Objectives of Chamak

Prepared By :Param (A18) Parth Parikh (A19) Pinaki Ghosh (A20) Pinky Goyal (A21) Agrawala

1 UMOB Assignment on mission, vision and objectives

Objectives of Chamak

Table of Contents
ACKNOWLEDGEMENT ............................................................................................................ 3 INTRODUCTION TO BUSINESS MODEL ............ ERROR! BOOKMARK NOT DEFINED.
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BIBLIOGRAPHY AND REFERENCES .................. ERROR! BOOKMARK NOT DEFINED.

2 UMOB Assignment on mission, vision and objectives

Objectives of Chamak

Acknowledgement
This assignment on Mission, vision and objectives is a great opportunity to have a feel about organization model. The company which we prepared a report on, for this assignment, is a fictitious detergent company called Chamak, who wants to enter into the Indian detergent market against HUL and Nirma. While preparing this report we had an insight on the way the mission, vision and objectives of a company can be set. We are thankful to Professor Suresh Mony for giving us the opportunity to work on this assignment by which we got to know about how a model for organization works.

3 UMOB Assignment on mission, vision and objectives

Objectives of Chamak

Deriving objectives of Chamak

Description of business We are a start up detergent company with a motto to provide superior quality of detergents at low cost, keeping in mind of the needs of the price sensitive consumers. Mission To manufacture a detergent that will be the answer to the needs of the mass, superior quality detergent at a lower price. Vision To establish our brand in the rural market, of atleast 2 states, by the end of 2012 To get atleast 3 patents for the formula of our product in 2012 To start producing different variants of detergents by the start of 2014 To increase our production capacity, by five folds, by 2015 To enter into the market of the tier-2 cities 2014 To increase the supply chain efficiency in order to reduce the operation efficiency by 15% by 2013 Strategy Differentiation through: Low cost and high quality Promote our product by getting recommendation from head of village Live demonstration to the users Offering more commission to the distributors Recommendation from established fabric manufacturers

Objectives Marketing

2011

2012

To make our product visible in the rural To increase the number of local market through local distributors distributors from 100 to 250 To give live demonstrations to the con- To continue with the live demonsumers strations in the new villages

4 UMOB Assignment on mission, vision and objectives

Objectives of Chamak

To get recommendations from the village To get recommendations from athead about our product. least 3 fabric manufacturers To organize events in village schools Innovation In products To organize events, like fairs, in villages Improve the quality of the product by taking feedbacks Introduce the liquid form of the detergent.

High quality and low cost Introduce sachet form of the detergent

In quality

In technology

Set up the quality norms and get ISO certi- Improve the quality norms by takfication ing feedbacks from the consumers Set up quality control department to monitor the quality Set up separate R&D department to pro- Continue the R&D work to produce high quality product at low cost duce the liquid form of the detergent.

Human Organization Employees Have a headcount of unskilled labor as 300 Have a headcount of unskilled labor as 200 Have a headcount of skilled labor as 30 Have a headcount of skilled labor as 200 (by training existing unskilled labor and recruiting) Increase the total revenue by 33% Financial re- Generate a total revenue of Rs.31 crores sources Earn net profit as 10% of total revenue Earn net profit as 15% of total revenue Achieve break-even towards the end of Growth percentage should be first year of operations around 40% compared to the average market growth (12-13%) Set up 2 factories in two states Increase the number of factories Physical reby one to meet the target of prosources duction Procure 75 machines Productivity Increase the machine number by 33% Register 2 patents Increase the number of patents by atleast 1 Performance incentives to the employees Increase target parameters and the and distributors incentive amount for employees as well as distributors

5 UMOB Assignment on mission, vision and objectives

Objectives of Chamak

Social re- We will also contribute certain persponsibility centage of profit for the education of

poor children
Profit re- Break-even at the end of 2011 quirements

start generating surplus- x lakhs

6 UMOB Assignment on mission, vision and objectives