INTERNAIIONAL REALTY GROUB INC.

SARASOT A IO5TA I]IA P A N A MA

January25, 2008
For lmmediateRelease
ContactGreggA. Binford:gregg@cityscapesirg.com (2489)
or 9a1.361.CITY

CityscapesCreatesNew Paradigmin Real EstateBrokering

(Sarasota,
Fla.)- Cityscapes
International
RealtyGroup,a high-endboutiquereal
estatecompanywithofficesin Sarasota,
Fla.,Tambor,CostaRica,andPanamaCity,
Panama,hasemergedto bringa newparadigm to realestate.Conceived
in the depths
of a sunkenrealestatemarketin Sarasota, January25'ngrandopening
the company's
introduces
its 50 international
listinosin threecountries
andits networkthatextendsto
threecontinents.
Cityscapes
IRGhasrebuffed weakrealestatemarket,provingitself
the currently
virtuallyeconomyproof.Thesuccesscanbe attributed to GreggA. Binford,
broker/owner on thetwo primaryconvergent
of the company.He hascapitalized trends
in today'srealestateindustry:
the mobile,international
workforceandthetech-sawy
buyersandagents.Yet he'salsointroduced a projecttrackingweb-basedsystemthat
keepstrackof a deal'soriginations partnersandhelpsconsummate
andits contributing
transactions,
including
noncircumvention
andfacilitating
timelyclosureof deals.lt all
addsup to employeesuccess.
"Todayrealestateprofessionals
haveto realizethere'sa newparadigmin brokerages;
everything globally.Research
is connected showsthat80 percentof all buyersstarton
theweb,and realtorsareworkingfromtheirhomesand meetingwithclientsoutsidethe
office,connectingbuyerswith properties.Yet today'sbrokersstillbelievethat the more
agentstheyhire- trainedor untrained-thegreaterthe incomethatwillbe produced.
However,thatconceptin today'smarketis provingto be archaic.Since20%ofthe
agentsproduce80%of the productivity,
tryingto 'house'alltheseagentsandcarry
thousands
of dollarsa monthin overhead
onlyworksduringa boommarketwhenall

www.cityscaPesirg.net
1630 Ringling . Sarasota,
Boulevard tL34236
(941)
Phone (2489)
361-(lTY ' tax(941)
361-2442 (877)
'T0ll-tree (2489)
361-(lTY
agentsare producing.Brokerageswhichare structuredin this fashiondon'thavethe
abilityto contractand expandwiththe market'scycles,"saysBinford.
"At Cityscapes,our purposeisn'tto househundredsof agents.We'relike a docking
stationwhereagentscan refuel,holdmeetingswith clients,pick up collateralmaterials,
then moveon to theirdestination.Mostworkfrom productiveagentsis performedfrom
home,laptops,PDASandtheircell phones.We work on highqualityprojectswith a wide
aroundthe US and outsidethe US, as well as handlingresidential
bandof diversification
saleswith our residentialdivision."
Backedby 10 yearsin realestatewith Sarasotaagencies,wherehe was a top agent
and top recruiter,Binfordbelievesthat any licensedaffiliateofficeof CityscapesIRGcan
run successfully
with as few as two agents.That'swhy,despitehavingeschewed
conventional off the ground
recruitmenttechniques,Cityscapesis runningsuccessfully
with onlyeightagentsin its Sarasotaoffice.Thoseagentsareworkingon projectssuch
acresin Honduras,findingwaterfrontpropertyin Costa
as locatingand selling5O0,OOO
Ricafor majorhotelchains,and pairingEuropeanand NorthAmericanhomeownerwith
the residencesthey seek.
Partof the Citpcapes paradigmis its projecttrackingweb-basedsofh,vare
system.
"Thetrackingsystemfunctionslikethe traditionalMLSsystem.Eachbrokerwill have
accessto all the Cityscapes'projeclsgloballybecausethey'vepurchaseda pieceof a
projectbaseestablishedthroughyearsof connections.However,agentshavepassword
accessonlyto projeclsthey'redirectlyinvolvedin, due to the confidentiality
of each
clientand eachproject.lf we sellsomething,we sell it together.Brokersor agents
involvedin thesetransactions
can'tlegallybe bypassedor eliminatedfrom a transaction
In otherwords,agentscan'tgo to the sourcewithout
and ultimatelycompensation.
includingthe othersinvolvedin the project,"explainsBinford.
This sharingof projectsis uniqueto Cityscapes;it increasesthe probabilityof these
transac{ions
comingto fruition.
The trackingsystem,whichis web basedand accessiblefrom anywhere,can alsobe
implemented
on the residentialsideof sales,allowingagentsto trackand log information
from contractto closing.
Cityscapes'in-housecapabilitiesand networksspanthe full realmof realestate:titles,
lending,insurance,homewarranties,legalcounseling,and otherprofessional
realestate
servicesfor residentialand commercialtransactions.