Brand Identity Guidelines

Contents
01 Ourrole,ourindustry,ourbrand
02 Corporatecolours
03 StudyAdelaidelogo
04 EducationAdelaidelogo
06 Co-branding
07 Corporatetypefaces
08 Typographyforonlinecommunications
09 Corporatecommunications
10 Promotionalcommunications
14 Onlinecommunications
15 Contactus
Our role Our industry Our identity guidelines
EducationAdelaideischargedwithdevelopingand
expandingSouthAustraliasshareofthenational
educationexportmarket.WepromoteAdelaideas
acentreofeducationexcellenceandhighlightthe
manyadvantagesforinternationalstudentswho
choosetolive,studyandworkinAdelaide.
EstablishedinNovember1998underthePublic
CorporationsAct,EducationAdelaidereportsto
theMinisterforEmployment,TrainingandFurther
Education.Theorganisationgrewoutoftheformer
EducationIndustryDevelopmentCouncil(EIDC),
whichaimedtopromoteandmarkettheexport
potentialofthestateseducationindustry.
TheorganisationsstakeholdersincludekeySouth
AustralianGovernmentagenciesandeducation
providers,andEducationAdelaideiscommittedto
fosteringandstrengtheningtheseties.
TheStateGovernmentfundsEducationAdelaide
throughtheDepartmentofFurtherEducation,
EmploymentScienceandTechnology(DFEEST).
Principalfundingisalsoprovidedthroughthe
AdelaideCityCouncilandSouthAustraliaspublic
universities:TheUniversityofAdelaide;Flinders
University;andtheUniversityofSouthAustralia.
EducationAdelaidesmembershipprogramalso
providesmorethan35participatinginstitutions
(includingCarnegieMellonUniversityfromthe
UnitedStatesandCranfeldUniversityfromthe
UnitedKingdom)withkeymarketintelligenceand
accesstoadiverserangeofinnovative,dynamic
marketingopportunitiesandcommunitysupport
programsforstudents.
TheAustralianBureauofStatistics(ABS)statesthat
theinternationaleducationindustryprovided
$741milliontotheSouthAustralianeconomyin
2007-08;up16.5percentfromthepreviousfnancial
year.Nationally,theindustrycontributed$13.7billion
intotheAustralianeconomy.
Adelaidecontinuestoattractrecordnumbersof
internationalstudents,withmorethan27,000
choosingAdelaideasstheirstudydestinationin
2008.Thisrepresentsanincreaseof18.5percent
on2007fgures.
Internationaleducationsupportsover3,500local
jobsandisthestateslargestservicesectorexport
andthefourthlargestoverallexport.
Internationalstudentspayfullfeesforallcoursesand
arenotsubsidisedbygovernment.Thisismandated
inFederallegislationundertheEducationServicesfor
OverseasStudent(ESOS)Act,whichisadministered
byAustralianEducationInternational(AEI).AEIis
theinternationalarmoftheFederalDepartmentof
Education,EmploymentandWorkplaceRelations
(DEEWR)inCanberra.
ThisStudyAdelaidebrandidentityguidehasbeen
createdasatoolkitforbothinternalandexternal
usetoensurethatouridentityisestablishedand
reinforced.
Thepurposeistoprovideguidelineswhichwill
assistallconcernedinensuringeveryaspectof
StudyAdelaidesbrandidentityiscorrectlyand
effectivelypresentedatalltimes.
Itisvitalthatthebrandidentityprojectedby
StudyAdelaideismaintainedacrossallfacets
ofthebusiness.Attentiontodetailintheuse
ofthecolours,typeandgraphicconventionsof
StudyAdelaideisoftheutmostimportance.
Deviationfromthesebasicprincipleswilldilute
theeffectivenessoftheStudyAdelaidebrand
image,resultinginthelossofrecognitionby
clients,suppliersandcompetitors.
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2
Corporate colours
PrimaryRed
PMS 485 C
C0 M95 Y100 K0
R202 G44 B36
Hex#CA2C24
PaleSecondaryRed
PMS 485C(70%tint)
C0M85Y75K0
R219G75B75
Hex#DB4B4B
DarkSecondaryRed
PMS 1805 C
C30 M100 Y100K0
R153G0B0
Hex#990000
SecondaryGrey
PMS403 C
C45M35Y35K0
R150G150B150
Hex#95989A
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3
StudyAdelaide logo
TheStudyAdelaidelogoisusedwheneverourtarget
audienceisstudents,bothoverseasandlocally.Any
formofcommunicationthatfallsintothiscategory
willcarrytheStudyAdelaidelogo.
Thelogocanappearinoneoffourvariations,
dependingonthecontext.Theseareillustratedto
therightinorderofpreference.
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Preferenceisgiventothered
panelbeinganchoredontwosidestotheedgeofthe
document/design,withonesidebeingaminimum
wheretwoisnotachievable.Thisistheonlyformat
ofthelogothatmayappearoverlaidonanimage.
Logo Format 2
Thismustappearonaclearwhitebackgroundwith
considerationbeinggiventotheminimumclearance
zone.Thisformatisnevertobeoverlaidonanimage.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeof
thelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono
Format2
30mmwide 26mmwide
Clearance Zones
Note: Clearance zones apply to edges of logo that is not anchored to edge of layout. See example on pages 12 & 13.
Minimum Sizes
x
2x
2x
x
Format2Mono
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4
Education Adelaide logo
TheEducationAdelaidelogoisusedoncorporate
communicationsandgenerallyinconnectionwith
localPRandgovernmentcommunications.Itrarely
appearswithouttheStudyAdelaidelogo(see
Co-branding).
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Theseformatsmustalwaysbe
anchoredtoaminimumof2xedgesofadocument/
design.Thisistheonlyformatofthelogothatmay
appearoverlaidonanimage.Wherethelogois
unabletobeanchoredtothedocumentedgesor
bleedisnotpossible,format2istobeused.
Logo Format 2
Thisisnevertoappearonacolouredbackground
oroverlaidonanimage.Theseformatsareonly
evertoappearonasolidwhitebackgroundwith
considerationbeinggiventotheminimum
clearancezone.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedge
ofthelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono
Format2 Format2 Mono
51mmwide 42mmwide
HORIZONTAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x
x
2x
2x
x
x
Clearance Zones Note: Clearance zones apply to edge of logo that is not anchored to edge of layout.
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5
Education Adelaide logo
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Theseformatsmustalways
appearanchoredtoaminimumof2xedgesofa
document/design.Thisistheonlyformatofthelogo
thatmayappearoverlaidonanimage.Wherethe
logoisunabletobeanchoredtothedocumentedges
orbleedisnotpossible,format2istobeused.
Logo Format 2
Thisformatisnevertoappearonacoloured
backgroundoroverlaidonanimage.Theseformats
areonlyevertoappearonasolidwhitebackground
withconsiderationbeinggiventotheminimum
clearancezone.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeof
thelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono Format2 Format2 Mono
Clearance Zones
VERTICAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x x
2x
2x
1.5x
x
x
21mmwide 18.2mmwide
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6
Co-branding
Thissectionoutlinestherulesforbrandingwhen
boththeStudyAdelaideandEducationAdelaidelogos
areusedtogetherinthesamedocument.
Thisistoonlybeusedfordocumentsdetailingthe
specifcsoftheStudyAdelaideBrandorpresenting
theorganisationonacorporatelevel(i.e.business
cardsandstationery).
Toallowaclearlevelofdifferentiation,theprimary
logoshouldappearinitswhiteonredform,andthe
secondarylogoshouldappearinitsredonwhite
form.Whichlogoisprimaryandsecondarydepends
onthepurposeofthedocument.
Thetwologosshouldneverappearincloseproximity,
butalwayswellspaced.
Examplesofcorrectplacementappeartotheright.
Permission must always be obtained from Education
Adelaide before using co-branding.
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www.sLudyadcadc.ccn
Avenue Business Centre,
E-8-6, Megan Avenue 1,
189 Jalan Tun Razak,
50400 Kuala Lumpur,
Malaysia
Telephone +603 2333 8819
Fax +603 4025 1411
Mobile +6017 307 9313
nithinesadurai@studyadelaide.com
www.studyadelaide.com
Nithi Nesadurai
Malaysian Coordinator Education Adelaide with compliments slip
Education Adelaide business card
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7
Corporate typefaces
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Primarytypeface
TheSans
Includesallweightsexceptextraboldandblack
(thesearetooheavy).



Secondarytypeface
Litera
Includesmediumandheavyonly.Alwaysuse
uppercaseandasaheading/displayfontonlyfor
featureitemsinstudentpromotionalitems.

Alternatetypefaces
Fordocumentsthatarepreparedinternallyand
powerpointpresentationsonly,theArialtypeface
maybeusedasanalternative.
Forbodycopythatwillbeviewedprimarilyon
screen-theArialfontfamilyshouldbeusedto
ensuregoodlegibility.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Thecorporatetypefacesareavailableforpurchasefrom:
TheSans(eitherTheSansClassicforthewholesetortheindividualfonts): http://www.fontshop.com/search/?q=TheSans&site=d&start=0&num=25
Litera: http://www.fontshop.com/search/?q=Litera&x=0&y=0
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Typography for online communications
Type
Forelectronicoronlinecommunications,the
followingstylesshouldbeobserved:
TheSansPlainisusedforall<h 1>headingswhere
possibleotherwiseArialisused.
Arialisthedefaultfontusedforallbodycopy
andheadings<h2>to<h4>.
Itispreferablethatprimarypagecopyis
presentedonwhiteforeaseofreading.Itis
permissibletousereversetypewherethecontent
isminimalanddifferentiationisrequired.
Onlycapitaliseatthebeginningofaheadingor
sentence,unlessapropername.
Dontusetheunderline<u>text-decorationas
itcanbeconfusedwithhyperlinks<a>.Usebold
<strong>oritalics<em>instead.
Avoidfont<font>andotherunnecessaryinline
styleattributestagsallstylingshouldbe
handledbyexternalcssflesordeclaredinthe
head<head>ofthedocumentonly.
AtypicalStudyAdelaidebrandedsitewoulduse
thefollowingCSStags:
Type Styles
H 1 (Main headings)
Thisstyleshouldbeappliedtothehighest
levelheadings
23pxnormal#ca2c24
H 2 (Major headings)
Thisstyleshouldbeappliedtoheadingbelow
H1headings
16pxbold#505050
H 3 (Sub headings)
Thisstyleshouldbeappliedtoheadingbelow
H2headings
14pxbold#ca2c24
H 4 (Minor headings)
Thisstyleshouldbeappliedtoheadingbelow
H3headings
12pxbold#666666
P (Paragraphs)
Thisstyleshouldbeusedforalldefaulttext
12pxnormal#666666
Strong (Bold)
Formajorinlineemphasisusestrong
EM (Emphasis)
Forminorinlineemphasisuseem
Hyperlink Styles
A (Link)
Thisstyleshouldbeusedforalllinks
andanchors
12pxnormal#3399cc
A:hover (Rollover)
Thisstyleshouldbeusedforalllinkand
anchorrollovers
12pxnormal#ca2c24
Hyperlinks
Usetextthatmakessensewhenreadoutofcontext.
Forexample,avoid"clickhere"(accessibilityissue).
Usetheexactnameofthepage/form/documentyou
arelinkingtointhehyperlink<a>souserscanchoose
whethertogothere.
Avoidusing'naked'urls-theseareunsightly,i.e.don't
linkhttp://www.studyadelaide.com/blog/,putthe
linkbehindthewordsStudent Blogs.
ExampleCSStags
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9
Corporate communications
Designiscleanandsimple,generallyincluding
minimalimages,ifany.Designshouldbestructured
initsappearancewithallthepiecesfttingtogether
alltheelementsofthedesignshouldbevisually
connected.
Applicablelogo
TheEducationAdelaidelogoisusedonallcorporate
communications,andgenerallyinconnectionwith
localPRandgovernmentcommunications.Referto
pages 4and5formoredetailedinstructions.
Language
Languageandcopyshouldbekeptsimple.It
needstobeclear,conciseandavoidambiguity.
Writesimplesentencesandmakethemshort
andeasyunderstand.
Avoidbigwordsorlongsentenceswhenshorter
oneswilldo.
Copymustberelevanttoyouraudience(intrastate,
nationalandinternational).
Supportingelements
Strongcorporateredpanelsmaybeused,overlaid
atdifferenttransparencies.Allpanelsshouldbe
positionedtobleedoffthedocument.Panelborders
shouldbeeitherhorizontallyorverticallystraight.
Lessismoreforthenumberofpanelsusedina
singlelayout.
Whitekeylinesofminimumweightcanalsobe
employedinthedesign(minimumweightisdictated
byendmedium).Keylinesshouldbleedoffeitherthe
edgeofthedesignorintowhitespace.
Thearrangementofpanelsandkeylinesshould
servetosupportthepositionoftextusedwithin
thedesign.
Itemsprovidinginformationonorrelating
toEducationAdelaideasanorganisation
ADELAIDE AUSTRALIAS FRIENDLIEST LEARNING CITY
Welcome backpacks, the Survival Guide to Adelaide for International Students and a year-long program
of free events are reinforcing Adelaides reputation as Australias friendliest city for overseas students.
More than 13,000 new international students frommore than 120 countries will receive bright red
StudyAdelaide welcome backpacks in 2008, and the local South Australian community is being urged to
offer warmgreetings to students carrying the bags.
For the second year, a comprehensive, 60-page Survival Guide to Adelaide is also being distributed to all
new students, providing advice on everything fromfinding accommodation and part-time work
opportunities, to personal safety and free city bus routes. (Unlike Sydney and Melbourne, Adelaides
international students also receive the same public transport concessions as local students.)
Every year in March, the Right Honourable the Lord Mayor of Adelaide Michael Harbison plays host to
more than 650 international students at the historic Adelaide Town Hall. Business and community leaders
join with giant puppets, Aboriginal dancers, juggling acts and cuddly koalas in entertaining students and
welcoming them to the city.
The Governor of South Australia also annually hosts a farewell party for international students finishing their
studies, with South Australias best food and wine served in a beautiful marquee in the lush grounds of
Government House.
Its all part of a year-long program of free StudyAdelaide events, funded and organised by Education
Adelaide.
Education Adelaide is South Australias peak industry organisation for international education, funded by
the South Australian Government, Adelaide City Council, the citys three public universities and more than
35 private education providers including Carnegie Mellon University.
Its the only government organisation of its kind in Australia with a key goal to ensure that international
students are made to feel welcome and valued during their stay in Adelaide.
One of the major activities of 2007 was the StudyAdelaide Letters Home Competition, with international
students encouraged to write home about their experiences in Adelaide, and then share their thoughts
with the South Australian community.
Free city buses, a clean environment and friendly local residents all rated among Adelaides best
attributes by international students taking part in the letter writing competition.
One international student wrote: I still can remember clearly when my uncle picked me up at the airport,
that moment I cannot ever forget. Adelaide was just beautiful with the pure air, the wide blue sky and the
friendly people are just wonderful and this has helped me a lot in order to adapt to the new
environment.
For further information, visit www.studyadelaide.com
F A C T S H E E T 2 0 0 8
1
Education Plan
2008
2014
South Australias International
EDU51384_IndustryPlan_FA.indd 1 6/8/08 3:19:32 PM
Thats the number of future decision makers, champions
of Adelaide, inuential business customers, potential
employees and cultural ambassadors who inject $673 million
into the South Australian economy every year.
Who are they? International students.
25,000
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10
Promotional communications
TheStudyAdelaideIdentityisbright,friendlyand
professional.Thedesignisstrong,boldandsimple
cleanlines,fatredpanels,largeimages.With
thestrengthofthesolidcolour,usingkeylines
andconsidered,structuredplacementoftype
communicatesthehighlevelofprofessionalism
oftheorganisation.Inaddition,thegeneroususe
oflarge,livelyimagesensuresawarmthand
humanelementisalsopresent.StudyAdelaide
strivestobeinclusive,inviting,reassuringandnon
offensivetoallculturesandtargetaudiences
parentandstudent,alike.
Applicablelogo
TheStudyAdelaidelogoisusedforalldirect
communicationwithstudents,bothoverseasand
locally,alongwithanyothermaterialthatpromotes
Adelaideasastudydestinationtostudents,
stakeholders,businessandthegeneralpublic.
Language
Presentpositive,conciseandaccuratemessages
aboutSouthAustralianinternationaleducationto
apotentialaudiencethatmaynotbefamiliarwith
thestate.
Wherepossible,alwaysturnanegativeissue
intoapositive.ForexampleWithoutstudent
identifcationyouwillnotreceivepublictransport
concessionshasanegativetone.Perhapsmore
appropriatewouldbeWithastudentIDyouwill
beabletogetadiscountonthepriceofpublic
transport.
Usethesimplestwords.Startisbetterthan
commence,yesisbetterthanabsolutely.The
messagewillbejustaseffectivewithsimple,easyto
understandwords.
Adoptaconsistentapproachtowritingstyle,format,
placenames,etc.
Ensurethecorrectnamesareusedforpeople,titles,
places,organisations,businessnames,products,
etc.Alwayscheckthatpeoplesnamesandtitlesare
correctandnotmisspelt.
Byavoidingclichsthecopywilllookstrongerand
moreprofessional.Industrybuzzwordsandjargon
shouldalsotobeavoided,especiallyasthereisa
tendencytooveruseacronymsandjargoninthe
internationaleducationindustry.Avoidtheuseof
colloquialorslangwords.
ItemspromotingAdelaideandStudyAdelaide
tobothstudentsandstakeholders.
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11
Images
Appropriatestylesofimagesincludecandid
snapshots,andrealpeople/studentsdoingreal
things.Subjectsgenerallyshouldnotbelooking
attheviewer.
Imageselectionrelevanttothepurposeofthepiece
isveryimportant-considerationmustbegivento
ageofstudents,institutions,sexandracesfeatured
intheimages.
Understandingofthetargetmarketbeforemaking
imageselectionisimperativetoensureallcultural
sensitivitiesareconsidered(e.g.areasonablelevelof
coverageonwomenneedstobeinplacefortheArab
market).
Undernocircumstancesshouldtheimagesshow
consumptionofalcohol.
Wherepossible,adesignshouldfeatureastronghero
shot,withsmallersupportingimagesifnecessary.
Imagesshouldgenerallyappearwithcleansharp
edgesblurringorfeatheringofimagescanbeused,
butshouldbedonesosparingly.
Promotional communications
Incorrect posedandcontrived Correct candid&natural
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12
Supportingelements
studyadelaide.comshouldalwaysappearon
promotionalmaterialinthefontTheSans,preferably
somewherenearthelogoandinasizeproportionate
tothelogo.
Strongcorporateredpanelsmaybeused,overlaidat
differenttransparencies.Allpanelsusedinthedesign
shouldbepositionedtobleedoffthedocument.
Panelbordersalwaysrunstraighteitherhorizontally
orvertically.Angledpanelsofcolourmayalsobe
usedtocreatecontrasttotheverticalandhorizontal
elements,howeverthisistobeusedverysparingly,
appearingonceortwiceinasingledocument.The
angleofpanelsmustbekeptconsistentthroughout.
Whitekeylines,alwaysofminimumweightcanalso
beemployedinthedesign.Keylinesshouldalsobleed
offeithertheedgeofthedesignorintowhitespace.
Keylinesalwaysrunstraight,eitherhorizontallyor
vertically.
Thearrangementofpanelsandkeylinesshould
servetosupportthepositionoftextusedwithin
thedesign.Thedesignshouldbestructuredinits
appearancewithallthepiecesfttingtogether
alltheelementsofthedesignshouldbevisually
connected.
Useoflargetypeinadisplaycapacity,highlightsthe
keysubjectofthedocumentandsoftenstheangular
panelsandkeylines.Contrastingweightsandfont
sizeareusedtodirectfocustothekeypointand
allowthetypeagreaterlevelofinteractionwiththe
othersupportingelements.Generallyspeakingthe
largerdisplaytypeshouldalwaysbetitlecase.
Anarrowicon/patterncanbeusedeitheratalarger
sizeasabackgroundelement,orsmallerasaniconto
highlightkeypoints.Onlytobeusedonpromotional
itemsdirectedatstudents.
100%blackbitmapoverlayscanbecreatedfrom
imagesandusedasatexture,overlaidonsolidred
panelsorimages.Thisismosteffectivein2colourjobs.
Supportingcolourpalette
This palette is for use in promotional items only
Themainsecondarycolourisstatedonpage3.
Howeverforsmallhighlights(tobeusedsparingly)
thefollowingcoloursaresuitable:
GreenC50 M0 Y100 K0 R125 G190 B40
Orange C0 M40 Y100 K0 R255 G155 B0
BlueC70 M0 Y0 K0 R45 G170 B240
Thefrstapproachtoaddcontrastingcolourtoa
design,shouldbeuseofimages.Wherenotpossible,
smallpanelsinthesupportingcoloursmaybeused.
Working in 2 colour
Colourswillberedandblack.
Redistobeusedasahighlightandinheadingtext.
Largecolouredpanelsusedwithinthedesignshould
alsobered.
Blackisusedforbodycopyandsparinglyinpanels.
Imagesshouldbekepttoaminimum,andifused
shouldbegreyscale.Thepreferredmethodfor
creatinginterestwithimagesin2colouristheuse
of100%blackbitmapoverlays.
Promotional communications
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13
Promotional communications
www.studyadelaide.com 9
S
E
T
T
L
IN
G
IN
For everything you need to know about life in Adelaide, visit
www.studyadelaide.com
To keep up to date on Adelaide
events, competitions and free
activities for international
students, join the StudyAdelaide
student database.
To join our database and receive
regular e-newsletters, email
events@studyadelaide.com
OUT OF ADELAIDE
MORE
GET
For everything you need to know about life in Adelaide, visit
www.studyadelaide.com
EDU51090_txt_EDU_X3.indd Sec1:9 29/10/07 1:14:59 PM
Flinders and Outback
Adventures
The Outback is about experiencing
extremes: from the haunting spaces
of the deserts to the incredible
camaraderie of an Outback pub;
from the timelessness of an ancient
mountain range to the intensity of
a moment beside a quiet creek; from
a culture where modernity is everything
to a culture of Dreaming, one of the
oldest on the planet...
Tours de force
Whether youre into ecotourism or all-
out adventure, there are tour operators
waiting to take you to the edge: dive
on shipwrecks, cage dive with sharks,
swim with dolphins, watch whales...
stand on saw-toothed peaks, gaze at
10,000-year old rock art, fossick for
opal... taste native bush food, smell
a eucalypt dawn, hear koalas at night...
tell stories as theyre supposed to be
told beside a campre under a canopy
of stars.
Adelaide Central Market
Some three million people pass through
our famous markets every year, and no
wonder its one of the most colourful
places in Oz. Heres where youll buy
the best and freshest South Australian
produce, nd those exotic ingredients
from around the world, or join your
mates for breakfast or coffee...
The wine lands of
South Australia
Soothing on the eye, easy on the soul
and a pleasure on the palette, South
Australias wine regions are legendary.
Discover the rustic idylls of the Barossa,
McLaren Vale and Clare Valley. While
away a few days visiting cellar doors,
discover real country cooking or just
kick back on a 19th century verandah
enjoying the aromas of ripening fruit
under the warm summer sun...
Kangaroo Island
Nine times the size of Singapore
and a third of it virginal bushland:
Kangaroo Island is an Ark-like paradise
of Australian native wildlife. Heres
where youll see those infamous
marsupials, including the koalas,
wallabies, and even the shy platypus
and echidna.
The Adelaide Parklands
All work and no play? Not in Adelaide.
The heart of the city is literally ringed
with parklands no fewer than 850
much-loved hectares of lawns, trees,
walking paths and sports elds. Some
of the parkland festivals include a jazz
bonanza and horse trials...
Glenelg Beach
Its 20 minutes from the business
district, but couldnt be further from
city living... Take the famous tram
to this gentle beachside suburb to
enjoy great food, a lively pub culture
and miles of clean white sand. (And
just when you thought youd seen
everything, here come the dolphins.)
SNAPSHOT
Shoptastic
Fashion, fun and friends Adelaides
shopping districts come with their own
style and avour. Youll nd retro roads,
precincts of chic and villages of the
decidedly urbane.
Eat streets
Theyre the parades of good eating,
the boulevards of living it up: you
might take to Gouger Street with its
slew of international cuisines and lively
pavements; you might adopt OConnell
Street and Melbourne streets with their
sophisticated food and up-market pubs;
or the beach burbs for some style by
the water or Rundle Street, or Hutt
Street or Hindley Street or... Whatever;
youll probably do them all.
American degrees nowavailable
in Australia
Carnegie Mellon is the prestigious American
university offering world-class educational
and research programs.
In March 2006 it will open its rst offshore
campus here in Adelaide making the city the
rst in Australia to host a foreign university and
the rst to offer highly sought-after American
post-graduate degrees.
The Adelaide campus will begin by offering
three masters degree programs: a Master of
Entertainment Technology, a Master of Science
in Information Technology and a Master of
Science in Public Policy and Management.
More programs are scheduled for
forthcoming years.
More information: www.cmu.edu
Carnegie Mellon
Adelaide
Exclusive!
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1he good news is IhaI Adelaide is one oI Ihe leasI expensive ciIies in Ihe world.
ln Mercer's inIernaIional annual cosI oI living survey, Adelaide regularly achieves
an excellenI ranking as one oI Ihe mosI aIIordable ciIies.
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SLaLsLcs shcwLhaL L ccsLs 24/ncrc Lc vc n Sydncy, 2!/
ncrc Lc vc n Mchcurnc, !2/ncrc Lc vc n crLh and S/
ncrc Lc vc n 8rshanc.
LIVING COSTS OF A TYPICAL STUDENT
nLcrnaLcna sLudcnLs w rcqurc apprcxnaLcy:
AU$14,000 PER YEAR OR
AU$270 A WEEK TO COVER
LIVING EXPENSES IN ADELAIDE
Dcpcndng cn ycur csLyc ycu nay rcqurc ncrc cr css Lhan
Lhcsc ancunLs (Ths s a rcugh gudc cny. kcncnhcr ycur vng
ccsLs arc scparaLc Lc ycur LuLcn ccs.)
TranspcrL rcnLhc arpcrL ycu havc ncL
crganscd cr ycur nsLLuLcn Lc pck ycu up $20
ccd and LranspcrL and cLhcr cxpcnscs
cr Lhrcc wccks $200-$3S0
8cddng: ycu havc ncL hrcughL L wLh ycu,
cr L s ncL prcvdcd n ycur acccnncdaLcn $!00-$!S0
kcnL cr ycur acccnncdaLcn n advancc
kcnLa 8cnd ycu arc rcnLng c-canpus
acccnncdaLcn $S00-$!,000
WarnccLhng - cspccay n wnLcr (!unc!uy
^ugusL) ycu arc ccnng rcna Lrcpca cnaLc $S0-$200
TcxLhccks $300+
hcnc cas hcnc $!0-$30+
INITIAL COSTS TO CONSIDER
AVERAGE WEEKLY LIVING COSTS
^cccnncdaLcn
(sharcd cr scparaLc) $90-$2S0
TccphcncpcsLagc $!0-$30
ccd (caLng aL hcnc) $S0-$!00
TranspcrL $!S-$20
LccLrcLygas $!S-$20
CcLhcs, cnLcrLanncnL &cLhcr $3S+
4/4!,
REGULARLY PURCHASED ITEMS
8cw c nccdcs $4.S0-$S.S0
Scc c pzza $3.00-$S.S0
8rcad (ca) $3.07
Mk (z Lrcs) $3.20
8cLLc c waLcr (6oon) $2.00
Takcaway cccc $3.00
8g Mac $3.o0
Ncwspapcr $!.2S-$2.00
Cncna LckcL (sLudcnL raLc) $!2.00
hcnc ca (cca) $0.S0
8usTranTranLckcL
(sLudcnL raLc, nuL Lrp) $7.30-$!3.S0
8usTranTranLckcL
(sLudcnL raLc, sngc Lrp) $!.20-$2.!0
WWWSTUDYADELAIDECOM
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14
Online communications
Thissectiondefnesbasic"lookandfeel"elements
andgeneralrulesthatshouldbeappliedtoallweb
pagesassociatedtotheStudyAdelaidebrand.
PageLayout
Contentshouldhaveafxedwidthandcentered
withintheusersbrowser-avoidfuidlayouts.
Minimumoutputresolutionshouldbe1024x768
pixels.
TheStudyAdelaidelogomustbeappearregularly
throughoutthewebsite-preferablypositionedtop
leftorright.RefertoMasterBrandOverviewStudy
Adelaidelogo.
TheStudyAdelaidelogoshouldactasananchor<a>
backtothehomepage.
Usetablesfortabulardataonly-avoidtablesfor
visuallayout.Makeline-by-linereadingsensible.
Summarise.
Images
Strong,singleimagesshouldbeused,notacollage.
Imagesshouldalwaysbehigh-quality,livelyand
incorporatepeoplewhereverpossible-donotuse
clipartorclipart-likeillustrations.
Photosshouldbeusedintheircleanandnatural
formavoidcolourising,addingbordersorgraphic
othereffects.
Featheringandcontouringofimagesispermitted,
butshouldbedoneminimally.
Allimageryshouldbere-sizedtotheappropriate
dimensionsofthewebpageandsavedas72dpiJPG,
GIForPNGformat.Thenatureoftheimageshould
determinewhichformatisbestsuited.
Allimagesmusthavealttags<imgalt="description"/>
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15
Contact us
Emailstudyadelaide@studyadelaide.com
Telephone+61884101311
EducationAdelaideproducesanumberofbrochures,
postersanddisplaymaterialsforpromotionaluseby
memberinstitutions.VisittheMemberresourcessection
ofourwebsitetoviewthesematerials.
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