HRM Report on NestlHistoryThe key factor which drove the early history of the enterprise that would become

The NestlCompany was Henri Nestl's search for a healthy, economical alternative to breastfeeding formothers who could not feed their infants at the breast.In the mid-1860s Nestl, a trained pharmacist, began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutritionfor mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lacte Henri Nestl.Nestl's first customer was a premature infant who could tolerate neither his mother's milk nor anyof the conventional substitutes, and had been given up for lost by local physicians. People quicklyrecognized the value of the new product, after Nestl's new formula saved the child's life and withina few years, Farine Lacte Nestl was being marketed in much of Europe.Henri Nestl also showed early understanding of the power of branding. He had adopted his owncoat of arms as a trademark; in Swiss German, Nestl means 'little nest'. One of his agents suggestedthat the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "Iregret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a differenttrademark in every country; anyone can make use of a cross, but no-one else may use my coat of arms."Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1866 by Americans Charles andGeorge Page, broadened its product line in the mid1870s to include cheese and infant formulas. TheNestl Company, which had been purchased from Henri Nestl by JulesMonnerat in 1874, responded by launching a condensed milk product of its own. The two

companiesremained fierce competitors until their merger in 1905.Nestl is today the worlds leading food company, with a 135-year history and operations in virtuallyevery country in the world. Their principal assets are not office buildings, factories, or even brands.Rather, it is the fact that they are a global organization comprised of many nationalities, religions,and ethnic backgrounds all working together in one single unifying corporate culture. Their cultureunifies people on all continents, with roughly half their factories and people located in thedeveloping world.

A qualified workforce, trained by Nestl or emerging from a strong educational and industrialcontext, strongly influences the companys ability to be globally competitive. The fair treatment anddevelopment of company staff and the strengthening of the local workforce are essential long-terminvestments. They reinforce the conditions for growth and sustained economic development in thelocations where Nestl operates. Nestls ability to employ thousands of people each year is animportant contribution the company makes towards future generations, providing income tofamilieswho can enhance their chances at better education, healthcare and standard of living for entirefamilies and communities.INTRODUCTION OF NESTLENestl Corporate Business Principles will continue to evolve and adapt to a changing world, theirbasic foundation is unchanged from the time of the origins of their Company, and reflects the basicideas of fairness, honesty, and a general concern for people.Nestl is committed to the following Business Principles in all countries, taking into account locallegislation, cultural and religious practices:* Nestl's business objective is to manufacture and market the Company's products in such a way asto create value

that can be sustained over the long term for shareholders, employees, consumers,and business partners.* Nestl does not favor short-term profit at the expense of successful long-term businessdevelopment.* Nestl recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefsand actions of the Company behind brands in which they place their trust and that without itsconsumers the Company would not exist.* Nestl believes that, as a general rule, legislation is the most effective safeguard of responsibleconduct, although in certain areas, additional guidance to staff in the form of voluntary businessprinciples is beneficial in order to ensure that the highest standards are met throughout theorganization.* Nestl is conscious of the fact that the success of a corporation is a reflection of theprofessionalism, conduct and the responsible attitude of its management and employees. Thereforerecruitment of the right people and ongoing training and development are crucial.* Nestl continues to maintain its commitment to follow and respect all applicable local laws in eachof its markets.Mission StatementAt Nestl, we believe that research can help us make better food so that people live a better life.

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foodsthat are safe, of high quality and provide optimal nutrition to meet physiological needs. In additionto Nutrition, Health and Wellness, Nestl products bring consumers the vital ingredients of taste andpleasure.Vision statementNestl aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.The confidences that consumers have in our brands is a result of our companys many years of knowledge in marketing, research and development, as well as continuity consumers relate to thisand feel they can trust our products.MAIN PRODUCTSGood Food, Good Life: the key to health, nutrition and wellness.With over 140 years of experience and expertise, we take great pride in bringing you the bestproducts

because happy, healthy consumers are important to us.We develop our products keeping your preferences, tastes and needs in mind. We understand thatyou, along with millions of other consumers, know that you can trust our products to deliver purity,quality, convenience and nutrition.Our products are carefully aligned to Pakistani tastes and needs. We're always trying hard to developnew products and improve existing ones, and serve our consumers better.That's why through constant renovation and innovation we're always testing or launching valueadded products and making them available in sizes that will suit every requirement.So explore the world of health with Nestl products, and find out what suits your family's needs!HUMAN RESOURCEHR is dedicated to their employees, and ensures that they have all the right people with the rightskills, in the right places at the right time.Understanding that their people are the bedrock of all their business strategies, it is their mandateto enhance their skills with cutting-edge training and provide them with world-standard facilities.They select flexible, innovative people who are ready to confront new challenges and make adifference. Their groundbreaking Management Trainee Programmed aims to develop talented youngmen and women and help them achieve their potential in a dynamic and enabling environment.