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PARTNERSHIP FOR GROWTH

CO-OPERATION PERSPECTIVES FOR UAE AND GERMANY

SECTOR PROFILES BROCHURE 2008

18 and 19 December 2008 Hamburg Chamber of Commerce Hamburg Germany www.dubai-hamburg.com

Hamburg Chamber of Commerce

BANKING & FINANCE ENERGY HEALTHCARE & LIFE SCIENCE LOGISTICS & FOREIGN TRADE, AVIATION & MARITIME INDUSTRIES MEDIA & IT

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Imprint: HAMBURG CHAMBER OF COMMERCE International Department Jens Assmann Adolphsplatz 1 20457 Hamburg Germany

Phone: +49 40 361 38-287 Fax: +49 40 361 38-494 E-Mail: jens.assmann@hk24.de www.hk24.com

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Photos: Dubai Chamber of Commerce & Industry Titel (Photo 2): Zapf Circulation: 500 copies

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Abstract
The UAE and Dubai both have adequately established financial infrastructure in terms of banks, insurance companies and financial markets. This financial infrastructure is closely monitored by the monetary and financial authorities, enabling the financial system to perform well in terms of funds intermediation, payment settlements and issuing of newly structured financial instruments. However, a balance between efficient functioning of the financial system and stability of the system has to be taken into consideration in performing in global economy. The persistence of UAEs strong macroeconomic growth has helped in reducing the risk factors that can disturb the stability of the UAE financial sector.

As of end 2007 UAEs banking penetration ratios were: - Loan / GDP ratio 102 % - Loan / Deposits ratio 100 % Central bank regulation restricts foreign banks to 8 local branches which are subject to 20 % corporate tax rate versus zero tax rate locally owned banks Dubai International Financial Exchange (DIFX) ranks 24 in the Global Financial Index In March 2008, Dubai International Financial Centre (DIFC) hosted the World Insurance Forum.

Sub-Sectors and Main Players


Banking
The rapid economic growth of the UAE and Dubai has positive bearing on the functioning of the commercial banking sector. The 4.2 million UAE population is served by 52 commercial banks, 24 banks are national and 28 banks are foreign, accounting for 22 % of the total market, with the two largest, HSBC and Standard Chartered, accounted for more than 50 % of foreign banks total assets. Among the locally incorporated commercial banks, there are also Islamic banks that provide sharia-compliant banking services. Islamic banking in the UAE has been developing rapidly, as their assets share in total bank shares has increased from 8 % in 2002 to 12.6 % in 2006. Head quarters of local and foreign commercial banks are mainly located in Dubai (ratio: 45 % are local banks and 71 % are foreign banks). Total assets of the banking system as of June 2008 amounted to AED 1428.74 billion, with a compound annual growth rate (CAGR) of 67 % since 2004. The average annual growth rate of the bank credits and advances is 39.8 % over the last three years outpacing the average growth rate of deposits of 32.2 % for the same period, due to the buoyant operating environment in the UAE. Measures of the UAE banking sector profitability seem to be robust where the average growth in the operating profit of the UAE commercial banks for the last three years was 43.8 % and the return on equity (ROE) and return on assets (ROA) in 2007 were 22 % and 2 % respectively, indicating high returns to equity holders and the efficient performance of the banking assets.

Current Situation: Facts and Figures


Per capita income in the UAE in 2007 IMF database is USD 42,934 Financial sector share in the UAE GDP is 6 % indicating potential in this sector GDP growth of the financial sector on average since 2004-2007 is 20 % with a compound annual growth rate (CAGR) of 16 % since 2001 UAE is the largest banking market in the region as of 2006 Emirates NBD is the largest bank in the GCC by assets

Insurance
The UAEs insurance market is the largest in the Middle East. The sector has achieved growth rates between 15-20 % during the last 3 years, driven by the growth of population, economic growth and the boom of local and international business. The growth of the UAE insurance sector is evidence by the growth in the number of employees in the sector which has increased by 17 % in 2006 compared to level of employment of the sector in 2005. The two segments of the UAE insurance market; that is, non-life segment and the life segment, are predicted by Business Monitor International (BMI) to grow at compound annual growth rates of 17 % and 13 % respectively for the period 2007-2012. The UAE insurance market sizes as measured by total amounts of premiums, amounting to AED 11.2 billion in 2007. Posting CAGR of 25 % since 2004. In 2007, the non-life insurance activity represented 88 % of the market size, while life insurance activity represented 12 % only. Penetration rates for both segments in 2007 have been considered to be low relative to western economies, at 1.5 and 0.2 % respectively for non-life segment and life segment. In 2006, Dubai accounted for the largest share of the UAE total insurance premium (51 %) of the UAE total insurance premiums, Abu Dhabi (32 %), Sharjah accounted for 11 %, the remaining 6 % was divided among the rest of the Emirates.

The life insurance segment is considered as being underdeveloped due to religious and cultural reasons. According to the Ministry of Economy, the life insurance premiums are growing with the economy. This market segment is currently dominated by foreign companies, capturing 76 % of the market. According to the Dubai Chamber Membership Database, there were 65 insurance companies (including branches) registered in Dubai in the third quarter of 2008. Around 40 % of these companies are foreign, which shows that Dubai has an open insurance market to cross-border firms. Approximately 89 % of Dubai insurance companies are non-life insurance, whereas only 11% are life insurance. The UAE insurance market has witnessed some consolidations, reducing the number of registered insurance companies to 51 down from 126. Nevertheless, the insurance market is regarded as being competitive and highly fragmented. The 51 UAE registered insurance companies are mainly located in Dubai and Abu Dhabi. Among these, 24 are locally incorporated, while the rest are foreign insurance companies. The top three players control 40 % of the gross written premiums. These are: the Oman Insurance Company, part of Mashreq Bank Group, which holds 17 %; the Abu Dhabi National Insurance Company (partially owned by the government), which accounts for 15 %, and the Arab Orient

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As of June 2008, other UAE financial institutions, which are non-commercial banks include 2 investments banks, 16 financial companies and 16 investment companies. In its special report, the Fitch rating agency predicted that the 2007 positive performance trend of UAE banks will be maintained during 2008, due to the international high oil prices that induce more government infrastructure spending, as well as, augment the growth in retail and corporate lending.

The non-life segment is dominated by local companies, which held 76 % of the market share in 2006. Non-life segment growth is mainly derived by insurance against accidents and liability, which accounts for half of the premiums collected in the non-life segment insurance, about USD 1.3 billion in 2006, growing by 26 % over 2005 levels. Fire insurance premiums reached USD 348 million growing by 22 %, followed by the marine, aviation and transport segment worth USD 331.8 million growing by 22 % over 2005 levels. Finally medical insurance stood at USD 258 million in 2006.

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With global credit crunch crisis and the subsequent downsizing at banks worldwide, Dubai managed to grab the opportunity and ease its human resource crunch at Dubai banks, by recruiting top international financial officers in the Emirate; another factor that will add to the efficient functioning of Dubai banking sector, due to the transferred international know-how in global banking.

Beside conventional insurance, the Islamic co-operative way of insurance, the Takaful, is growing rapidly. This newly structured Islamic compliant insurance is encouraging a lot of investors entering the market. This may increase insurance penetration ratios in the UAE in the future.

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Insurance Company (Al Futtaim Group), which holds 8 %. This shows that the main market players are large conglomerates. The regulatory framework of the insurance market in Dubai has still to be clearly defined in order to meet the international best-practice needs.

transport, telecommunication, materials and insurance sectors. As for DIFX, there are 37 listings, among which 19 are sukuk, 13 are equities and the rest are different types of bonds. The DIFX is challenged by liquidity problem, and facing strong competition from local and regional exchanges. DIFXs activity in 2007 was low and weak. The value of traded equities was USD 1.45 billion, while by June 2008 the total market capitalization reached USD 5.9 billion. DIFX figures are small when compared to DFM. Nevertheless the DIFX exchange puts constant efforts to activate and energize its activities. In August 2007, DIFX launched the DIFX Trax, a platform for financially structured products, currently including 23 instruments and with the prospect of including sharia-compliant structured products, as well as more conventional products in the future. DIFX also established a partnership with the US Exchange NASDAQ. The main drivers of the equity market in the UAE are the robust performance of the UAE economy and the strengthening of the non-oil sectors, especially the real estate and construction sectors. Despite the fact that UAE has well established capital market infrastructure, the market experiences some volatility. Although the UAE debit market is still infant, it has a lot of potential. Until recently, there were no government bonds, as the government budgets were at surplus at the back of the soaring international oil prices. Accordingly, investors were facing a limited range of choices. The fixed income securities represented a small share of the activity recorded by DFM, about 2 % of the total market capitalization. Dubai is hosting most of the international banks. Due to the US unstable financial markets, most of foreign investors are looking for offshore investments. Dubai represents the ideal destination for stable and rewarding investment opportunities. As financial transactions in Dubai are becoming more sophisticated and diversified, the establishment of leading international banks will facilitate dealing with sophisticated financially structured products such as derivatives, options and hedging funds. In 2007 the net foreign investment grew by 417 %, and amounted to 120bn dirham (USD 32 billion).

Key Challenges and Opportunities for Bilateral Co-operation


Dubai has positioned itself as the most important destination for private banking. The presence of a huge amount of wealth, the increased number of high-net-worth individuals in the country, as well as the increased number of the population, growing by 7 % annually, signalize the robust UAE economic growth. Moreover, all these factors have given new opportunities to develop new banking products and services, as well as increasing the demand for efficient and sophisticated private banking and assets management services. Certainly, the UAE is not overcrowded by banks. As the economy is growing larger and larger; there is always a need for more banks to serve the increased volumes and value of newly created transactions. The UAE banking sector has proven to be a fast growing sector in the country, easily and quickly adapting to the enlargement of the economy. That is evident by the growth in the banking sector profitability figures, as well as by the stability of the sector. Dubai is aiming to host 250 international financial institutions by 2009. That implies that the UAE banking sector will be open up to more foreign competition, creating a highly competitive banking industry. Such situation may lead to change in the profile of local banks, as they may rethink consolidations to face the threat of foreign rivals. On the one hand, the establishment of German banks in Dubai will expose local banks to a fierce competition. On the other hand, new players will be able to find a niche in the private banking industry, by entering the market with differentiated or innovated financial products, which can appeal to the evolving the UAE business and private customers. Also investment banking services can be considered as a value-added services to private banking industry. Specialized banks for Small and Medium size Enterprises (SMEs) are another important actor in the UAE corporate banking industry, as the they occupy a market segment which although not yet covered, requires attention in terms of business finance support in the UAE. The fast paced economic growth in Dubai is currently creating real opportunities also in the insurance industry, as the need for more sophisticated insurance products
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Financial Market
There are two exchanges in Dubai, both trade in equity and bonds: the Dubai Financial Market (DFM), specialized in trading local assets, which abide by the Islamic laws, and the Dubai International Financial Exchange (DIFX), the regional market for international investors. DIFX is part of Dubai International Financial Centre (DIFC), the Emirates financial service free zone. While at DFM trading is restricted to dirham, this is not the case at DIFX. DIFX has no restriction on ownership and the market is regulated to be attractive to foreign investors who are interested to capitalize in the regions growth opportunities. Other exchanges are the Dubai Gold & Commodities Exchange (DGCX), an exchange for international derivatives and commodities, and the Dubai Mercantile Exchange (DME) for trading of energy and commodity futures. UAE equity markets are not diversified in terms of traded equities, mainly dominated by banks, financial services, construction and real estates. On the other hand the bond market of the debt instruments market is small and mainly composed of some traditional corporate bonds and sukuk (Islamic compliant bonds), with a total value of USD 8.5 billion. 2007 was a good year for DFM: the Market General Index increased by 43 %, and the number of traded shares increased from 2006 level by 165 %. The total trading value amounted to AED 379 billion (USD 103 million), 9 % increase from 2006. The market capitalization grew by 60 % to AED 499.72 billion (USD 135 billion) over the previous years. Most of the firms in 2007 have sustained growth in profitability, therefore managed to have high stock prices. In September 2008, the number of listed equities in DFM was 63. About 80 % of the exchange total capitalization is currently dominated by few leading stocks, mainly banks, financial institutions, real estate and construction firms. The remaining 20 % is divided among firms operating in the

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UAE and Dubai capital markets will continue to deepen and grow, at the backdrop of robust economic growth and diversification. That will boost up the demand for diversified investment options. The turmoil in the international financial markets and the presence of the credit crunch in the west and in the US, have given the Dubai financial market the opportunity to flourish, as it has the chance to attract foreign investors to the country. This trend will change the profile of the investors, as they will be more foreigners and will bring diversity into the capital market, therefore more activity and less volatility.

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emerges. With the low penetration ratios of the insurance sector and the accelerated population growth, the UAE has a significant growth potential that is expected to continue in the medium term. Despite the relative underdevelopment of UAE insurance industry if compared to the international standards, the market is growing very fast, about 25 % annually, and it is expected to expand in the incoming years. Factors that will support the future expansion of the insurance industry are the growing demand for sharia-compliant products, the progressing interest in life insurance products, as well as the new laws that mandate the health coverage for expatriates. The insurance industry is still regarded as under regulated, and regulatory bodies organizing the functioning of the whole industry should be established. To face competition of the expected foreign entrants to Dubai insurance market and to retain their market shares, local insurance companies are required to upgrade their asset management capabilities and risk underwriting capacities. German training institutions can give a significant contribution in boosting the local companies capabilities by offering specialized training programs.

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Abstract
Hamburg is one of Germanys oldest and most important financial centres. Its economy continues to rank among Europes strongest. Without losing touch with its illustrious tradition, Hamburg has become more than just a major port and trading city. Within the last few decades it has developed a very strong and innovative service sector with an important and uniquely diverse financial hub. Hamburgs economic strength is based on the commercial success of numerous companies in various sectors. Creating synergies between production and service industries on the one hand and the financial industry on the other hand is one key asset for prosperity and growth. The citys success in growing its position in this area has been a boom to the financial sector. This trend is further enhanced by the extremely positive developments in our foreign trade relations and the continued expansion of cargo handling capacity at the Port of Hamburg. Hamburg is well prepared to further consolidate its lead in the ship financing and real estate financing segments. Key players of Hamburgs financial sector have already set up a joint initiative to further improve Hamburg as

Current Situation: Facts and Figures


Hamburgs financial sector consists of some 5,500 businesses and the city is unrivalled in terms of the diversity and quality of banking, insurance, and specialised financial services, such as asset management, international trade, shipping and real-estate financing. Despite the impact of worldwide consolidation within the financial sector, Hamburg remains a solid location thanks to diversity with 47,500 jobs currently provided by insurance companies and banks. In addition, financial services form a major part of Hamburgs financial community. Fostering constant innovation in new and improved financial services is the distinctive element of Hamburgs financial sector leading to new and highly qualified jobs.
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insurance industry is casualty and accident insurance and health insurance with companies such as HanseMerkur Allgemeine Versicherungs-AG, Deutscher Ring Sachversicherungs-AG and the Techniker Krankenkasse. The credit insurance segment is also very well represented, given Hamburgs importance as an international centre of trade. The major player here is Euler HERMES Kreditversicherungs-AG, which is the worlds leading export credit insurer, with a strong presence in all risk categories. Due to its port and insurance exchange, Hamburg is also a specialist market for transit insurers. Companies in this sector include Hanse-Marine-Versicherung, F.LAEISZ Versicherung AG, Condor Allgemeine Versicherungs-AG, SCHWARZMEER UND OSTSEE Versicherungs-AG SOVAG and Tokio Marine Europe Insurance Limited (German branch). Even companies headquartered outside Hamburg, such as DBV-Winterthur and AXA, tend to concentrate their transit business in Hamburg. In addition, there are more than 1,100 insurance brokers and about 3,300 agents operating in Hamburg. The Funk Gruppe, founded in Hamburg in 1879, is currently Germanys largest independent insurance broker. Its client base includes corporate customers of

Sub-Sectors and Main Players


Insurance
A key player in Hamburgs financial sector is its insurance industry, whose origins can be traced back to the 15th century. Marine insurance and credit insurance have a long tradition in Hamburg along with fire and health insurance. The Hamburger Feuerkasse has been insuring Hamburgs buildings since 1676, and is thus the oldest insurer in the world. The citys 176 insurance providers employ some 22,000 people. The life insurance segment is also very well represented in Hamburg. Another major segment of the Hamburg

Banking
Berenberg Bank, Germanys oldest privately owned financial institution, was founded in Hamburg in 1590. Despite todays dominance of multinational financial institutions, Hamburg still has 12 privately owned banks, including 10 that are headquartered there. Hamburg is also home to the Hamburger Sparkasse, the largest savings bank in Germany, founded in 1827, and locally called Haspa. Another special feature of Hamburgs financial sector is the great diversity of its market participants. The sectors range of financial service offerings is very

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all sizes and from all sectors, as well as industry and trade associations, independent contractors and private individuals. With more than 5,500 industrial customers, Aon Jauch & Hbener-Gruppe is Germanys leading broker of technical insurance and reinsurance products. The majority of transit insurers are members of the Hamburg Insurance Exchange, which specialises in cover for large transport risks, but is also used for other commercial risks. London and Rotterdam are the only other places in the world that have comparable institutions.

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a City of Finance. The Hamburg Cluster of Finance comprises all kinds of members from the financial sector as well as from the financial scientific community. It is actively supported by the City of Hamburg. Major challenges of the Hamburg Cluster of Finance include fostering education and innovation in finance and making Hamburg even more attractive for investments.

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Hamburgs financial sector an overview

67 Insurance Companies 1123 Insurance Brokers 3 274 Insurance Agents

Financial Services
Hamburg Chamber of Commerce Sources: Hamburg Chamber of Commerce, Deutsche Bundesbank, BaFin, Spring 2008

Key Challenges and Opportunities for Bilateral Co-operation


Contractual economic relations between the Arab world and Hamburg date back to the 19th century. The commercial contract between Hamburg as a member of the former Hanseatic League and the Ottoman Empire of 1839 can be seen as a starting point of the professional and expanding economic development. Since the discovery of oil in the 19th century, the Arabian Gulf is one of the most important European trade areas. Innovations made in Hamburg are in great demand all over the world. One key field of business between Hamburg and Dubai is the health sector, with environmental and construction technologies as well as trade in general forming the core of HamburgDubai business relations. Until now, business relations between financial players have been on an individual basis. Sound business relations maintained by companies from the productive and service industries offer best practises for improving business relations within the Hamburg-Dubai financial sector. Financial matchmaking between Hamburg and Dubai could be supported through the Hamburg Cluster of Finance with an exchange of information as well as mutual learning being the first steps towards exploring real opportunities for further business relations. For further information please contact Ms. Gabriele Rose (gabriele.rose@hk24.de).
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The citys financial institutions and its various financialsector service providers including chartered accountants, consultants and law firms have excellent future prospects servicing the commercial sector and providing financial and consulting services to international companies as well as to small and mediumsized enterprises. Hamburgs financial sector is also on an expansion course in the personal banking and financial services segment given the citys high gross domestic product and population growth forecasts predicting an increase

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Another of Hamburgs strengths is in the area of ship financing. HSH Nordbank is the worlds leading ship financer, managing the loan portfolio from its Hamburg headquarters. Furthermore, Hamburg is recognised as Germanys equity-issuing capital, with particular strengths in shipping and real estate investment funds. Nearly 75 % of all German issuing houses for closed-end shipping funds are located in the metropolitan region of Hamburg. Local businesses also have excellent access to funds and expert advice, thanks to the citys venture capital firms.

The Hamburg Exchange (Hamburger Brse) is a core part of the citys financial scene. Founded in 1558, it is Germanys oldest exchange, and remains a key focus for market participants and the very nucleus and nerve centre of Hamburgs commercial and financial sectors. The Hamburg Exchange consists of four separate exchanges: the Hamburg Stock Exchange (Hanseatische Wertpapierbrse Hamburg), the Hamburg Insurance Exchange (Hamburger Versicherungsbrse), the Hamburg Grain Exchange (Hamburger Getreidebrse) and the General Exchange (Allgemeine Brse). The General Exchange is used primarily by the citys estate agents to arrange and conclude property transactions. The Grain Exchange is northern Germanys spot and forward market for trading in grain, oilseed, foodstuffs, legumes and seed. The Hamburg Insurance Exchange is one of only three such exchanges in the world and specialises in cover for larger risks in the transport and commercial sectors. Together

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comprehensive and includes all the types of packages typical of big universal banks, private and investment banks, specialist banks, securities dealers, brokers and agents as well as the full range of lending services. In addition to core financial products for retail customers, small and medium-sized enterprises, private and institutional investors, the sector also has a rich offering of specialised services, such as real estate and project financing, asset management and services for private foundations and trusts.

Hamburg Exchange

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106 Investment Companies

135 Banks and Credit Institutions

391 Financial Services Companies (no Insurances)

with its sister in Hanover, the Hamburg Stock Exchange is Germanys third-largest stock exchange. Besides offering trade in stocks and bonds, it initiated the Fondsbrse Deutschland, Germanys leading platform for trading open-ended and closed-ended investment funds. The Premium Capital Port segment offers small and mediumsized enterprises simplified and efficient access to capital markets. Furthermore, the segment maritime stock exchange is a unique platform comprising prices and information on all kinds of maritime assets such as stocks of shipping companies, ship mortgage bonds or derivative instruments.

from 1.74 million to 1.8 million by 2010. The citys financial service providers can look forward to solid growth in their financial investment and asset management businesses in particular. Local insurance companies, brokers and agents will expand their specialised offerings, thereby adding fresh impetus to the Hamburg Insurance Exchange and further securing Hamburgs long-term future as a centre of excellence in insurance.

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Abstract
The UAE is a major oil producing country. Nonetheless, there are serious moves towards reduction of energy utilization leading to carbon emission and development of alternatives to carbon-based fuels for power and cooling. Dubai is vigorously advancing the principles of green buildings / communities. Currently, a tower designed to be totally powered by solar and wind energies is planned. Also, construction of nuclear power plants is being considered. Already in the market are solar-powered equipment manufactured by companies operating in Dubai. Meanwhile, with oil resources dwindling, Dubais role in the oil market is shifting to becoming energy trading centre.

Availability of relatively much cheaper fuel in the UAE has made unattractive the pursuit of the use of renewable sources of energy as alternative or complementary sources to meet the demands of the population, business and industries. Nonetheless, DEWA has invested in studies exploring the use of renewable sources of energy. Current projects on reducing carbon emission from energy use have been limited to energy-saving buildings and communities, production of solar-powered tools and equipment. However, recent plans also include building nuclear power plants. Despite the recent reversals in the trend of world prices of oil, prices are not expected to go down any further. Instead, oil price increases are expected to rise as demand increase during the colder seasons ahead. Oil is expected to be the major source of income in the region for the years to come. To meet its energy requirement, Dubai is focusing on downstream operations, refining oil and producing by-products. Other projects in which Dubai is involved include the Dolphin Gas Project, which would supply its current natural gas requirement.

Current Situation: Facts and Figures


Recent reports concerning energy consumption in the UAE have stated that 25 % of Gulf water has been consumed, with 1/5 of it being used for electrical energy. The reports also stated that the UAE would need 10 billion dollars to satisfy energy demand for the next ten years, due to developments and projects on land that are increasing by 12 % each year. The UAE has one of the highest levels of energy consumption per capita in the world. Forecasts indicate that demand for utilities (electricity and water) in Dubai will rise by 12 % and 14 % per annum until 2010, fuelled by high population growth and high per capita income. To limit the pressure on natural resources that the rising demand poses, the Dubai Electricity and Water Authority (DEWA) has implemented a slab system of tariff for electricity and water, charging higher rates to larger users. The system is aimed at encouraging the population to keep a close eye on their electricity and water consumption, a move that is expected to pave the way for a more responsible utilisation of natural resources. In addition, DEWA is undertaking an information campaign bringing awareness among users of the need to conserve power and water and pointers on how this can be done.

generally small, limited to parking meters, traffic lights, offshore buoys, water heating in some hotels, monitoring systems (water flows), oil rigs and telecommunications. However, the number of companies engaged in renewable energy has been growing over recent years. Two structures meant to harness solar and wind power to supply the energy requirements are currently in the pipeline. Scheduled for completion at the Dubai Silicon Oasis in late 2009, the German Business Park, designed by Claus Fischer and his team of German specialists engineers and consultants, is an ecologically green building, the design taking advantage of the abundant sunlight to power its climate control systems, converting the suns heat into cool air. This system is expected to be so efficient to produce a net gain in energy, which could be used to power some of the buildings other features. The evaporative cooling technology is a high-tech product including stateof-the-art solar absorber materials and accessories that are being economically integrated into the buildings superstructure and distinctive faade. Enclosed within its unique German styled environment, the structure will provide German companies with a full compliment of office space for sale, a business class hotel with adjunct serviced apartments, a luxury retail and restaurant area and underground parking for 1,700 cars. A part of the complex will also be the home

Sub-Sectors and Main Players


The Eco-Friendly Buildings and Communities
The Emirates Green Building Council (EmiratesGBC) was formed as a non-profit organization in 2006, with the goal of advancing green building principles for protecting the environment and ensuring sustainability in the UAE. The commitment to reduce the Carbon emissions in the country through the use of innovative renewable energy and green technologies is part of the Kyoto Protocol to which the UAE adhered.

of the German Centre Dubai, an exclusive business environment of offices, services and networks, firstly established by the Landesbank Baden-Wrttemberg (LBBW) and now operating in six other important cities world-wide (Beijing, Shanghai, Singapore, Yokohama, Jakarta and Mexico-City). The mission of the German Centre Dubai is to provide comprehensive support and dedicated office space to small and medium-sized German companies seeking to establish effective bases of operation in Dubai. The Burj Al Taqa (Dubai Energy Tower), a 60-storey tower that is designed to be self-sufficient in power, is also under construction. The design combines traditional building ventilation techniques, popular in the Middle Eastern countries, are able to generate 100 % of its energy needs using wind and solar power. With Eckhard Gerber as lead architect, the tower is designed by Gerber Architekten International GmbH, in co-operation with environmental engineers DS-Plan, structural engineers Bollinger + Grohmann Ingenieure and fire engineers Buro Happold.

Energy Trading
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Solar and Wind Power


The renewable energy sector in Dubai is in its infancy. To-date, the applications of renewable energy are

Taking advantage of its geographical position and its facilities, Dubai is making a bid to become the energy trading centre of the oil-rich region. On 1 June 2007, the Dubai Mercantile Exchange (DME) launched the

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in the country, the Dubai government is also considering nuclear power to meet its long-term needs. In January 2008, the UAE has signed a deal with France involving the building of two 160-MW nuclear reactors over the next decade by the French firms Areva, Total and Suez. In collaboration with the GCC, the UAE has approached the International Atomic Energy Agency for supervision of any potential civil nuclear activity. In August 2008 the press also reported on ongoing talks between the UAE and General Electric, the worlds biggest manufacturer of power plant equipment, over a proposed nuclear energy programme. Nonetheless, Dubai is not abandoning gas-fired power stations, which supply most of its current electricity needs. The UAE power grid is expected to lay down the cornerstone for future co-operation for inter-emirates power exchange, with surplus in one Emirate being channelled to other Emirates. Another important project in the pipeline is the GCC grid that will link the electricity network of all GCC states. Overseen by the GCC Interconnection Authority, the USD 1.95 billion project could avoid the cost of constructing more power generation plants, allowing the UAE to import a total of 900 MW. Another option Dubai is looking into is the electricity link with Iran.

Furthermore, the Dubai Multi Commodities Centre (DMCC) plans to introduce Liquefied Natural Gas (LNG) Futures Contract. DMCC has already entered into a joint venture with LNG Impel for the LNG storage facility project to provide 40-65 billion cu of storage space, as well as services for LNG quality blending and LNG loans.

Future Developments
In spite of all the programs for the utilisation of renewable sources of energy, oil remains the largest resource of the Middle East in the long-term. Taking advantage of Dubais location and facilities, Dubai Petroelum Establishment (DPE) is partnering with

The Dubai Electricity and Water Authority (DEWA) is looking into building a carbon emission-free hydrogen-fired power station. The DEWA also signed a Memorandum of Understanding with US-based Sino Global International, Canadas Skyline Services Group and Chinas Samena Power & Energy for the conduct of a feasibility study on the project. If found viable, the 2000-MW power station would be the worlds largest hydrogen-fired power station. However, there are serious objections to the project as building costs are expected to be higher than for a conventional power station of similar output. Consistent with the UAEs plan of building nuclear reactors to complement the existing sources of energy

Key Challenges and Opportunities for Bilateral Co-operation


Germany is a world leader in harnessing renewable sources of energy for domestic and industrial uses. Within the Kyoto Protocol, Germany can invest on a joint project in Dubai which would increase the use of renewable sources of energy and lead to reduction of carbon dioxide emission. This joint project would upgrade Dubais technology and would earn for Germany an emissions reduction certificate for cutting down emissions abroad. More promisingly, on a more micro level, construction in Dubai is a big business. Construction and real estate companies have already acknowledged the importance of integrating green initiatives into the planning and building stages into Dubais urban development. Dubai is currently engaging in building EnPark (a retail, housing and commercial environmental hub) as well as a few other buildings incorporating energy saving systems. For the time being, the most promising area for collaborative work between Hamburg and Dubai can be found in the transfer of know-how, trade of specialised materials and, ultimately, the development of green buildings and zones.

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first and only physically delivered Oman Crude Oil Futures Contract. In early 2008, the DME announced its intention to launch two new financially settled contracts, the Brent Crude Oil Financial Contract and the Oman Crude Oil Financial Contract. The DMEs Brent Crude Oil Financial Contract is cash-settled against ICEs Brent Crude Futures Contracts, while the new Oman contract is cash-settled against the DMEs benchmark Oman Crude Oil Futures Contract. In addition to being cleared at the NYMEX Clearinghouse, the new contracts will also be available for block trading (recently introduced by the DME) as well as Exchange for Physical (EFP) and Exchange for Swap (EFS) trades, using NYMEXs ClearPort Clearing.

Petrofac to establish the Dubai Petroleum Training Centre (DPTC), which should meet the safety and technical training needs of the oil and gas industries in the Middle East, as well as servicing the other industries within the energy sector. Short to medium term expectations for the use of renewables in Dubai remain low. Only 1 % of the electricity produced is expected to come from renewables. This percentage, however, is expected to grow rapidly in the long-term, due to the potentially higher competitiveness of renewable energy usage. The Department of Renewable Energy predicts that up to half the UAE's required energy will come from renewables by 2050 as the UAE wishes to maintain its position as a net exporter of energy.

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Abstract
Renewables account for a steadily growing share of Germanys total energy mix, supplying more than 14 % of the countrys electricity requirements, more than 5 % of its heating, and just 3.5 % of its fuel needs. Renewables make up over 6 % of Germanys total energy supply (useable electricity, heat and fuels). In 2005, the country invested an estimated EUR 16 billion in the construction and operation of renewable energy plants.

The skilled trades also have a part to play in the renewables-sector value chain mainly in the areas of plant distribution, installation and maintenance. For example, the database maintained by Hamburgs Initiative Arbeit und Klimaschutz (a group of trade firms committed to energy efficiency in the residential building sector) lists over 180 local trade firms that provide solar energy systems. Hamburgs service professions are also involved, and the city boasts a number of translation firms and seminar organisers that can provide specialist skills in the renewables sector. At EUR 1.3 billion annually, the construction, sale and distribution of energy production plants accounts for the biggest share of Hamburgs renewables-sector business volume.

planning, support, supply and installation of large-scale photovoltaic arrays for industrial and agricultural applications. SunEnergy GmbH develops and implements photovoltaic projects while providing all the necessary components and photovoltaic modules together with planning services, training and marketing support. Yandalux GmbH designs stand-alone photovoltaic systems and distributes solar energy components. Solar Contakt also distributes solar energy systems. In the solar thermal segment, VELUX Deutschland GmbH provides solar water heating systems that mirror skylights and roof windows in terms of design and method of installation. MHG Heiztechnik GmbH distributes flat-plate and evacuated tubular collectors as well as pellet-fired-boiler hot-water systems. microsol Solarsysteme GmbH is an engineering firm and wholesaler of high-end systems for photovoltaic and solar thermal plants.

Components
Mankiewicz Gebr. & Co. (GmbH & Co. KG) has developed a special coating system for wind turbine rotor blades. Beck Electrical Insulation GmbH supplies impregnating and trickle resins for wind turbine generators. The data recording equipment, wind and weather sensors provided by Wilmers Messtechnik GmbH give energy plants added environmental data analysis capabilities. Karberg & Hennemann GmbH & Co. KG produces polishing filters for transmission oils and lubricants, and James Walker Deutschland GmbH makes seals and bolts. Josef Blssinger GmbH & Co. KG ranks among Germanys foremost wholesalers of non-friction bearings and also stocks leading linear-motion and drive-technology brands. Esso Deutschland GmbH has made a name for itself as a leading manufacturer of advanced greases, hydraulic and transmission oils for wind turbines.

Hamburgs renewables sector is still in its infancy, with the majority of start-ups and relocations having taken place only in the last five years. Even so, the sector is producing leading-edge innovations that have made their mark on the international power engineering markets. Hamburg-based renewables companies have filed at least 70 worldwide patent applications in the last five years, and in 2005 alone they generated around EUR 1.5 billion in sales nearly a 140 % increase on 2003. Hamburgs renewable energy sector is therefore growing more than twice as fast as the German national average. In 2005, the 80 industrial, trade, and service companies in Hamburg that can be classified as belonging wholly or in part to the energy sector or which have commercial links to the energy sector employed some 1,100 people locally. Two-thirds of the sector's businesses are small and medium-sized enterprises (SMEs), each with fewer than 250 employees. Hamburg is an ideal location for a thriving renewables industry, offering plenty of highly qualified people in the technical and engineering fields, short commuting distances and an excellent transport and logistics infrastructure. In particular, the citys port, international airport and highly internationally focused business sector provide a solid basis for successfully exporting new technologies. The city has also been providing good opportunities for solar energy companies since the 1980s via its support programmes for solar thermal plant and equipment.

Sub-Sectors and Main Players


Solar Energy
With sales of over EUR 530 million in 2005, Conergy AG ranks among the worlds leading solar energy companies. It manufactures a full range of renewable energy systems used to produce electricity, heating and cooling from sunlight, wind energy and biomass. Sharp Electronics (Europe) GmbH is the European head office of the Sharp Group, the worlds leading manufacturer of solar cells. Hamburg is home to the companys European sales, marketing, communications and service operations. Solara AG produces photovoltaic modules, and sells grid-connected solar power systems as well as stand-alone systems for mobile homes, sailing boats and buoys. Norddeutsche Affinerie AG has developed a flexible, copper-based solar cell via its subsidiary CIS Solartechnik GmbH & Co. KG and is currently in the process of building a pilot production facility. The Hamburg office of BP Solar, a subsidiary of Deutsche BP AG, specialises in distributing photovoltaic modules, project planning and implementation, as well as concept development for photovoltaic units to be used as building materials. The core business of Reinecke + Pohl Sun Energy AG lies in the technical

Wind
In February 2005, the worlds largest wind turbine was commissioned in Brunsbttel, on the North Sea coast to the north-west of Hamburg. The turbine has an installed capacity of 5 megawatts (MW) and was built by REpower Systems AG, Germanys second-largest wind turbine manufacturer in terms of sales. REpower specialises in the development, production and installation of multi-megawatt-class turbines with capacities ranging from 1.5 to 5 MW. Siemens AG, a long-established manufacturer of generators, automation and energy transmission systems, is now also one of the leading manufacturers of wind turbines, having taken over Danish wind energy specialist BONUS Energy. The companys new division, Siemens Wind Power, is primarily targeting offshore projects. Skysails GmbH & Co. KG develops, produces and distributes a towing-kite wind propulsion system for container ships (international patent pending). The system is used in commercial shipping as an auxiliary to main engine power.

Energy Generation and Supply


LichtBlick die Zukunft der Energie GmbH and GREENPEACE energy eG are Germanys two largest suppliers of 100 % eco-friendly electricity. In a similar vein, energy company Vattenfall Europe Hamburg AG offers its customers an eco-power product called Hamburg Newpower. Local energy company E.ON Hanse AG purchases electricity generated from renewable sources and supplies it to customers on Germanys liberalised energy market. It also operates photovoltaic arrays on its own buildings in Hamburgs Altona district. BioCycling GmbH collects organic waste and uses it in biomass plants. Mllverwertung Borsigstrae GmbH produces electricity from the safe combustion of contaminated waste wood, and BIOWERK Hamburg GmbH & Co. KG operates Hamburgs first-ever biogas plant. Oelmhle Hamburg AG produces biodiesel from vegetable oils, while Envitec Engineering GmbH turns biogenic residue and waste materials into fuels. Stadtreinigung Hamburg (a local government agency) operates the Greater Hamburg regions largest photovoltaic array on the site of a former landfill in the Neu Wulmstorf district. Ten years ago, E.ON Hanse AG built Hamburgs largest solar thermal energy plant, with a

Biomass
BIOWATT Energy GmbH builds biogas plants and provides planning and advisory services and operationalphase support.

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total collector surface area of 3,300 m2, in the citys Karlshhe district. This is about to change, as Vattenfall Europe Hamburg AG plans to build an even larger solar thermal plant in Hamburgs new HafenCity development zone.

Research and Development


In general, Hamburgs renewables technologies still have some way to go before they can be commercialised, a fact that is creating enormous local demand for R&D services. Around 30 Hamburg-based companies currently undertake R&D work either in their own facilities or in partnership with universities and research institutes. The Hamburg University of Applied Sciences (HAW) is home to the Lifetec Process Engineering unit, which specialises in research into the fermentation of wet biomass and the direct liquefaction of dry biomass. The Lifetec unit belongs to the Biogas-Crops-Network, which comprises ten university-based research institutes. Hamburg-Harburg Technical University (TUHH) is currently conducting research into the use of biomass in thermal power stations and into foundation systems for offshore wind turbines. Helmut Schmidt

University is currently conducting research with regard to integrating renewable energy production plants into the power grid. ZEBAU GmbH (Centre for Energy, Building, Architecture and the Environment) is a joint project between HAW, TUHH and the Hamburg University of Fine Arts (HfbK). ZEBAU provides consulting services for architecture and technical building systems, including solutions to integrate solar energy systems into building structures. In 2003, HAW, TUHH and a number of local companies teamed up to implement the Sunbrellas project a series of solar arrays that also serve as sunshades and parasols for outdoor seating areas.

Future Developments
HEALTHCARE & LIFE SCIENCE

The renewables sector is optimistic about the future. Alongside their Japanese counterparts, German companies are the world leaders when it comes to wind and solar energy technologies. Most of Hamburgs renewables sector companies are confident that their export volumes will grow in the coming years. The industrys key export markets are the Mediterranean countries, the USA, Canada, China and India. There are also plans for offshore wind farms in the North and Baltic Seas.

Key Challenges and Opportunities for Bilateral Co-operation


The market for renewables generally, and for solar energy systems in particular, is a fast-growing market for Hamburg, as mentioned above. As well as their vast oil and gas resources, the UAE have enormous potential when it comes to renewables. With almost 360 days of sunshine annually, the region is ideally suited to photovoltaic and solar energy. Wind power is also a viable option, as an initial test facility built on an island in the Gulf by German companies has already proven. Increasingly, the UAE are rising to the renewables challenge. They are realising the importance of systematically promoting the development and use of solar energy despite the fact that it is not yet a commercially-viable alternative to fossil fuels on account of the regions low energy prices. Abu Dhabi, for example, is planning to create a special economic

zone exclusively for renewables. Located near the city of Abu Dhabi, the zone will be home to a cluster of energy companies, research and scientific institutes, and providers of financial and other services. The UAE are aiming to become regional leaders in renewable energy as part of their modernisation and economic diversification policies. And they have expressed a desire to partner with Germany to achieve this. Opportunities in this regard include the planned establishment of a special economic zone for renewables and a proposal to jointly stage an international Renewables conference in 2007. In the Gulf region, the main driver of demand for electricity and the primary cause of the doubling in peak load that typically occurs during the summer months is air-conditioning. This being the case, solar cooling is a very real potential application for solar energy in the UAE, especially as peak demand for air-conditioning tends to coincide with periods of peak solar radiation. This fact could well be the focus of a specific cooperative project between Hamburg and the UAE.
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Abstract
Socio-economic development in the UAE, characterized by an increasing per capita income and by the access to modern amenities and services, has led to changes in the populations nutritional and lifestyle habits. With adequate capacity for dealing with relatively low incidents of communicable diseases in place, new approaches to the delivery of healthcare services focus on lifestyle-related medical conditions, such cardiovascular diseases, cancer and diabetes, as well as in providing facilities and services to accident and trauma victims and to children with genetic disorders and congenital abnormalities. In order to upgrade the state of healthcare and life science in Dubai and following a strong public-private approach to healthcare, the Dubai Health Care City (DHCC) and the Dubai Biotechnology and Research Park (DuBiotech) have been established as free zones, actively encouraging investments in education, research and development, and in provision of modern approaches to delivery of healthcare services. In June 2007, the establishment of the Dubai Health Authority (DHA), the health body responsible for the entire health sector in Dubai, was announced. DHA targets include full health provision coverage for Emiratis by 2009 as well as a phased coverage for expatriates over several years. Completion in 2015 features basic health provision in Dubai at par with international benchmarks.

with 69 % (2,021) in public hospitals. Healthcare professional manpower consists of more than 6,000 doctors; 1,000 dentists; 7,000 nurses; 1,400 pharmacists and 4,000 technicians. Five hospitals operates under the DOHMS, while the MOH supervises 2 hospitals. In addition to the public hospitals, 18 private hospitals and about 600 polyclinics and healthcare centres provide healthcare services. Some 400 pharmacies ensure wide access to medical consumables and equipment. Prices of medicines are regulated by the MOH. The recent mandatory health insurance policy, designed to ensure that everyone in Dubai is given access to healthcare facilities, has led to an increased demand for healthcare services and products. Furthermore, in order to facilitate access of blue-collar workers to the healthcare system, a system enabling their registration to health clinics in their vicinity has been established. Accordingly, licenses for the establishment of new clinics are given only to those locating in areas with insufficient medical facilities.

Sub-Sectors and Main Players


Medical Technology and Medical Consumables
Until recently, healthcare in the Emirate had been limited to the delivery of healthcare services and medical consumables. The establishment of Dubai Healthcare City (DHCC) in 2002 has been the first step towards the creation of a global hub for specialized healthcare and medical services in Dubai. This has brought to the acquisition of locally available technologies as well as technologies from abroad, the operation of healthcare facilities such as hospitals, general and specialized clinics in all major medical fields, pharmaceutical companies, pharmacies, pharmaceutical warehouses and manufacturing plants, medical laboratories, x-ray centres and other facilities, industries, medical and healthcare services as well as support industries. DHCC, the world's first healthcare free zone, boasts two complementary communities, namely, the Medical Community and the Wellness Community. The Medical

Community, which focuses on acute care services, occupies an area of 4.1 million square feet. The Wellness Community covers 19 million square feet and completes DHCCs healthcare continuum by housing hospitals, outpatient clinics, luxury spa resorts, and the entire spectrum of wellness services. DHCC will be a base for establishing healthcare and medical corporations, institutions, foundations and other healthcare service companies that will directly or indirectly meet the needs and objectives of the Healthcare City. It will also convey medical institutes and centres that conduct research and studies in the healthcare and medical fields. The Dubai Healthcare City has a total investment of approximately USD 3 billion and will be completed in the year 2010. The four entities involved in delivering DHCCs vision are: Dubai Healthcare City Freezone (DHCC FZ) Center for Healthcare Planning and Quality (CPQ) Harvard Medical School Dubai Center (HMSDC) Dubai Harvard Foundation for Medical Research (DHFMR) The Mohammed Bin Rashid Al Maktoum Academic Medical Centre is at the core of the DHCCs clinical and educational structure. This central core comprises five components, namely, the University Hospital; the Harvard Medical School Dubai Centre Institute for Postgraduate Education and Research; the Dubai Harvard Foundation for Medical Research; Al Maktoum Harvard Medical Library; and Boston University Dental Health Centre & Institute for Dental Research & Education.

personal tax guaranteed for 50 years, 100 % ownership of their business, 100 % repatriation of capital and profits, no currency restrictions, support services, simplified incorporation, and a fast-track visaapplication process.

Pharmaceuticals
The pharmaceutical sector in the UAE in general, and particularly in Dubai, is considered one of the vital sectors. There are eight pharmaceutical factories in UAE with investments totalling USD 64.2 million. Local manufacturing industry activity has increased notably over the past few years, with a strong focus on regional and global exports. The leading player is the Gulf Pharmaceutical Industries (Julphar), in addition to new companies such as Globalpharma, Gulf Inject and Medpharma, Neopharma and Pharmacare. Pfizer International Corporation has recently become a partner of DuBiotech. The Dubais pharmaceutical market was estimated at AED 1.1 billion in 2005. The value of pharmaceuticals in Dubais exports in 2005 was AED 56.4 million, while the imports were more than AED 1.2 billion. About AED 179 million of these imports were re-exported to other countries. In 2007, total exports of pharmaceutical products reached AED 84.4 million, while re-exports reached AED 194 million. Total imports during the year amounted to AED 2.15 billion. Largest suppliers of pharmaceutical products were the UK, Germany and France, supplying 45 % of Dubais imports of the products. The local manufacturing of pharmaceuticals is much less than in other countries. The current manufacturing products are dependent on the unpatented products. More to spend on R&D in the sector and the establishment of more developed institutions to provide quality products are needed.

Biotechnology and Research Institutes


A large project, critical to the establishment of a viable local research base, is the Dubai Biotechnology and Research Park (DuBiotech). The USD 400 million centre features a 300-hectare biotech science park with 30mn square metres of office and laboratory space. Presently, some 30 international companies are partners of the complex. The park comprises two main clusters: an industry cluster, and the government-funded Foundation for Research and Innovation (FRI). DuBiotech attracts a mix of biotechnology and pharmaceutical companies active in R&D, scientific discovery, testing, production, storage, sales and distribution, as well as business support and legal services, and venture capital (VC) firms specializing in the biotech industry. Companies locating in the DuBiotech Park receive 100 % exemption on corporate and

Current Situation: Facts and Figures


The Ministry of Health (MOH), for MOH-run facilities, and the Department of Health and Medical Science (DOHMS), for all other facilities, are responsible for the administration of hospitals, health centres and clinics in Dubai. In the meantime, the newly-created DHA is also establishing structures for primary care and hospital funding, creation of new central clearing house, and recruitment of full-time staff to help manage programme. According to the Dubai Health Provision Report (June 2007), there is a total of 2,934 hospital beds in Dubai,

Hospitals and Clinics


According to the Dubai Healthcare Provision Report of March 2007, there are 7 public hospitals; 5 of which managed by DOHMS and 2, by MOH. The former have capacity of 1,711 beds and the latter, 310 beds. Of the DOHMS-managed hospitals, one is specialized in maternity / paediatrics and one is an emergency hospital,

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Future Developments
In the healthcare sector, Dubais strategy for the year 2015 focuses on developing organizational, legislative and legal frameworks based on international best practices to upgrade and improve the private and public health services. The DHA is actively developing the healthcare infrastructure, which ensures that the roll-out scheduled for 2009 will lead to the full health insurance coverage for UAE nationals and start the smooth transition for expatriate population for whom full coverage will be attained over several years, culminating to the provision of basic health services equivalent to the international benchmarks. In the immediate future, the number of hospital beds is expected to reach 5,415 by 2010, or nearly double the capacity available in 2007. These will be made possible through the establishment and expansion of 9 hospitals in Dubai, contributing 1,075 beds to the current capacity; and 9 hospitals at DHCC, contributing additional 1,006 beds. The initiatives of establishing DHCC and DuBiotech aligned with global positive healthcare prospects will increase the investment in the sector and attract more FDI to Dubai giving the growth of the population that expected to grow by 6 %, the higher per capita income and purchasing power of both locals and expatriates residing in Dubai.

Personal Care Manpower


Nearly half (49 %) of the total number of nurses in Dubai are employed in DOHMS-managed facilities, while 6 % work in MOH-managed facilities. In contrast, more than three-quarters (77 %) of doctors operates in private facilities and only 21 % in public facilities. Dentists and pharmacists in the private sector accounts for 84 % of their respective total numbers, while 58 % of technicians are active in the private sector. In the public sector, there is a ratio of 3 nurses for every doctor. Surprisingly, in the private sector there are more doctors than nurses, for a nurse-doctor ratio of only 6 nurses for every 10 doctors, suggesting sharing of nurses services in private clinics and healthcare centres.

Fitness and Wellness


In addition to world-class services provided by hospitals and clinics, leisure and sports facilities are strategically located to provide the population with access to services and facilities for healthy activities. In addition, the Emirate has a non-smoking policy in public places often visited by the general population. DHCCs wellness program includes the creation of community featuring the following: Clinical villas or a cluster of villas devoted to provision of conventional and alternative medicine outpatient clinics, located immediately adjacent to a large medical wellness resort

Healthcare Insurance
Historically, the Ministry of Health is the primary healthcare provider in the UAE. Free, high quality care and medicines have been readily available at the governments hospitals and pharmacies ever since. For the UAE nationals, healthcare is totally free of charge. Until 2001, expatriates have been entitled to use the governments health services on deliverance of a annual health card, which costs AED 300 (USD 82).

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While being largely employer or sponsor funded, the DHA healthcare funding structure will not stop individuals to secure private top-up health insurance in addition to the basic compulsory system. The basic principles of the funding system are: Outpatient Care Practices (OCP) will be at the centre and will be responsible for managing patient care Patients have the right to treatment at the OCP in which they enrol Hospitals will continue to be the sole provider of acute care, funded by the health benefits contribution (HBC).

HEALTHCARE & LIFE SCIENCE

In addition, the DOHMS manages 6 public specialty medical centres, while MOH manages a diabetes centre and a blood bank. A total of almost 700 outpatient clinics are operating in various parts of the Emirate. Other healthcare-related facilities includes 22 dental laboratories, 227 optical shops, about 400 pharmacies and 65 drug stores (retailers). Reported diagnostic services are 21 laboratories, 9 radio-diagnostics, and 15 radio-diagnostics and laboratories. Major diagnostic equipment includes 10 MRI, 17 CT, 5 Gamma Camera, 16 Mamogram, 7 C.Cath Lab, 6 Lipthotripsy, 58 dialysis machines, and 9 bone density.

In April 2007, the Health Insurance Committee (HIC) was created to look into the future of healthcare funding in Dubai. In December of the same year, the committee submitted its full report and recommendations to The Executive Committee (TEC). This led the DHA, the agency taking over from DOHMS the responsibility for the entire health sector of Dubai, to implement the healthcare funding system.

Key Challenges and Opportunities for Bilateral Co-operation


Due to the investment opportunities Dubai offers and the technology and expertise of Hamburg, opportunities for bilateral co-operation between Dubai and Hamburg include the following: Transferring patients requiring special care / treatment. This requires established linkages among hospitals and clinics in Dubai and in Hamburg for flexibility and ease of transferring patients requiring special attention / treatment not available in the location. Research & Development partnership - Establishing medical R&D in biotechnology, pharmaceutical and medical products and equipment - Developing stringent regulatory standards for R&D on life sciences Training and education of doctors and nurses through exchange programs and the establishments of medical institutions and centre Popularization of e-health - Learning new business models in delivery of healthcare - Education of patients to accept non-traditional method of delivery of healthcare - Re-education of health practitioners for acceptance of non-traditional method of delivery of healthcare New concept of hospitals and delivery of services - Increasing focus on prevention / wellness - University hospitals - New concepts of hotel based hospital care (indoor vis--vis outdoor) - Development of specialized medical services to address population demographics (needs of aging population of Germany and needs of young and expatriate population of Dubai) - Development of medical facilities and services for medical tourism.

ENERGY

while the rest are general hospital. One of the MOHmanaged hospitals is specialized in psychiatry while the other is a general hospital. In addition, 18 private hospitals add capacity of 913 beds. The Neurospinal Hospital, with 36 beds, is specialized in neurosurgical and rehabilitation, a 14-beds hospital is specialized in maternity and surgery and another 4-beds hospital is specialized in plastic surgery.

The federal government has adopted an innovative strategy to introduce a comprehensive health insurance scheme throughout the country. This scheme already started in Abu Dhabi, targeting only companies having employees greater or equal to 1,000. The Dubai government recently issued a decision entitling Dubai's residents and visitors to be covered by a health insurance scheme. The government has formed up a temporary health insurance policy committee to draw up a plan for health insurance in the Emirate.

Alternative medicine including acupuncture, chiropractic services, and osteopathy and medicallysupervised health programs Long-term care, including nursing homes, posttrauma rehabilitation centres and terminally-ill medical care facilities Healthcare mixed-use to house representatives from each healthcare-related service, such as medical equipment companies, insurance firms, pharmaceutical companies, healthcare consultants, and complementary and alternative medicine suppliers Spa resorts Hotels catering to visiting patients and their families as well as to rotational healthcare providers Residential facilities for long-term accommodation

With modern hospitals and clinics, skilled healthcare manpower, and wellness facilities, supported by strong health tourism and modern transport facilities, Dubai makes a strong bid for leadership in the region.

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Abstract
Due to the increasing average age of the German population, technical advancements, wide-spread health awareness and increasing privatisation, Germanys health sector is expected to see rapid growth of up to 75 % over the next 15 years. As a major and wide-ranging economic branch, the health sector is ready for this development and many Hamburg-based companies are big players at the domestic and international levels.

and its subsidiaries, Olympus Winter & Ibe GmbH, Siemens AG Medical Solutions, Waldemar Link GmbH & Co. KG, Weinmann Gerte fr Medizin GmbH & Co. KG and Beiersdorf AG.

system. The Heinrich Pette Institute of Experimental Virology and Immunology at the University of Hamburg researches the biology and immunology of human viruses and viral illnesses. Hamburg University of Technology (Technische Universitt Hamburg-Harburg TUHH ) mainly investigates engineering issues such as new approaches for producing active substances or modern cell culture technology with regard to producing artificial organs. Hamburg University of Applied Sciences focuses on biotechnology and bioengineering. The Bernhard Nocht Institute has been working on tropical diseases since 1900 and is internationally renowned as a point of reference throughout Germany for tropical pathogens. CAN GmbH (Centre for Applied Nanotechnology), founded in 2006, links nanotechnology with biotechnology and works closely with industrial partners to develop innovative nanoparticles which link up with certain cell receptors which then helps to recognise certain illnesses as well as plaque and pathological cell changes prior to tumour formation, and in turn allows such problems to be treated. DESY (Deutsches Elektronen-Synchrotron) generates high-intensity X-rays used to decrypt bio molecular structure. The European X-ray laser project XFEL based in Hamburg will enable structure analyses to be performed, and with it unique research opportunities for the life science sector.

Hospitals and Clinics


Hamburg is also well represented in this area, with 53 hospitals and more than 12,000 beds. Asklepios Klinik Hamburg, which was privatised at the beginning of 2007, has more than 5,670 beds available in seven hospitals, some 20 service companies and annual turnover in excess of 775 million euros making it one of the largest health companies in Europe. Hamburgs hospitals provide its inhabitants with excellent care on account of the comparatively high density of hospital beds (more than 73 beds per 10,000 residents) and wide range of high-quality medical services. In addition, 25-30 % of these capacities are used to serve the population in the Hamburg area.

About 50 companies, mainly SMEs and employing some 2,000 people, are active in the production of pharmaceuticals in Hamburg with annual sales of 800 million euros. The pharmaceutical industry focuses on neurology, hygiene, oral therapy and allergology. Desitin Arzneimittel GmbH specialises in medication for the central nervous system. Strathmann AG is the German market leader in many areas of pain therapy, while Bode Chemie heads the European market with its hand disinfectant Sterillium.

In Hamburg more than 3,500 companies with approx. 70,000 staff operate in the following areas: medical technology and disposables, pharmaceuticals, biotechnology, research facilities, pharmaceutical trade and medical product trade, hospitals and clinics, nursing care facilities and individual medicine, health insurance companies, fitness, wellness.

Biotechnology
More than 60 companies, mainly SMEs and employing approx. 2,200 people, are active in the biotechnology sector in Hamburg. The companies scope ranges from genetic engineering, cell engineering, and active substance screenings through to upgrading industrial technology. The worlds leading manufacturer of molecular biology and cell technology tools, Eppendorf AG, is also based in Hamburg, as is Evotec AG, a leading active substance research and development company. Within the scope of sponsored research, Evotec AG cooperates with global leaders in the pharmaceutical industry. Indivumed GmbH, which only started operations in 2002, has developed the worlds first tissue bank and database containing extensive information regarding clinical data and analysis results which in turn vitally support the development of medication for cancer.

The care market is enjoying a strong growth trend. In Hamburg there are 150 in-patient geriatric care and nursing care providers with some 15,000 nursing places. There are also 320 out-patient care services which look after 30,000 people in need of care every year and support 64,000 people in need of help at home. The Hamburg care market generates annual turnover in excess of 1 billion euros.

Sub-Sectors and Main Players


Medical Technology and Disposables
Hamburg is one of Germanys leading medical technology locations. The 6,500 employees in some 100 companies generate annual sales of approx. 3 billion euros. This sector is dominated by SMEs: only 8 % of companies in this field have a staff of more than 250. Medical technology companies are also highly innovative: Hamburg is in third place in terms of the number of patent applications filed by German cities. The citys core competences are in imaging diagnosis, prosthetics, production of disposable items for wounds, dental technology, orthopaedics, otorhinolaryngology, intensive care therapy, neurology and cardiology. Some of the largest companies based in Hamburg include Philips Medizin Systeme GmbH, Olympus Europe Group

Individual Medicine
Registered doctors covering more than 40 specialities in 3,600 surgeries help to keep Hamburgs people healthy. There are also more than 1,100 psychotherapists, 670 non-medical practitioners and 500 physiotherapy centres.
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Pharmaceutical Trade and Medical Product Trade


Hamburg is home to more than 1,000 companies involved in the international trade, wholesale and retail of pharmaceutical, medical and orthopaedic products. The citys 465 chemists and 165 sanitary stores supply the general population with medication and other medical products while playing a vital part in the international pharmaceutical trade. Some 150 firms, mainly in the business of wholesale and international trading of pharmaceutical raw materials and active substances, make Hamburg Europes key import location and international transit hub for the pharmaceutical sector.

Health Insurance Companies


Insurance has a large presence in Hamburg with a large number of private and statutory health insurance companies headquartered in the city. HanseMerkur, Hamburg Mannheimer and Deutsche Ring are examples of private health insurance companies while Deutsche Angestellten Krankenkasse (DAK), and Techniker Krankenkasse (TKK), two of the three largest statutory health insurance companies, are all based in Hamburg. A number of well-known Hamburg businesses such as Axel Springer, Shell, Beiersdorf, Gruner + Jahr or Norddeutsche Affinerie all have their own health insurance schemes.

Research Facilities
A key factor in the success of life sciences in Hamburg is the broad research infrastructure. The biggest share of Hamburgs research facilities can be found at Hamburg university. The main focus of research at the University Medical Centre Hamburg-Eppendorf is on neurobiology, metabolism and endocrinology, oncology, transplantation / stem cell therapy and the skeletal

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Fitness, Wellness
Hamburg is a city that enjoys a high quality of life. Various companies make a contribution in this respect with some 900 Hamburg firms active in the sport and recreation sector. This in turn means that Hamburgs fitness industry is right at the top when compared with the rest of Germany. The national average of people who visit a fitness centre is about six per cent, while in Hamburg this figure rises to 10.75 %. The number of sport activities available is increasing all the time along with the wellness offering including saunas and Asian relaxation techniques. Market leaders in this sector include MeridianSpa, Fitness-Company and KaifuLodge. There are also more than 100 private businesses offering sport facilities such as tennis courts, golf courses or riding halls with around 300 companies operating swimming and leisure pools, saunas, solariums and massage parlours.

sales generated through exports. Germany is the number two exporter after the USA. The market for biotechnologically produced medication has grown continually over the last few years. In Germany in 2004, about 9 % of chemists sales were made up of biopharmaceutical products. The global market is worth around 60 billion US dollars. Experts expect all pharmaceutical therapeutics newly developed in the future will be based on biotechnological findings and methods. Despite the fact that biotechnology in Germany, as in the rest of Europe, is currently going through a phase of consolidation, highly specialised individual companies with research laboratories are acknowledged internationally as having expertise in terms of basic research. The Hamburg legislature, the Senate, has also recognised the importance of life sciences and is promoting them as a major cluster for the city with the motto Metropole Hamburg Wachsende Stadt (Hamburg A Growing City). The legislative period that has just started aims to expand life sciences to become a health industry strategy. Together with the German federal state of Schleswig-Holstein, Norgenta Norddeutsche Life Science Agentur GmbH was founded with the aim of bundling all the activities of those involved while promoting Hamburg as a location to do business in. In 2007, the Hamburg Chamber of Commerce launched the Arbeitskreis Gesundheitswirtschaft (health industry workgroup) which has teamed up with more than 60 companies and institutions and currently taking part in a national competition to become health region of the future under the motto Urban Health Hamburg, the City of Health. These figures prove that life sciences and the health industry are both sectors that are independent of economic effects and can be consistently developed further. They are however subject to strong influence from socio-political conditions. Demographic changes are having a fundamental effect on our society: In Germany in 1910, the average age was 23.6; in 2003 it was 40.9 and the forecast for 2050 is about 50. Population figures and the number of people of working age are set to drop drastically. A forward-looking and carefully planned health care concept is therefore imperative in order to maintain knowledge, expertise and ever-dwindling resources. In this respect, Hamburg

and its range of services are well prepared for the future. Demographic development has far-reaching social and socioeconomic consequences that are set to affect social insurance systems, the labour markets and economic growth. As a result, the increasing life expectancy of people in industrialised countries will create new challenges for the current care system. The likelihood of needing nursing care increases rapidly with age: In Germany in 2003, 34 % of men and 53 % of women over the age of 85 needed nursing care.

Management Consulting
Hamburg is known throughout Germany as a management consulting stronghold. Alongside generalists that also advise companies from the health sector, there is also a number of specialist consultants who have specialised in certain areas of the health industry such as IT consulting for hospitals, hospital management, quality assurance, insurance company consulting, corporate communication within the health sector or operational health management.

Future Developments
The health industry and life sciences have major economic standing, which applies to medical technology, new medication development, biotechnological innovations as well as care services, prevention and digital information and communication services. In 2003, Germanys national health bill was somewhere in the region of 260 billion euros. Developments for the future are being viewed positively. The medical technology product and systems market alone is one of the strongest-growing markets worldwide. The previous average growth rate was 7+% and this trend is set to continue over the course of the next few years. In Hamburg and the rest of Germany the market is largely covered by SMEs with a large share of

Dubai, the United Arab Emirates and the entire Arab world are important markets for the life science and health care industry in Hamburg. This is the background for a huge amount of co-operation and activities established in the last years. A good example for that is the common presence at the Arab Health organised by the states of Northern Germany with the support of the Hamburg Chamber of Commerce in the last years. In addition the Hamburg Chamber of Commerce, the Ghorfa Arab-German Chamber of Commerce and Industry and the Hamburg government host the German-Arab Health Care Forum in Hamburg this autumn bringing decision makers from hospitals, ministries and health care companies together. It is planned to continue this conference in Hamburg in the next years. All these activities are accompanied by an exchange programme for guest medical practitioners run by the Free and Hanseatic City of Hamburg and the University hospital of Hamburg-Eppendorf. This programme is applied in co-operation with many Arab countries and delivers an important contribution to the education of young medical practitioners in the Arab world. Partnerships can be formed in various areas. Many Hamburg-based companies do business in mature and saturated markets in Germany and Europe. But due to Hamburgs traditional focus on exports to all countries in the world, the companies have a natural interest in contacts to emerging markets as well.

In the meantime, existing contacts between Dubai and Hamburg should be developed and systemised.

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Over the last few years, the many hospitals in Hamburg have been busy adjusting their organisational and management structures as well as their service provision processes to meet the changing needs of the market. The experience gained results in expertise that is invaluable to modern hospital services currently in the midst of change. Efficient Hamburg-based consulting firms are on hand to shape this expertise and to support the transfer process.

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Key Challenges and Opportunities for Bilateral Co-operation

Hamburgs life science companies are able to furnish entire hospitals with medical equipment. Operating technology, imaging diagnostics and laboratory diagnostics are the core expertise on offer as Hamburg is also able to competently deal with lifestyle-related illnesses such as diabetes and cardiovascular diseases and their prevention through diagnostics technology and clinical knowledge in hospitals.

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Abstract
Strategically located between Europe in the West and the Asian tiger with its emerging economies (China, Japan, South Korea, Singapore and Malaysia) in the East, and almost in the same geographic location as India and Pakistan, Dubai is in a position to bridge the East and the West trade and transport routes and position itself as the regions trading and transportation hub. With its world-class airports and ports, transport facilities and long tradition of trading, Dubai has become an international transport and trading hub. Dubais rapid economic growth of the recent years is expected to bring about demand for better transport and logistics and trading facilities, which are being addressed by the massive development projects on-going at all fronts air, water, and land.

On-going projects involve expansion of capacity of the airlines through the addition of A380s and superjumbos, and the expansion of the airports to accommodate them. Targeted to open late this year, Terminal 3 will increase the airports capacity to handle 70 million passengers, with first-class lounges and additional 180 check-in counters and underground parking spaces for 2,600 cars. It will also add 27 new gates and 59 passenger-loading bridges, and 20 new contact gates for A380. A health club and hotel with 235 rooms and 19,000 square metres of shopping facilities will be added by then end of 2009. A second international airport, the Al Maktoum International Airport (JXB), is currently under construction some 40 km away, soon to be the worlds largest aviation facility. It will be the central axis of the Dubai World Central project, the transport and logistics cluster city being built in Jebel Ali. As of May 2008, 40 % of the low-cost terminal for regional and charter airlines had been completed by the UAE-German joint venture. The establishment of Dubai Aerospace Enterprises (DAE) signalled the move towards acquisition of knowhow and development of technology in support of Dubais bid to become an aviation centre. As it seeks to become a player in the aerospace industry in the next decade, the DAE is investing heavily in education, business opportunities, research, and in partnerships.

passengers. Full operations, however, are targeted for early 2009. Aware of the fact that the expansion of the current road transport system can only be a short-term solution, the government is rolling out projects in all directions to develop a long-term solution to the problem. The Dubai Metro, to start operation in 2010, will be the longest driverless system in the world. It will link the industrial areas, the airports and ports, the city and residential centres. It will offer 3 classes Gold Class (VIP), Women and Children Class and Silver Class (Economy Class). The Gold Class is tailored to the wealthy locals and will have luxurious interiors and leather seating and will be available at higher fare. The Women and Children Class will provide extra spaces for bags and baby trolleys, while the Silver Class will have comfortable facilities for sitting and standing passengers. Finally, the Al Safooh Tram Project, the 15-kilometer state-of-the-art tram network, would run from Dubai Marina via Dubai Media City and Knowledge Village to Madinat Jumeirah, Mall of the Emirates and Burj Al Arab, not only becoming an effective solution to the traffic woes, but another major tourist attraction. Works on both projects are on track. Simultaneous with the above projects, many city roads are undergoing work. Projects that have been completed or are nearing completion include the expansion of Emirates Road Project, adding 3 new lanes to the formerly 3-lane road, and the Dubai Bypass Road Project, a large-scale project designed to ease the traffic corridor between the borders of Sharjah and Abu Dhabi. The expansion of the Al Maktoum Bridge and the replacement of the Al Garhoud Bridge are two massive projects that had been recently completed. The Road and Transport Authority (RTA) plans the construction of 500 km of new roads, 95 new interchanges, and 9 new ring roads. The Sixth Crossing over Dubai Creek, unveiled in May 2008, is destined to become an icon. The project has been awarded and delivery is scheduled for 2012.

repairing. At the end of 2006, Dubais maritime industry consisted of about a hundred companies, employing about 10,000 workers. Dubai Drydock, one of the worlds largest ship repairing facilities and the premier yard between Europe and the Far East, leads the industry. Conceived and established in 1983 as a shipbuilding facility, Dubai Drydock has expanded its operations to include ship conversion and building as well as offshore construction. It employs about 150 technical staff and 5,000 production workers. Maintained by the Government of Dubai, JADAF Dubai offers dry docking, ship repairing and maintenance facility, hosting more than 130 offices and showrooms of companies which provide marine services; 50 offices providing spare parts for oilfields; 7 offices in marine paints; and about 30 offices of machinery / equipment rentals. Conceived to provide excellent environment to the global maritime industry, the Dubai Maritime City is currently undergoing the third and final phase of construction, involving primarily infrastructure development. It will have several districts, consisting of Dubai Maritime City Campus, Harbour Offices, Harbour Residences, Maritime Centre, Marina District and Industrial Quarter managed by Dubai Drydocks. In 2006, exports accounted for only about 5 % of the value of sales of the industry. Only two maritime companies operating in Dubai were wholly foreignowned, being branches of world-renowned maritime industry players NICO INTERNATIONAL and GOLTENS COMPANY LIMITED (DUBAI BRANCH), while the rest were all national companies. However, of the 308 persons and entities investing in the industry, 120 were foreign nationals while 188 were UAE nationals. In terms of activity, only 15 % of the companies engaged in ship building and repairing while the rest dealt with boat building and repairing. Most companies were catering to the domestic market, with only about a fourth exporting. Dubais success in its bid for maritime leadership in the Gulf is closely related to the citys ultra-modern infrastructure for ocean-going trade and transport. Operated by DP World, one of the largest global ports operators, the Dubai Ports posted a combined growth of 17 % to reach 5.8 million TEUs for the first six months of 2008. Despite the escalating property rentals which have pushed up the cost of maintaining presence in Dubai,

Current Situation: Facts and Figures


Tourism and trade have contributed significantly to Dubais phenomenal growth, and they are expected to even become more important in the coming years. Necessarily, as these two sectors expand, massive projects are being undertaken for the expansion and development of transport and logistics facilities in the emirate.

Sub-Sectors and Main Players


Air Transport
Statistics of the past five years show continuing double-digit growth in the number of visitors and cargo that made their way into Dubai, exerting pressures in the current facilities. In 2007 alone, some 34.4 million passengers and 1.57 million tonnes of cargo passed through Dubai airport.

Lack of adequate and efficient public transport system in Dubai has made car-owning a necessity. The 409 peak bus schedules running on 62 routes serve only 250,000 passengers daily, a far cry from the 1.4 million population composed mainly of workers who travel regularly to their places of work. Thus, expansion of capacity of bus service is currently being undertaken, targeted at bringing the fleet to 2,500 buses in 2009. The first of the two contacts has been signed with German engineering MAN for purchase of 626 new buses, consisting of 150 standard, 300 articulated and 170 double-deckers. Bidding for the second contract for 1,616 units, the biggest bus contract any country has ever tendered in one lot, is on-going. To run over the Dubai creek, water buses and water taxis are designed to complement the public road transport system. During the 7 months of operation, the 10 waterbuses transported 102,217

Maritime
Dubai leads the UAE in its race towards becoming one of the Middle Easts leading hub for shipbuilding and

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many businesses still consider the city as an advantageous location, owing to the modern maritime facilities and services available, government support to the industry, friendly business environment and access to the pool of technical and skilled workers in the neighbouring Asian countries. The annual Dubai International Maritime Awards is one of the programs actively pursued by the Emirate to put Dubai in the forefront of the global maritime industry. However, the local educational system is not supportive of the industry, as evidenced by the lack of technical and maritime schools and training institutions. Most companies do on-the-job training and R&D units are virtually non-existent.

is designed to handle 12 million tonnes a year of air cargo in up to 16 air cargo terminals. The 26-month contract involves the design and construction of a threestorey headquarters building, a 10-building office park, ancillary buildings, and extensive underground parking with a total built-up area of 430,000 square metres. DLC will also have its own aviation area, a dedicated cluster for specialised aviation industry suppliers and offering direct apron access, warehouses and cargo handling facilities. It will also have a dedicated labour village, with a built-up area of 350,000 square metres, to accommodate up to 40,000 workers in purpose-built surroundings Dubai World Central (DWC), the vast urban aviation community taking shape in Jebel Ali, is going to be a key entry point for Koreas expanding trade with the UAE and the Middle East, according to a leading Korean official. During a 30-strong delegation of Korean Logistics providers to Dubai, Jae-Sook Kim, Managing Director of the Korean International Trade Association, KITA the countrys largest non-profit business association said DLC would be pivotal to developing Koreas expanding export footprint within the Middle East. Dubai and the UAE have been actively courting Korean trade over the past year. As the regional centre for re-export, retail, leisure, aviation, IT and banking, Dubai already accounts for more than 60 % of the entire Middle Easts imports transiting its borders, accounting for a logistics market growing in excess of 20 % annually. DLC is meant to become the most comprehensive facility of its kind, anywhere in the world, as well as the world's largest supply chain community, alongside Dubai World Central International Airport (JXB), which is the world's largest airport taking shape at Jebel Ali. The project has already received the highest acclaim from Europe's top logistics players. DLC won the SIL Award in the Best International Logistics Project category on the sidelines of Europe's largest logistics fair Barcelona's Saln Internacional de la Logstica y de la Manutencin (SIL). The award is in recognition of the best initiatives and professionals in logistics and material handling in different business fields, and strengthens Dubai bids as logistic hub. As part of Dubai World Central, DLC offers potential investment opportunities as home to global companies. Companies can establish distribution centres (DCs) here

and replenish them via land, sea or air, and deliver to customers using the most cost and time effective methods. Companies will be able to move shipments from the sea terminal directly to the air cargo terminal without ever having to leave the bonded free zone area. Already several industrial delegations have recently come to the facility. To date, over 150 companies have reserved over 400,000 square meters of land. The German corporate group Ehrhardt + Partner, internationally leading expert for warehouse logistics, has been the first company to establish in DLC. Scheduled to be fully operational in mid-2009, DLC is open for visits. Cargo operations will start by the end of 2008 or by the first quarter of 2009.

Key Challenges and Opportunities for Bilateral Co-operation


The mega projects on-going or planned for in Dubai pose a challenge to the human and technical resources available in the Emirate. The above scenarios lead to the identification of the following as potential areas of co-operation between Dubai and Hamburg: Training of young unskilled workers (example: job oriented dual system, exchange programs and work apprenticeships) in areas of aircraft and ship maintenance, complete logistic solution, supply chain management, and other aspects of the jobs in the sectors Development of rules and regulations concerning human resource safety in the relevant industries Adoption of complete transportation solutions / Innovative solutions to support trade (including system for transportation chain) Research and development in the relevant areas (production of components and parts and systems automation) Application of technology to automate supply chains and logistics Marketing services for technical products / establishment of intermediate distribution centres to facilitate procurement of even the difficult-to-find products and services Provision of ship financing and management (completion of the maritime cluster) in Dubai Provision of aircraft services and aircraft maintenance Increasing of port services / capacities to handle larger vessels and container vans
HEALTHCARE & LIFE SCIENCE

Logistics
About 3,000 active members of the Dubai Chamber are engaged in the provision of cargo handling, storage and warehousing, as well as other auxiliary services. Starting operation in 1991, the Cargo Village presently services the requirements of the Dubai International Airport for cargo handling. However, it is already operating at double its capacity and undergoing expansion to allow reach maximum handling capacity of 2 million tons per year. Further expansions of cargo handling capacity are planned for the Dubai World Central. Dubai Logistics City (DLC) will be part of the worlds first truly integrated multi-modal logistics platform in a single-bonded free zone environment also including Al Maktoum International Airport, DWC Aviation City and Jebel Ali Port. With a capacity to handle over 12 million tonnes of air cargo annually, DLC is strategically located alongside the apron of the new AMIA and adjacent to one of the worlds largest container handlers, Jebel Ali Port and Free Zone. It is designed as the regions unchallenged logistics hub catering to some two billion people throughout the Middle East, Indian Sub-continent, Africa and the CIS all within three-to-four hours flying time from Dubai. Dubai's Department of Civil Aviation has awarded the biggest contract so far on the Dubai Logistics City (DLC) development at Jebel Ali, worth an estimated AED 1,500 million (USD 409 million). Kuwait's Mohamed Abdulmohsin Kharafi & Sons has won the main construction contract for the DLC headquarters building and office park. The 25-square-kilometre DLC

Foreign Trade
Dubai has an open economy, highly dependent on imports of consumer goods and of raw materials for its industries, in addition to capital goods. Its modern ports and logistics facilities make the Emirate the port of entry of goods destined to countries in the region and to Africa. In 2007, the value of the re-exports was almost a third of the value of the imports. The Emirate also serves as port of transhipment of goods flowing between Europe and Asia. Dubais foreign trade has widened considerably in 2007, reaching 30 %. annual growth. While the imports growth from major European countries has been declining, or at least slowing down, Dubais imports from Germany continued to rise, These consisted primarily of machinery and mechanical appliances, electrical and electronic equipment, as well as vehicles. Dubais imports of these products accounted for 69 % of the total imports from Germany. In 2007, 214 Dubai Chamber members exported to Germany. Dubais non-oil exports paled in comparison to its imports, reaching only AED 1.3 billion, leading to a trade deficit of AED 25.5 billion. Last but not least, Dubais import market for electronics and electrical equipment widened into Asia. Dubais retail trade is expanding rapidly and indicator shows there still remains room for further growth. Given the year round flow of tourists and foreign buyers in the Emirate, the per capita Gross Leasable Area (GLA)

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is still way below the US standards (at less than 1 square meters compared to 2 square meters for US). The expansion of the ports and of transportation services, as well as the greater efficiency of supply chain management, has gradually changed the conduct of retailing activities: retailers are becoming more specialized, and consumer spending is becoming more and more centralized to malls and markets.

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Abstract
Accession to the Hanseatic League in 1321 and a series of friendship, shipping and trade treaties in the 18th and 19th centuries have ultimately made Hamburg what it is today: Germanys most important foreign trade centre. And, owing to its new-found geopolitical importance at the heart of an expanded EU, it is now also one of Continental Europes leading import and export hubs, with commensurately large potential for growth.

Sub-Sectors and Main Players


Foreign Trade
If one includes the exporting industrial sector and internationally focused commercial representatives and service providers such as banks, insurance companies, transport and logistics companies, lawyers and accountants, then the number of Hamburg-based companies with cross-sectoral commercial ties beyond Germany amounts to an impressive 20,000. Some two thirds of Hamburgs foreign trade volume (2005: approx. EUR 68 billion) come from goods imports, primarily semi-luxuries, copper ore, electrical products, tropical fruits, textiles and aircraft, with the statistical significance of the latter due almost entirely to Hamburgs Airbus plant. Key export goods include aircraft, medical equipment and chemical products. However, the foreign trade picture would not be complete without transit trade, which accounts for some 20 % of all cargo passing through the port. Hamburgs most important trading partners are France, the UK, the USA and China. As well as traditional import and export operations, Hamburgs foreign-trade sector is involved primarily in close-to-market activities, ranging from engineering, after-sales, packaging, logistics and distribution services, through to financing, exchange rate and warranty risk management services. Hamburg is one of Europes foremost textile transhipment centres and its largest trading hub for pharmaceutical commodities. The city is home to Helm AG, the world's largest independent chemicals marketing company. Marquard & Bahls and its subsidiaries rank among the worlds leading independent oil traders. Thanks to its coffee importers, such as Neumann Kaffee Gruppe, its roasteries and coffee processing businesses, Hamburg is also Europes most important coffee-trade centre. The same is true of tea: Hlssen & Lyon stocks over 5,000 varieties, making it the worlds largest supplier of tea specialities. There are also a great number of foreign trade-oriented companies in the regions surrounding Hamburg, such as Basler AG in Ahrensburg, Grundfos Pumpenfabrik GmbH in Wahlstedt, Sterling SIHI GmbH in Itzehoe, Digisound GmbH in Norderstedt and DOW Deutschland in Stade.

Maritime
The maritime industry is one of the most enduring sectors of the Hamburg economy. J.J. Sietas KG Schiffswerft, arguably Germanys oldest shipyard, has been in continuous operation here since 1635. In the year 2007 the Hamburg shipyards alone produced a volume of EUR 560 million which equates to 11 % of the total national business volume in this market segment. Hamburg is home to about 200 shipbrokers who were responsible for more than three quarters of the worlds modern container ship tonnage under charter. Hamburg also heads the list when it comes to financing the construction of new ships and is home to a large number of shipping firms of international reputation. With more than 163,000 people directly and indirectly reliant on it for employment and with an annual cargo turnover of 140.4 million metric tons and almost 10 million containers (TEU), the Port of Hamburg is the economic powerhouse of Northern Germany. In the next ten years, the ports container turnover is set to rise by 125 % while only minimally increasing its land area. This growth is enabled and accelerated by the most efficient hinterland linkages in Europe. Strong hinterland connections appear to be the most important factors in international port competition, which is why Hamburg makes every effort to sustain this comparative advantage. The Port of Hamburg is Germanys largest sea port. It is also the second-largest container port in Europe and ranks among the ten largest container ports in the world. In 2007, more than 12,200 ships passed through the port. Around 40 scheduled services on the Eastern Asia Europe shipping route call at Hamburg, and therefore play their part in providing around 163,000 directly and indirectly port-related jobs in the Greater Hamburg region. In Germany, the Port of Hamburg is the source of more than 265,000 jobs. Hamburgs shipyards are also prized for the precision and quality of their maintenance and repair offerings, as evidenced by big-name clients like the CUNARD Line. These very positive statistics reveal great scope for cooperative ventures within Hamburgs maritime industry. Another avenue for leveraging cooperative ventures is the Shipbuilding, Machinery & Marine Technology (SMM) trade fair, which is held every year in Hamburg.
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Current Situation: Facts and Figures


Hamburg is the Gateway to the World, not just because of its port, but also and just as importantly because of the great number of importers, exporters and transit traders based in the city. Hamburg has about 5,000 foreign trade-sector companies, including some 2,500 long-established import and export firms. Hamburg is also at the forefront of the China business due to the 900 local companies that do business with China and, more importantly, due to the 400 or so Chinese companies with branch offices in the city. Another key to the citys success as a foreign trade hub is that it is home to about 3,500 foreign-owned subsidiaries. The German reunification in 1990, the accession of Sweden and Finland to the EU in 1995 and the eastward EU expansion rounds of 2004 and 2007 have pushed the Greater Hamburg region from the periphery right into the midst of an enlarged, rapidly unifying market. And, being a port city and key logistics hub, Hamburg is also benefiting from growing market globalisation. In short, the Greater Hamburg region is in a prime location at the crossroads of trade between the rapidly growing regions of Central and Eastern Europe and those of Asia. Hamburg has every opportunity to dynamically develop and expand its strengths as Europes gateway to the world and the worlds gateway to Europe.

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Hamburg is home to a number of very large shipyards and maritime-industry suppliers. Blohm + Voss GmbH, one of the worlds leading marine shipbuilders, is Hamburgs biggest shipyard business with 970 employees and EUR 300 million in annual sales. J.J. Sietas KG Schiffswerft has a staff of 900 and builds a wide range of vessel types. Hamburg has a total of 14 companies with more than 20 employees and whose core business is shipbuilding or ship repair. In the ship repair segment, Hamburg boasts names like Blohm + Voss Repair GmbH, MAN B&W Diesel AG, Hinrich Goltz & Shne GmbH and Scantrading Schiffstechnik GmbH. Most of the citys maritime-industry suppliers have fewer than 100 employees. The other companies in the maritime industry provide an extremely diverse range of maritime-related products and services ranging from highly sophisticated filter units and navigation systems to life jackets.

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Aircraft
After Seattle and Toulouse, the Greater Hamburg region ranks as the worlds third-largest centre for civil aircraft building, outfitting and maintenance a ranking it owes largely to Airbus Deutschland GmbH and its Hamburg plant. The final assembly of the Airbus A318, A319 and A321 and the production, assembly and delivery of major components of the new Airbus A380 are key parts of what makes Hamburg an aircraft industry centre of international standing. Hamburgs electronics and microelectronics companies and research institutes are heavily involved in the avionics sector. Employment figures in Hamburgs aircraft construction and repair sectors have been rising steadily since the mid-1990s, bucking the general trend in the local manufacturing industry. The citys aircraft industry employs around 27,000 people (as at the end of 2007), and the Hamburg / North Germany Aviation Cluster employs some 36,000 people. In 2005, the Hamburg aircraft industry generated just over EUR 4 billion in sales. Servicing almost 13 million passengers annually and with spare capacity to service around 3 million additional passengers, Hamburg Airport is well prepared for further growth in the future. Once completed in 2008, the urban rail link will integrate the airport even more closely with the city centre. 40 % of all travellers using Hamburg Airport are business people. This, combined with non-stop services to North America and the Middle East, makes Hamburg Airport a leading hub of international commerce. At the heart of the Hamburg Aviation Cluster are two global players: Airbus Deutschland GmbH and Lufthansa Technik AG. They are also the two largest companies in the German aircraft industry. Their production facilities are fed by some 300 small and medium-sized aircraft component suppliers and subcontractors. The main focus of these industrial operations is on aircraft cabin outfitting. Aircraft cabin systems need to be lightweight, compact and easy to use; but they also need to be safe, well designed and laid out, cost-effective and capable of delivering maximum passenger comfort and convenience. The design requirements are therefore extremely complex and challenging. Thanks to its strong line up of aircraft-industry companies, both large and mid-sized, and its research institutes, Hamburg is amply endowed with the expertise needed to meet these challenges. Hamburgs aircraft-industry companies and

institutes cooperate closely to develop solutions for the cabin requirements of today and innovative concepts for the cabins of the future. The inauguration of a daily flight from Dubai to Hamburg by Emirates Airlines in March 2006 has linked both cities even closer together.

composites means that Germany will now also have a strong foothold in the carbon-fibre technology sector, which is widely regarded as the way of the future in aircraft construction. Hamburg recently managed to assert itself in a nationwide competition for cluster funding provided by the government and now has a fourth share of a EUR 200 million fund for its innovative aero technical strategy new aviation.

Future Developments
A study conducted by the Hamburg Institute of International Economics (HWWI) predicts that Hamburgs container transhipment volumes will grow by 9.2 % per annum until 2015. This means that the Port of Hamburgs current container volume will double to 18.1 million TEU by the year 2015, with this figure set to rise to 27.8 million TEU by 2025. This is supported by a number of very robust studies that indicate that the growth enjoyed by Hamburgs shipping and air transport sectors over the past few years is likely to continue. The Port of Hamburg constitutes a strategic interface between Western Europe, Central and Eastern Europe, and Asia. It benefits considerably from its traditionally very close trade ties with the fast-growing markets of Asia and is the gateway to Europe for many Asian manufacturers. The main trading partner is China, which accounts for nearly a third of the ports annual throughput. The ports plans to upgrade its existing terminals, increase their productivity and develop space for new terminals will ensure that it continues to grow faster than its competitors along the North Sea coast. The outlook for Hamburgs aircraft industry hinges on developments at Airbus and Lufthansa Technik. Lufthansa Technik is a world leader in aircraft maintenance, repair and overhaul services and is continually expanding and developing its activities. Airbuss internal production chain, split between Germany and France for the A380 super jumbo jet, is likely to remain in its current configuration. Airbus plans to continue to build and assemble major components of the A380 in Hamburg and undertake A380 final assembly and delivery there. This, combined with production of the entire A320 family in Hamburg will also provide a great deal of planning certainty for local components suppliers and subcontractors. The fuselage for the new A350 jet will also be made in Germany. The fact that a good deal of the fuselage will be made from carbon-fibre

Key Challenges and Opportunities for Bilateral Co-operation


Dubai is also growing in importance as a sales and distribution hub for Hamburg companies, with many using the Emirate as their gateway to the entire Middle East region. Companies in this category include Eppendorf AG, Beiersdorf AG and oil wholesaler Oiltanking AG. In 2007, the volume of international trade between Hamburg and the UAE amounted to EUR 140 million. There are currently more than 400 Hamburg-based companies engaged in trade with the UAE; more than 300 companies export from Hamburg to the Emirates; more than 50 Hamburg companies have overseas representatives in the Emirates; and more than 20 companies have branch offices there. The Hamburg-based foreign trade-sector companies that have branch offices in the UAE include Jos. Hansen und Shne, TPM, E.G. Kistenmacher, Terramar GmbH and Jebsen & Jessen. Hamburg and the UAE / Dubai are both centres of trade and regional goods transhipment hubs servicing important hinterlands. As such, both stand to benefit from the increasing globalisation of trade. As the UAE and the other Gulf States continue along their (industrial) development path, Hamburg-based companies will increase their trade in commodities and semi-finished products (such as petrochemical products) and boost their sales in industrial finished products (machinery and machine parts) and medical products (pharmaceutical products, medical equipment).

There is also scope for bilateral co-operation between Hamburg and Dubai in the maritime industry, in the areas of raw materials and components production. The United Arab Emirates are home to a number of steel processing plants which could supply parts for the shipbuilding industry. Also aircraft industry, in the areas of raw materials production, there could be good opportunities for bilateral co-operation between Hamburg and Dubai. Specifically, Dubai could potentially supply the aluminium that Airbus and other companies require for the manufacture of aircraft components.

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Currently, there are 23 liner services from Hamburg to Dubai, offered by 20 different shipping lines. Services are mostly run in weekly frequency. In future, there are two areas representing opportunities for co-operation between the Port of Dubai and the Port of Hamburg. Firstly, both ports are closely integrated into cities. In Hamburg, the suburb of Finkenwerder is separated only by a narrow canal from the Eurogate container terminal, which currently handles close to 3 million TEU every year. And on the River Elbes Veddel Island, industrial land lies immediately adjacent to residential land. In Dubai, Port Rashid is located right next to the old part of the city at the mouth of the Dubai Creek. It may therefore be possible for the two ports to jointly discuss and compare their respective difficulties, challenges and opportunities via a Network of City Ports. Secondly, the Hamburg Cruise Terminal and the new Cruise Terminal in Dubai might conceivably enter into some form of co-operation in the area of passenger shipping.

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MEDIA & IT LOGISTICS & FOREIGN TRADE, AVIATION & MARITIME INDUSTRIES HEALTHCARE & LIFE SCIENCE ENERGY BANKING & FINANCE

MEDIA & IT

Abstract
Dubai makes an efficient use of latest technology available. Due to the easy entry of media and IT firms into the market, Dubais population has access to the latest gadgets and IT equipment and facilities, as well as to global communications and media programs. To address the lack of inherent capability to develop new technologies and bring them to market, Dubai has created investment areas and vigorously invites technology companies to locate in these areas.

television network and single channels, and 12 radio network and single stations serve the needs of the population for information and entertainment. The 6 companies engaged in film production are primarily into production of advertising materials. Etisalat leads the UAE Telecommunication Industry, with du gaining its own share of the market. Furthermore, 35 other companies are engaged in providing value-added services and facilities for telecommunications.

sized enterprises and entrepreneurial ventures now operate at DIC. The ICT cluster in Dubai Internet City comprises companies from various sectors: Software Development, Business Services, Web Based & e-Commerce, Consultancy, Education & Training, Sales & Marketing and Back Office Operations. Moreover, DIC provides a scalable state-of-the-art technology platform to companies that engage into cost effective Remote Services, such as call centre operations. DCCI not only provides an environment that attracts most elements of the value chain for an ICT business, but it has also developed programs that can be leveraged by the ICT community to explore and expand channel and business development opportunities.

In its bid to gain media leadership in the region, Dubai has founded the Dubai Press Club, the Dubai Media City, and, recently, the Mohammad Bin Rashid Media College. The latter is aimed at developing a new generation of professionals capable of assuming leadership roles in the rapidly changing global information landscape. Since September 2008 the college enrols students for the Bachelor of Media Arts programme. Currently, 14 publishing houses, 18 printed and online magazines, 14 printed and online newspapers, 28

Media
The media sector in Dubai and in the UAE has witnessed a steady growth in the last few years, especially in the radio and television sectors. The Dubai Media City (DMC), which has been established January 2001, has played a major role in this development. This dedicated media free zone provides an advanced infrastructure environment, being at the same time authorized to license activities related to publishing, broadcasting, film, media and related services.

DMC opened with 60 media outlets, including Reuters, CNN, MBC, and CNBC. Today, more than 1,200 companies are located in the free zone, including the global players Associated Press (AP), Bertelsmann, International Advertising Association (IAA), McGrawhill Platts, and Sony; and regional players as Saudi Research & Publishing and TajTV. The television networks operating in Dubai include Dubai Media Incorporated, owned by Dubai government department and administers Dubai TV, Sama Dubai, Dubai One and Dubai Sports Channel.

Telecommunications
The UAE has the most developed telecommunications sector in the region, with the state telecommunications giant Emirates Telecommunications Corporation (ETISALAT) having the monopoly until two years ago. Affiliated to the company is Thuraya, a UAE-based telecommunications company providing cost-effective mobile satellite services in more than 110 countries in Asia, Africa, Europe and the Middle East. The services provided by Thuraya include mobile voice, broadband, maritime, rural telephony, fleet management and other advanced applications that enable people and businesses everywhere under its coverage to enjoy constant access to communications and information. The company has launched its third satellite on 15 January this year, bringing countries of the AsiaPacific region under its footprint and extending its coverage to nearly two thirds of the globe's population. On 31 December 2005, the Emirates Integrated Telecommunications Company PJSC acquired from Tecom Investments FZ LLC the business and assets of Sama Communications Company, DIC Telecom (International Operations) and its technology division. Under this deal du, the companys service brand, acquired a subscriber base of 19,100 containing both enterprise customers and a consumer base. According to the management, this acquisition will put du in the perfect position of pursuing its strategic vision for integrated telecommunications services across the

IT
Dubai Internet City (DIC) provides a Knowledge Economy Ecosystem designed to support the development of business Information and Communications Technology (ICT) companies. DIC is the Middle Easts biggest ICT infrastructure inside a free trade zone. DIC is a strategic base for companies targeting emerging markets in a vast region, extending from the Middle East to the Indian subcontinent, from Africa to the CIS countries. This area is estimated to cover almost 1.8 billion people, with a GDP of USD 1.6 trillion. Within a short period of time, a dynamic international community of ICT companies has established in Dubai Internet City. The global ICT giants are all there: Microsoft, Oracle, HP, IBM, Compaq, Dell, Siemens, Canon, Logica, Sony Ericsson, Schlumberger and Cisco, to name a few. In addition, many small and medium-

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Current Situation: Facts and Figures

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countries while du still striving to achieve an attainable level in the domestic market. As long as oil prices remain high, the continuing high liquidity will sustain the growth of the UAEs economy. With Dubai being the trading and services centre of the country, demand for technology-driven products and services is expected to remain high.

Key Challenges and Opportunities for Bilateral Co-operation


Germany is regarded as a world leader in inventions and new technologies, as well as in transforming their inventions into marketable products. In the following areas German investments in Dubai could be of mutual benefit: Joint ventures in the provision of highly specialized value-added services to businesses, such as: - E-Commerce and communication support and services - Business information services Such type of business arrangements would have greater access to financing and technology Education and training in the latest technology, in the form of investments in education /training institutions in the Knowledge Village Fully German-owned technology firms at any of the Dubai Free Zones (Dubai Media City, Dubai Internet City, Knowledge Village, Dubai TechnoPark). Such investments would bring a greater awareness of the availability of new technologies, of their applications, and of latest media and IT gadgets in the market at lower prices. This will increase competition in Dubais export markets for these products.
HEALTHCARE & LIFE SCIENCE

UAE. On 12 February 2006 the Telecommunications Regulatory Authority and du signed a 20 year license to provide wire line, wireless, international and data telecommunications services across the entire country. Also in February, the company completed the successful launch of its Brand du to the press and public. Presently, the new competitor, du, has only a small share of the market, but growth has been steady. Last but not least, 40 small and medium-sized telecommunications companies provide business value-added services, such as access to internet and other media related needs of households and private individuals.

City, Dubai Internet City, and Dubai Knowledge Village, with the latter engaged in the development of the regions talents pool. As part of the Dubai Holding, this zone is a vibrant, connected learning community that houses leading educational institutions. As a free zone, it is open to global universities and colleges for opening of branches and extensions, as well as for teaching and research. It also has facilities for foreign students wishing join the Emirates academic community.

Future Developments
Dubai is a user of technology, but it does not engage into inventions and development of new technologies. Dubai hopes to take knowledge to new heights by opening its doors to global companies, which would serve as conduit to facilitate diffusion of technology and, ultimately, of capability for such higher level of development. Dubai Technology and Media Free Zone are expected to remain the centre of media and IT developments in Dubai. Dubais telecommunications sector is currently dominated by the two operators Etisal and du. Although the lack of competition slow down the improvement of services Dubais telecommunications services remains at par with the worlds best. The two industry leaders are expected to continue their expansion programs, with Etisalat expanding to other

IT Education
Courses on IT applications are very popular in the UAE, given the advanced state of the telecommunications sector and the ease of public access to facilities and equipment. These courses are offered in both public and private higher educational institutions, the latter mostly being branches of universities and colleges in Europe, USA, Canada, Australia and in other large Asian cities. On the contrary, engineering courses are not very common. The three main entities comprising the Dubai Technology and Media Free Zone are Dubai Media

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Abstract
Hamburg is Germanys number one media capital: some 62,000 people work in 15,025 companies active in the advertising and publishing sectors, cultural sector, print and broadcasting media, or in the music, games, TV and film industries (result of the number of companies counted on 1st July 2008). Publishing has a very long-standing tradition in Hamburg and its sound reputation still applies today. For more than twenty years, Hamburg has been the city with the most successful advertising agencies in Germany. The film industry in Hamburg is lively and benefits from internationally acclaimed directors such as Fatih Akin. The many attractive sites make Hamburg a popular location for film and TV companies with the port, St. Pauli and the Alster also attracting international productions. Studio Hamburg GmbH is Germanys largest TV studio and the second-largest TV producer. With Norddeutscher Rundfunk (NDR), Hamburg hosts the third largest ARD public broadcasting station. ARD has been broadcasting its daily news Tagesschau from Hamburg for 50 years, with regional broadcastings produced by the local studios of ZDF, RTL and SAT1 and the ,local station Hamburg1. Hamburg-based companies in the music business rank among the top players. Hamburg is also a stronghold of the fast-growing games industry. The diversified Hanseatic media landscape is favourable to game producers. The cultural industry in Hamburg is of much higher local value than the German average in terms of sales and number of employees in the sector. The success of the concept is underlined by tourist figures: Over ten million visitors frequented the cultural institutions, which are continually promoted by the Hamburg cultural board. The media sector in Hamburg also enjoys promising prospects for the future. Due to long-standing tradition, the large variety of businesses in different media segments, and the presence of global players as well as innovative start-ups, the media sector promises to remain one of the most relevant industries in Hamburg. Scope for bilateral co-operation between Hamburg and Dubai in the media sector could come about with regard to knowledge transfer and investments.

Current Situation: Facts and Figures


The number of media companies in Hamburg has increased by 31 per cent since 2003. Thus, the city on the Elbe river clearly outpaces competitors like Berlin, Cologne and Munich. The publishing and advertising sectors show the healthiest margin and regularly hold top rankings at national and international competitions. The Norddeutsche Rundfunk (NDR), the third largest ARD public broadcasting agency for television and radio, is also based in Hamburg. This industry sector also plays a major role in the political landscape: The competence cluster media is part of the Hamburg senates overall concept Metropolis Hamburg Growing City. The city of Hamburg offers media companies a unique combination of location advantages: A media landscape representing all industries with a large variety of businesses. This is a vital issue in terms of increasing media convergence A large variety of competent service providers, particularly including small and medium-sized enterprises Qualified and skilled personnel The high quality of life and infrastructure in the city. A creative environment with many interesting contacts and active networks

agency and as one of the leading agencies worldwide, sells reports to almost every editorial office in Germany. In Hamburg, Gerd Bucerius founded the newspaper Die Zeit, Rudolf Augstein came up with Der Spiegel, Henri Nannen created the magazine Stern and Axel Springer founded the tabloid Bild and the local newspaper Hamburger Abendblatt. A large variety of other newspapers and magazines add to this list, including Financial Times Deutschland, Geo and TV Movie as well as award-winning trade journals such as Mare or Brand Eins. When reading a German newspaper or magazine, the chances are that it is a publication from Hamburg: Nine out of ten best-selling titles with the highest circulation originate from the city. Hamburg hosts the LeadAwards, Germanys most renowned award for print media, every year. Young journalists with outstanding achievements in newspaper and magazine journalism are awarded the HenriNannen Prize or the Axel-Springer Prize for Young Journalists. The publishing houses in Hamburg are also strong in the specialised press and sales bulletins sectors. The two largest German tourism magazines FVW International and Travel Talk are printed by the Hamburg-based publisher Dieter Niedecken. Deutsche Verkehrs-Verlag GmbH publishes the leading logistics magazine called Deutsche Verkehrs-Zeitung. The corporate publishing products of Hoffmann & Campe, Gruner + Jahr, Corporate Media and schmitz-komm.de rank among the sectors most successful products.

much sought-after ADC-Nails and the Cannes Lions, our agencies regularly engage in bringing awards such as the GWA Effie, Das Plakat or the Clio Award to Hamburg. Hamburg's advertising competence is also reflected in the sectors diversified structure. Important media agencies such as pilot media and GFMO.OMD as well as important opinion research institutes such as Nielsen Media Research, Ipsos and United Research are all based in Hamburg. Additionally, a number of leading direct marketing agencies are based in Hamburg including Proximity, which was awarded the German direct marketing prize 2005 by the Deutscher Direktmarketingverband e.V.

Multimedia
In Hamburg there are 2,599 multimedia companies. As the digital network of the media world continues to grow, Hamburg has developed into the leading location in Germany for this key sector of media convergence. Alongside six of the top ten online promoters, AOL Germany and freenet.de, two of the three main Internet providers, and the leading Internet search engine Google all have their headquarters in Hamburg. In addition, specialised business-to-business providers like Wer liefert was? are also represented by the river Elbe, and the Internet provider www.hamburg.de, Hamburgs online business card, counts among the most successful city portals in Germany. According to the trade journal Horizont, six out of twenty of Germanys best websites are designed by Hamburg-based companies; this comes as no surprise since Hamburg is also home to leading and awardwinning Internet agencies such as SinnerSchrader, Fittkau & Maa Consulting and Nasa 3.0. The industry network Hamburg@work offers a platform for cross-linking suppliers from the IT industry and the digital communication sector.
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Publishing
In June 2008, some 1,514 publishing companies; 656 print companies operated in Hamburg. Publishing has a very long-standing tradition in Hamburg. As early as 1830, Hamburg was known as Germanys stronghold of newspapers, a reputation still valid today. Both Axel Springer Verlag, Europes third-largest newspaper publisher, and Gruner + Jahr, Europe's largest magazine publisher, are located in Hamburg. The Heinrich Bauer Verlag, the Jahreszeitenverlag and the Spiegel-Verlag Rudolf Augstein are also established names within the German media landscape. The Deutsche Presse-Agentur (dpa), as the largest German news

Advertising
According to the data collected in July 2008, almost 9,908 companies, 2599 of which active in the multimedia sector operates in Hamburg. For more than twenty years, Hamburg has been the city with the most successful advertising agencies in Germany: Companies such as Jung von Matt have always held top national and international rankings for example at the competition of the Art Directors Club ADC or at the Cannes Lions International Advertising Festival. Other Hamburg agencies regularly appear among the group of top creatives, among them Grabarz & Partner, kempertrautmann, Kolle Rebbe, Nordpol Hamburg, Scholz & Friends and Zum Goldenen Hirschen. Alongside the

Film Industry
Sorry Berlin, but Hamburg is the most beautiful city in Germany. These were the words of the Hamburg producer Fatih Akin as he received the Golden Bear for his film Gegen die Wand (Head on) at the Berlinale 2004; he has also received other awards such as the

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German and the European Film Prize. Films made in Hamburg, just like Akins masterpiece, have been sponsored in an efficient and goal-oriented way for the past 25 years. Lauras Stern, Rosenstrae or Mnnerpension are just a few of the 1,283 titles that have received public support since 1995. Trends such as web TV, video on demand, mobile TV or IPTV are revitalising TV as an economic factor. New TV stands for TV via new channels, and Hamburg is a trailblazer in this respect. No other location in Germany has such a powerful and balanced structure combined with a plethora of technology and content providers as Hamburg. This in turn leads to a vast reduction in investment costs when it comes to the infrastructure required to broadcast TV content. The result of this is the opening up of numerous opportunities, especially for innovative, flexible small and medium-sized enterprises. In order to drive digital TV developments in Hamburg the Hamburg@work initiative set up a specialist group for new TV. Hamburg is the most important German advertising film location with a market share of 40 per cent. Cobblestone, Five Three Double Ninety, Production International and Markenfilm figure among the most successful advertising film producers; Markenfilm is one of the largest producers worldwide and is based in Wedel near Hamburg. With films like Der kleine Eisbr and Kpt'n Blaubr, Hamburg has also acquired a reputation as a centre for cartoons. Renowned suppliers of the post-production sector are also based in Hamburg: the image sector (VCC Perfect Pictures, OPTIX DigitalPictures) and also the audio sector is represented with many outstanding sound studios (Studio Funk, Hastings Music, Konken Studios). Procon Event Engineering is the leading equipment supplier. Furthermore, CinemaxX, one of the leading German cinema operators, and Deutsche Filmversicherungsgemeinschaft (DFG), the largest German film insurer, have their head offices in Hamburg.

Rotherbaum was founded in 1995 and has since become the base of Germanys most successful local TV station, Hamburg 1. The same building also accommodates the ZDF talk show Johannes B. Kerner. The Hamburgische Anstalt fr neue Medien (HAM) has granted licences to seven private radio stations including Oldie 95, Klassik Radio, which is broadcast nationwide, and Germanys leading local radio station Radio Hamburg with a local listener share of about 30 per cent. The market leader and second-largest private radio station Oldie 95 is serviced by the regional marketing company More, which is successful throughout Germany. The European market leader in radio promotion, Radio Marketing Service (RMS), is also based in Hamburg.

the proximity to more than 20,000 companies in the media and IT sectors offer a perfect environment for both new and established games companies alike The diversified Hanseatic media landscape is favourable to game producers. The German versions of several of the most important computer games like Tomb Raider (Eidos interactive) or RTL-ski jumping (49 games) were developed in Hamburg. The Hamburg-based company Fishlabs ranks internationally among the top businesses in the mobile games segment. The Gamecity Hamburg project from the Hamburg@ work initiative has been supporting games companies since 2003 under the motto Hafen der GamesBranche (Port of the Games Industry). The former Games workgroup has moved on to create Germany's largest games network for the games industry with a wide range of activities.

groups while also serving as a centre for contemporary performing arts. Hamburgs museums and collections also attract many visitors, among them many privately owned institutions such as the Bucerius Art Forum, the museum ship Cap San Diego and the Deichtorhallen with the newly opened International House of Photography. The planned projects in the HafenCity also promise spectacular developments: The Peter Tamm International Shipping and Maritime museum, which has been recently opened, is attracting an international audience.

Future Developments
Hamburgs media sector can look forward to a promising future. Due to long-standing tradition, the large variety of businesses in different media segments, and the presence of global players as well as innovative start-ups, the media sector promises to remain one of the most relevant industries in Hamburg. However, Hamburg has to face the challenges of other German cities trying to make up ground in the media sector.

Music Industry
Data of July 2008 show 1,079 companies operating in the music industry. Hamburg-based companies in the music industry rank among the top players. Leading record labels like Warner Music Group and Europes largest independent label edel music are both located in Hamburg. A large number of music publishers like EMI Music Publishing Germany, Peermusic, Sikorski or Warner Chapel add to these. Almost a dozen companies line up to create Hamburgs subculture vibrations. Hamburg has always been a talent factory for creative musicians: Udo Lindenberg, Fnf Sterne Deluxe, Fettes Brot, Lotto King Karl, Stefan Gwildis as well as Echo laureate Annett Louisan all started their career in Hamburg. The German Rock and Pop Award has been presented in Hamburg since 2000 and constitutes an important competitive event for young talents. Hamburgs concert operators such as Karsten Jahnke Konzertdirektion or FunkeMedia also enjoy an international reputation. Large arenas like the Color Line Arena, HSH Nordbank Arena or the Laeizhalle music hall host top quality concerts for national and international stars. Many successful event agencies operating nationwide like Vagedes + Partner, Kontrapunkt and Vion are located in Hamburg.

Cultural Industry
With 499 companies; 15,000 theatres; 83 museums and collections, among which 75 privately owned, Hamburg is a leader in the cultural industry. The cultural industry in Hamburg achieves much higher local value than the German average in terms of sales and number of employees in the sector. The success of the concept is underlined by tourist figures: Over ten million visitors frequented the cultural institutions, which are continually promoted by the Hamburg cultural board. Apart from the three state theatres (Hamburger Staatsoper, Deutsches Schauspielhaus and Thalia Theater), more than 30 theatres seek to attract audiences with a diversified selection of plays. The Schmidt-Theater, extensively modernised only recently, the OhnsorgTheater, or the Ernst Deutsch Theater as Germanys largest private theatre are all institutions well-known beyond the borders of Hamburg. John Neumeiers ballet ensemble has reached world-class standard. Hamburg is Germanys musical capital and on a par with New York and London. More than five million visitors so far have seen Stage Entertainments three current musicals: Lion King, Mamma Mia and The fearless vampire killers. In March 2005, a new musical has celebrated its European premiere in Hamburg: Dirty Dancing. In October 2008 the musical Tarzan celebrates its premiere in Hamburg. The former Hamburg factory Kampnagel is now an established platform for independent dance and theatre

Key Challenges and Opportunities for Bilateral Co-operation


Hamburg and Dubai already share some common interests in the media sector. On the occasion of the Hamburg Animation Award 2007, the Lnderpreis Hamburg Animation Award went to Freej, by Mohammed Saeed Harib from the American University of Dubai. The Hamburg Animation Award, an international award for animated cartoons, is a concept organised and sponsored by the Hamburg Chamber of Commerce, the Bildungswerk Medien e.V. (a society supporting young media projects and newcomers) and the animation school-Hamburg. There may be scope for bilateral co-operation between Hamburg and Dubai in the media sector with regard to knowledge transfer and investments. Young professionals or students from Dubai could visit companies in Hamburg to learn about the media sector, or senior professionals from Hamburg could give lectures at a high-class media congress in Dubai. On the other hand, investors from Dubai might be interested in financing innovative startups in industries such as games or new TV.

Radio and Television


72 companies; 12 locally producing radio stations (with 7 private stations); 31 available radio stations operate in Hamburgs metropolitan area. With Norddeutscher Rundfunk (NDR), Hamburg hosts the third largest-ARD public broadcasting station. ARD has been broadcasting its daily news Tagesschau from Hamburg for 50 years, with regional broadcasts being produced by the local studios of ZDF, RTL and SAT1. The Media Centre

Games
Hamburg is also a stronghold of the fast-growing games industry. With more than 1,500 people employed in over 180 games companies, Hamburg is one of the games industrys leading locations within Germany. In times of increasing media convergence,

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BANKING & FINANCE

Hamburg Chamber of Commerce

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