Ansal Institue of Tecnology, Gurgaon BBA (INTERNATIONAL) - Ist Year , 2011 Semester-I Course Outline Course Title Course

Code Course Faculty 1. Course Objectives The purpose of Micro Economics is to apply a series of basic economics principles to the decision making process within the firm. Issues related to demand and supply, optimal pricing strategies, cost and production concepts, nature of market competition, international economics among others, could be successfully tackled with economics tools. 2. Course Description S. Topic N o. 1. Introduction to Economics 2. Demand & Supply Analysis Objectives & skills Define Economics, Micro & Macro Describe the meaning and scope of economics. Define want, desire, Demand List various factors affecting Demand& Supply Describe Law of Demand, Law of Supply Variations & Changes in Demand and supply, Exceptions of demand. Teaching strategies Lecture Method with the help of PPT Lect ures 2 : - Micro Economics / Principles of Micro Economics :- AECO 202 :- Ms. Neetu Ahmed

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Lecture Method 8 with the help of PPT By taking practical examples Case study Assignment Elasticity Define Elasticity of Demand, Types of Elasticity. Lecture Method 4 Market Structure Define Market, Types of Market, different Lecture Method 5 Measurement of Elasticity, Practical significance. with the help of and Pricing characteristics of Market with the help of PPT Compare between Perfect competition & PPT Cost and Define Cost Case Study 6 Imperfect Competition Case Study Revenue Compare between different types of cost. Identify Price & Output determination in Assignment analysis Identify significance of cost analysis different markets Define Total Revenue, Marginal revenue, Theory of Define Production Function, Lecture Method 4 Average revenue. Production Describe Production function for one with the help of Describe relationship between Revenue, variable and two variable input PPT Elasticity and Demand Pricing of factor inputs as rent, wages, Case Study MID TERM EXAMINATION interest and profits. International Economics Define Theory of comparative advantage and Assignment its role in international trade, Determination of foreign exchange rate, balance of payments, Protective tariffs, quotas and free trade. 8

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3. Evaluation Criteria: Minor Exam Final Examination Quiz Assignment & Class Presentation Case study and attendance

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4. Books Recommended: D.N. Dwivedi : Managerial Economics, Vikas Publishing House Pvt. Ltd P.L. Mehta: Managerial Economics, Sultan Chand & sons. Geetika, Piyali Ghosh, Purba Roy Choudhary: Managerial Economics, TataMcGraw Hill. Ahuja H.D.- Modern Economics, theory and applications. R.L. Varshney and K. L. Maheshwari: Managerial Economics, Sultan Chand. Managerial Economics in A Global Economy by Salvatore, Dominick; McGraw-Hill. Craig H Petersen, W. Chris Lewis: Managerial Economics Prentice Hall.