文化市場與藝術票房

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16
20
37
63
66
73
79
91
105
115
118
SWOT
131
153
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219
229
253
The Cleveland
Orchestra
275
278
283
304
E-Marketing
307
e-commerce
309
San Diego Museum of Art

E-mail
312
E-mailMarketing
Mix
317
322
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State Theater South

Australia
329
332
State Theater South Australia
334
341
Alegria
349
351
353
362
365
369
371
STP
373
381
386
Alegria
391
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Alegria
401
Alegria
430
435
448
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1.
2.
3.
WTO
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Wo r l d Tr a d e
OrganizationWTO
WTO
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WTO
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TOM.
COM
WTO
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customer satisfaction
CS
citizen
total product offering, TPO
product-out
market-in
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2000
WTO
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Odense
WTO
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2002320
1-11-2
1-3
1.
45%
7.48%1-1
1-2
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20%
10%
11.68%11%
1-165~98
Year
Total

Furnishings, Health Transport Recreation,
household
and
culture and
equipment
communieducation
and routine
cation
household
maintenance
Food,
beverage
and
tobacco
Clothing
and
footwear
Housing,
water,
electricity,
gas and
other fuels
Restaurants
and hotels
Miscellaneous
goods and
services
65 1976 100.00
42.27
7.20
22.63
3.63
4.85
5.37
6.40
2.48
5.16
66 1977 100.00
43.15
6.75
22.69
3.48
4.26
5.67
6.70
2.33
4.95
67 1978 100.00
42.10
6.66
22.65
3.53
4.74
5.94
7.00
2.41
4.97
68 1979 100.00
40.19
7.43
23.00
3.98
4.62
6.36
6.91
2.42
5.09
69 1980 100.00
39.50
7.05
23.74
3.96
4.20
6.96
7.35
2.47
4.76
70 1981 100.00
38.57
6.84
24.25
3.88
4.50
7.16
7.48
2.50
4.82
71 1982 100.00
37.91
6.64
24.43
3.69
5.07
7.14
7.83
2.43
4.87
72 1983 100.00
35.50
6.28
24.29
3.68
5.23
7.41
7.88
4.94
4.78
73 1984 100.00
35.16
5.97
23.50
3.66
5.07
8.44
8.26
5.03
4.93
74 1985 100.00
34.33
5.92
23.68
3.43
5.26
8.59
8.66
5.27
4.86
75 1986 100.00
33.14
5.88
23.42
3.56
5.42
8.52
9.17
5.76
5.12
76 1987 100.00
31.98
6.04
23.17
3.69
5.36
8.83
9.67
6.10
5.17
77 1988 100.00
30.29
6.13
23.35
3.90
5.24
8.83
10.52
6.51
5.22
78 1989 100.00
28.76
6.09
24.01
3.83
4.85
9.69
10.70
6.79
5.29
79 1990 100.00
26.89
5.97
24.88
3.36
4.82
9.38
11.68
7.57
5.44
80 1991 100.00
25.40
6.00
25.77
3.21
5.36
9.42
11.33
7.57
5.94
81 1992 100.00
24.05
6.15
26.48
3.11
5.05
9.51
11.76
7.97
5.93
82 1993 100.00
22.11
5.69
25.66
2.96
7.78
10.34
11.43
7.82
6.20
83 1994 100.00
19.80
4.94
25.80
3.41
8.49
10.40
11.89
8.59
6.68
84 1995 100.00
19.53
4.63
25.13
3.43
10.37
10.50
11.60
8.16
6.66
85 1996 100.00
19.72
4.51
25.62
3.27
9.79
10.65
11.51
8.43
6.51
86 1997 100.00
19.18
4.52
25.46
3.07
9.92
10.91
11.65
8.66
6.63
87 1998 100.00
18.96
4.50
25.61
2.84
10.25
11.03
11.52
8.87
6.41
88 1999 100.00
18.22
4.10
25.33
2.76
10.89
11.56
11.63
8.93
6.58
89 2000 100.00
17.33
3.85
25.62
2.66
11.01
11.86
12.06
8.92
6.69
90 2001 100.00
17.29
3.66
25.08
2.59
11.43
12.12
12.04
8.98
6.82
91 2002 100.00
17.17
3.57
24.23
2.47
12.16
12.67
12.20
8.78
6.75
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92 2003 100.00
16.86
3.53
24.38
2.43
12.52
12.50
11.99
8.92
6.88
93 2004 100.00
16.44
3.48
23.52
2.57
12.74
12.96
12.07
9.14
7.08
94 2005 100.00
16.20
3.41
23.77
2.51
13.19
12.97
11.75
9.32
6.88
95 2006 100.00
16.13
3.37
23.67
2.41
13.75
12.79
11.53
9.31
7.03
96 2007 100.00
16.48
3.27
23.91
2.48
14.11
12.90
11.23
9.67
5.95
97 2008 100.00
16.40
3.18
24.23
2.47
14.35
12.38
11.29
10.08
5.62
98 2009 100.00
16.68
3.19
24.30
2.53
14.45
12.73
11.04
9.37
5.71
98http://win.dgbas.gov.tw/es/doc/result/98/
a11/Year13.doc2011/2/14
1-21-3
GDP
3.20%1.89%
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1-2
GDP
85
86
87
88
89
90
91
92
93
94
95
96
97(r)
1(r)
2(r)
3(r)
4(r)
98(r)
1(r)
2(r)
3(r)
4(r)
99(f)
1(r)
2(r)
3(p)
4(f)
100(f)
1(f)
2(f)
3(f)
4(f)
7,953,510
8,389,017
8,679,815
9,198,098
9,731,208
9,570,584
10,074,337
10,443,993
11,090,474
11,612,093
12,243,471
12,975,985
13,070,681
3,187,360
3,306,002
3,325,198
3,252,121
12,818,935
2,914,680
3,066,816
3,284,954
3,552,485
14,098,100
3,310,846
3,461,063
3,606,760
3,719,431
14,733,424
3,412,989
3,608,760
3,778,933
3,932,742
GNP
yoy
(%)
5.54
5.48
3.47
5.97
5.80
-1.65
5.26
3.67
6.19
4.70
5.44
5.98
0.73
7.55
5.66
-1.23
-7.53
-1.93
-8.56
-7.23
-1.21
9.24
9.98
13.59
12.86
9.80
4.70
4.51
3.09
4.27
4.77
5.74
saqr
(%)
saar
(%)
373,836 13,614
400,497 13,955
424,659 12,692
442,497 13,712
465,502 14,906
453,084 13,401
474,294 13,716
488,645 14,197
518,280 15,503
529,313 16,449
550,099 16,911
577,869 17,596
562,439 17,833
1.36
5.55 145,306 4,604
-0.02
-0.06 140,199 4,601
-3.58
-13.57 137,717
4,411
-5.07 -18.7873 139,217 4,217
558,565 16,895
-1.03
-4.07 135,274 3,977
3.21
13.47 132,821 4,005
2.82
11.78 139,578 4,250
4.31
18.38 150,892 4,663
602,541 19,046
4.08
17.34 148,533 4,647
0.48
1.94 147,536 4,621
0.02
0.09 152,511 4,770
-0.53
-2.11 153,961 5,008
622,766 20,332
2.83
11.79 150,090 4,900
1.96
8.09 150,168 4,903
0.67
2.69 158,694 5,181
0.37
1.49 163,814 5,348
GDP
368,729
396,355
421,519
438,384
459,212
444,489
463,498
474,069
501,849
516,516
536,442
563,349
548,757
138,275
138,026
135,415
137,041
540,643
129,527
128,880
136,622
145,614
584,301
141,798
142,791
149,138
150,574
604,354
143,763
146,222
154,781
159,588
13,428
13,810
12,598
13,585
14,704
13,147
13,404
13,773
15,012
16,051
16,491
17,154
17,399
4,381
4,530
4,337
4,151
16,353
3,808
3,886
4,160
4,499
18,472
4,437
4,472
4,665
4,898
19,731
4,694
4,774
5,053
5,210
(%)
(%)
3.07 -1.00
0.90 -0.46
1.68
0.60
0.18 -4.55
1.25
1.83
-0.01 -1.35
-0.20
0.05
-0.28
2.48
1.61
7.03
2.31
0.62
0.60
5.63
1.80
6.47
3.53
5.15
3.58
8.68
4.19
8.05
4.52
8.95
1.87 -4.64
-0.87 -8.74
-0.01 -9.84
-0.85 -12.80
-1.35 -11.52
-1.26
0.01
0.98
5.48
1.28
6.59
1.10
8.49
0.37
4.14
1.18
2.88
1.85
2.01
1.16
1.92
1.58
1.13
2.37
2.14
2.25
2.86
1yoyyear on yearsaqrseasonally adjusted quarterly rate

saarseasonally adjusted annualized rate
2010991118
http://www.stat.gov.tw/public/data/dgbas03/bs4/ninews/9911/new9911.doc
2011/1/25
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1-3
94
2.90
1.21
3.13
95
1.49
3.20
1.26
96
2.08
0.67
2.28
97(r)
-0.93
-0.97
-0.93
98(r)
1.08
1.62
1.01
99(f)
3.43
1.77
3.66
(p)
3.66
1.64
3.94
(f)
3.21
1.89
3.38
100(f)
3.51
1.65
3.76
2010
991118http://www.stat.gov.tw/public/data/dgbas03/bs4/ninews/9911/
new9911.doc2011/1/25
2.
1-1
1-21-3
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201013
2008
1.5%
96.3%79.4%
73.3%
46.80%
39.30%27.10%
2010
1-5
1-4
24.94%
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66.23%
24.21%
1-4
93
98
13,626
17,025
24.94%
4548,091
7560,160
66.23%
44282,432 55006,552 24.21%
http://admin.taiwan.net.tw/indexc.asp2011/1/25
1-51-1
671.56%367.57%
157.19%112.83%
17.89%48.14%
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(02)2705-5066
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1-5
80
7,163
--
34,842
--
81
9,111
27.20%
37,107
6.50%
82
10,705
17.50%
45,239
21.90%
83
15,185
41.80%
51,832
14.60%
84
18,228
20.00%
51,668
-0.30%
85
19,844
8.90%
76,011
47.1%
86
19,963
0.60%
74,081
-2.50%
87
18,661
-6.50%
70,527
-4.80%
88
16,350
-12.40%
56,652
-19.70%
89
17,709
8.30%
71,547
26.30%
90
18,375
3.80%
79,624
11.30%
91
21,489
16.90%
76,543
-3.90%
92
20,651
-3.90%
82,455
7.72%
93
24,702
19.62%
95,819
16.21%
94
35,784
44.86%
106,674
11.33%
95
42,312
18.24%
115,426
8.20%
96
46,412
9.69%
120,794
4.65%
97
50,705
9.25%
137,351
13.71%
98
55,267
9.00%
162,909
18.61%
90http://event.cca.gov.tw/artsquery/090.htm93http://event.cca.
gov.tw/artsquery/093.htm/2011/1/25
2010
http://www.cca.gov.tw/public.do?method=list&categoryId=3/2011/1/25
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180000
160000
140000
120000
100000
80000
60000
40000
20000
0
93
94
95
96
97
98
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3.
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908
Naisbitt
Naisbitt1996
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FiskeHabermasMarcuse
Fiske1993
Habermas, 1987
Marcuse, 1964
Marx
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Maslow
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., 2011.09
ISBN 978-957-11-6312-3 ()
1.2.
901.6
100010903
1Y23
(436.1)

106 3 3 9 4
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(04)2223-0891(04)2223-3549
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(07)2358-702 (07)2350-236
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文化市場與藝術票房

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www.wunan.com.

San Diego Museum of Art

State Theater South

State Theater South Australia

total product offering, TPO

1yoyyear on yearsaqrseasonally adjusted quarterly rate

44282,432 55006,552 24.21%

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