with the passing of the Securities and Exchange Board of India Act (SEBI Act) on 30th January 1992. In place of Government Control, a statutory and autonomous regulatory board with defined responsibilities, to cover both development & regulation of the market, and independent powers have been set up. Paradoxically this is a positive outcome of the Securities Scam of 1990-91

The basic objectives of the Board were identified as:

y y y y

To protect the interests of investors in securities, To promote the development of Securities Market, To regulate the securities market and For matters connected therewith or incidental thereto.

SEBI has introduced the comprehensive regulatory measures, prescribed registration norms, the eligibility criteria, the code of obligations and the code of conduct for different intermediaries like, bankers to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio managers, credit rating agencies, underwriters and others. It has framed byelaws, risk identification and risk management systems for Clearing houses of stock exchanges, surveillance system etc. which has made dealing in securities both safe and transparent to the end investor. Another significant event is the approval of trading in stock indices (like S&P CNX Nifty & Sensex) in 2000. A market Index is a convenient and effective product because of the following reasons:

y It acts as a barometer for market behavior; y It is used to benchmark portfolio performance; y It is used in derivative instruments like index futures and index options; y It can be used for passive fund management as in case of Index Funds.

Two broad approaches of SEBI is to integrate the securities market at the national level, and also to diversify the trading products, so that there is an increase in number of traders including banks, financial institutions, insurance companies, mutual funds, primary dealers etc. to transact through the Exchanges. In this context the introduction of derivatives trading through Indian Stock Exchanges permitted by SEBI in 2000 AD is a real landmark.

Derivatives have been accorded the status of `Securities'. The ban imposed on trading in derivatives in 1969 under a notification issued by the Central Government was revoked. Thereafter SEBI formulated the necessary regulations/byelaws and intimated the Stock Exchanges in the year 2000. The derivative trading started in India at NSE in 2000 and BSE started trading in the year 2001.

FUNCTIONS OF SEBI

SEBI has been obligated to protect the interests of the investors and securities and to promote and development of, and to regulate the securities market by such measures as it thinks fit. SEBI, in particular, has power for:
y Regulating the business in stock exchange and other securities markets; y Registering and regulating the working of stock brokers, sub brokers, share transfer agents, banks to an issue, trustee of trust deals, registrars to an issue, merchant banks, underwriter, portfolio managers, and other intermediaries associated with the securities markets;

y Registering and regulating of collective investment schemes including mutual funds; y Promoting and regulating the working of self regulatory organizations; y Prohibiting fraudulent and unfair trade practices relating to securities markets; y Promoting investors education and training of intermediaries of securities market; y Prohibiting insiders trading in securities.

NATIONAL STOCK EXCHANGE (NSE)

With the liberalization of the Indian economy, it was found inevitable to lift the Indian stock market trading system on par with the international standards. On the basis of the recommendation of high-powered Pherwani committee, the National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India, industrial credit and investment corporations of India, Industrial Finance Corporation of India, all Insurance Corporation, selected commercial banks and others. Trading at NSE can be classified under two broad categories: a) Wholesale debt market and b) Capital market. Wholesale debt market operations are similar to money market operations institutions and corporation bodies enter into high value transaction in financial instruments such as

government securities, treasury bills, public bonds, commercial paper, certificate of deposit, etc. There are two kinds of players in NSE: a) Trading members and b) Participants. Recognized members of NSE are called trading members who trade on behalf of themselves and their clients. Participants include trading members and large players like who take direct settlements responsibility. Trading at NSE takes place through a fully automated screen based trading mechanism, which adopts the principle of an order driven market. Trading members can stay at their offices and execute the trading, since they are linked through a communication network. The prices at which the buyer and seller are willing to transact will appear on the screen. When the prices match the transaction will be completed and a confirmation slip will be printed at office of the trading member. NSE has several advantages over the trading exchanges. They are as follows: y NSE brings an integrated stock market trading network across the nation. y Investors can trade at the same price from anywhere in the country. y Delay in communication, late payments and malpractices prevailing in the traditional trading mechanism can be done away with greater operational efficiency and informational transparency in the stock operations, with the support of total computerized network.

BOMBAY STOCK EXCHANGE (BSE)

Bombay Stock Exchange Limited is the oldest stock exchange in Asia with a rich heritage. Popularly known as BSE, it was establish as The Native Share & Stock Brokers Association in 1875. It is the first stock exchange in the country to obtain permanent recognition in 1956 from the government of India under the securities contracts (Regulation) Act, 1956. The Exchanges pivotal and preeminent role in the development of the Indian capital is widely recognized and its index, SENSEX, is tracked worldwide. Earlier an association of persons (AOP), the exchange is now a demutualised and incorporated under the provisions of the companies act, 1956, pursuant to the BSE (corporations and demutualization) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI). Today, BSE is the world's number 1 exchange in the world in terms of the number of listed companies (over 4900). It is the world's 5th most active in terms of number of transactions handled through its electronic trading system. And it is in the top ten of global exchanges in terms of the market capitalization of its listed companies (as of December 31, 2009). The companies listed on BSE command a total market capitalization of USD Trillion 1.28 as of Feb 2010. BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000 certification. It is also the first Exchange in the country and second in the world to receive Information Security Management System Standard BS 77992-2002 certification for its BSE On-Line trading System (BOLT).

The BSE Index, SENSEX, is India's first and most popular Stock Market benchmark index. Exchange traded funds (ETF) on SENSEX, are listed on BSE and in Hong Kong. Futures and options on the index are also traded at BSE.

DEPOSITORY SYSTEM
Depository system essentially aims at eliminating voluminous and cumbersome paper work involved in the script based system and offers scope for paperless trading through state of the art technology. Depository system enables conversion of physical securities in the electronic form through a process of dematerialization (also known as Demat) of share certificates and facilitates share transactions and transfers electronically without involving any share certificate or transfer deed. Depository system offers option for converting the shares from electronic form to physical or paper from through a process of rematerialization (also known as remat).

DEPOSITORIES IN INDIA

1) NATIONAL SECURITIES DEPOSITORY LTD. (NSDL)

It is an organization promoted by UTI and National Stock Exchange of India Ltd. The aim is to provide facilities for holding and handling securities in electronic form.

Subsequently; SBI (acquired a 4.76 per cent in NSDL), HDFC Bank, Deutsche Bank, Dena Bank, Canara Bank, Global Trust Bank, Standard Chartered bank, Citibank NA and HSBC have acquired stake in NSDL. It commenced its operations in November 1996. Its headquarter is situated at Mumbai. It is holding and handling securities in electronic form. It facilitates faster settlement cycles. It provides services related to transactions in securities. It interfaces with the investors through its agents called depository participant (DPs). As a depository, NSDL: y Acts as a custodian as well as legally transfer beneficial ownership, y Reduces settlement risk by minimizing the paper work involved in trading, and settling and transferring securities.

NSDL offers the following benefits: (a) Dematerialization, (b) Rematerialization, (c) Electronic settlement trades in stock exchanges connected to NSDL, (d) Pledging/ hypothecation of dematerialized securities against bank loan, (e) Electronic credit of securities, (t) Receipt of non cash corporate benefits such as bonus in electronic form, (g) other services viz., holding debt instruments in the same account, availing stock lending, borrowing facility etc. 2) CENTRAL DEPOSITORY SERVICES (INDIA) LTD. (CDSL). It is the second depository in the country, after NSDL. The Bombay Stock Exchange (BSE), Bank of India, Bank of Baroda, NSDL, HDFC Bank, and State bank of India promote it. The functions rendered by this depository is almost similar that of the NSDL.

Selection of a Depository Participant: To select a depository participant, one can consider the following factors.
y y y y y y y y

Reputation of the institution. Track Record. Strength as measured by net worth and capital adequacy. Dedicated manpower. Infrastructure. Safety. Convenience and networking. Hidden costs like opening a Savings Bank account with minimum balance.

Role Of Depository: Depository is an organization where the securities of an investor are held in electronic form through the medium of Depository Participants (DPs). It enables surrender and withdrawal of securities to and from the depository through the process of Demats and remats. Maintains investors holdings in electronic form. Effect settlement of securities traded in depository made on the stock exchanges. Carries out settlement of traders not done on the stock exchanges (offmarket trades).

Role of Depository participants:

A depository participant is a representative in the depository system of an investor. As per the SEBI guidelines, financial institutions/banks/custodians/stock brokers etc. can become depository participants provided they meet the necessary

requirements prescribed by SEBI. A depository participant is a first point of contact with the investor. The depository participant serves a link between the investor and the company through the depository in dematerialization of shares and other electronic transactions.

Comparison between bank and depository: A depository system functions very much like a banking system. The given chart gives an analogy between the banking and depository system

BANK o Holds funds in accounts. o Transfer funds between accounts. o Transfer without handling money. o Safe keeping of money.

DEPOSITORY o Holds securities in accounts. o Transfer securities between accounts. o Transfer without handling securities. o Safe keeping of securities.

HISTORY
Milestones that have shaped the Kotak Mahindra Group, since

1986
Since the inception of the erstwhile Kotak Mahindra Finance Limited in 1985, it has been a steady and confident journey leading to growth and success. The milestones of the group growth story are listed below yearwise.

2010
Ahmedabad Derivatives and Commodities Exchange, a Kotak anchored enterprise, became operational as a national commodity exchange.

2009
Kotak Mahindra Bank Ltd. opened a representative office in Dubai . Entered Ahmedabad Commodity Exchange as anchor investor.

2008
Launched a Pension Fund under the New Pension System.

2006

Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company and Kotak Securities.

2005
Kotak Group realigned joint venture in Ford Credit; their stake in Kotak Mahindra Prime was bought out (formerly known as Kotak Mahindra Primus Ltd) and Kotak groups stake in Ford credit Kotak Mahindra was sold. Launched a real estate fund.

2004
Launched India Growth Fund, a private equity fund.

2003
Kotak Mahindra Finance Ltd. converted into a commercial bank - the first Indian company to do so.

2001
Matrix sold to Friday Corporation. Launched Insurance Services. Kotak Securities Ltd. was incorporated .

2000
Kotak Mahindra tied up with Old Mutual plc. for the Life Insurance business. Kotak Securities launched its on-line broking site.

Commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund. Entered the mutual fund market with the launch of Kotak Mahindra Asset Management Company.

1996
The Auto Finance Business is hived off into a separate company - Kotak Mahindra Prime Limited (formerly known as Kotak Mahindra Primus Limited). Kotak Mahindra takes a significant stake in Ford Credit Kotak. Mahindra Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited marks the Group's entry into information distribution.

1995
Brokerage and Distribution businesses incorporated into a separate company - Securities. Investment banking division incorporated into a separate company - Kotak Mahindra Capital Company . Entered the Funds Syndication sector .

1991
The Investment Banking Division was started. Took over FICOM, one of India's largest financial retail marketing networks .

1990
The Auto Finance division was started Kotak Mahindra Finance Ltd entered the Lease and Hire Purchase market.

1986
Kotak Mahindra Finance Ltd started the activity of Bill Discounting.

OUR MANAGEMENT Core Kotak Mahindra Group team

MR. UDAY S. KOTAK Executive Vice Chairman and Managing Director Mr. Uday Kotak, is the Executive Vice-Chairman and Managing Director of the Bank, and its principal founder and promoter. Mr. Kotak is an alumnus of Jamnalal Bajaj Institute of Management Studies. In 1985, when he was still in his early twenties, Mr Kotak thought of setting up a bank when private Indian banks were not even seen in the game. First Kotak Capital Management Finance Ltd (which later became Kotak Mahindra Finance Ltd), and then with Kotak Mahindra Finance Ltd, Kotak became the first non-banking finance company in India's corporate history to be converted into a bank. Over the years,

Kotak Mahindra Group grew into several areas like stock broking and investment banking to car finance, life insurance and mutual funds. Among the many awards to Mr Kotak's credit are the CNBC TV18 Innovator of the Year Award in 2006 and the Ernst & Young Entrepreneur of the Year Award in 2003. He was featured as one of the Global Leaders for Tomorrow at the World Economic Forum's annual meet at Davos in 1996. He was also featured aamong the Top Financial Leaders for the 21st Century by Euromoney magazine. He was named as CNBC TV18 India Business Leader of the Year 2008 and as the most valued CEO by businessworld in 2010.

MR. C JAYARAM
Executive Director Mr. C. Jayaram, is an Executive Director of the Bank and is currently in charge of the Wealth Management Business of the Kotak Group. An alumnus of IIM Kolkata, he has been with the Kotak Group since 1990 and member of the Kotak board in October 1999. He also oversees the international subsidiaries and the alternate asset management business of the group. He is the Director of the Financial Planning Standards Board, India. He has varied experience of over 25 years in many areas of finance and business, has built numerous businesses for the Group and was CEO of Kotak Securities Ltd. An avid player and follower of tennis, he also has a keen interest in psephology.

MR. DIPAK GUPTA

Executive Director An electronics engineer and an alumnus of IIM Ahmedabad, Mr. Gupta has been with the Kotak Group since 1992 and joined the board in October 1999. He heads commercial banking, retail asset businesses and looks after group HR function. Early on, he headed the finance function and was instrumental in the joint venture between Kotak Mahindra and Ford Credit International. He was the first CEO of the resulting entity, Kotak Mahindra Primus Ltd.

OBJECTIVE OF THE STUDY

The title of the study undertaken by the researcher is Product and services offered by kotak securities ltd and studying that what makes the KOTAK SECURITIES LTD Indias no.1 brokerage fir.

OBJECTIVE To study the different product of Kotak Securities Ltd. To study different services of Kotak Securities Ltd.

 To study different brokerage offered by Kotak Securities Ltd.

SIGNIFICANCE OF THE STUDY

Everyone put his or her time, money and effort because to have some significance. My studies have some significance to: THE ORGANIZATION As organization has got valuable data regarding customer preference. Now the organization can take some significant action in the direction of customer satisfaction so that the customer can avail more benefits and organization can get good customers and more business. THE STUDENT It also has significance to me that I got the precious knowledge about various operations and schemes provided by the Kotak Securities Ltd. It will help me in my future for the practical application in real life.

WHY KOTAK SECURITIES

Kotak see investing from your perspective, and make recommendations based on your needs. One of our important goals is to simplify investing for you, along with this we also provide long term values to our customers.

We have a million reasons for you to choose us. Listed below are a few:

STABILITY:
y We are a 100% subsidiary of Kotak Mahindra Bank and one of the oldest and largest stock broking firms in the Industry. We have been the first and only NBFC to receive the license to be converted into a bank. y Innovators in the Industry: We have been the first in providing many products and services which have now become industry standards. y First to provide Margin Financing to the customers y First to enable investing in IPOs and Mutual Funds on the phone y Providing SMS alerts before execution of depository transactions y Launching of Mobile application to track portfolio y AutoInvest - A systematic investing plan in Equities and Mutual fund y Provision of margin against securities automatically against shares in your Demat account.

RELIABILITY:
y Our accolades are a testimony to our services and high standards. We have been awarded as: y Best Broker in India by FinanceAsia for 2010 & 2009 y UTI MF - CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker (National) for the year 2009

y Best Brokerage Firm in India by Asiamoney in 2009, 2008, 2007 & 2006 y Best Performing Equity Broker in India CNBC Financial Advisor Awards 2008 y Avaya Customer Responsiveness Awards (2007) in Financial Services Sector y The Leading Equity House in India' in Thomson Extel Surveys Awards for the year 2007 y Euromoney Award (2006 & 2007) - Best Provider of Portfolio Management : Equities

VALUE:
y Whether you are a customer with a small or large wallet size, you can expect us to bring value to you in every form. y Quality Research y Quick trade execution y Low brokerages y Accounts that suit your investment profile y Risk Profiler y Superior Customer Service

SERVICE:
y We believe in high standards of service and that's precisely what we offer. It's an honour to be awarded the most customer responsive company award in the Financial Institution sector by AVAYA GlobalConnect Award both in 2006 and 2007

y Robust Technology: We have developed our own proprietary trading platform which is robust and among the best in the industry. We have more than 150 technology professionals constantly working on upgrading and speeding up all our systems. y Centralised Risk Management System: Unlike many other players we have a centralised risk management system. This allows us to offer the same levels of service to customers across all locations. y Exceptional Research: Unlike most other competitors we have our own in house research team. Our in house research team is among the best in the industry and they have years of experience in the financial markets. They scan through the plethora of stocks and find the scrips that have a high potential of providing you good returns. y Our investors get research Technical, Fundamental, Derivatives, Macro-economic and mutual fund research. y Large Presence: We are present in more than 450 cities with more than 1400 offices all over the country. Our employee strength extends beyond 4000.

AREA OF OPERATION

y EASY EQUITY & DERIVATIVES

Investing in equity & derivatives was never so easy. As the Best share broker in India our products and services are focused at making investments in equity & derivatives as simple as writing a cheque.

y EASY IPO
Investing in IPOs is not complex anymore, Kotak Securities has made buying IPOs very simple. All you have to do is make one phone call, and that's all. No IPO application forms, no queues, simply pick the phone or log on to www.kotaksecurities.com and place your IPO order within seconds. Kotak also provide with you with information on IPO News,Forthcoming IPOs in India and a lots more. To start investing in IPOs, all you need to do is open an online trading account. Choose from our wide range of accounts that suits your investment needs.

y EASY DERIVATIVE
We, at Kotak Securities, have strived to make trading in futures & options simpler. Our derivatives seminars educate new entrants in the stock options & futures trading market to be more equipped with knowledge and techniques. Once you have the knowledge of trading in derivative instruments our daily derivative reports will provide you with strategies that may yield good returns for you.

y EASY INSURANCE
Life with it's various challenges gives you opportunities to tackle them too. One of them is getting insurance. We at Kotak Securities offer you a host of insurance options to help you stay protected and financially secure.

You can choose from various plans based on your needs and make an informed financial decision for you and your loved ones.

y CURRENCY DERIVATIVE
"Never keep all your eggs in one basket" - Financial markets are a classic example of this proverb. These markets all around the world in all categories and at all points of time have taught us to keep our investments diversified into various instruments. Hence, we at Kotak Securities have

brought a new investment opportunity for all Resident Indians, who can now diversify their portfolio, by trading in Currency Derivatives.

Currency derivative is a contract between the seller and buyer, whose value is to be derived from the underlying asset, the currency amount. A derivative based on currency exchange rates is a future contract which stipulates the rate at which a given currency can be exchanged for another currency as at a future date.

For the first time this segment is accessible to the retail players in the market. Further, Kotak Securities clients will enjoy the following major advantages: A) Currency Derivatives (Currency Futures), Equities and Mutual Funds can be traded on one trading platform B) Your Cash margin with Kotak Securities can be used for all the three segments C) Exclusive research reports and seminars for Currency Derivatives Trading

y PORTFOLIO MANAGEMENT SERVICE

About Kotak Securities Portfolio Management. Kotak Securities is one of Indias oldest portfolio management companies with over a decade of experience. It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores. Kotak Portfolio Management comes as an answer to those who would like to grow exponentially on the crest of stock market with backing of an expert.

At Kotak, measure its success through the success of its clients. Whatever be your requirement, it will tailor your stock market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the identification of one's investment objective. We help you identify your investment objectives and also outline important requirements like liquidity, capital appreciation, current income, time span and fiscal implications and then suggest an appropriate scheme.

BENEFIT OF PMS
y An Investment Relationship Manager will ensure that you receive all the services related to your investment needs

y A dedicated website and a customer services desk allows you to keep a tab on your portfolios performance y Your portfolio of investments in stock market is tailored after a thorough research backed by the expertise from the Kotak Securities Research team y An experienced team of portfolio managers ensure your portfolio is tracked, monitored and optimised at all times y The personalised services also translates into zero paper work and all your financial statements will be e-mailed

PRODUCT OF KOTAK SECURITIES

 AUTO INVEST
AutoInvest - an Online Trading Account based on Systematic Investment Planning, in Gold ETFs (Exchange Traded Funds), Equities and Mutual Funds. Assistance in investments, coupled with Systematic Investing, truly makes this product a very good option for investors. AutoInvest provides a combination of Gold ETFs, Stocks and Mutual Funds recommended by our Advisors, depending on an investor's risk appetite and investment view.

AutoInvest is unique from a general SIP in a way that it assesses the risk profile and investment objectives of the investor, an important practice that Mutual Funds fail to carry.

We offer 4 distinct Investment Portfolios based on your risk taking ability.

BENEFITS OF AUTOINVEST
SIP Styled Investments Diversified investment with Compounding effect. Option to Invest In Gold ETFs Option to purchase Gold Bars/Coins at the time of redemption of Gold ETFs y Wide Array of Portfolio Selections y The Investor holds his stocks in a Demat Account unlike Mutual Funds y Investment amount starts as low as Rs. 5000
y y y y

 KOTAK GATEWAY- STOCK TRADING ACCOUNT

Kotak Securities Gateway Account, an Online Trading Account opens the gateway to a world of investing opportunities for you. You may be anywhere, anytime and still manage to place your trades using the Internet or our Call and Trade Facility.

BENEFITS

y Kotak Securities Knowledge Center, that helps you learn more about stock markets and investments. y Enjoy higher returns by investing early - through Easy IPO. y Our Research Reports on the economy, select industries and companies help you make informed investment decisions while dealing in EasyEquity. y Research advice via Kotak Securities SMS alerts, so you don't miss out on important buying and selling opportunities. y Buy and sell stocks on phone using Call & Trade. y Access to 14 top-performing mutual funds through Easy Mutual Fund. y Free news and market updates. y Low brokerage rates. y Exposure of upto 12 times your initial margin on select stocks with Super Multiple y Now, you can trade Currency Derivatives as well through your kotak gateway account

 KOTAK PRIVILEGE CIRCLE

This is the premium account for its users. Along with kotak gateway account benefits they provides independent market expertise and support through a dedicated relationship

manager and a dedicated customer service desk which provides assistance in opening accounts, handling day to day problems, and more. They provides KEAT premium which is an exclusive online tool that lets you monitor what is happening in the market and view your gains and losses in real-time. One can activate Kotak securities privilege circle account with any amount more than Rs. 10,00,000/ as margin, by way of cash or stock. For intraday trading brokerage is 06% both sides for less then25 lakhs and .03% for more then25 crores.

 KOTAK HIGH TRADER

This is the best offer for daily trader or intraday traders. This is an Auto Square Off product where you can enjoy the benefits of intra day trading. Trader can get the 6 times exposure on the margin. They provide all the benefits which kotak gateway and privilege account provides. Trader can apply paper free order for IPO. One can activate Kotak securities high trader with any amount less than Rs5, 00,000/ as margin, by way of cash or stock. The minimum brokerage that is applicable in the Kotak high trader account is 4 paisa on delivery and 4 paisa in the cash segment.

 KOTAK FREEWAY
Frequent trader use this account type because freeway account enables its users to trade as many times as they like at a fixed brokerage. One can activate Kotak securities freeway with any amount less than Rs.1, 25,000/- as margin,

by way of cash or stock. They charge fixed brokerage of Rs.999/ a month and on delivery transaction brokerage is .59% on less then lakhs and .18% on more then 2 crores.

 KOTAK FLAT
This product is best suited for the needs of the Indian retail investor who actively invests through the Internet. Kotak flat introduces the international trend of charging brokerages on per trade basis. Brokerage rate works up to 0.18% on delivery trades and 0.0 18% for intraday trades.

SERVICES OFFERED

SMS ALERT Get insightful stock tips on expected price movements of top scrips for the day, through the day, via SMS. Our equity research analysts monitor the market real-time, to give you real-time stock calls. We give you advice not after it happens, but when it happens. CALL AND TRADE Kotak Securities brings call and trade service for your Online Stock Trading account. This facility allows you to capitalize on stock market opportunities even when your computer is inaccessible. Call & trade essentially provides you the convenience of trading in equities, IPO's, mutual funds and derivatives over the phone. The facility is extremely

convenient especially while investing in IPO's and derivatives, where you can avoid completing tedious registration formalities by just placing a call on our number. Features of the Call & Trade Use Call & Trade to get live rates prevailing in the market Trade in all scrip that are available for trading at kotaksecurities.com All you need to do is place a call on the number 30305757 and our customer service personnel after verifying your personal details will, execute the order on your behalf, be it equities, Mutual funds or IPO's. Twin Advantages This facility is for online trading customers, with Twin Advantage, all online customers not only get exposure on their margin as cash, but they will also benefit by obtaining margin on the stocks they have in their demat account. PORTFOLIO TRACKER Portfolio Tracker which is availabe for our online trading customers, offers a solution that will help you track your investments in equity, derivatives and mutual funds. No more worries to compute the profit and loss against your holdings. KEAT Pro X KEAT Pro X, a free, easy-to-use. integrated web - based online share trading platform allows you to trade in Equity, Derivatives and Currency Derivatives. With KEAT Pro X you can monitor the stock market at real time, study the stocks

using charts and place order. This platform is powered with many features that make your trading experience faster and easier. BENEFITS OF KEAT Pro X
y It comes free of cost y Set multiple watchlists y Create tab-wise access to watchlist y View placed order and trade confirmation; view online y Select indices/sectors or business groups y Facility to sell from existing stock y View changing profit and loss y View live Market Depth

MOBILE STOCK TRADER Kotak Securities introduces Mobile Stock Trader, a smart mobile stock trading app that allows you to be in touch with market anytime and anywhere. Mobile Stock Trader is a unique stock trading app that allows you to trade, view quotes, track portfolio, track market movements, analyse market trends and view personalised watch lists instantly. It gives you more power while youre on the move. As an introductory offer, this app is free for

download to all. Mobile Stock Trader Advantages: Absolutely free Highly secured application Available for non-customers as well View streaming quotes of the stocks of your choice Track live markets by viewing the levels of Sensex & Nifty View intraday charts Create watch-lists of selected scrips If you have our online trading account you can; Place trades using this application View your day's . After Market Order After Market Orders can be placed by the customer himself by logging into his Kotak trading account and choosing AMO.This facility is available in the time slots mentioned below: Anytime between 4.15 p.m. to 9.30 p.m. Anytime between 10.30 p.m. to 7.30 a.m. Anytime between 8.30 a.m. to 9.55 a.m.

DOCUMENTATION REQUIRED Here is a broad list (you won't need all of them though):

PAN card Voter's ID Passport Driver's license Bank attestation IT returns Electricity/ Landline phone bill ID cards with applicant's Photo, issued by a. Central/State Government and its Departments, b. Statutory/Regulatory Authorities, c. Public Sector Undertakings, d. Scheduled Commercial Banks, e. Public Financial Institutions, f. Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student) g. Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council etc., to their Members and Proof Of Address: I. Ration card II. Passport III. Voter ID Card IV. Driving license V. Bank passbook / Bank Statement (NSDL/POLICY/2007/0074 dated December 1, 2007 and NSDL/POLICY/2008/0037 dated May 27, 2008) o Verified copies of  Electricity bills (not more than two months old),  Residence Telephone bills (not more than two months old) and  Leave and License agreement / Agreement for sale o Self-declaration by High Court & Supreme Court

judges, giving the new address in respect of their own accounts. o Identity card/document with address, issued by  Central/State Government and its Departments,  Statutory/Regulatory Authorities,  Public Sector Undertakings,  Scheduled Commercial Banks,  Public Financial Institutions,  Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student) and  Professional Bodies such as ICAI, ICWAI, Bar Council etc., to their Members. While they only ask for photocopies of the documents, they will need the originals for verification.You will have to submit a passport size photograph on which you sign across.

SWOT ANALYSIS OF KOTAK

STRENGTHS
y Strong Brand equity of company y Variants of products and offers (various options available to customer) y Strong capital base

WEAKNESS
y Less number of ATMs y Less number of distribution channel y Image building stage

OPPORTUNITY
y Salaried middle class category still Looking for better options & service y Established industry helping in understanding in dos & donts in the industry y 3..Huge population to be tapped y Deep penetration in to rural market

THREATS
y Distribution channel of competitor y Threat from nationalized banks(govt support) & foreign bank y Loyal customer of existing bank y Advertisement

FUTURE GROWTH AND PROSPECTS The company is providing loan against share & loan for commodity trading to the clients of Kotak ltd. Focus during the year was on capital & commodity market. The number of clients also showed upward increase that enabled the

company to broad base of lending. However during the year regulatory restrictions were imposed limiting the near month delivery volume of clients as well as brokers since our commodity based lending was primarily to clients who did delivery transactions in commodity futures exchanges this step has impacted commodity lending. Inspite of this commodity based lending showed growth of 59%. Though there has been slight easing of the delivery volume restrictions imposed last year, the restrictions still continue. However, the company is exploring all steps to improve business through extensive efforts. Since growth of capital market in general has opened up increased opportunities in stock related lending, company is taking steps to augment availability of funds for lending.

OVERALL EXPERIENCE
y Kotak Securities helped me to gain lot of Knowledge about stock market. y It helped me to develop relationships skills. y It helped me to work on financial model using MS

Excel, which enhanced my skills in MS Excel.

y It taught me to work in teams. y It taught me how to work professionally in corporate

world.
y It provided an opportunity to work in live projects

BIBLOGRAPHY
Magazines:
y Business Today y Business World

Newspapers:
y Economics Times y Times Of India

Websites:
y y y y
y

www.Google.com www.kotaksecuritics.com www.nseindia.com www.moneycontrol.com www.invetopedia.com