Professional Documents
Culture Documents
MARKET SHARE:
MARKET SHARE
QUESTIONNAIRE:
QUESTIONNAIRE Do you use hair color? Why do you use hair color? Which brand do you prefer? Why do you prefer this brand? Are you satisfied with this brand? If yes , what is the reason? Have you used any brand before? If yes, what was that brand? What is the reason for switching off the brand?
SURVEY RESULT:
SURVEY RESULT Family income is one of the main things which decided the kind of product bought. Peer effect influence of celebrities like movie stars & cricket players influence of advertisements. Covering grey hair. Fashion consciousness i.e. need to look smart & trendy. Should not cause any damage hair fall, hard hairs & skin problems. Easy to apply and have a long lasting effect.
RESPONSE FROM MARKETERS Godrej developed additional colours in its Colour Soft range. Godrej also has plan to launch an advertising campaign reassuring the public about concerns about the safety of hair colour. The newly launched Henkel is now testing the waters. Henkel is also strengthening its Schwarzkopf salon brand. It plans to launch Indola at 30 per cent lower than its premium brand Igora Royale. Even LOreal , which is constantly revamping its retail colour palette, is now concentrating on the high value salon business & has launched Matrix(Rs.119) to tap mass based middle segment. Garnier entered the lower end segment of the market by launching Garnier colour natural costing Rs.100.
EFFECT ON CONSUMERS:
EFFECT ON CONSUMERS The home-use colorant market, as per the AC Nielson report, is growing steadily, with the popular segment witnessing a 70 per cent value growth. K. Radhakrishnan, Vice-President (Marketing), FoodWorld Supermarkets says it is the Rs. 85-145 range of colorant brands which is witnessing rapid growth. The overall hair colorant market is on a high with more and more consumers graduating to hair colorants.
RECOMMENDATIONS:
RECOMMENDATIONS Local celebrities should be used to endorsed Introduce one time use packets. Promotion via local saloons. College sponsorship to promote the among youth.