YOU can stop it

before it is too late

“Each year, an estimated 3.3 million children

witness their mothers or female caretakers being
abused”, and 47% of men who beat their wives
do so at least 3 times per year (Florida Mortality
Review Project). Family violence may cause long-
term physical and psychological damage, and
possibly death. YOU HAVE THE POWER TO STOP
FAMILY VIOLENCE. If you know someone is in
danger or you are suffering from family violence
yourself, act today! Tell your friend, tell the media,
report to police, or call us before it is too late.
We provide shelter and resources to help victims
away from danger and rebuild their lives. YOU can
stop the family violence simply just report it.

Abuse Hotline : 1-800-818-2211 (24 hours)

Family Violence
Audience Analysis
According to The United States Conference
of Mayors, A Status Report on Hunger and
Homelessness in America’s Cities, 57%
of homeless families identified domestic
violence as a primary cause of homeless-
ness. In addition, black women experience
intimate partner violence at a 35% higher
rate than white women. Furthermore, family
violence is a battle for a woman who is not a
legal resident, or whose immigration status
depends on her partner. The last group of
victims usually is isolated by cultural dynam-
ics which may prevent them from leaving
their husband or partners to seek assistance
from the legal system. Evidences show that
many family violence victims did not know
where to get help from Family Violence Or-
ganization.
The government has the responsibility to
advertise Family Violence Organization to
let family violence victims know they need
to report family violence and there is a place
they can rely on. For people who are a
victim’s neighbor, friend, or family also has
the obegation to take action by reporting
any spourse abuse that they suspect. They
may not have ability to solve victim’s family
problem but they certainly can save a life
just calling the 24 hours hotline before it is
too late.
The Pulbic Service Ad, “You can stop it”
will be a poster distribuated to Social Se-
curity buildings, DMVs, hospitals, libraries,
bus stops, train stations, buses, trains, and
supermarkets. Its intended audience will be
lower income communities and strategies
for capturing the audience include the use of
rhetoric and image. The “negative” images
of the bruised victim’s face and a splatter of
blood indicate the possible harm from family
violence that the audience needs to help to
prevent. The big “YOU” emphasize that any-
one should take a action if they know there
is a family violence going on.