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QASMS

August - December 2011

Chronicle Quaid-i-Azam University, Islamabad

Editorial
It's been a busy season since the last edition. The Department of Administrative Sciences (famously known as DAS) evolved itself into Quaid-i-Azam School of Management Sciences (QASMS). With this, came along many changes like introduction of new programs of BBA, M.Phil. and Ph.D. Publishing newsletter has been an old tradition; whose history can be found in DAS since its early ages. The revival of this tradition and at the same time meeting the highly set standards of our predecessors was indeed a challenging task. However, this was achieved with the overwhelming support of our bright students. In addition to some brilliant contributions from our students, this edition also captures a glimpse at the life of a Business Student @ QASMS. This life circles around weekly seminars, workshops, competitions, sports, galas and for the rest, you have to go through this newsletter. Enjoy this ride with us! Have a great Day!

The Inauguration of Quaid-i-Azam School of Management Sciences (QASMS)


In 2010, Pakistan's top public sector university, Quaid-i-Azam University (QAU), Islamabad took a historic initiative of including inclusion of BS program in its charter. As a result Quaid-i-Azam School of Management Sciences (QASMS) was inaugurated on October 18, 2010. For the first time in its history, QAU introduced BBA program thereby admitting undergraduate students from all walks of life. QASMS also started M.Phil. and Ph.D. programs. Prior to this historic initiative the 'Department of Administrative Sciences', also known as DAS, (established in 1975) was the pioneer in the region in introducing MBA and MPA degree programs; thereby since 1970's it is preparing highly skilled business leaders who can cater to the ever growing demands of the industry. In the last 36 years, department's (now QASMS) alumni have made a significant contribution in Pakistan's economy and are included among Pakistan's top business leaders. The purpose of this transition was to extend the same quality education at undergraduate's level as is being imparted at the graduate's level. However, our main focus is quality instead of quantity. Our mission is to produce catalytic leadership and competent business graduates. The School was inaugurated by Dr. Masoom Yasinzai, Vice Chancellor, Qaid-i-Azam Univeristy. The event was covered by almost all the leading newspapers like DAWN, THE NEWS, The Nation, DAILY EXPRESS, Pakistan OBSERVER, Jinnah, The Daily Mail, Daily Din, AUSAF etc.

Patron in Chief: Dr. Basit Basharat Chief Editor: Editor: Assistance: Ms. Tooba Aqeish Pervez Misbah Majeed, Wali Sultan, Hassan

Quaid-i-Azam School of Management Sciences (QASMS)

August - December 2011

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The School was inaugurated by Dr. Masoom Yasinzai, Vice Chancellor, Qaid-i-Azam Univeristy. The event was covered by almost all the leading newspapers like DAWN, THE NEWS, The Nation, DAILY EXPRESS, Pakistan OBSERVER, Jinnah, The Daily Mail, Daily Din, AUSAF etc.

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Alumni Profile
IMRAN INAYAT BUTT Director (Securities Market Division) Securities & Exchange Commission of Pakistan MBA Session: 1988-89 At the outset, I would like to express my gratitude for the team of this Newsletter for providing me this opportunity to share my thoughts about my experience at Quaid-i-Azam University (QAU). I believe that going to study at QAU was one of the best choices in my life so far. The MBA program was incredible. Although, it was demanding but really worthwhile because of its relevance with industry, highly qualified faculty, excellent academic environment and considerate career guidance. The knowledge I gained while studying at Department of Administrative Sciences (DAS) was really practical. The internship program and industrial tour during this program really helped me to apply my learning and prepare me for my future career. It was a life time opportunity to get to know the people from all the four provinces of Pakistan and make such a great friends from all the cultures of Pakistan. I chose QAU mainly for its reputation as a leading business management school and for its diverse student body and faculty, which I deemed a good preparation for a future career in a challenging business environment. The courses attended in the two years gave me an excellent introduction to the field of management, accounting, finance and marketing by focusing on both research-oriented work as well as tackling business case studies in a team.

were cordially received by faculty members, senior students and administrative staff. They made it very easy for us to adjust and get settled in a place totally different to most of us. The experience at QAU was beyond my expectations. Being a student at DAS, it was challenging but also extremely rewarding. I have gained enormously from studying at DAS. All I can say that I am glad about my choice to come to QAU. This long lasting experience had a great impact on my life and helped me a lot both academically and personally. I also take this opportunity to congratulate the Chairman, faculty members, students and staff of the DAS for the transformation of Department into Quaid-i-Azam School of Management Sciences (QASM). This is the result of the sheer hard work and strong commitment of all the people associated with this institution. I am glad to know that after serving the graduate market for more than three decades, the business school has also started four year BBA program. I wish all the students of QASM success in their career.

Weekly Seminars
1. A seminar on "Secrets of Advertising Revealed" was arranged on May 20, 2011. Distinguished guests from ARY News, FM Power Radio 99 and DAWN Newspaper were invited to have an interactive and healthy discussion with students.

I would particularly appreciate the faculty members and staff at DAS which were always friendly and try to help in a quick and every possible way. From the very first day onward, we
Quaid-i-Azam School of Management Sciences (QASMS)

2. Brig (R) Mr. Abdus Sattar Niazi, Manager Human Resource and Industrial Relations, Coca Cola Beverages Pakistan Limited delivered a seminar on "Recruitment / Selection and its current challenges" on December 31, 2010
August - December 2011

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8. Mr. Shahbaz Khan, Head of Corporate Strategy & Planning, Ufone, delivered a seminar about the Transformation of Telecom Sector after Deregulation in Pakistan on December 10, 2010. 9. Mr. Shakil Haider, Managing Director & 'Head of Europe, Middle East, Africa (EMEA) Oil & Gas Sector, Corporate Banking' at Bank of America Merrill Lynch (UK) graced QASMS with his presence and delivered a seminar on 'Corporate Banking' on November 05, 2010. The focus of seminar was finance, cash management and different aspects related to corporate sector.

3. Mr. Qasim Nawaz (also QASMS Alumni), Managing Director, Banking Services Corporation (BSC) - State Bank of Pakistan (SBP) graced his presence on April 14, 2011. He delivered a seminar on Overview of BSC - SBP: an equal opportunity employer. 4. Mr. Saif uddin Khan, Manager Marketing Brands, Mobilink, delivered seminar about Brand Management on April 8, 2011. 5. Mr. Sayyed Ahmad Masud (Chair TiECON & Managing Director, Channel 7 Communications Pvt Ltd) & TiE Islamabad Team delivered a seminar on April 1, 2011. The topic of this seminar was Introduction of 'TiE' & 'YES Business Club. 6. Seminar, on Regulatory Framework of Capital Markets, was conducted on December 31, 2010. Guest Speaker was Mr. Imtiaz Haider, Managing Director, Islamabad Stock Exchange.

10. Mr. Aqeel Shahzad, Head of Marketing, Riphah International University, Islamabad was invited to deliver a seminar on HR & Corporate Branding on March 11, 2011. 11. Mr. Osman Haq, Senior Manager, Office of Strategy Management, Mobilink presented a seminar on Business Strategies on March 25, 2011.

7. Ms. Seema Abdullah, Project Manager at University of Melbourne, Australia delivered a seminar about Introduction to Project Management on December 10, 2010.
Quaid-i-Azam School of Management Sciences (QASMS)

12. On March 18, 2011 a seminar on Capital Markets: Role of Stock Exchanges & SECP was arranged. The guest speaker was Mr. Imran Inayat Butt, Director Securities Market Division, SECP.
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Workshops
1. Workshop - June 11, 2011 Mr. Taher Khan Hussain, CEO, Pit Stop International (UK) & MD, the Winning CV(UK), conducted an interactive workshop for the students. The workshop's title was 'Building your CV writing skills with the Winning CV(UK) - an interactive workshop with Taher Khan Hussain.

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5. Workshop - November 25, 2010 QASMS proudly conducted the "Mobilink Student Development Workshop" on November 25, 2010 at the campus. QASMS was privileged to have Mr. Suleman Ansar Khan, Manager HR OD, Mr. Hamza Amjad, Associate Staffing and Compensation, and Mr. Taher Khan, CEO Pitstop Intl. ~ who was visiting Pakistan from U.K. and honored us with his presence.

Different Activities at QASMS


2. Workshop - June 04, 2011 Mr. Syed Waqar Akbar (professional trainer) conducted a workshop title Integrating Strategy and Finance. 3. Workshop - May 21, 2011 Mr. Sajid Latif (PMP), Head of Project Management Office, Mobilink for conducting the workshop titled Project Management Skills for Success on May 21, 2011. 1. Clean Margalla Campaign Clean Margalla Campaign was arranged by students of MBA. Their purpose was to spread awareness about keeping our surroundings clean. Students of QASMS played their part in "Clean Margall Campaign", to preserve nature and the beauty of Margalla Hills, by collecting garbage and disposing it off. This campaign was held on May 14, 2011.

4. Workshop - May 07, 2011 A one day interactive and informative work shop was arranged over Competency Management System. Mr. Omer Nazir, AM (HR/Admin), Government Holdings Private Limited was the facilitator of this factivity.
Quaid-i-Azam School of Management Sciences (QASMS) August - December 2011

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August - December 2011

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management is thankful to Brig (R) Abdus Sattar Niazi, Manager HR & Industrial Relations, Coca Cola Beverages Pakistan Limited for this initiative activity. The activity was focused to show coke-cricket association for upcoming cricket world cup 2011.

2. Documentary Competition A talented team of students of QASMS secured 3rd position in Short Movie Competition at FAST Peshawar. The competition was held on May 1, 2011 3. Declamation Contest Four of talented students of QASMS secured 04 positions in 'Allama Iqbal Inter Departmental Declamation Contest' held on May 12, 2011 in QAU. The high flyers of this event were: I. Ali Raza (BBA-II) - 1st Position (English) ii. Abdul Rab Nizamani (BBA-II) - 2nd Position (English) iii. Malheer Khan (MPA-I) - 3rd Position (English) iv. Zia-ul-Haq(BBA-II) - 3rd position (Urdu)

4. TiEcon TiEger @ QASMS TiEcon Tieger was held on April 12, 2011

6. QASMS's Students in conversation with U.S. Ambassador Mr. Cameron Munter at PTV Studio U.S. Ambassador Cameron Munter and his wife, Dr. Marilyn Wyatt, held an open and candid conversation with university students from underserved areas of Pakistan, covering issues such as U.S.-Pakistan relations, the war against terrorists, and U.S. civilian assistance. The conversation was broadcast on PTV on January 27, 2011. 29 Students, under the U.S. Agency for International Development's (USAID) Merit and Needs-based Scholarship Program, participated in this program. 7. Bangladesh Delegation A delegation of students from University of Dhaka (Department of Media Studies and Journalism), Bangladesh visited QASMS on May 30, 2011.

5. Coke Cricket Junoon Activity 'Coke Cricket Junoon Activity' conducted on January 18, 2011 by the team of 'Coke Brand Ambassadors' was a huge success. QASMS's
Quaid-i-Azam School of Management Sciences (QASMS) August - December 2011

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8. Delegation of students from Islamia College, Bahawalpur A delegation of students from Islamia College, Bahawalpur visited QASMS on May 31, 2011. 9. Industrial Tour (For Graduating Badge of Spring 2011) QASMS has a long tradition of arranging Industrial Trip for its graduating batch. This year the Industrial Trip, of batch 2009 2011, was arranged from May 22, 2011 to May 29, 2011. Students availed the opportunity to visit following organizations in different cities: i. Masood Textile Mill, Faisalabad. ii. Interloop, Faisalabad. iii. Mahr Textiles, Sialkot. iv. Haleeb Foods (Production Plant), Multan Road. v. Varioline Intercool, Lahore. vi. Bata Shoes, Bata-Pur, Lahore. vii. JANG News Office, Lahore

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11. Green Day Cricket mania kept the whole nation busy during March 2011. As a solidarity notion, Green Day was celebrated on March 30, 2011; the day when two traditional rivals meet each other on cricket grounds in a match that was also famously called as THE MATCH OF THE CENTURY.

12. Lipid Profile Test A team of doctors from AFIC (Armed Forces Institute of Cardiology) visited QASMS on May 19, 2011. 13. Book Launching Mr. Shahzad Ali Gill (check his session) made the department proud by launching of his poetry book titled 'Rag-e-Jaan Tha Jo Kabhi'. He was awarded 'Pride of QASMS' award at farewell dinner of QASMS outgoing batch on January 06, 2011. 14. Visit to Islamambad Stock Exchange The students of BBA enjoyed an informative 'study visit' to 'Islamabad Stock Exchange (ISE)' on December 14, 2010 and on December 22, 2010. Special thanks to Mr. Imtiaz Haider, Managing Director, Islamabad Stock Exchange (ISE) for arranging the visit. 15. Competition for Corporate Social Responsibility (CSR): A competition was arranged to generate some innovative ideas emphasizing on Corporate Social Responsibility (CSR). It was organized on June 14, 2011 and was chaired by a. Mr. Tanveer Mahmood (UNIDO, National Coordinator)
Quaid-i-Azam School of Management Sciences (QASMS) August - December 2011

10. Students Visit to ARY News ~ 5th May, 2011 The management is grateful to GM ARY News Mr. Sheraz for his hospitality and for arranging an interactive session of students at ARY News.

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A Glimpse at Our Life @ QASMS

b. Ms. Sara Pervaiz (Project Manager, British Council and Visiting Faculty at QASMS) Students from BBA and MBA program took part in this competition and presented their ideas to the audience. 1st Prize- Abdullah hayat - BBA 2nd Prize- Ali raza - BBA 16. Students Visit to Power Radio FM 99 ~ 21 May, 2011
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17. Walk to Promote Antilittering Awareness The walk was arranged on May 30, 2011.18. Students Visit to Power Radio FM 99 ~ 21st May, 2011 18. Corporate Theme Students celebrated Corporate Theme Day on April 21, 2011. Color code was black and blue.

19.Participation of Students in Faisala Aap ka at Sama T.V. The students of QASMS have been invited in the show "Faisla Aap ka", hosted by Asma Sherazi, at Samaa T.V. The topic of program was to discuss What has three years of democracy given to Pakistan??. This program was recorded on March 18, 2011 and it was broadcasted on March 27, 2011. 20.Delegation of students from Commerce Degree College, Sibi, Baluchistan The delegation visited QASMS on June 03, 2011.
Quaid-i-Azam School of Management Sciences (QASMS) August - December 2011

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Brand as a Religion
When we hear the term brand as a religion many of us get surprised. The reason behind is that most of us being Muslims view religion as a complete model, a complete guideline as to how we should spend our lives. It tells us about the virtues and sins and the ultimate outcomes of the deeds that we perform during our life span. So how can a brand which is merely the spoken part of a trademark according to a marketer be a substitute for religion? Some might argue that this is just another term which might prevail in the West but has nothing to do with our lives. Being Muslims we simply cannot say or even think that a single brand can be the ultimate way we live our lives but the reality is somewhat different. Personally, I feel that the term brand as a religion doesn't exactly mean the way that it sounds. In fact, a person who is a fundamentalist and performs his religious duties efficiently might consider a particular brand as an accessory or a tool which helps him to be a good Muslim, or a good Christian etc. Take the example of an individual who always buys a particular brand of soap as he thinks that it provides him with the necessary hygiene which he considers important when he is about to take a shower in order to prepare himself for the Jumma Prayer, or a person who buys a particular brand of a toothpaste only for the fact that his breath will be fresh when he enters the mosque and greets people. Despite these common examples, let us consider a more general approach when our whole nation buys green shirts, paints their faces with green color paint, uses ring tones that have Pakistani national anthem and uses green colored mobile phone themes only because they are supporting team Pakistan in the World Cup. When different categories of products associate themselves with the major brand, that is Team Pakistan then people tend to buy their products with pride. The reason behind is again the same. They consider the products essential in order to show their loyalty towards the Pakistan team, they want to be a part of the culture, the mainstream and the lifestyle that is favorable at that point in time and they want to be a part of the hype just because of a single brand. People in the West have enormously high affinity for the products related to the football teams that they admire. They like and prefer the ads which use the same colors in their themes as their football team's
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color. They buy the products that are somehow related directly or indirectly to their beloved team. This is the reason why companies such as Nike and Adidas pay huge amounts of money to become the official suppliers of the merchandise of teams such as Manchester United, Chelsea, Arsenal, Liverpool, Real Madrid and Barcelona. Other companies around the world pay millions of dollars to clubs to be their shirt sponsors, simply because they know people follow the brands like they follow their religions. Nowadays companies talk about creation or building of families through their customers. They use celebrities to endorse their brand name, merely to capture the huge audiences and attain their loyal support. In short we can conclude that brand as a religion is the future phenomenon when people are going to fully associate themselves with certain brand that it will become more and more difficult for competitors to lure them or have their attention. Ghulam Abubakar (QASM)

Impact of Entrepreneurship on economy


It has been observed that most of the developed economies attract entrepreneurs as it offers proper infrastructure, consistent rules and policies, easy access to capital, adequate management and business skills and better availability of energy/power. An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome (Wikipedia). Entrepreneurs often come up with innovative and creative business ideas which are based on emerging technologies. The best examples include Facebook and Google. Both were innovative business ideas that started off as an entrepreneurship venture. Today, they have been transformed into big corporations. Therefore, the role of the entrepreneur is indispensible for development and growth of an economy. Currently our economy is struggling hard to curb the increasing level of unemployment. Unemployment is a serious problem because when unemployment is high, resources are wasted and people's incomes are depressed; during such periods, economic distress also spills over to affect people's emotions and family lives. High unemployment is a symptom of waste; for during recessions, when unemployment is
August - December 2011

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Relief Surcharge and the increased Special Excise Duty on imports and domestic produce will add to the inflationary pressure. Given this abysmal scenario, it is extremely cynical that the Pakistan economy will improve on its 2010-11 growth rate of two percent in fiscal year 2011-12. With the growth rate expected to be slump, rampant inflation is likely to prevent the income of the common man from increasing. A report on Pakistan suggests that 40 percent of Pakistan's 175-million-strong population (approximately 70 million) will continue to live in absolute poverty. When such a large number of people are living below the poverty line, they will definitely pose a huge burden on the economy because their consumption greatly exceeds their contribution. Another issue that cannot be ignored is the fact that an already distressed Pakistan economy is caught in the vicious cycle of having to borrow externally to pay off existing foreign debt. This circular debt is killing the economy slowly but surely. Although we frequently hear news every other day that the government wants to cut its foreign borrowings, nothing as such happens in reality. The creditors like IMF then want the government to implement policies that are not in the interest of the economy. A major example is the requirement of the IMF to implement the RGST. This would downgrade the already s l u m p e d e c o n o m y . The government's domestic net financing needs have increased after the floods and about two trillion rupees in treasury bills are to be rolled over this fiscal year, while domestic private demand will soften and undermine the already weak recovery in private sector growth.
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high, the economy is not producing up to high level (By Samina Khalil and Rao Noman Saleem; Applied Economics Research Centre). Entrepreneurship and SMEs (Small and Medium Enterprises) generate 78 percent of non-agri sector employment and contribute 30 percent to GDP. Entrepreneurship brings more businesses that create more jobs; the more jobs the better the economy. Google has 26,316 employees, whereas Facebook has more than 1,400 employees. In Pakistan, entrepreneurs counter various hurdles including shortage of electricity and gas, inconsistent laws and policies, inflation, poor infrastructure and lack of capital sources. Despite all of the above mentioned hurdles, Pakistan offers a bright prospect for entrepreneurial venture. Over the last 10 years Pakistan has developed a market for technology and electronics. Successful entrepreneurs always respond to new market opportunities. New market opportunities include identifying new products or services to offer existing customers or attracting new customers for existing product or services. Concerned authorities should acknowledge the significance of entrepreneurial ventures by providing them with easy and immediate access to capital for an improved and sustainable economy. Faridoon (QASMS)

Inflationary Pressure on the Economy


A persistent rise in the prices of the consumer basket is termed as inflation. This phenomenon manifests itself in many forms and in varying degrees. There are myriad reasons for this inflation present in the roots of the economy. Out of these numerous reasons, the most applicable to Pakistan's scenario are the increasing population, bottlenecks in supply of goods and services, rising costs of factors of production and the faulty policies of the government. The population rise is actually a boom that has caused the demand to rise uncontrollably, leading to a rise in the prices. Pakistan's estimated population in 2011 is over 187 million, making it the world's sixth most-populous country, behind Brazil and ahead of Bangladesh. There are also the bottlenecks in the supply of consumer goods. This is caused by the low levels of capacity and other problems like the lack of proper chain management and inconsistent availability of raw materials. Moreover, a rise in the cost of factors of production is also a major cause of inflation. Pakistan's currency is very instable and is greatly dependent upon the dollar. Minor fluctuations in the dollar value magnify the effect on the rupee. Hence a rise in the price of, let's say petroleum, will cause greater than normal rise in price in Pakistan. One of the greatest factors is the faulty policy of the government e.g. the increase in the regressive taxation causes the purchasing power of the people to fall drastically, particularly the lower class families. According to a report, the International Monetary Fund (IMF) recommended Reforms General Sales Tax (RGST) of 15 percent would only increase inflationary pressure and prices. Tax levies such as the Flood
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There is a link between political reality and economic progress. Overall revenue collection is slipping away compared with the target, whereas total expenditures to the security arrangements are increasing. Last but not the least; we come to the flawed policies of the government, although the government claims to have taken steps to control it. These steps include a liberal import regime for food items including zero rating of the imports of these commodities. In order to provide relief to the low and fixed income groups, the government has been selling wheat flour and sugar through the outlets of the Utility Stores Corporation (USC) at much lower prices than the market. To augment supplies of essential commodities in shortest possible time and at lower freight charges, the government has also allowed the import of various items through land routes from neighboring countries. However, all these are secondary measures. Problems like 'inflation' cannot be resolved by applying the secondary measures directly, strategic planning is needed. Domestic production needs to be encouraged and boosted so as to meet the demand locally and cheaply. Excessive imports have to be curtailed to reduce the deficit. Inflation needs to be attacked from both the demand and supply side. Only then is the equilibrium point achievable. The government should implement structural policy measures to support long-term growth by enhancing revenue generation, broadening the tax net, containing circular debt in energy and commodity sectors, and reducing the burden of losses from state-owned enterprises. It is very important to pull the economy out of the clutches of this vicious beast; otherwise it will devour the whole economy crushing the middle and lower class in the process. Azzam-ul-Asad Mazhar MPA-1

Attract more clients using Linked-in


Social networking websites are nowadays providing a new platform for supporting existing businesses and building new ones. There are some social networking sites on the web like Linkedin.com that are synchronizing with the needs of business organizations and more specifically, with business men. Linked-in was founded in 2003. The foundation of this website had only one sole purpose professional networking. The website allows you to maintain a list of contacts and details of people called connections. As of now, Linked-in reports more than 100 million registered users across 200 countries worldwide. It is one of those websites whom accountants, lawyers, and marketing professionals use to attract more clients. This website has witnessed a substantial increase in their regular customer base. The most suitable way to use Linked-in marketing is to create a professional looking profile. You need not necessarily list your past accomplishments, as the clients are not interested in them. Instead they want to see what you can actually do for them. This can be done by describing what you do for other clients. Of course, you can include your background history, but you need to keep it short. You do not want to turn off the clients. Business organizations use this website to the best of their advantage and business professionals are constantly on the look-out for potential employees. The first thing that a business proprietor will do is that he will seek other people with similar interests. They may be professionals from different countries or simply those who share your interests (as in a hobby or a sport). By using specific keywords, you can search for these kinds of connections. It is indeed an affluent source for finding new clients. Furthermore, addition of testimonials or simply a statement of support to your profile by the people whom you have done business with, adds in increasing your credibility in the market. Be sure that you ask your current or former business partners to post testimonials on your profile. There are countless ways to use Linked-in for marketing you and your business that is going to bring success for you to the professional who is willing to do whatever it takes to make it work for them. This website provides added profit in the form of more clients. There is simply no excuse for not using this website to expand a thriving business. Hisan Asif BBA-2nd (B) August - December 2011 10 Quaid-i-Azam School of Management Sciences (QASMS)

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